Prioritizing accessibility in matching gift fundraising

Prioritizing Accessibility in Matching Gift Fundraising

Double the Donation launches Matching Gift Academy: New Training and Insights for Fundraisers

New Matching Gift Academy: Training + Insights for Fundraisers

Double the Donation is excited to announce the launch of our Matching Gift Academy, a new learning platform that will help organizations gain a deeper understanding of matching gift best practices and identify opportunities to maximize their 360MatchPro account usage.

The launch of the Matching Gift Academy represents Double the Donation’s continued commitment to helping organizations of all sizes fully harness the power of corporate matching gift education. The content covered will span a variety of topics that include marketing matching gifts, verifying matching gift requests, fine-tuning your corporate partnership plans, and using your matching gift technology to its fullest potential.

No matter the volume of matching gifts your organization receives, the Academy contains valuable insights that, when incorporated into your strategy, will help you raise more⁠—without all of the guesswork.

Interested in learning more about the Matching Gift Academy and how you can use it to propel your matching gift efforts to the next level? You’ve come to the right place!

In this guide, we’ll cover:

Let’s dive in and learn more about this exciting launch!

Who Can Benefit from Enrolling in the Academy?

As the matching gift landscape continues to expand, fundraising organizations must cultivate strong matching gift knowledge among team members. The content in our Matching Gift Academy offers succinct, valuable resources to aid in that knowledge cultivation.

Whether you are a matching gift coordinator, a director of development, a marketing professional tasked with incorporating matching gifts into campaigns, or a finance professional that handles incoming matching gift funds, our content will enhance your ability to articulate matching gift opportunities and incorporate them seamlessly into your ongoing operations.

Matching Gift Academy beneficiaries

Plus, we will offer unique insights that will help 360MatchPro users fully understand their account and take advantage of all of the features available within that account. Whether your organization is new to 360MatchPro, has a new team member accessing the account, or just wants to identify opportunities to better utilize your subscription, you will want to sign up and dive deep into our platform.

Tip! We recommend using the Matching Gift Academy as an onboarding tool for new team members. Get your new hires up to speed on matching gifts and how your organization prioritizes this fundraising source!
Check out our overview of 360MatchPro's matching gift automation functionality

What Types of Content Does the Academy Offer?

Within Double the Donation’s Matching Gift Academy, you will receive access to two learning courses. Content will be released in phases.

Our first learning course “Leveraging Matching Gifts: Strategy Insights,” that already has some modules launched, will cover an expanse of matching gift fundraising best practices. As you progress through the content in this course, you will gain a robust understanding of the matching gift landscape.

Topics include (but are not limited to):

  • Marketing matching gifts;
  • Capturing matching gift metrics;
  • Encouraging donors to submit requests;
  • Cultivating strong relationships with matching gift donors and companies;
  • And more!

The curated content can be used to get your team up-to-speed on the industry and will enrich your ability to use matching gifts as a value-add in your fundraising efforts.

Our second learning course “Understanding 360MatchPro: Account Usage Best Practices” will launch soon, and it will offer training that dives deep into 360MatchPro. The content provided will help you optimize your 360MatchPro account to unlock greater matching gift revenue growth. By following the best practices and familiarizing yourself with 360MatchPro’s standout features, you’ll feel equipped to finetune your strategy moving forward and derive the most value from your subscription.

How is the Content Structured?

Content within the Matching Gift Academy is primarily delivered through video lessons, taught by our instructor, a matching gift expert with plenty of insights to share. However, to supplement your learning, we have also compiled relevant blog articles, PDF resources, and slide decks that can be leveraged to enhance your knowledge. These resources will be accessible from within the course.

Matching Gift Academy structure overview

Each course will be divided into modules that are broken down even further into lessons. This content structure allows you to digest information and self-pace your learning according to your schedule.

While the course content is parsed out in this structure, you will not need to watch the content in any particular order. If there are certain modules or lessons that you think would benefit you more than others, or if you want certain teams to only watch certain modules, you have the ability to skip around as you please! This structure ultimately makes socializing matching gifts at your organization easier than ever before.

To develop the most robust understanding of matching gifts and transform your strategy though, we recommend progressing through all of the learning content as it is released in both our “Leveraging Matching Gifts: Strategy Insights” course and our “Understanding 360MatchPro: Account Usage Best Practices” course. Upon successful completion, you will receive a certificate that demonstrates your mastery of content and complete knowledge of matching gifts and matching gift technology!

How Can I Enroll and Get Started?

Through the month of July, we are waiving enrollment fees associated with the Matching Gift Academy. If you are a current 360MatchPro user, you will receive an email soon that contains your coupon code! Within your 360MatchPro account, you will soon also find more information on how to access the content for free. If you are not yet a 360MatchPro user, don’t worry – we are still offering you this content for free for a limited time. Email sales@doublethedonation.com to receive your coupon code.

We are excited to introduce this new content to teams and give you the opportunity to leverage this knowledge at your organization. You can take just three simple steps to get the most out of this offer.

  1. Enroll in the Matching Gift Academy.
  2. Progress through the content in both courses.
  3. Earn a certification to highlight your knowledge.

Ordinarily, enrollment to the Matching Gift Academy will cost $199, so we recommend getting started today.


Double the Donation’s Matching Gift Academy can be used to integrate matching gifts into your organization’s fundraising and set you up for ongoing, sustainable success from this revenue source. Whether you use the Matching Gift Academy during new team member onboarding or in your day to day work, you’ll find you can quickly gather insights that will help you better leverage match opportunities.

Get started with Double the Donation's Matching Gift Academy.

Smart Resources for Essential Matching Gift Education

Smart Resources for Essential Matching Gift Education

Matching gifts are a continuously underutilized funding source for nonprofits, schools, and other fundraising organizations. One of the biggest challenges leading to the underutilization is a significant and widespread knowledge gap. As a result, the solution to such a problem is strategic matching gift education with accessible resources for doing so.

And Double the Donation is here to help! Our primary objective is to provide organizations with the tools and understanding necessary to implement effective long-term matching gift strategies. To bridge the knowledge gap and empower nonprofit teams like yours, we’ve published (and continue to produce) a number of valuable resources on the topic.

These include:

Ready to explore our top recommended educational materials and see how they can guide your organization’s efforts? Let’s dive in.

(Hint: Use these resources to train your nonprofit staff and volunteers. An effective matching gift strategy often begins with your internal team!)

Double the Donation’s Matching Gift Academy

Interested in exploring matching gifts in an online learning environment? Double the Donation now offers the industry’s first-ever Matching Gift Academy.

Double the Donation's Matching Gift Academy

Currently, this academy contains four built-out modules, more than seventeen lessons, three hours of video content, and exclusive downloadable resources to provide learners with a comprehensive look at all things matching gifts. Topics include:

  • Matching Gift Crash Course: The Basics
  • Understanding Common Matching Gift Challenges & Finding Solutions
  • Assessing Your Current Matching Gift Strategy: Improving Outcomes
  • Marketing Matching Gifts: Effective Strategies
GO TO THE MATCHING GIFT ACADEMY

Expert Workplace Giving Webinars

Webinars have become a go-to resource for organizations seeking practical and engaging training opportunities. This type of “web-based seminar” offers a platform for experts to share their insights, strategies, success stories, and more. As a result, the Double the Donation team typically hosts a few webinar sessions each week, with a primary focus on matching gifts and corporate philanthropy opportunities for nonprofits!

Check out the quick overview video below to learn more:

If you’re looking for engaging matching gift educational resources, we strongly urge organizations like yours to participate live in our upcoming webinars or access recorded sessions by exploring the Webinar Hub on our site. We’ve even compiled a list of on-demand recordings below to ensure flexible training materials are available whenever you need them.

GO TO THE WEBINAR HUB

A few of our favorite matching gift webinars

Free Matching Gift eBooks & Downloadable Resources

In addition to our live and on-demand webinar presentations, our team has also created numerous free downloadable resources to serve as practical guides and tools for supporting successful matching gift fundraising. Often taking the form of eBooks, checklists, templates, and more, these resources aim to provide nonprofits and other fundraising organizations with comprehensive knowledge surrounding corporate giving opportunities.

Explore Double the Donation's matching gift education resources

We recommend utilizing these resources for team-wide training and to aid in implementing a well-thought-out matching gift fundraising plan.

GO TO THE RESOURCE CENTER

A few of our favorite matching gift eBooks

Our Continuously Updated Matching Gifts Blog

Double the Donation takes pride in our matching gift blog, which is intended to provide helpful knowledge regarding just about every aspect of the matching gift process for nonprofits, schools, and other fundraising institutions.

By exploring our in-depth blog, nonprofit staff and volunteers can gain a deeper understanding of the potential impact of matching gifts, discover creative strategies for donor engagement, and learn from real-life examples of successful appeals.

Explore Double the Donation's matching gift education resources

Not to mention, our blog is constantly being updated with timely insights into matching gift fundraising practices, current trends, success stories, and much more. So don’t forget to check back regularly to explore new posts each week.

GO TO THE BLOG

A few of our favorite matching gift blog posts


Still looking to bring your matching gift strategy to new heights? Streamline matching for everyone involved with Double the Donation’s complete automation platform, 360MatchPro. You can even kickstart the process by requesting a personalized demo here!

Already a Double the Donation user and looking for specific insights regarding the software? Browse our Knowledge Base for answers to frequently asked questions, detailed integration guides, and more.

Bottom line: Equipping your team with essential knowledge and strategies can help inform and improve your organization’s matching gift plans. Good luck!

Increase your matching gift education with Double the Donation

Matching Gifts for K-12 Schools

Matching Gifts for K-12 Schools | A Crash Course

Educational institutions, public and private alike, rely on strategic fundraising to bankroll their academic programming, extracurricular activities, student scholarships, supplies and equipment, and more. And matching gifts for K-12 schools enables fundraisers to literally double the impact of their generous donations.

Here, we’ll walk through everything you need to know as an educational fundraiser to make the most of matching gifts.

This includes:

Ready to bring your school’s fundraising to an A+ level? Let’s get started.

Multiplying Generosity with Matching Gifts: The Basics

Matching gifts for K-12 schoolsCorporate philanthropy plays a vital role in supporting educational institutions like K-12 schools. Specifically, matching gifts are one of the most widely accessible forms.

Essentially, corporate matching gifts refer to a type of program in which a company matches the charitable contributions their employees make to eligible nonprofit organizations. The programs are designed to incentivize and amplify the generosity of a company’s employees, effectively doubling or even tripling their personal donations to worthwhile causes. And most often, these matching initiatives are inclusive of K-12 schools.

Donors who wish to participate in a matching gift program typically follow a straightforward process that looks like this:

  1. After making a donation to their chosen K-12 school (or other organization), the donor inquires about matching gift opportunities with their employer.
  2. The employer⁠—or, in many cases, the school itself⁠ via a matching gift automation tool—provides the necessary forms and guidelines for the donor to complete.
  3. The donor completes the submission process, providing details about the donation, such as the amount gifted and the recipient organization.
  4. Once the paperwork is submitted, the company reviews and verifies the information before issuing a matching gift to the designated school.

Matching gifts present numerous benefits for K-12 schools, their donors, and the companies they work for⁠—ultimately establishing a mutually rewarding experience. By leveraging corporate matching gifts, donors can significantly increase the impact of their contributions. From there, the additional funds received through matching gifts can support various programs, benefiting the school community as a whole.

However, billions of dollars worth of matching gifts go unclaimed each year⁠—largely due to a lack of awareness and initiative. In fact, despite 26 million individuals working for companies that match gifts, more than 78% of the segment has never been informed about the programs! And even those who know their employer offers matching gifts are sometimes unaware of the process of getting involved, which is where strategic donor education comes in handy.

Companies That Match Gifts to K-12 Schools

Double the Donation offers the most comprehensive database of matching gift information⁠, which contains records for more than 24,000 companies. And though each employer is able to set its own limits regarding organizations that qualify for matching, most businesses are willing to provide matching gifts for K-12 schools and other education-based institutions.

While there are tons to consider, we’ve opted to spotlight here a few businesses with heavy focuses on education and school philanthropy.

McGraw Hill offers matching gifts for K-12 schools

McGraw-Hill

McGraw-Hill is one of the largest American publishing companies. With a devotion to educational content⁠, McGraw-Hill provides reading materials, software, and services for pre-kindergarten through postgraduate institutions. It’s also a dedicated supporter of a wide range of K-12 schools, including through a generous matching gift program.

Each year, employees working more than 20 hours a week qualify to request between $25 and $2,500 in matching gifts to eligible nonprofit causes. Organiations like those that focus on long-term solutions for educational issues, civic, arts and cultural organizations, museums, libraries, parks, zoos, and more tend to qualify.

Learn more about the matching gift program for K-12 schools.

Penguin Random House offers matching gifts for K-12 schools

Penguin Random House

Penguin Random House is another well-known publishing company and is currently the largest provider of general-interest paperback books across the globe. Its subsidiary Random House Children’s Books, which also encompasses Little Golden Books and Beginner Books, produces some of the most popular youth-focused books in the industry.

In addition to captivating young readers with its stories, Penguin Random House also aims to support educational efforts worldwide. One key example is its matching gift program! In addition to matching up to $2,500 worth of employee donations per team member per year, the company also offers to match contributions raised by their staff through peer-to-peer fundraising efforts in a fundraising match initiative.

Learn more about the matching gift program for K-12 schools.

Crayola offers matching gifts for K-12 schools

Crayola

As one of the most prominent art supply manufacturing companies, Crayola plays a significant role in equipping students and teachers in K-12 classrooms across the nation. And going a few steps further, the company also supports schools through its dedicated employee matching gift initiative.

Specifically, Crayola focuses its matching gift efforts on supporting key categories of nonprofits. This includes educational (both K-12 private and public schools and higher ed institutions) and those pertaining to arts and culture. Each year, full-time and part-time employees can request up to $500 worth of matching gifts in each category, incentivizing staff to support missions most closely related to Crayola’s own values.

Learn more about the matching gift program for K-12 schools.

TI offers matching gifts for K-12 schools

Texas Instruments

Texas Instruments is a leading provider of educational technology, most commonly known for its innovative series of calculators and other STEM (science, technology, engineering, and mathematics) products. For decades, science and mathematics classes have relied on TI calculators to inspire academic success.

Facilitated through the TI Foundation, Texas Instruments also offers a particularly generous employee matching gifts program. Each year, full-time and part-time team members and employees can secure up to $30,000 in matches on behalf of the nonprofits they support. And, of course, the program is inclusive of education organizations such as K-12 schools, colleges, and universities.

Learn more about the matching gift program for K-12 schools.

Kaplan offers matching gifts for K-12 schools

Kaplan (Graham Holdings Company)

Kaplan, a subsidiary of the Graham Holdings Company, is an international education services company that’s devoted to increasing access to education materials and transforming learning with new technologies. And one of the ways that they do so is through their matching gifts program!

Current full-time Kaplan employees (as well as other Graham Holdings staff members) can qualify for generous donation-matching to educational institutions at a 2:1 ratio of up to $2,000 per person per year. Other nonprofit organizations can also qualify for matching gifts from the company, though non-educational causes are limited to a standard dollar-for-dollar match rate.

Learn more about the matching gift program for K-12 schools.

Keep Learning! Best Practices for Effective K-12 Gift-Matching

Over the years, we’ve worked with a lot of educational institutions, K-12 schools included. From our experience, we’ve gleaned several tips and tricks along the way that have produced substantial results for organizations like yours.

All in all, we recommend implementing the following strategies as you craft and enact a matching gift fundraising plan for your school.

1. Integrate matching gift fundraising in your annual Giving Day.

Many schools host dedicated Giving Days, in which the school communities band together to raise significant funds in a 24-hour window. If that’s the case, bring your Giving Day to new heights by incorporating matching gifts in your strategy!

Integrating matching gift fundraising into your annual Giving Day can significantly boost the impact of donations for your K-12 school. All you need to do is highlight the opportunity for donors to have their contributions matched by their employers within your existing Giving Day promotions. Utilize various communication channels such as emails, social media posts, website banners, and more to spread the word about matching gifts leading up to, during, and following your Giving Day campaign.

Matching gifts for K-12 schools' Giving Days

Emphasize that their support can go twice as far, motivating them to give generously. This is proven to work, too. Recent studies show that 84% of survey participants say they’re more likely to donate if a match is offered, and 1 in 3 donors indicate they’d give a larger gift if matching is applied to their donation.

2. Identify popular local employers in your school’s community.

Schools are one type of nonprofit that tend to have a significant reach, particularly within the geographic areas in which they operate. After all, it’s most likely where their students and families live, and even community members without direct connections to the schools are often interested in supporting local education. So when it comes to pursuing matching gifts, it can help to seek popular employers in your school’s neighborhoods.

To do so, begin collecting employment information from parents and other donors if you haven’t already. Then, research the companies located in your area and compile a list of those offering matching gift programs. This can allow you to connect supporters with known matching gift companies and identify trends regarding companies that employ a significant portion of your network⁠—and it’s especially easy to do with the aid of Double the Donation’s 360MatchPro!

By focusing on local employers, you can tap into a potential pool of matching gift donors who have a personal connection to your school and are more likely to participate. And if a segment of donors works for a company that doesn’t match employee gifts, it might show an opportunity to seek a corporate sponsorship (or one-off matching gift initiative!) or empower your supporters to advocate for a program on your behalf.

3. Provide educational matching gift materials to parents and families.

To increase awareness and understanding of matching gift programs among your school’s supporter base, be sure to provide them with educational materials on the topic. Because a lack of awareness is a huge cause of the subsequent funding gap, a little education about the opportunity can go a long way!

We recommend developing clear, informational, and easy-to-understand brochures, flyers, and online resources that explain the basics of matching gifts.

These materials should include…

  • What matching gifts are;
  • How donors can participate;
  • The impact matching gifts can have on your school;
  • Examples of companies that match employee gifts;
  • Where to locate additional information.

Then, distribute these materials to your school’s donors⁠—many of which are likely parents and other family members⁠—during parent-teacher meetings, open houses, school events, and through digital communication channels.

By equipping your audience with the necessary information, you empower them to take advantage of matching gift opportunities and become active supporters of your school’s corporate fundraising efforts.

Hint: Double the Donation offers some helpful materials here!

4. Consider volunteer grants as well.

In addition to matching gifts for your K-12 school, another type of corporate philanthropy initiative you won’t want to overlook is volunteer grants. Schools, and K-12 schools in particular, frequently rely on devoted volunteers to support various academic and extracurricular activities and events. Oftentimes, volunteers are even leading school fundraising efforts!

In order to maximize the value of this much-appreciated support, be sure to explore the potential of volunteer grants for your K-12 school. After all, many employers offer volunteer grant programs that provide monetary donations to organizations based on their employees’ volunteer commitment.

Thus, encourage parents, alumni, and community members associated with your school to inquire if their employers have volunteer grant programs. Provide guidance on how to track and report volunteer hours to secure available grants, and be sure to emphasize the impact that these programs can have on your school’s overall fundraising results. Incorporating volunteer grants alongside matching gift fundraising expands the range of opportunities for individuals to contribute to your school’s success, whether through monetary donations, volunteer efforts, or a combination of both.

And if you’ve already invested in a matching gift tool like 360MatchPro, you can uncover volunteer additional grant insights in the same search of a donor’s company!

Sample Matching Gift Messaging Templates for K-12 Schools

Raise awareness of matching gifts for your K-12 school with strategic fundraising outreach. These customizable templates can be an excellent place to start!

Matching Gift Email Template for K-12 Schools

Subject: Double Your Impact to [School Name] Today!

Dear [Supporter’s Name],

At [School Name], we believe in providing the best education and opportunities for our students. We are reaching out to let you know about an exciting opportunity to maximize the impact of your donation through a corporate matching gift program.

Did you know that thousands of employers offer matching gift programs where they match their employees’ charitable contributions? This means that your donation to [School Name] could be doubled⁠—or even tripled! It’s a fantastic way to make an even greater difference in the lives of our students.

To find out if your employer offers a matching gift program, check out our online matching gift page (with a searchable company database!) here: [link]. This will provide you with the necessary forms and instructions to submit your matching gift request.

It’s a simple process that can have a tremendous impact on our community! If you have any questions or need assistance with the matching gift process, please don’t hesitate to contact our office at [contact information].

Thank you for considering this opportunity to make your support go even further. Your generosity helps us continue to provide exceptional education and enriching experiences for our school.

Thank you again for your support!

Sincerely,

[Your Name]

[Your Title/Role]

[School Name]

Matching Gift Text Template for K-12 Schools

Hi [Supporter’s Name]! Did you know your donation to [School Name] could be doubled? Tons of employers offer matching gift programs. Click here to see if your donation can have double the impact! [Link to matching gifts page]

Matching Gift Facebook Template for K-12 Schools

🎓 Double Your Impact! 🎓

At [School Name], we believe in providing the best education for our students. You can help make an even greater difference through our matching gift program!

Many employers offer matching gift programs, where they match their employees’ donations to educational institutions like ours. This means your donation to [School Name] could be doubled or even tripled! 🌟

To find out if your employer offers a matching gift program, click here [link] to explore our matching gift page. This resource will provide you with the necessary forms and instructions to submit your matching gift request. It’s an easy process that can have a tremendous impact on our students’ education!

#MatchingGifts #SupportEducation #SchoolFundraising

Matching Gift Tweet Template for K-12 Schools

Double your impact today⁠—More than 26 million people work for companies with matching gift programs. Search for your employer here [link to matching gifts page] or check with your HR department to see if your donation to [School Name] can be matched.

Together, we can make a difference! #MatchingGifts #SupportEducation

Matching Gift Postcard Template for K-12 Schools

Double Your Impact!

Have your gift to [School Name] matched to make twice the difference for our school community. Doing so allows us to provide better educational opportunities for the students in our care by making the most of every dollar we receive.

To find out more about corporate matching gift programs⁠—which are widely available and offered by tens of thousands of businesses⁠—scan the QR code below. You’ll be taken to our school’s matching gifts page, where you can discover details about your employer’s match offerings.

Bonus: Automate Your Matching Gift Outreach with 360MatchPro!

Make matching gift messaging as easy as can be with matching gift automation tools. Double the Donation’s 360MatchPro is designed to aid fundraising organizations, like K-12 schools, in streamlining the matching gift process from start to finish⁠. This includes raising awareness of the opportunities, driving matches to completion, and more.

And with the software in your school fundraising toolkit⁠—which integrates seamlessly with top school fundraising solutions⁠—you won’t need to worry about manually sending matching gift reminders, either. After an individual gives to your school, 360MatchPro triggers timely and personalized follow-ups that inform supporters about their employer’s programs with company-specific insights.

You’ll never have possible matches slipping through the cracks due to a stretched-too-thin fundraising team again!

Want to learn more? Check out these additional educational resources on fundraising and matching gifts for K-12 schools:

Learn more about matching gifts for animal rescues with Double the Donation.

Driving Matching Gifts for Health and Medical Services

Driving Matching Gifts for Health & Medical Services

In the world of healthcare fundraising, effective revenue generation saves lives. After all, every dollar counts towards advancing medical research, providing patient care, and improving overall well-being. In order to make the most of each donation, matching gifts for health and medical services can go a long way.

And this guide will provide everything your team needs to get started with the opportunity! We’ll explore the concepts and strategies behind driving matching gifts specific to health and medical services, including:

Get ready to uncover the potential that matching gifts have to revolutionize fundraising for healthcare and related nonprofit causes.

Let’s dive in!

Matching Gifts for Health & Medical Services | The Basics

Matching gifts offer a powerful opportunity for health and medical services to multiply the impact of individual contributions. This powerful fundraising strategy combines individual and corporate giving to increase engagement and funding for a nonprofit’s mission.

And it’s easy! Essentially, the process looks like this:

  1. An individual donor makes a contribution to a qualifying nonprofit cause (such as a healthcare facility or medical research organization).
  2. The individual is informed about their employer’s matching gift program and determines their eligibility for a recent donation.
  3. Upon determining that their gift qualifies for a match, the individual completes a (typically online) submission form for their employer.
  4. The individual’s employer reviews the submission, verifies the initial donation was made, and approves the matching gift request.
  5. The employing company sends a matching donation to the organization its employee supported.

Understanding the matching gift process for health and medical services

Successful matching gift practices can effectively double or even triple the support for vital healthcare initiatives. This empowers donors to leverage their employers’ involvement to make an even greater difference in a cause they care about.

Companies That Match Gifts to Healthcare Organizations

Thousands of companies match employee donations to qualifying nonprofit causes. But here, we wanted to spotlight a few businesses in the healthcare industry that offer standout matching gift initiatives.

These include (but are certainly not limited to) the following…

CVS Health Matching Gift Program

CVS Health

CVS Health is dedicated to making a positive difference in the world. Through the CVS Health Foundation, the company gives back by offering generous in-kind donations, employee giving opportunities, volunteer grant programs, and more.

Currently, one of the CVS Foundation’s most prominent offerings is its employee matching gift program. Through this initiative, the company encourages team members to give to a variety of nonprofit causes. These include health and medical services, children’s and educational groups, environmental organizations, and more. Once completed, employee donations made through the company’s workplace giving portal qualify for generous matches by CVS Health!

Learn more about the matching gift program here.

UnitedHealth Group Medical Matching Gift Program

UnitedHealth Group Incorporated

UnitedHealth Group aims to revolutionize the healthcare system to improve health overall. And they do so not only through the company’s core offerings but also by participating in generous corporate philanthropy initiatives.

For example, its employee giving program, coined “United for Giving,” incentivizes team members to support their favorite nonprofit organizations with their dollars and their time. In 2022 alone, nearly $50 million was contributed through the program to more than 20,000 global charities.

Each employee qualifies to request up to $15,000 per year in company matches on behalf of the organizations they support.

Learn more about the matching gift program here.

CIGNA Healthcare Matching Gift Program

CIGNA

Through the CIGNA Foundation, healthcare and insurance company CIGNA offers a standout matching gift program in which it encourages employees to participate. In fact, the foundation contributed more than $12.5 million worth of corporate grants to health and wellness-focused nonprofits in 2021 alone!

When qualifying employees give to medical organizations and many other registered 501(c)(3) nonprofits, they can request an associated match from the CIGNA Foundation. This allows team members to amplify their giving impact and do more to make the world a better and healthier place.

Learn more about the matching gift program here.

AmerisourceBergen Health and Medical Matching Gift Program

AmerisourceBergen

With a generous matching gift cap set at $10,000 per employee per year, current full-time and part-time AmerisourceBergen team members can request matching gifts from the company corresponding to their own personal gifts. Donations are typically matched at a standard 1:1 (or dollar-for-dollar) ratio, though the company often promotes a heightened match rate to inspire Giving Tuesday participation at the end of the year.

Facilitated through the AmerisourceBergen Foundation, this company’s matching gift initiative is making a difference in producing healthier futures worldwide.

Learn more about the matching gift program here.

McKesson Corporation Health and Medical Matching Gift Program

McKesson Corporation

One thing that makes the McKesson matching gift program stand out is its open availability for current full-time, part-time, and retired employees! Of course, healthcare organizations qualify to receive associated matching gifts. Additionally, team members can support educational institutions, community organizations, volunteer fire rescue and emergency services, and more.

The McKesson Corporation also offers an impactful volunteer grant initiative known as the McKesson Volunteer Program⁠—or MVP. After an individual makes their initial gift to an organization, they have 90 days (or approximately three months) post-donation to submit their match request.

Learn more about the matching gift program here.

Tips for Developing a Healthy Matching Gift Strategy for Your Org

Getting matching gifts for your healthcare or medical organization doesn’t have to be difficult. Find out how to do so as effectively as possible with these recommended practices.

1. Incorporate matching gifts in your grateful patient program.

For a healthcare or medical organization, a grateful patient program can be one of your most valuable fundraising strategies. This unique initiative provides medical-focused nonprofits, like hospitals and other facilities, an opportunity to engage donors who have experienced exceptional care⁠.

Maximize the impact of your grateful patient program by incorporating matching gifts! To do so, ensure that materials provided to patients⁠—such as thank-you letters, brochures, and discharge information⁠—include details about matching gifts. This allows patients to leverage the opportunity to amplify their impact as they give back.

2. Highlight the medical impact of matching gifts.

As you enlist donor communications to promote the matching gift opportunity, be sure to emphasize the direct impact of matched donations on healthcare outcomes.

Highlighting matching gift impact for health and medical services

Showcase success stories, former patient testimonials, and statistics that demonstrate the transformative effect of your organization’s work. This will resonate with potential matching gift donors who want to make a tangible difference in the healthcare field. In other words, help your supporters imagine the tangible benefits of doubling your fundraising power.

3. Simplify the matching gift experience for donors.

Make it easy for donors to navigate the matching gift process. Offer step-by-step instructions on your website, provide donors with company-specific request forms for their employers, and be available to provide assistance throughout the submission steps.

Keep in mind that the more streamlined and accessible the process, the more likely donors will follow through with their matching gift requests. On the other hand, excessive roadblocks lead to missed matches and unclaimed funding for your team.

Luckily, the best way to streamline matching is by automating the experience from start to finish with the right technology! For example, Double the Donation’s software ecosystem enables nonprofits to embed their matching gift tools directly into the initial giving process.

This typically includes a brief mention of matching gift opportunities, alongside a field requesting a donor’s employer information, on the giving form. Then, an automatically populating matching gift widget on the confirmation screen provides eligibility information and submission forms for the company previously selected.

Simplifying matching gifts for health and medical services

It’s as easy as can be, and donors are provided with easy access to the information they need⁠—without having to search for it on their own!

4. Get inspired by other healthcare organizations’ matching practices.

See what other medically-focused nonprofits are doing to pursue matching gifts! Check out this case study compilation that highlights some of the largest healthcare organizations in the nation.

These include:

  • American Foundation for Suicide Prevention
  • Lazarex Cancer Foundation
  • Leukemia and Lymphoma Society
  • Lung Cancer Research Foundation
  • Multiple Myeloma Research Foundation

By studying the matching gift strategies from these organizations (and more), you can identify common themes, glean creative approaches, and make a note of successful tactics. From there, you’ll be able to more effectively ingrain matching gifts into your own fundraising efforts.

Consider adapting and implementing tried-and-true strategies within the context of your own healthcare nonprofit to increase donor engagement, uncover corporate giving opportunities, maximize contributions, and make a greater impact on your mission.

Sample Matching Gift Messaging for Healthcare Nonprofits

Get started with effective matching gift outreach! Check out the following templates for powerful communications tailored to matching gifts for health and medical services organizations.

Top tip: Easily automate matching gift communications with Double the Donation’s 360MatchPro! This ensures you’re able to provide timely correspondence to all donors⁠—without worrying about any potential matches slipping through the cracks.

Matching Gift Email Template

Subject: Double Your Impact: Your Donation Can Make Twice the Difference!

Dear [donor],

I hope this email finds you in good health and high spirits. On behalf of [healthcare organization], I want to express our deepest gratitude for your recent generous contribution to support our mission. Your commitment to making a difference in the lives of patients and their families is truly inspiring.

Today, we wanted to share an exciting opportunity that can multiply the impact of your donation: employer matching gifts. Many companies have matching gift programs in place, which means they match donations made by employees to eligible nonprofit organizations like ours.

We kindly encourage you to check if your employer offers a matching gift program. And you can do so by browsing our matching gift page here! [Link to matching gift page] Simply type your employer’s name to determine eligibility and access the necessary information and forms. It’s a simple process that can significantly enhance the impact of your generosity and extend the reach of our vital healthcare programs.

With heartfelt appreciation,

[Name]

[Title/role]

[Healthcare nonprofit]

Matching Gift Tweet Template

Double the impact of your donation! Did you know your gift to [healthcare organization] may be matched by your employer? Take advantage of corporate matching programs and help us provide life-saving treatments, advance research, and improve healthcare outcomes.

Learn more at [link to matching gift page]. #MatchingGifts #HealthcareImpact

Matching Gift Facebook Template

🌟 Double the Impact! 🌟

We have some exciting news for our incredible supporters! Did you know that your generosity can go even further? 💙✨

Many employers have matching gift programs in place, which means they’ll match the donations made by their employees to eligible nonprofit organizations like ours. That’s right⁠—your contribution can be doubled (or even tripled)!

By taking advantage of matching gift programs, you have the power to make an even greater difference in the lives of patients, their families, and the community as a whole. 💪💕

Ready to maximize your impact? Here’s how:

1️⃣ Check if your employer offers a matching gift program.

2️⃣ Visit our website or reach out to your human resources department to access the necessary forms and information.

3️⃣ Submit your matching gift request and watch as your contribution is multiplied!

Together, we can transform healthcare, advance medical breakthroughs, and provide exceptional care to those in need. Your support, combined with a matching gift, has the potential to create a lasting impact.

Thank you for your unwavering support and dedication to improving healthcare outcomes. Let’s make a difference together! ✨🙌

#MatchingGifts #DoubleTheImpact #HealthcareMatters #MakingADifference

Matching Gift Text Message Template

Hey there! Did you know your donation to [healthcare organization] can go twice as far? Many employers offer matching gift programs, meaning they’ll match your contribution! 🤝💰 It’s an easy way to double your impact and support vital healthcare initiatives. Check if your employer participates and make your gift go even further! Thank you for your generosity!


Wrapping Up

Matching gifts have the potential to revolutionize fundraising for all sorts of health and medical services. By harnessing the power of employer-matching initiatives, healthcare-focused nonprofits can tap into additional resources, amplify their impact, and accelerate their mission of increasing health and well-being.

The bottom line? Implement a comprehensive matching gift strategy to unlock a world of possibilities, inspire greater donor participation, and drive positive change in the realm of health and medical services.

Interested in learning more about making the most of matching gifts? Check out the following recommended resources:

Learn more about matching gifts for animal rescues with Double the Donation.

Matching Gifts for Food Security and Anti-Hunger Organizations

Matching Gifts for Food Security + Anti-Hunger Organizations

Food security and anti-hunger organizations play a critical role in addressing one of society’s most pressing challenges⁠—ensuring that every individual has easy access to nutritious food and resources. However, in order to maximize their impact and extend their reach, such organizations often rely on the support of generous donors and well-thought-out fundraising initiatives. One strategy that holds immense potential for enhancing the financial resources of food security organizations? Matching gift programs.

By leveraging the power of matching gifts, food security organizations can more effectively fuel their missions to eradicate hunger within their communities and beyond.

In this post, we delve into the significance of matching gifts for food security and anti-hunger organizations and how you can set your team up for corporate matching success. This includes:

Here, we’ll explore the ways in which these programs can transform the landscape of food access and contribute to lasting change. As a fundraiser for such a cause, establishing a foundation of knowledge regarding matching gifts and how to make the most of the opportunities is a must.

Let’s dive in!

What to Know About Matching Gifts for Food Security Nonprofits

Anti-hunger organizations, including food pantries, soup kitchens, and other initiatives dedicated to alleviating hunger worldwide, work tirelessly to combat food insecurity and its wide-ranging consequences. But doing so requires access to funding⁠—and making the most of the funds available.

That’s where corporate matching gift opportunities come in! When qualifying donors work for companies that offer corporate matching, the company agrees to make a (typically dollar for dollar) match to the organizations its employees support. And most often, food banks and other anti-hunger organizations are eligible to receive the funding!

Matching gift programs essentially empower donors to stretch their donations twice as far for the nonprofit causes they support. In fact, research shows that incorporating matching gifts in an organization’s overall fundraising strategy results in a 71% increase in donation response rate and a 51% increase in average gift size.

Matching gift stats for food security organizations

And that’s not even taking into account the additional corporate match funding made available through these programs!

All in all, matching gifts offer an actionable strategy to further the mission of food security organizations⁠—without asking generous donors to reach back into their own wallets to do so.
However, these initiatives continue to be overlooked by qualifying organizations and their donors.

Today, millions of individuals qualify for corporate matching gifts through their employers, though the majority of the group remains unaware of the opportunity at stake. And unfortunately, donors who are unaware of their match-eligibility status are not likely to complete the steps required to secure a matching donation from their employer on your behalf.

The solution? Increasing awareness of matching gift programs among your audience.

Companies That Match Donations to Anti-Hunger Orgs

Tons of companies⁠ (including more than 65% of the Fortune 500⁠) offer matching gift programs that inspire employee giving. Typically, anti-hunger causes like yours will qualify for the initiatives⁠—though there are far too many to list.

Here, we wanted to spotlight a few businesses with missions that specifically reflect a vision to alleviate food insecurity.

The Hershey Company offers matching gifts for food security and anti-hunger organizations.

The Hershey Company

The Hershey Company was founded with a mission to make chocolate accessible to everyone. Today, that mission goes beyond just chocolate, with the company getting involved to support a wide range of food security organizations across the globe.

And one of the most prominent forms of philanthropy offered by the Hershey Company is its matching gift program. Current full-time and retired employees qualify to have the company match their charitable contributions to eligible organizations⁠—including anti-hunger groups and more. Individuals can request up to $5,000 per calendar year on behalf of their favorite causes to which they themselves are also giving.

Learn more about the matching gift program.

Tyson offers matching gifts for food security and anti-hunger organizations.

Tyson Foods

With a lofty goal to “Feed the World,” as coined through its corporate giving initiatives, Tyson Foods is devoted to supporting the communities in which it operates and its team members reside. And they’re making a big impact, too! In a single year, the company contributed more than $2.5 million and over 18 million pounds of its protein to Feeding America food banks across the nation.

Plus, Tyson Foods encourages its employees to get involved in its efforts through a generous matching gift program. Current full-time and part-time team members can submit gifts between $10 and $1,000 per year to qualifying organizations to be matched at a dollar-for-dollar rate.

Learn more about the matching gift program.

Campbell Soup Company offers matching gifts for food security and anti-hunger organizations.

Campbell Soup Company

Campbell Soup Company cites its philanthropic impact goal as “working to create sustainable change in our communities.” And it does so by supporting nonprofit partnerships with organizations aiming to produce a systems-based approach to improving food access and healthy living.

One such method, beyond its community grants and multi-year giving initiatives, is the Campbell Soup Foundation’s matching gift program. This offering inspires Campbell employees to get involved by matching donations to eligible nonprofits⁠—including higher education institutions and health and human services.

Full-time, part-time, and retired team members qualify to participate and can request matches between $20 and $1,500 annually.

Learn more about the matching gift program.

PepsiCo offers matching gifts for food security and anti-hunger organizations.

PepsiCo

PepsiCo, through the PepsiCo Foundation, states the following in its mission statement: We feed potential. In order to do so, the company aims to support sustainable and innovative solutions that provide nutritious food and other critical resources for underserved communities.

One way that they do so is through the PepsiCo matching gift program. Current full- and part-time employees qualify to request corporate matches for gifts between $25 and $10,000 per year. Most nonprofits are eligible to receive match funding, which includes (but is not limited to), food security organizations and other community missions, educational institutions, environmental groups, and more.

Learn more about the matching gift program.

Starbucks offers matching gifts for food security and anti-hunger organizations.

Starbucks Corporation

Starbucks‘ Partner Match Program is one of the most popular ways in which the company supports a wide range of organizations. Donations made by full-time and part-time US and Canadian employees to most registered nonprofits qualify for matching at a 1:1 ratio up to $1,000 per year. Once the donation has been made, eligible employees have 90 days to submit their matching gift request on behalf of the cause.

Additionally, the Starbucks Foundation encourages current team members to nominate local nonprofits in consideration of generous Neighborhood Grants, which have provided more than $10 million to over 6,000 organizations.

Learn more about the matching gift program.

Top Tips to Amplify Impact with Effective Gift-Matching

By harnessing the power of gift-matching, you can unlock a world of opportunities to enhance your fundraising efforts and extend the reach of your food security organization’s services.

At Double the Donation, we’ve worked with many of the leading anti-hunger groups, and we’ve compiled a list of six tried-and-true tips to do so effectively.

1. Raise awareness of matching gift programs among supporters.

More than 78% of eligible individuals have no idea that their employer will match their gifts to charitable causes like yours. And that’s why so many matching gifts to unclaimed each year.

Thus, the first step in establishing an effective matching gift strategy for your organization is to educate your supporters about this opportunity.

We recommend employing various marketing channels, such as your…

  • Website;
  • Donation process;
  • Email outreach;
  • Social media platforms;
  • SMS messaging;
  • Direct mail;
  • And more!

With these tactics, you can effectively share information and success stories related to matching gifts, exposing supporters to the invaluable opportunity. When donors are aware of the programs, they want to get involved.

As you get started, consider working off our optimized matching gift messaging templates and examples to see best practices like these in action. This should include providing ample context regarding the programs, incorporating clear and specific calls to action, and more.

2. Communicate the amplified financial impact of matching.

From the donor’s perspective, one of the greatest benefits of participating in a matching gift program is the ability for their contributions to stretch twice as far. After all, they already care about your mission⁠—to reduce food insecurity⁠. Of course, they’ll want to make a more significant impact at no extra cost to them!

Thus, be sure to emphasize this amplified donation impact in all of your matching gift communications. You can even put it in specific, tangible terms to better demonstrate the value. For example, if your organization advertises that a $5 donation will feed a family of four for a day, you can clarify that a matched $5 gift can support two families.

3. Collect employment data to uncover match-eligible donors.

One key strategy to maximize the potential of gift matching involves collecting and maintaining accurate employment data for your donors. This will allow your team to compare the information against top matching gift companies (such as the ones listed above) and identify match-eligible gifts.

To gather the necessary data, start by including fields for an individual’s employer name in your donation forms. You can also request employment details in post-donation follow-ups and more. Remember that this information can get stale relatively quickly, not to mention matching gift program qualifications are constantly changing, so it’s important to collect this data on a regular basis to stay up to date.

(Hint: this is particularly easy when using a matching gift tool that integrates with your online giving platforms.)

4. Thoroughly research companies’ matching gift program guidelines.

Not all matching gift companies have the same policies in place, so taking time to research donors’ employers can go a long way. By delving into the specifics of each program, you can identify the most advantageous opportunities for your organization and effectively communicate these details to supporters.

And you don’t want to discount your cause from a company’s program without a closer look, either. For example, many food pantries and soup kitchens are associated with religious groups like churches. But if you see a donor’s giving initiative bars matching to faith-based organizations⁠—don’t fret! Most companies that exclude strictly religious causes include an addendum to the policy stating that religiously affiliated groups providing social services (like food security initiatives) do, in fact, qualify for matching gifts.

Still, there’s no one-size-fits-all answer when it comes to matching gift eligibility, so it’s a good idea to conduct thorough research regardless. We recommend utilizing a comprehensive matching gift database to make this task as easy as can be.

5. Explore corporate partnerships with food-focused businesses.

Matching gifts aren’t the only type of corporate philanthropy to consider for your anti-hunger cause, either! In fact, pursuing strategic partnerships with for-profit businesses can unleash advantages for both parties involved.

For example, you might ask a local grocery store if they’d be willing to donate nonperishable food items to stock your pantry. Or even host a food drive out of their business that encourages shoppers to participate!

Alternatively, you could solicit a restaurant or catering business to prepare a meal to serve at your organization’s soup kitchen.

Depending on your nonprofit programming and the companies in your area, the opportunities are endless. And if you’re looking to get your foot in the door with a potential corporate sponsor, taking a look at your donors’ employers that are already supporting your cause through matching gifts can be a great start. In fact, the donors who work for those companies can be some of your greatest champions in advocating for such partnerships!

6. Scale efficiencies with matching gift automation.

Running a food security program can be a lot of work. You may even be operating with limited staff and resources, which could make strategically pursuing matching gifts seem like an impossible task. But that’s where automation comes in to take the brunt of the effort off your team’s plate. Instead, scaling up efficiency and overall results.

Double the Donation’s 360MatchPro can maximize matching gifts for food security and anti-hunger organizations with the following features:

  • Automatic identification of match-eligible donations based on the provided employment data
  • Seamless integration with nonprofit CRMs and online donation tools, embedding matching gift information and next steps directly within the giving experience
  • Customizable email streams with optimized follow-up cadences for post-donation communications, providing employer-specific matching gift guidelines and links to online forms
  • Matching gift lifecycle tracking to follow up on stuck matches and more accurately forecast incoming match revenue

Matching gift automation tools can significantly reduce the administrative burden associated with promoting and managing matching gifts. Plus, it makes things easier for participating donors, too! This ultimately allows your organization to focus on its core mission while reaping the benefits of corporate matching⁠—without lifting a finger.


Next Steps

Now, begin pursuing matching gifts for food security groups by implementing these tips and tricks in your fundraising strategy.

When actively promoting and facilitating matching gifts, anti-hunger organizations can tap into the generosity of individuals and corporate entities alike. And ultimately, it allows you to grow your return on investment and do more for the individuals receiving your services.

Interested in learning more about maximizing your matching gift practices? We’ve compiled a few recommended resources:

Learn more about matching gifts for animal rescues with Double the Donation.

Matching Gifts and Animal Rescues | How to Double Impact

Matching Gifts and Animal Rescues | How to Double Impact

When it comes to running an animal rescue, there are a few things we can assume about you. First of all, that you’re devoted to the animals in your care. And second, that you want your animal organization’s fundraising dollars to go as far as possible to best support the furry (or feathered, scaly, etc.) friends depending on your services.

The solution? Matching gifts!

Matching gifts and animal rescues go hand in hand⁠—or paw in paw, if you will. In this guide, we’ll walk through everything you need to know as an animal rescue team member to make the most of matching gifts for your cause. This includes:

Ready to dive in? Let’s get started.

The Basics of Matching Gifts for Animal Rescues

Matching gifts can significantly impact just about any nonprofit group⁠—animal rescues included. These powerful programs allow organizations to double their impact, empowering eligible donors to get involved with their companies’ programs.

Specifically, matching gifts are a form of corporate philanthropy where businesses match employees’ charitable donations to eligible nonprofit causes. This means that if an individual donates to their local pet shelter, their employer will contribute an equal (or sometimes larger) amount, effectively doubling the initial gift. It’s an incredible opportunity for individual donors to amplify their impact and make a greater difference in the lives of animals in need.

Benefits of matching gifts for animal rescues

Thus, as an animal rescue fundraiser, matching gifts maximize the support coming your way. Research even shows that individual donors are more likely to give, and more likely to give in larger amounts, when they know that matching is available!

However, matching gifts continue to remain a severely underutilized revenue source for qualifying nonprofits. And that’s because most eligible supporters have never been made aware of the programs. Because individual donors typically have to complete and submit their own matching gift forms for their employers, a lack of familiarity with the opportunity results in substantial amounts of unclaimed funding.

Today, an increasing number of organizations are taking steps to close the knowledge and consequent funding gaps⁠ with strategic matching gift promotions and guidance—and we recommend that your animal mission gets on board.

Tips for a Pawsitive Matching Gift Experience

Maximizing matching gifts for animal rescues doesn’t have to be difficult. Check out these recommended tips that are already being used by organizations across the globe.

1. Use animal-related imagery in communications to illustrate impact.

You likely understand that imagery is used in nonprofit marketing materials to attract and retain an audience’s attention. This is especially beneficial regarding matching gift communications. After all, corporate donation-matching is likely to be a new idea for many of your donors⁠—and an abstract one at that.

Utilizing familiar, impactful imagery can go a long way toward deepening the connection with your audience. Plus, it helps demonstrate the concepts involved with matching gifts through photo, graphic, and video content that reflects your organization’s tangible mission values. Think: twin kittens or a bonded pair of dogs.

Matching gifts for animal rescues - imagery example

You already know that your donors support your cause. Use visual elements to reiterate that they can do even more with a corporate match, enabling your team to further its lifesaving work, providing vital medical attention, shelter, and loving homes for the animals in your care.

2. Share company-specific matching gift guideline information.

Each company that offers to match employee donations is able to establish its own unique set of matching gift eligibility criteria. Most often, this includes a combination of:

  • Minimum donation amounts;
  • Maximum donation amounts;
  • Matching gift ratios;
  • Qualifying nonprofit types;
  • Qualifying employee types;
  • Submission deadlines.

However, donors who are learning about matching gifts for the first time through your organization are not likely to know where to look for this information. Rather than allowing it to cause a roadblock for supporters, make an effort to provide the relevant details to your donors directly.

For example, if you know an individual works for the Walt Disney Company, research the company’s guidelines so that your donor doesn’t have to. Then, present them with the information you’ve uncovered on the gift confirmation page (if you use a matching gift tool) or in a follow-up email.

3. Guide matching gift donors through the process.

Once you or your donor has confirmed a gift’s match eligibility, the individual can begin to initiate the process. Typically, this involves a brief online form, with the donor providing details about your organization and their recent transaction.

Make it easy for your supporters to do their part by streamlining things on your end! As you did with the eligibility criteria, locate information regarding your donors’ matching gift submission processes to ultimately reduce the extent of the task that’s being asked of them.

Then, send them a link to the online portal and encourage them to submit the form. If you know the company is going to ask for information about your organization, proactively share the details they’ll need⁠—such as your mailing address and tax ID number.

4. Automate the experience with a matching gift tool.

Without the right resources in your fundraising toolkit, effectively marketing matching gift opportunities to your audience can be a daunting task. Luckily, Double the Donation aims to simplify the process with our best-in-class matching gift automation platform: 360MatchPro. And it empowers organizations like yours to trigger personalized matching gift communications that inform donors about gift-matching, streamline requests, and more.

Specifically, 360MatchPro…

  • Identifies match-eligible donors with multiple screening methods to collect employment information and screen against known matching gift companies to ensure no qualifying supporters slip through the cracks;
  • Provides company-specific matching gift guideline information and direct links to online request forms from an organization’s confirmation screen and email outreach;
  • Tracks completed donations through the matching gift lifecycle to forecast incoming revenue and drive forward stuck matches;
  • Integrates seamlessly with 70+ donation tools and CRMs to establish a robust matching gift promotional cadence that reaches donors where they are.

This allows your team to save time, energy, and resources that can be reallocated to other high-value tasks⁠—such as next-level animal rescue fundraising and caring for your furry friends in need.

Explore matching gifts for animal rescues like yours with 360MatchPro

Interested in seeing how other leading fundraising organizations have elevated their fundraising with matching gift technology? Check out this compilation of inspirational case studies⁠—including one from Humane Society International!

5. Seek additional corporate partnership opportunities.

Matching gifts are one of the most prevalent forms of corporate philanthropy, but they’re certainly not the only kind out there for your animal rescue. Still, an effective matching gift strategy can help your team uncover additional partnership opportunities.

For example, if you see that a significant segment of your donor base works for a particular employer, you might decide to reach out to the company to seek a sponsorship. If the company already participates in matching employee gifts, even better! You already know that it’s a socially responsible business that has a lot in common with your rescue.

And if it’s one that doesn’t already match gifts, consider imploring them to consider a one-off matching gift initiative benefitting your nonprofit! You can even encourage your donors to advocate for a program on your behalf.

We recommend prioritizing companies that share similar values to your own. For example, a pet-related business (such as a pet supply shop, a grooming business, or even a company that sells cleaning products targeting pet owners) may be interested in sponsoring your upcoming fundraising event. After all, you share a love of animals, and your target audiences are likely to overlap as well.

Companies That Match to Animal Rescue Organizations

Thousands of companies, large and small, have these programs in place as part of their corporate social responsibility initiatives. Tons will match donations made to animal rescues like yours, but we’ve selected a few standout examples to explore below.

Pets Best Insurance offers matching gifts for animal rescues.

Pets Best Insurance

Pets Best Insurance, a subsidiary of Synchrony Financial, is proud to offer a corporate matching gifts program that reflects its commitment to supporting the welfare of both animals and society as a whole. Through this program, Pets Best Insurance encourages its employees to contribute to nonprofit animal rescue organizations and other charitable causes, amplifying their impact by matching individual donations.

Currently, full-time and part-time employees are eligible to participate in the program. Each team member is able to request matches between $25 and $25,000 to qualifying causes. Among animal rescues are educational institutions (K-12 included), health and human services, arts and cultural organizations, civic and community organizations, environmental groups, and many other 501(c)(3) nonprofits.

Learn more about the matching gift program here.

Hills Pet Nutrition offers matching gifts for animal rescues.

Hills Pet Nutrition

As a subsidiary of Colgate-Palmolive, Hills Pet Nutrition has designed its corporate matching gift program to make a meaningful difference in its community. And, of course, the furry friends it serves are key beneficiaries when the company matches employee donations to qualifying animal rescues and other charities.

At a dollar-for-dollar rate, full- and part-time team members are eligible to request corporate matching of up to $8,000 per employee per year. Along with animal rescues, other causes the company supports include a variety of education, health, community, and environmental nonprofits.

Learn more about the matching gift program here.

Blue Buffalo offers matching gifts for animal rescues.

Blue Buffalo

Blue Buffalo and other General Mills subsidiaries offer generous matching gift programs in which they encourage employees to participate. Thus, not only does Blue Buffalo’s match initiative demonstrate the company’s dedication to supporting the welfare of animals, but it also inspires and motivates employees to give back to causes they care about.

With a match ratio of up to 2:1, Blue Buffalo employees can triple the impact of the gifts they contribute to qualifying organizations. Each team member can request between $25 and $1,000 per year, and the company even matches gifts made by retired employees as well!

Learn more about the matching gift program here.

Zoetis offers matching gifts for animal rescues.

Zoetis

Formerly under Pfizer and now an independent pharmaceutical company, Zoetis is the largest animal health company across the globe. And it’s devoted to animal (and overall) welfare even beyond its own offerings. By supporting charitable causes—including animal-focused organizations—through its matching gift program, Zoetis makes giving back a priority.

Plus, its employees are encouraged to take the reins with the giving program by supporting their own favorite charities and requesting associated corporate matches. Processed through the Zoetis Foundation, employee donations, along with their associated matches, support more than 119,000 pet owners in need and provide over $7.7 million for animals and the people who care for them each year.

Learn more about the matching gift program here.

ADM Animal Nutrition offers matching gifts for animal rescues.

ADM Animal Nutrition

An Archer Daniels Midland company, ADM Animal Nutrition is a leading manufacturer of animal nutrition products. And its matching gift program goes to support animal welfare as well!

Current full-time team members qualify to request matches from ADM regarding gifts between $100 and $5,000 each year. Among animal rescue organizations, most registered 501(c)(3) nonprofits supported by ADM Animal Nutrition or other ADM employees qualify to receive such funding.

Learn more about the matching gift program here.

And that’s only a small percentage of the companies that match gifts to nonprofit organizations⁠—for most of which, animal rescue groups like yours will qualify!

Dive into even more generous matching gift companies with lists like this. Or employ a matching gift database to uncover information on any corporate philanthropy opportunity in seconds.

Matching Gift Communication: Sample Wording for Animal Rescues

Ready to begin promoting matching gifts to your nonprofit rescue’s audience? These examples can offer an excellent headstart as you develop your personalized strategy.

Matching Gift Email Template

Subject: Double the Impact of Your Generosity for Our Furry Friends!

Dear [Donor’s Name],

On behalf of all the wagging tails, purring kitties, and grateful hearts at [animal rescue], I want to extend our sincerest gratitude for your recent donation. Your compassion and support are making a real difference in the lives of our beloved animals.

I’m reaching out to share an exciting opportunity that could multiply the impact of your contribution (at no additional cost to you!). Many companies offer matching gift programs to support charitable causes close to their employees’ hearts. By taking advantage of this wonderful initiative, you can potentially double or even triple the value of your generous donation.

These programs often have a simple process that typically completing a quick online process. Click here to learn more and locate your company’s submission forms [link to matching gift page]!

If you have any questions or need further assistance, please don’t hesitate to reach out to us. We’re here to help every step of the way.

Warm regards,

[Your Name] (and furry friends)
[Your Title/Position]
[Organization]

Matching Gift Facebook Post Template

🐾 Double the Love: Unlock the Power of Matching Gifts! 🐾

We are thrilled to announce an incredible opportunity to make an even bigger impact on the lives of our precious furry companions. Did you know that many companies offer matching gift programs to amplify the donations made by their employees? That means your generosity can be doubled or even tripled, all with a simple request to your employer!

Imagine the difference we can make. Your $50 donation could turn into $100 or more, providing vital medical care, nourishment, and a safe haven for our four-legged friends in need. By taking a few moments to request a matching gift, you have the power to create an even greater impact and transform the lives of animals who are longing for a loving home.

Here’s how you can get started:

1️⃣Browse our matching gift page: Visit our website at [link to matching gift page] to explore our dedicated match page. We’ve compiled helpful resources, FAQs, and step-by-step instructions to assist you in navigating the matching gift process. Find answers to common inquiries, access your company’s specific forms, and more.

2️⃣ Gather the necessary information: When speaking with your employer, make sure to have our official name, [animal rescue], our contact details, and any relevant documentation about your recent donation handy.

3️⃣ Advocate for our cause: Share our mission and the impact of your donation with your employer. Let them know how their support can make a significant difference in the lives of animals and the local community. Inspire them with the transformative work we’re doing together.

4️⃣ Spread the word: Encourage your colleagues, friends, and family members to explore matching gift opportunities with their employers too. Together, let’s make the most of this incredible opportunity to support our beloved animals in need!

Matching Gift Tweet Template

Did you know your donation to [animal rescue] could be matched by your employer? Take a moment to inquire about their matching gift program and amplify the love for our furry friends. Together, we can make a difference! ❤️🐾 #MatchingGifts #AnimalRescue

Matching Gift Text Message Template

Hey [donor], it’s [name] from [animal rescue]. Your recent donation means the world to us. Did you know your gift could be doubled? Check out our matching gift page to learn more and maximize your impact for our furry friends. Thank you for your incredible, ongoing support! [Link to matching gift page]


Your animal rescue organization likely invests in smart fundraising strategies to generate revenue needed to fund your day-to-day and mission-based activities. If you haven’t explored the opportunity already, matching gifts can scale the impact of your efforts to new heights. And you certainly don’t want to miss out on this stream of no-cost funding⁠—so it’s time to get started!

Learn more—Dive deeper into the world of corporate matching gifts with these recommended resources for your organization:

Learn more about matching gifts for animal rescues with Double the Donation.

Marketing Matching Gifts: A Guide for Avid Fundraisers

Marketing Matching Gifts | A Guide for Avid Fundraisers

Matching gift programs are an excellent way for nonprofits to engage supporters, double donations, and leverage corporate partners. However, a significant lack of awareness could be holding your organization back. And that’s where marketing matching gifts comes in!

In this guide, we’ll break it down as effectively as possible by covering the following topics:

Your donors love to support your cause. And matching gifts are another powerful way that they can do so!

Strategically incorporating corporate giving into your outreach will put you on the path to reaching (and surpassing) your fundraising goals. Let’s get started.

The Basics: What Is Matching Gift Marketing?

Matching gift marketing is the process a nonprofit or other fundraising institution takes to proactively promote corporate or employee matching gift programs to its supporters.

Matching gift marketing basics

This often involves driving awareness of program availability in the first place, reminding donors of their eligibility, and encouraging qualifying individuals to complete their end of the matching gift process.

When done well, marketing matching gifts enables donors⁠—and the charitable causes they support⁠—to maximize the impact of their dollars.

The Value of Effectively Marketing Matching Gifts

Mission-driven organizations need every dollar they can get in order to fund their programming and day-to-day operations. Luckily, matching gifts are an effective way to increase an organization’s revenue without asking too much of individual donors.

Current corporate giving trends point to growing generosity among companies, particularly through matching gift programs. As a nonprofit professional, strategically promoting these philanthropic opportunities can substantially increase your team’s fundraising potential. Just think about what you could do with double the funding.

After all, the most common reason why donors don’t submit match requests is that they don’t know their employer offers such a program. Recent studies even estimate that:

  • More than 26 million individuals work for companies with matching gift programs.
  • More than 78% of match-eligible donors have never been made aware of the opportunity by their employers.
  • An additional 16% know their company matches but are unsure if they qualify or how to submit a request.

This results in only an estimated 10% of eligible donors ultimately going on to complete the matching gift process on behalf of the organizations to which they give. And it’s a leading cause of the funding gap we see each year⁠—with $4 to $7 billion in matching gift funds going unclaimed on an annual basis.

Marketing matching gifts is a direct solution to this critical problem.

Plus, promoting matching gift opportunities in donor outreach has even been known to result in increased individual giving, as well! 84% of donors say they’re more likely to donate if a match is offered, and 1 in 3 donors indicate they’d give a larger gift if matching is applied.

Matching gift marketing statistics

So not only do matching gift programs double donations, but they also encourage donors to increase their original gift⁠—making the matched gift larger, too!

And since supporters love getting involved, it can also offer an excellent source of engagement. It allows your team an opportunity to interact and deepen your relationships with donors without making an additional request for funds.

Best Practices for Successful Matching Gift Marketing

Marketing matching gifts is an investment, but smart practices can allow your team to maximize its ROI. Make the most of your efforts by implementing these tried-and-true tips and tricks!

Train your internal team.

A nonprofit’s internal team should be some of the organization’s most valuable matching gift champions. That said, if you’re looking to increase your marketing results, it’s important to ensure that your own team of paid staff and volunteers is up to speed beforehand.

Specifically, we recommend forming a dedicated workplace giving team made up of members from marketing, volunteer, and other key departments.

This group will address and streamline specific roles in the matching gift process⁠—such as managing CSR vendor portals, verifying donations, and more. Not to mention, you’ll always have someone to answer donors’ questions about how or why matching gifts matter and how to get involved.

Tip: Get started with some of the educational resources in our online hub here⁠—such as the Ultimate Guide to Securing Matching Gift Buy-In, our complete Matching Gift Academy, and more.

Consider your timing.

Matchable donations have lifespans, so it’s important to promote matching gifts to eligible donors before the clock runs. A supporter can’t donate one year and submit a matching gift request for that donation a few years down the line, which means the cadence of your messaging is crucial.

For the best results, we recommend sending your first matching gift promotions in the first 24 hours after an individual donates to your cause. This allows you to re-engage supporters while your mission⁠—and their recent donation⁠—is still at the forefront of their minds and giving momentum remains high.

(Hint: automation software that integrates with your fundraising tools can ensure you won’t let any potential matches slip through the cracks⁠—but more on that later!)

Another popular option involves sending year-end matching appeals, which remind donors of impending corporate deadlines as the calendar year comes to a close. This time of year, also known as the giving season, tends to see increased generosity anyway. So it’s the perfect chance to should ramp up your promotions to new and unclaimed matching gift donors concerning the opportunities⁠—and the urgency⁠—at stake.

Leverage multimedia elements.

It’s important to make your matching gift marketing efforts stand out to your audience, and multimedia elements can be a great way to do so. By incorporating relevant photos, graphics, videos, and more, you can more effectively grab and retain your supporters’ attention!

Marketing matching gifts with ecards

Even fundraising eCards like the one pictured above can help differentiate your messaging with unique and engaging visual elements!

Employ an omnichannel marketing strategy.

Impactful matching gift marketing relies on a well-thought-out promotional plan. In most cases, employing a single outreach tactic is not enough.

Instead, omnichannel promotions empower your team to effectively break through the marketing clutter and strengthen connections with your audience. The more familiar your audience is with the concept and availability of corporate matching gifts, the more likely they are to partake. And the higher the revenue you can expect to see!

We’ll walk through our recommended marketing channels in depth below. But in short, it’s a good idea to incorporate matching gift promotions in your digital outreach (like emails and texts), on your nonprofit website, and more

Check out our matching gift marketing guide

Key Matching Gift Marketing Channels for Nonprofits

Speaking of omni- (or multi-) channel marketing, how should you determine which mediums to employ in your strategy?

We’ve outlined the most common channels⁠—which include an organization’s email, social media, online presence, SMS messaging, and direct mail⁠—below.

Matching gift email marketing

Email

Email outreach is a vital component of online fundraising. Not to mention, it’s significantly lower cost than its direct mail counterpart and offers additional benefits in terms of sustainability as well.

Plus, it’s a versatile medium with multiple ways to engage supporters. These include:

Digital Newsletters

With enough space to incorporate a quick blurb or even a full article, electronic newsletters are a great place to educate donors about matching gifts. You might even send a quarterly biannual edition dedicated solely to matching gifts!

Marketing matching gifts with newsletters

Acknowledgment Emails

When your nonprofit receives a gift, you should always say thank you. And more than likely, you have some sort of automated system in place to trigger emailed donation receipts. So use those messages as a way to promote matching gifts! Recent donations are fresh on donors’ minds, and a little nudge saying that they can double their donations without shelling out another cent can go a long way.

Sample matching gift marketing email

However, having a dedicated matching gift email cadence (in addition to your initial gift acknowledgments) typically produces even greater results results.

Dedicated Match Emails

Unfortunately, many donors simply skim and discard (or just discard) acknowledgment emails. That’s why you’ll want to send a follow-up email just for matching gift information to make sure it gets through. And these can be targeted for each donor, providing company-specific details regarding the next steps and submission forms, too!

And remember to focus on donation (and matching gift) impact! This is likely to be one of your most valuable matching gift marketing tools, so make the most of it with a well-thought-out digital outreach plan.

Marketing matching gifts with dedicated emails

For the best results, be sure your emails are sent from your organization’s own email domain (rather than a third-party service) to instill a sense of trust in the recipient. You’ll also want to brand your emails with your nonprofit’s consistent graphic style⁠—including colors, logos, fonts, and more.

Email Signatures

Chances are that your team sends a ton of emails. When you incorporate matching gifts in your email signatures, every message is a chance to promote the opportunity. All you need is a simple blurb or a graphic (branded to your organization!) about corporate giving. This can increase awareness and be the needed push for donors to learn more or submit their matches.

Marketing matching gifts with email signatures

The bottom line is that whether you market matching gifts in your email signatures, newsletters, acknowledgments, or separate match-specific messages, email allows you to showcase matching gifts in a prominent way.

Matching gift social media marketing

Social media

Social media platforms like Facebook, Twitter, Instagram, and LinkedIn are being increasingly used by nonprofit teams to spread their messages to wide-reaching audiences. These sites have become powerful tools for fundraising pushes and engagement opportunities⁠—which means sharing matching gift information should be a no-brainer.

Marketing matching gifts on social media

In order to best appeal to your followers and inspire action, it’s important to keep up with current trends and practices. For example, we recommend incorporating eye-catching graphics with short and sweet captions, hashtags, and more.

Just be sure to include links to additional resources⁠—such as your website⁠—where donors can take a deeper dive into the topic!

Matching gift website marketing

Website

Your nonprofit’s website is the centralized hub for all information regarding your cause and how to get involved. Unsurprisingly, it’s also a great place to market revenue opportunities like matching gifts.

And there are a few key ways that we recommend doing so.

Dedicated Matching Gift Page

A dedicated matching gift page on your organization’s website can be an excellent space to overview the matching gift opportunity and a donor’s role within it. The goal is to give donors a centralized resource to learn about matching gifts and to be spurred into relevant action.

Consider incorporating additional details such as inspirational matching gift statistics or annual matching gift figures. If you subscribe to a matching gift service like Double the Donation, include your matching gift company search tool on this page, too.

Marketing matching gifts on your match page

Fun fact! 93% of the leading peer-to-peer nonprofits host a dedicated matching gift page on their websites and/or event pages.

Ways to Give Page

More than likely, you already have a Ways to Give page on your organization’s website. As this is an ideal space for supporters to learn about all of their donation options to your nonprofit, it’s important to add matching gifts to the list.

Marketing matching gifts on your ways to give page

This can incorporate a quick matching gift blurb that links to your more built-out match page for additional information. Depending on how your Ways to Give page is structured, you might even be able to embed your matching gift tool here as well!

Navigation Bar

Once you’ve developed in-depth matching gift website content, make sure it’s easy to find from your website’s home page. Our recommendation? Add your matching gift page to your website’s navigation bar!

Marketing matching gifts on your nav bar

Incorporating a link to your matching gift page in your primary site menu (or a drop-down “Giving” submenu) allows donors to intuitively discover the opportunity. If an individual browses your website and has never heard of corporate philanthropy, simply seeing there’s a page about it can spark curiosity.

Blogs

Does your team host blog content on your website regarding organizational updates, fundraising wins and efforts, and more? If so, be sure to share an article or two dedicated to matching gift opportunities!

Marketing matching gifts with prewritten articles

Blog posts are a great way to start the conversation about corporate giving while also evoking emotion in readers. For example, you might demonstrate the importance of matching gifts through tangible impact stories while educating your audience about how to submit the necessary forms.

Double the Donation even offers prewritten matching gift articles that you can use to get started!

Matching gift donation process marketing

Donation Process

The best time to promote matching gifts is when your donors are actively supporting your organization. There’s no time like the present, and people are already in a giving mood. Why not inform them about how they can give twice as much?

That’s why marketing matching gifts directly within your donation process is a must. Specifically, your online giving page can be a vital tool for collecting employment information⁠—which should then inform your personalized outreach strategy.

Marketing matching gifts on your donation page

All you need to do here is include a brief mention of matching gifts on your donation form. Contextualize your request for employer data as a means of determining match eligibility status. You can even say something along the lines of, “Keep an eye out for additional information regarding matching gift opportunities after you submit your gift.”

From there, we also recommend highlighting matching gifts on your donation confirmation screen!

Marketing matching gifts on your confirmation screen

With a matching gift tool, you can provide automated insights based on the employer a donor selected on the previous page. This should include company minimum and maximum donation amounts, match ratios, qualifying nonprofits, employee types, and direct links to online submission forms.

Matching gift online ad marketing

Online Ads

As a fundraising organization, you likely aim to keep your marketing costs low, so you may have skipped over paid advertisement channels altogether. However, online search ads may be available to your group at no cost through in-kind sponsorships like Google’s advertising grant.

The Google Grant provides ad space up to $10,000 per month to qualifying nonprofits. If eligible, your organization can promote your online matching gift content on relevant search engine results pages for free!

Marketing matching gifts with Google Grants

This is a great way to increase your mission’s visibility to a wider audience, inspiring new and existing donors alike to support your cause through matching gifts and more.

Matching gift text marketing

Text message

SMS text messaging is an underrated form of outreach that can produce big results by meeting your supporters where they are⁠—on their mobile devices! Thus, it makes sense that it can be a key component of a well-rounded matching gift digital marketing strategy.

Marketing matching gifts with SMS

We recommend using personalized texts as a way to nudge match-eligible donors toward submitting their requests. However, you can even send organization-wide SMS blasts to increase general awareness of matching gifts⁠—and encourage all supporters to look into the opportunity.

Matching gift direct mail marketing

Direct mail

The debate between paper communications and online means has raged on for years. While electronic outreach is quick and easy, some donors still prefer to stay in touch via direct mail. Nonetheless, employing both types of marketing channels in tandem works best.

If you’re interested in incorporating physical mailings in your matching gift marketing strategy, this might include a combination of printed matching gift letters, postcards, paper inserts, newsletters, return envelopes, and more.

Marketing matching gifts with direct mail

Since direct mail costs can quickly add up, however, we recommend retaining snail mailings for your highest-value donor segments.

Building Out an Impactful Matching Gift Marketing Toolkit

Just about any modern marketing endeavor relies on technology with which to plan and carry out the strategy. And oftentimes, the better-equipped the technology, the better the results (and the ROI).

The same is true when it comes to promoting matching gift opportunities to your audience. Thus, it’s essential that you empower your team with the right tools in your toolkit. Here’s what we recommend!

A Matching Gift Automation Platform

Employing dedicated matching gift software opens the door to a multitude of impactful marketing⁠—and revenue⁠—opportunities.

With Double the Donation’s matching gift platform, you can embed this industry-leading database tool directly on your website and donation forms. This way, supporters can easily discover whether they qualify for matching and receive detailed insights regarding their companies’ programs to get started.

More specifically, 360MatchPro:

  • Automatically screens for match-eligible donors through multiple identification methods;
  • Enables donors to select their employer from over 24,000 companies and subsidiaries to uncover qualifying matches;
  • Triggers personalized marketing communications, informing supporters of available matching gift or volunteer grant opportunities;
  • Provides direct links to employer-specific matching gift request portals and online forms to simplify the submission process for donors.

And the results are great! In fact, recent findings show that leveraging a matching gift automation tool like 360MatchPro increases matching gift revenue for nonprofits by an average of 61%.

Get started! Request a demo of the automation platform here.

Explore matching gift marketing with 360MatchPro

Integrable Fundraising Technologies

Matching gift software can go a long way toward optimizing marketing efforts and bringing awareness to donors. But it relies on an ecosystem of fundraising technology integrations to provide a seamless experience for nonprofits and their donors.

Luckily, Double the Donation integrates with 90+ of the industry’s largest technology providers. Empowering organizations to streamline matching gifts with ease, these include:

  • Donation tools ⁠— Integrating matching gift software with your donation tools (including those that power your general fundraising forms and peer-to-peer giving pages) allows you to incorporate a company search tool directly within the giving process. From there, you can collect invaluable donor employment information and inspire actionable next steps from your confirmation screen and follow-up emails!
  • CRMs ⁠— When you connect your matching gift tool with your organization’s constituent management system, you can enable your software to screen incoming records for match-eligible donors. Once supporters are marked as likely qualifying for corporate matching, the technology can trigger personalized and automated outreach that aims to increase awareness of match opportunities and drive more available matches to completion.
  • CSR platforms ⁠— If your matching gift platform integrates with CSR (or corporate social responsibility) tools, you can benefit from tighter relationships with the companies supporting your organization. For example, Double the Donation’s auto-submission capabilities enable qualifying donors to submit their matches in seconds directly from an organization’s giving experience.

Interested? Get started by searching our native integrations here.

Bonus! How Companies Can Market Matching Gifts to Employees

Tons of companies offer matching gift programs. But the extent to which they promote the opportunities to their employees can vary drastically. In fact, the aforementioned studies indicate that only 19% of companies include substantial information regarding matching gift programs in their easily accessible employee-facing materials.

That’s why more and more nonprofits are taking a proactive approach to matching gift promotions. It also means there’s a significant opportunity for companies to ramp up their internal marketing of the programs among employees.

This can be done in a variety of ways, such as:

  • Employee handbooks ⁠— A company’s employee handbook is an excellent place to store the details of its matching gift program, including an official matching gift policy (like the one outlined in this free template!).
  • Teamwide communications ⁠— Internal communication channels, such as email blasts or newsletters, offer a crucial opportunity to promote matching gifts and provide relevant updates on changes or developments.
  • Company websites ⁠— Sharing corporate giving information on a business’s website is an easy way to promote the opportunity to qualifying employees. Plus, it can outline the offerings for other interested stakeholders⁠—including investors, consumers, nonprofit partners, and more.
  • Onboarding materials ⁠— Including information about a matching gift program in new employee orientation materials helps ensure that employees are aware of the program from the start.
  • Workplace incentives ⁠— Leveraging recognition or unique rewards for participating in matching gifts can help promote the program and encourage employees to get involved by giving back to their communities.

Matching gift companies get the highest return on their investment when employees make the most of available programming. Ultimately, increased marketing efforts by companies, in addition to nonprofit marketing pushes, are likely to result in strengthened philanthropic partnerships that benefit all parties involved.

Wrapping Up

All in all, marketing matching gifts involves using a variety of promotional and engagement strategies to increase awareness regarding the opportunity and ultimately drive more matches to completion.

Effective marketing involves a multifaceted approach⁠—so get started implementing these strategies in your fundraising strategy as soon as possible. It’ll be a win-win for your organization, its donors, the companies supporting your efforts, your mission beneficiaries, and more.

On your mark(eting)…get set…go!

Interested in learning more about marketing matching gifts to your audience? Check out our recommended further reading:

Learn more about marketing matching gifts with Double the Donation.

What You Need to Know About Retaining Matching Gift Donors

What You Need to Know About Retaining Matching Gift Donors

As a nonprofit fundraising professional, you likely understand the importance of maximizing retention among supporters. But do you have a plan in place to go above and beyond, implementing the right strategies for effectively retaining matching gift donors?

After all, this segment has already proven to be some of your most dedicated supporters. Not only have they furthered your cause with their own generous donations, but they’ve gone the extra mile to amplify impact with corporate matching.

Communicating your appreciation for this group is a must. In doing so, you can increase the likelihood that they’ll remain involved with your organization over time.

Read on to explore the following key topics:

Ask yourself this: What is your organization doing to thank individuals who submit matching gift requests? How do you ensure these match-eligible supporters will do so the following year and the year after that? Is your staff effectively trained to pursue this opportunity?

Matching gifts are an often overlooked area in fundraising (with more than $4 to $7 billion in available match revenue going unclaimed annually), and the same is true when it comes to matching donor retention.

It’s time to change that! Let’s dive in to discuss effective matching gift donor retention and more.

What Are Matching Gift Donors?

Retaining matching gift donorsMatching gift donors are individuals who not only contribute their own dollars but also amplify their support by requesting matching gifts on your organization’s behalf.

More specifically, they are donors who:

These are some of your mission’s most valuable assets, and they’ve shown repeated dedication to your organization. Ultimately, matching gift donors can make a significant impact on a nonprofit’s fundraising efforts, corporate partnerships, and more.

And a large portion of your existing supporters likely qualify for these programs! In fact, an analysis of our matching gift database reports that over 26 million individuals are employed by companies with matching gift programs. That’s a significant opportunity that you don’t want to overlook.

Why Does Matching Gift Retention Matter?

Retaining matching gift donors matters for a lot of the same reasons that retaining traditional donors does. For one thing, it’s significantly easier⁠—and more cost-effective⁠—to obtain repeat funding from existing donors than it is to continuously try to make up revenue from new, one-time supporters.

This is especially true when it comes to matching gifts, as many donors will hear about the opportunity for the first time from your organization. Starting out, most donors will not be aware of their employer’s matching gift programs⁠—even if they qualify to participate. Therefore, you don’t want your efforts used to educate them to only make a one-time impact. When engaging with existing matching gift donors, however, you’ll be able to draw from their knowledge through experience rather than beginning at square one with the basics.

Not to mention, donors love participating in their employers’ matching initiatives. Research even indicates that 84% of individuals are more likely to donate if a match is available, with 1 in 3 stating they’d even increase the size of their gift if so.

Retaining matching gift donors is also a powerful way to build long-term relationships that go beyond the initial transaction, demonstrate impactful financial stewardship efforts, and aid the organization in pursuing its mission more effectively.
Increase donor support and retention with our guide to matching gifts in the donor journey

Key Strategies for Retaining Matching Gift Donors

Now you should understand the value of retaining matching gift donors over time. But how exactly can you plan to do so?

Here are some of our top-recommended matching gift retention strategies!

1. Make matching easy.

One of the most significant roadblocks to completing matching gifts is a critical knowledge gap surrounding the programs. In other words, eligible donors have no idea that they qualify for corporate matching. And those that have been informed about the programs often remain unaware of how to actually get involved.

In order to drive more matching gifts to completion⁠—the first, second, third times, and beyond⁠—it’s a good idea to make the process quick and easy. With a particularly complicated matching experience, a donor might complete their submission request. But they’re not likely to do so again the following year.

The best way to streamline matching? Employing the right software to do so!

Retaining matching gift donors with software to simplify the process

When you leverage Double the Donation’s matching gift tool in your website and fundraising channels, you can pinpoint qualifying donors and maximize potential revenue. It will even provide match-eligible individuals with direct links to company-specific matching forms that can typically be completed in five minutes or less.

Not to mention, new auto-submission capabilities empower qualifying donors to complete their matches right from their favorite organizations’ giving pages⁠. When all it takes is a few clicks of a button to submit a matching gift request, donors will be increasingly likely to do so each time they give.

2. Prioritize two-way communication throughout the process.

You’ve surely heard the phrase, “Communication is key.” When it comes to matching gifts, this is more true than ever!

After all, the process involves a few key stakeholders who each play a critical role in the success of a match⁠—namely, the donor, their employer, and the nonprofit to which they give. By tracking your supporters’ program eligibility and matching gift completions, you can most effectively ensure that everyone is on the same page.

That’s why we recommend asking donors to keep your team up to date on the status of their match requests. In your matching gift emails sent to encourage submissions, offer an easy way for individuals to mark their matches as being requested.

Retaining matching gift donors with two-way communications

And once their match goes through and your organization receives the corresponding check, your team can properly thank them⁠—closing the loop and confirming with the individual that their match was successful.

The easiest way to do so is with matching gift software! Not only can you easily incorporate an easy “Click here when you’ve submitted your match” button in your communications, but the tool will update responses by donors, enabling your organization to better track matches throughout the gift lifecycle.

3. Track matching gifts by donor.

Keeping track of matching gifts can be challenging without the right tools, but doing so can have a tremendous impact on how you recognize and follow up with matching gift donors. By effectively managing incoming matches, you can provide proper acknowledgment and stewardship to these donors. Ultimately, this helps strengthen your relationships and increase their likelihood of continued support in the future.

Once the matching gift lifecycle is complete, an organization typically receives a matching donation corresponding to the request previously submitted by their donor. Depending on the employer’s disbursement process, the match may show up as a check from the company itself or its CSR management vendor.

However, ensuring you’re able to attribute the match to the individual who requested it is essential for optimizing your matching donor relations. After all, you want to thank the individual donor rather than the employer or the CSR vendor(Note: You can acknowledge the matching gift company for the donation if you’d like to, though it’s not necessary.)

More than likely, your nonprofit CRM offers the ability to make a note in a donor record or to link together associated donation listings. Make sure to do so in your donor management system and in your matching gift dashboard to maintain a complete picture of your successful matching gifts.

4. Thoroughly demonstrate gratitude.

Acknowledging matching gift donors to boost retention

Matching gifts are a key component of an effective fundraising strategy, and so is thanking the donors who complete the process. Otherwise, you’ll face the possibility of losing valuable supporters⁠. Or, at the very least, they’ll be less likely to submit matching gifts in the future.

A little acknowledgment can go a long way when it comes to retaining your donors⁠—matching gift-specific and otherwise. Personal messages of thanks can be sent using just about any channel but likely include:

  • Email
  • Text message
  • Phone calls
  • Direct mail
  • eCards

With the right automation system (like Double the Donation’s 360MatchPro), you can even use customizable templates and brand the outreach to your organization. Plus, your team will save time and effort while ensuring no matching gift donors slip through the cracks.

Regardless of the medium you select, your thank-you note doesn’t have to be long or complicated. All it takes is a few sentences thanking an individual for submitting a matching gift! Not only do donors want to know that their form is being processed, but you’ll also stay fresh on their minds without asking for another donation.

Then, we recommend also employing messages of gratitude upon receiving the completed match. Remember⁠—though the matching gift did not come from the donor’s own wallet, it would not have been possible without their efforts. Oftentimes, these kinds of acknowledgments are sent once the check is actually processed, many months after match forms are initially submitted.

5. Enlist public recognition.

Beyond private efforts of thanksgiving, another way to deepen relationships with matching gift donors involves publicly acknowledging their above-and-beyond support of your cause.

Doing so allows your team to reinforce the impact of matching donors’ actions and stay fresh on their minds by outwardly thanking them.

And going further, it also helps promote these invaluable revenue opportunities to other donors who may not otherwise know about them. So not only is this a great retention strategy, but it can start the matching gift conversation with other supporters, too!

A few recommended ideas include:

  • Mentioning matching gift donors by name in a supporter newsletter
  • Sharing matching gift donor highlights on your social media pages
  • Adding matching gift donors to a (physical or virtual) donor wall
  • Acknowledging recent matching gift donors in a fundraising event speech

Retaining matching gift donors through social media recognition

Keep in mind that if you’d rather not mention all of your matching gift donors publicly by name, you might opt for a running count of matching gifts (or total revenue) received on your organization’s website! You might even call out a few of your company’s top matching gift providers, or the companies that are actively matching gifts to your cause.

6. Highlight amplified giving impact.

As you discuss the importance of matching gifts on your cause⁠—both in public and private communications⁠—it’s a good idea to continuously return the focus to the amplified giving impact made possible by corporate matching.

For example, begin highlighting specific projects or programs that have benefited from matching gift funding. Donors will better understand how the value of their dollars (and continued support through corporate matching participation) is vital to the success of your organization.

Consider this:

“Connie, thank you for your recent matching gift submission. We’ve received a corporate donation from your employer, thus doubling the impact of your initial gift.

Thanks to your contribution and the matching gift you requested on our behalf, we are now able to feed and house TWICE AS MANY furry friends here a the Cat Rescue Club. That’s two times the amount of kittens we’re able to get off the streets this month.”

After all, you know your donors have some sort of connection with your cause. Emphasizing the vitality of matching gifts through tangible mission impact is a great way to deepen your relationships and tug on their heartstrings to drive continuous matching gift involvement.

7. Make a note of matching gift program guidelines.

Each company that offers a matching gift program is able to establish its own eligibility criteria and program guidelines. Most often, this includes a combination of minimum and maximum donation amounts, matching gift ratios, qualifying nonprofit causes and employee types, and submission deadlines.

When it comes to retaining matching gift donors, two of the primary criteria you’ll likely consider are program maximums and submission deadlines. After all, the number of matches an individual can request may be limited by a program maximum. And the submission deadline is typically associated with the resetting of the annual cap. Thus, becoming familiar with this information can ensure your team is able to send targeted messages that adhere to their companies’ requirements.

Here’s an example:

Suzie works for Carl’s Computer Company, which offers a $5,000 match limit annually. She contributes $5,000 to your organization, which is then matched at a 1:1 rate⁠—and puts Suzie at the top of her match cap for the year. You don’t want to bombard Suzie with matching gift appeals she won’t qualify for, so you mark her temporarily ineligible for matching in your software system.

Retaining matching gift donors with program knowledge

However, you know that Carl’s Computer Company resets its matching program on June 1st, in line with the business’s fiscal year. When Suzie donates to your organization again the following June, you take the opportunity to send a personalized matching gift letter that reminds her of her renewed eligibility through her employer.

Having a solid understanding of your donors’ matching gift guidelines can help your organization tailor its strategy and better appeal to qualifying donors. (Again, a matching gift database tool can be a huge help here!)

8. Calculate year-over-year matching gift rates.

In order to measure your organization’s matching gift success and determine whether you’re effectively retaining matching gift donors over time, tracking and analyzing the right metrics is essential.

To calculate your matching gift donor retention rate, you’ll want to first establish the number of individuals whose gifts resulted in corporate matches during a year-long period. Then, determine the number of individuals whose gifts resulted in corporate matches again the following year. Divide the number of returning matching gift donors by the total number of matching gift donors from the most recent period and multiply the figure by 100.

Here’s an example:

The Cat Rescue Club receives 1,000 matching gifts in 2021. The next year, 400 of those matching gift donors submit matching gift requests again for their most recent gifts.

400 divided by 1,000 equals 0.4, which, multiplied by 100, produces an annual matching gift retention rate of 40%.

From there, you’ll want to continue calculating and tracking this figure over time. The hope is that with the right tips and strategies driving your donor communications, you’ll ultimately see substantial growth in your matching gift retention levels year over year.

If you’re seeing stagnation or a decrease in submitted or completed matching gifts, however, consider revamping your matching gift promotional strategy to expedite growth.


Wrapping Up

Without generous supporters, your nonprofit would lack the resources necessary to continue working toward its goals. And matching gift donors, in particular, allow you to stretch your funding even further toward your cause.

Thus, make sure these supporters receive the gratitude and recognition they deserve⁠—while also working to simplify the process however you can. By implementing the above-mentioned strategies, you’ll boost your revenue and retain vital support for your cause.

Dive deeper into matching gift strategies for success! Check out the additional recommended resources below:

Learn more about encouraging and retaining matching gift donors with Double the Donation.

Learn more about the main types of matching gift letters that every nonprofit should be sending!

14 Types of Matching Gift Letters Every Nonprofit Should Send

Corporate matching gifts have significant nonprofit fundraising potential, and one of the easiest, most effective ways to raise awareness for these programs is through personalized donor outreach. Whether through traditional or digital channels, smart matching gift letters can inform donors about the opportunities and encourage them to get involved.

And there are a wide variety of letters you can send to boost results.

To elevate your matching gift potential, we recommend incorporating these types of letters in your team’s donation-matching communications:

  1. Fundraising Appeal Matching Gift Letters
  2. Donation Acknowledgment Matching Gift Letters
  3. Matching Gift Emails
  4. Matching Gift Inserts
  5. Matching Gift Postcards
  6. Matching Gift Newsletters
  7. Eligible Donor Matching Gift Letters
  8. Ineligible Donor Matching Gift Letters
  9. Unknown Donor Matching Gift Letters
  10. Board Member Matching Gift Letters
  11. Peer-to-Peer Fundraiser Matching Gift Letters
  12. Giving Season or End-of-Year Matching Gift Letters
  13. Matching Gift Request Thank You Letters
  14. Completed Matching Gift Thank You Letters

In this guide, we’ll walk through the above kinds of matching gift letters, explaining how each can benefit your organization and its audience. Plus, we’ll share sample copy and inspiring examples that can bring your team’s messaging to the next level.

By providing donors with detailed information on how easy and important it is to submit matching gift requests to their employers, you can drive more matches to completion. Incorporating messaging that emphasizes these points can be particularly effective in your outreach.

Ready to maximize corporate and individual donations with well-crafted matching gift fundraising letters and use cases? Let’s get started!

Double donations with our matching gift marketing plan template

Letter #1 – Fundraising Appeal Matching Gift Letters

As a nonprofit fundraiser, you surely understand the need to make your gift appeals stand out in your supporters’ mailboxes—whether physical or virtual.

Luckily, incorporating matching gift information in your fundraising requests can go a long way! In fact, our research indicates that 84% of supporters are more likely to donate if a match is being offered. And 1 in 3 would give a larger gift if matching is to be applied.

The result? A 71% increase in response rate and a 51% increase in average donation amount when matching is mentioned in fundraising appeals.

Check out this example to see it in action:

Matching gift letters - fundraising appeals

This type of matching gift letter should:

  • Highlight the substantial impact that matching gifts can offer;
  • Frame matching opportunities in terms of tangible mission-related programming when possible;
  • Encourage donors to take part by contributing to your organization’s fundraising.

Get started with this free matching gift appeal letter template:

Dear [Donor’s Name],

We hope this letter finds you in good health and high spirits. As a valued supporter of [Nonprofit], we wanted to share an exciting opportunity that can magnify the impact of your generosity – matching gifts.

Did you know that many companies have matching gift programs in place to amplify their employees’ charitable contributions? It’s true! Through these programs, your giving has the potential to be doubled, tripled, or even quadrupled. This means that the gift you make today could have twice the impact, producing an even greater difference in the lives of those we serve.

To explore the potential of matching gifts and find out if your employer participates, please visit our donation page at [link] and use our embedded company search tool to receive step-by-step instructions after submitting your gift. We are committed to making the process as seamless as possible, ensuring that every dollar you contribute has the maximum impact.

Thank you for your continued generosity, advocacy, and belief in our mission. Together, let’s create a brighter tomorrow.

With heartfelt appreciation,

[Name]
[Title]
[Nonprofit]

Remember: your donors want to make a difference for the cause your nonprofit is pursuing. When presented with the opportunity to make their dollars go even further, supporters are often eager to get involved.

When to send: Whenever you organize a fundraising campaign that involves soliciting donations from supporters
Who to send to: All existing supporters and prospective donors
Why send: To increase awareness of matching gifts, elevate response rates, and make your appeals stand out

Letter #2 – Donation Acknowledgment Matching Gift Letters

Your communications after an individual supports your cause should help demonstrate your gratefulness for their giving. But did you know that your acknowledgment letters can also function as one of your first post-donation opportunities to promote matching gifts?

Donor thank-you letters (or emails!) can be written with customizable templates in which you insert a donor’s name, brand it to your organization, and provide a few other details in order to deliver a personal touch. For example, we recommend calling out specific gifts. Instead of a general “Thanks for the donation!” you can say, “We so appreciate your generous $100 contribution on May 5th, 2023.”

From there, consider plugging in a bit of information pertaining to matching gifts. It can be as simple as this: “Keep an eye out for ways to make your support go even further. We’ll send a separate email in the next few days regarding matching gifts.” In the meantime, you could even direct them to your dedicated matching gift web page to learn more!

Here’s a sample acknowledgment email complete with matching gift information:

Acknowledgment emails can start the conversation about matching gifts with your donors.

This type of matching gift letter should:

  • Thank the donor for their initial support of your organization;
  • Inform the recipient that additional matching gift-related outreach will be sent soon;
  • Encourage the individual to learn more about matching gift opportunities by exploring the nonprofit’s matching gift page.

Get started with this free matching gift donation acknowledgment letter template:

Dear [Donor’s Name],

On behalf of [Nonprofit], I want to express our sincerest gratitude for your recent donation of $[gift]. Your generous support enables us to continue [describe the impact of their contribution or the work your organization does].

But did you know that your donation has the potential to go even further? Many companies have matching gift programs in place, which means they can match their employees’ charitable contributions. By taking a few moments to seek a match from your employer, you have the power to double or even triple the impact of your recent gift.

To find out if your company participates, click here [link] to use our company search tool, and be on the lookout for more matching gift insights soon.

Warm regards,

[Name]
[Title]
[Nonprofit]
[Contact Information]

Thanking supporters is one of the major keys to maximizing donor retention. When you thank your donors in this way, you’re also extending a courtesy by giving them the chance to contribute more without reaching back into their own pockets.

Your donors want to help as much as possible, and you don’t want to leave easy money on the table. It’s a win-win!

When to send: Immediately after receiving a new donation
Who to send to: Recent donors
Why send: To thank individuals for their recent donations and provide information as to how they can amplify their giving impact

Keep in mind that this should not be a primary form of matching gift communication that you rely on to get the word out about the opportunity. Donation acknowledgments are often discarded without a thorough look, so you’ll want to incorporate other types of letters in your strategy as well.

Letter #3 – Matching Gift Emails

Nowadays, email is a popular outreach method for nonprofits looking to engage their supporters in the virtual realm. Thus, you’ll want to make the most of the channel by using it to promote matching gift opportunities.

Note: this section covers general matching gift emails that can be sent to all of your organization’s donors at various points year-round. Keep reading to learn about more targeted messaging that you might opt to trigger with donor- and company-specific insights below.

Take a look at this matching gift email you might send:

Encourage donors to check their matching gift eligibility by sending a newsletter.

This type of matching gift letter should:

  • Inspire interest from the start with an engaging subject line;
  • Direct readers to the organization’s dedicated matching gift web page;
  • Leverage specific and prominent calls to action that encourages donors to seek the opportunity;
  • Emphasize the increased donation impact made possible through matching gift programs.

Get started with this free matching gift email template:

Subject: Double Your Impact with Matching Gifts!

Dear [Donor’s Name],

Did you know that many companies have matching gift programs in place to support their employees’ charitable giving? Through these programs, your donation can be matched dollar for dollar, doubling the impact of your generosity. Some companies even offer a 2:1 or 3:1 match, meaning your gift could have an even greater effect.

Seeking a matching gift is easy! Here’s how you can get started:

Check if your employer offers a matching gift program. You can do this by searching our matching gift database here [link] or by reaching out to your HR department.

Then, obtain and complete the necessary forms or information required by your employer. Be sure to follow any specific instructions provided by your company.

By taking a few moments to seek a match from your employer, you can double the impact of your donation, making an even greater difference in [Nonprofit]’s mission of [describe the specific impact of their contribution].

We are here to assist you throughout the matching gift process. If you have any questions or need assistance, please don’t hesitate to reach out to our matching gift coordinator at [contact information].

Thank you once again for your support and dedication to our cause. Together, we can create positive change and make a lasting impact.

With gratitude,

[Name]
[Title]
[Nonprofit]

To further streamline the matching process, consider equipping your nonprofit with a comprehensive matching gift database search tool. In that case, you can send supporters to the tool from your matching gift outreach and inspire them to see if their employer offers a program!

When to send: A few times throughout the year
Who to send to: All donors who have yet to submit match requests
Why send: To increase matching gift awareness and inspire donors to uncover their own eligibility

Letter #4 – Matching Gift Inserts

Direct mailings can go a long way toward enhancing donor engagement and getting your fundraising message in front of supporters. Since snail mail is on the pricier end of communications, you’ll likely want to do what you can to get your money’s worth out of the channel. And that means using your mail packages to promote matching gift opportunities.

However, you shouldn’t have to re-work your existing printed resources. Instead, we recommend creating new materials that can be included alongside your established fundraising letters. These inserts can simply be printed and slipped into your envelopes prior to sending. Then, you’re ready to go!

Here’s an example:

Matching gift letter inserts

This type of matching gift letter should:

  • Incorporate an eye-catching graphic to grab your recipients’ attention;
  • Provide an easy way for donors to request additional information—such as an easy-to-type URL or scannable QR code;
  • Be short, sweet, and to the point. Just a quick matching gift blurb will do!

Get started with this free matching gift insert template:

Double Your Impact with Matching Gifts!

Did you know that your donation to [Nonprofit] could be matched by your employer? Many companies have matching gift programs that can double or even triple your contribution.

It’s a simple process – scan the QR code (or go to the URL here: [link]) to learn more. By taking a few minutes to seek a match, you can multiply the value of your gift and help us continue our important work.

Thank you for considering a matching gift – together, we can make an even greater difference!

The good news is that paper inserts can be mailed along with almost any direct mail outreach. Consider sending them in newsletters, gift acknowledgments, event invitations, volunteer information, and more. Each communication will remind donors of the possibility of matching gifts, thus inspiring generosity and driving action.

When to send: Any time you send direct mail communications
Who to send to: All donors and prospects receiving direct mail outreach
Why send: To break through the digital clutter and drive matching gift awareness

Letter #5 – Matching Gift Postcards

If you’re looking to promote matching gifts via direct mail but want to take a more unique approach than a typical fundraising letter, consider sending a postcard instead.

To start, postcards have a friendly feel—like a note from a loved one who’s thinking of you. Consider incorporating them into your direct mail fundraising strategy to make your efforts stand out; specifically as a matching gift marketing tactic.

You’re sure to keep your organization (and its additional giving opportunities) at the forefront of the donor’s mind for a longer period of time. It might even end up on the recipient’s fridge!

Here’s what a matching gift postcard might look like:

Matching Gift Fundraising Letters - Postcard

This type of matching gift letter should:

  • Grab your audience’s attention with a visually appealing design that is strategically branded to match your organization’s style;
  • Include a clear and specific call to action for the recipient, such as determining their matching gift eligibility or submitting a request, if applicable;
  • Keep any URLs short, sweet, and easy to type—or incorporate a scannable QR code.

Get started with this free matching gift postcard template:

Front

[Nonprofit logo]
Double Your Impact on [Nonprofit] with Matching Gifts!

Back

Dear [Donor’s Name],

Thank you for your recent support of [Nonprofit]. Did you know that your donation could go twice as far? Scan the QR code below to find out how. [link to matching gifts page]

Thank you for considering a matching gift – your support makes a difference!

Sincerely,
[Name]
[Nonprofit]
[Contact Information]

Plus, you’ll always want to consider personalization. While you likely won’t have the time to handwrite every postcard, merely signing your name at the bottom can do wonders to let donors know that you took time out of your day to engage them.

Nowadays, we often refer to direct mail as ‘snail mail.’ But what it lacks in speed, it often makes up for in emotional impact!

When to send: A few days to a week after an individual has made a donation
Who to send to: High-value supporters who you’ve determined are likely to be eligible for a matching gift
Why send: To cut through the unnecessary obstacle of getting your fundraising letters opened in the first place

Top tip! If you’re looking to save on shipping costs, a digital postcard can make your efforts stand out as well. Consider sending a fundraising eCard that highlights matching gift opportunities and directs donors to your matching gift web page to learn more.

Letter #6 – Matching Gift Newsletters

Without a promotional strategy in place, more often than not, potential and current donors won’t know about matching gift opportunities–let alone what they entail. A good remedy for this is to include it in one of your most valuable marketing resources: your newsletter.

A nonprofit newsletter is a popular way for supporters to stay up to date on current happenings at an organization they support. This regular publication may be a physical resource sent through the mail or a digital one that makes its way to your audience’s email inboxes. Regardless, it likely provides details on upcoming events, ways to get involved, and more. And it’s perfect for matching gift information!

Check out this sample matching gift newsletter:

Matching gift newsletters

This type of matching gift letter should:

  • Make matching gifts a regular feature in newsletters sent to donors and prospects;
  • Incorporate an overview of the fundamentals of matching gift programs;
  • Provide step-by-step instructions for donors interested in getting involved in the initiatives;
  • Share real examples of ways your organization has benefited from matching gifts in the past.

Get started with this free matching gift newsletter template:

Double Your Fundraising Power With Matching Gifts

Many companies have matching gift programs that can double or even triple your donations, allowing you to make an even greater difference in the causes you care about.

Here’s how it works: When you donate to [Nonprofit], you can easily check if your employer offers a matching gift program. With a few additional steps, you can unlock new sources of funds that directly benefit our organization.

For example, a $100 contribution can produce over $200 worth of value, thanks to your employer’s workplace giving initiative. This additional funding allows us to expand our programs, reach more individuals in need, and create lasting positive change in our community.

We encourage you to explore the matching gift opportunities available to you. Together, we can make an even greater impact on our mission.

Depending on your needs, you may decide to include a section about matching gifts within a larger publication or devote an entire edition just to corporate gift-matching. Other enticing topics to cover may include a list of popular matching gift companies, facts and figures relating to your nonprofit’s prior matching success, research demonstrating the prevalence of such programs, and more.

When to send: Once or twice throughout the year
Who to send to: Donors, volunteers, prospects, and others on your nonprofit’s newsletter mailing list
Why send: To inform donors about the prevalence of matching gift opportunities and how they can get involved

Letter #7 – Eligible Donor Matching Gift Letters

An eligible donor matching gift letter is a specific type of outreach sent only to supporters who you’ve identified as being likely eligible for a corporate match through their employer. This targeted messaging typically aims to inform donors about not only the existence of matching gift programs in a general sense but also to provide company-specific details pertaining to their own employer.

Plus, it will often include personalized instructions on how the recipient can initiate the request process now that they’ve been deemed eligible.

If you’ve determined that a donor works for a matching gift company, you’ll want to send a matching gift letter like this:

Use a platform like 360MatchPro to trigger matching gift emails to donors with known match eligibility.

This matching gift letter should:

  • Address the donor by name and acknowledge their initial gift amount;
  • Encourage the reader to submit their matching gift request;
  • Provide direct links to match submission forms or online portals for the individual’s employing company;
  • Ask the supporter to notify the organization once they’ve completed their request.

Get started with this free matching gift eligible donor letter template:

Dear [Donor’s Name],

We are pleased to inform you that your recent donation of $[gift] qualifies for a matching gift from your employer, [Company]. Requesting your match is easy, and we’ve provided you with the forms and instructions you need to complete the process.

Step 1: Click here to access [Company]’s matching gift forms. Fill out the online form and submit it to your employer!

Step 2: After completing your request, please click this link to let us know that it’s been submitted.

On behalf of the whole team at [Nonprofit], we are SO grateful for your continued support of our mission. We hope you take the opportunity to amplify your giving impact with a corporate match!

If you have any questions throughout the process, feel free to reach out to our matching gift coordinator at [contact information].

Best regards,

[Name]
[Title]
[Nonprofit]

If you’re looking for a more efficient way to uncover match-eligible donors and trigger personalized matching gift letters like these, consider investing in an automation tool like 360MatchPro

The 360MatchPro platform scans information donors provide during the giving process to determine likely eligibility, sending personalized and actionable email streams that drive more qualifying matches to completion.

When to send: Within 24 hours of an individual making a donation to your nonprofit
Who to send to: Donors who you’ve identified as likely eligible for a matching gift program through available employment information
Why send: To provide company-specific matching gift program guidelines and links to submission forms

Letter #8 – Ineligible Donor Matching Gift Letters

On the other hand, an ineligible donor matching gift letter is a type of outreach that informs the recipient that, according to the nonprofit’s records, they likely do not qualify for a matching gift from their employer. However, it’s vital to keep a positive approach, encouraging donors to consider amplifying their support for the organization in other ways.

Check out this sample matching gift letter you might send to a donor you’ve marked as likely ineligible for a match:

Ineligible matching gift letters

This matching gift letter should:

  • Thank the donor for their initial support of the organization;
  • Encourage the reader to confirm with their employer the existence (or lack thereof) of a corporate matching gift program;
  • Inspire the individual to consider advocating for their employer regarding the establishment of a new matching gift program;
  • Include or link to additional resources that can aid an employee in championing a matching gift program.

Get started with this free matching gift ineligible donor template:

Dear [Donor’s Name],

We really appreciate your recent donation to our organization.

One way that you can amplify your giving impact for [Nonprofit] is with matching gifts. Does your employer match?

We don’t have a record of your employer in our database. But they may have a program nonetheless! Consider reaching out to your company’s HR Department to discuss the possibility of a matching program.

If your employer does match, please add your company to our matching gift database or email a copy of your form to data@doublethedonation.com.

If your company does not currently offer a matching program, they might be willing to start! Check out this guide to see how you can advocate for a new matching gift program to your employer.

Thank you again for your support.

Best regards,
Matching Gift Team

[Nonprofit]

You never know–an ineligible donor may be just the person to influence a brand-new matching initiative. And your communications to these individuals can go a long way toward providing updated data points, deepening engagement opportunities, corporate partnership potential, and more.

When to send: Within 24 hours of an individual making a donation to your nonprofit
Who to send to: Donors who have indicated that they work for a company that does not offer a matching gift program
Why send: To encourage such supporters to double-check for the existence of a matching program and provide resources to aid in new program advocacy

Letter #9 – Unknown Donor Matching Gift Letters

After giving, there’s a third category in which donors may be placed–and that is unknown eligibility. Unknown donor matching gift letters are those sent to that segment.

A donor may be sorted into this category based on a few reasons. First, an individual may have simply completed their initial gift without providing their employment details. In this case, you can’t know if a donor will qualify for a matching gift if you don’t know where they work.

On the other hand, another donor may be marked as “unknown eligibility” if they did provide their current employer, but your organization lacks information regarding the availability of the company’s matching gift programs.

If a donor’s eligibility is unknown, consider sending a letter like this one:

Use 360MatchPro to trigger matching gift emails to donors with unknown eligibility.

This matching gift letter should:

  • Thank the donor for their initial contribution;
  • Encourage the individual to look up their employer using the provided company search tool;
  • Inspire the reader to take the applicable next steps depending on their determined eligibility status;
  • Ask the supporter to let the sender know whether their employer offers a matching program and/or when they’ve submitted their match request.

Get started with this free matching gift unknown donor template:

Dear [Donor’s Name],

Warm greetings from [Nonprofit]! We hope this letter finds you in good health and high spirits. We are writing to express our deepest gratitude for your recent donation to support our cause. Your generosity is making a significant impact on the lives of those we serve.

We wanted to take this opportunity to inform you about an incredible opportunity to increase the impact of your contribution – matching gifts. Many companies offer matching gift programs that can double or even triple the value of your donation.

To find out if you qualify for such a match, please click here to search for your employer in our matching gift database lookup tool! It’s quick and easy, and can even provide you with the forms you need to complete your match in seconds.

Then, once you’ve submitted your matching gift request, click here to let us know.

Thank you again for your ongoing support of [Nonprofit] and our mission.

Sincerely,

[Name]
[Nonprofit]

Overall, this type of outreach should be used to drive donors further down the funnel. Whether they do or do not ultimately qualify for matching gifts, following the instructions provided in the letter allows them to provide the sending organization with additional information that can help guide further efforts.

When to send: Within 24 hours of an individual making a donation to your nonprofit
Who to send to: Donors for which you do not have current employment information to determine eligibility or those whose employers lack updated matching gift guidelines
Why send: To encourage donors to provide up-to-date employment data and uncover their matching gift eligibility

Letter #10 – Board Member Matching Gift Letters

You know your board members are some of your most valuable supporters. And they often come with lucrative matching opportunities, as well!

Board member matching gift letters are a type of communication sent exclusively to your nonprofit’s board of directors. Most often, these messages will be sent following a recent donation, encouraging the recipient to pursue a matching gift from their employer. This allows board members to take a more active role in fundraising for your nonprofit, which is a common challenge identified in board assessments.

After all, many companies offer exceptionally generous matching gift programs (which often incorporate higher donation ratios and maximums) for even greater corporate matching impact when an employee serves on a nonprofit board.

Here’s an example of a board member matching gift letter:

Board member matching gift letters

This matching gift letter should:

  • Address the donor/board member by name and thank them for their recent contribution to the organization;
  • Explicitly acknowledge the individual’s status as a member of the nonprofit’s board of directors;
  • Encourage the reader to submit a board member match request to their company;
  • Provide direct links to match submission forms or online portals for the individual’s employing company;
  • Ask the individual to notify the organization once they’ve completed their request.

Get started with this free matching gift board letter template:

Get on Board With Matching Gifts!

Dear [Donor’s Name],

We are eternally grateful for your generous support of [Nonprofit] – both regarding your recent donation of $1,000 as well as your ongoing dedication in serving on our nonprofit board.

Did you know that your employer, [Company], offers a special matching gifts program for employees who serve on a nonprofits’ Board of Directors? Thus, your $[gift] donation qualifies for a [matching gift ratio] match from your company – multiplying the value of your initial gift!

Requesting your match is easy, and we’ve provided you with the forms and instructions you need to complete the process.

Step 1: Click here to access [Company]’s matching gift forms. Fill out the online form and submit it to your employer!

Step 2: After completing your request, please click this link to let us know that it’s been submitted.

On behalf of the whole team at [Nonprofit], we are SO grateful for your continued support of our mission. We hope you take the opportunity to amplify your giving impact with a corporate match!

If you have any questions throughout the process, feel free to reach out to our matching gift coordinator at [contact information].

Warmly,

[Name]
[Nonprofit]

Keep in mind that your board members have already shown great dedication toward your cause. Otherwise, they wouldn’t be on the board in the first place. Take the opportunity to promote matching gift programs for qualifying board members–especially if you know that their employer is one that provides a special match initiative.

When to send: Soon after receiving a donation from a board member
Who to send to: Donors who currently serve on your organization’s board of directors or board members who aren’t currently giving
Why send: To inform board members that many companies offer unique matching gift programs when their employees serve on a nonprofit’s board

Letter #11 – Peer-to-Peer Fundraiser Matching Gift Letters

Even among those who’ve been informed about traditional donation match programs, many are still unaware that other companies offer fundraising match programs. The difference? Donation matching involves an individual requesting that their employer matches a gift they personally contributed to a nonprofit. Fundraising matches, on the other hand, encompass a company matching all the funds an employee raises on a nonprofit’s behalf—even those not made by the company’s employees themselves.

So if you’ve recently hosted a peer-based fundraising event (such as a run/walk/ride), a peer-to-peer matching gift letter can be an excellent follow-up for eligible individuals.

Here’s a sample matching gift letter you might send to a recent peer-to-peer fundraiser:

P2P matching gift letters

This matching gift letter should:

  • Acknowledge the volunteer fundraiser by name and recognize their total amount of fulfilled pledges from the P2P campaign;
  • Encourage the reader to submit a fundraising match request to their employer;
  • Provide direct links to match submission forms or online portals for the individual’s employing company;
  • Ask the supporter to notify the organization once they’ve completed their request.

Get started with this free matching gift peer-to-peer fundraiser template:

Your Pledges Could Be DOUBLED!

Dear [Donor’s Name],

We are so grateful that you’ve supported [Nonprofit] by taking on a peer fundraising role in our recent campaign.

Did you know that your employer, [Company], offers a special matching gift program in which it offers to match the fulfilled pledges an employee collects on behalf of a nonprofit cause? That means the $[total collected pledges] you raised for our [campaign name] is eligible to be multiplied!

Requesting your match is easy, and we’ve provided you with the forms and instructions you need to complete the process.

Step 1: Click here to access [Company]’s matching gift forms. Fill out the online form and submit it to your employer!

Step 2: After completing your request, please click this link to let us know that it’s been submitted.

On behalf of the whole team at [Nonprofit], we are SO grateful for your continued support of our mission. We hope you take the opportunity to amplify your giving impact with a corporate match!

If you have any questions throughout the process, feel free to reach out to our matching gift coordinator at [contact information].

Best wishes,

Matching Gift Team
[Nonprofit]

Peer fundraising initiatives often produce significantly higher funding amounts than a single donation. Fundraising match letters can help bring that success to the next level!

When to send: In the days or weeks following the conclusion of a peer-to-peer fundraising campaign
Who to send to: Peer-to-peer fundraising volunteers who have recently collected donations on your organization’s behalf
Why send: To inform peer-to-peer fundraisers that many companies offer unique matching gift programs that allow employees to request corporate matching for their total fundraising amounts

Letter #12 – Giving Season or End-of-Year Matching Gift Letters

Donors often increase their charitable giving at the end of the year. This is when individuals are most aware of their finances and how much they have left to give. Plus, the holiday season tends to bring out an increase in generosity.

Because of this, many nonprofits make their big pushes for donations during this end-of-the-year giving season, such as through matching donation challenges. This is also an excellent time to pursue corporate matching gifts.

And an automation platform like 360MatchPro by Double the Donation can help! That’s why Double the Donation’s 360MatchPro offers a dedicated year-end email stream that you can use to contact donors about the donations they’ve already made during the year.

Here’s what a year-end matching gift email can look like:

360MatchPro by Double the Donation offers a year-end stream for matching gift letters.

This matching gift letter should:

  • Be personalized to the donor;
  • Include the donation amount and date;
  • Provide pertinent information about the donor’s employer and their matching gift eligibility;
  • Establish urgency by reminding the donor that many companies close their request windows at the end of the year in which the donation was made;
  • Leverage clear calls-to-action that encourage donors to kickstart the matching gift process.

Get started with this free matching gift end-of-year fundraising letter template:

Dear [Donor’s Name],

It’s not too late! Did you know that you can still request a matching gift for your donation of $[gift] made on [donation date]?

Thousands of companies have matching gift programs in place that can significantly increase the value of employees’ donations. However, it’s important to note that many employers close their matching gift request windows at the end of the calendar year in which a gift is made.

So that means the time is now to complete the matching gift process and amplify your support of [Nonprofit] and its mission. Luckily, a submission is easy, and we’ve provided you with the forms and instructions you need to finalize your match.

Step 1: Click here to access [Company]’s matching gift forms. Fill out the online form and submit it to your employer!

Step 2: After completing your request, please click this link to let us know that it’s been submitted.

If you have any questions throughout the process, feel free to reach out to our matching gift coordinator at [contact information].

Season’s greetings,

Matching Gift Team
[Nonprofit]

Many people have already donated for the year, and the giving season is an ideal opportunity to remind supporters how they can do more to help your cause.

When to send: The end of the calendar year
Who to send to: Match-eligible donors who have not indicated that they’ve submitted their matching gift request
Why send: To remind donors about matching gifts and encourage submissions while their gifts still qualify

Letter #13 – Matching Gift Request Thank You Letters

We’ve previously recommended that organizations employing matching gift letters to drive match submissions should encourage eligible donors to let them know when they’ve completed their requests. This enables easier tracking through the matching gift lifecycle and better forecasting (and, thus, budgeting) for incoming matches.

However, it also provides an additional opportunity to engage with your matching gift donors. And that’s where matching gift request acknowledgment (or thank-you) letters come in!

Upon being notified of a recent matching gift submission, consider sending a matching gift thank you note like this:

Request submission matching gift letter

This matching gift letter should:

  • Let the recipient know that they’ve been notified of the individual’s recent matching gift request;
  • Thank the matching gift donor for their above-and-beyond support of the organization;
  • Reiterate the vast benefits of matching gifts on the nonprofit’s overarching mission.

Get started with this free matching gift request thank-you letter template:

Dear [Donor’s Name],

We are writing to let you know that we so appreciate your recent matching gift submission on behalf of [Nonprofit].

Donors like you going the extra mile to support our cause allow us to make an even greater difference for our mission.

Thanks again! We’ll be in touch throughout the completion of the [Company] matching gift process. Feel free to let us know if you have any additional questions.

Best,
Matching Gift Team

[Nonprofit]

Depending on the employing company’s submission requirements, you might choose to inform the donor that you’ll begin your part of the matching gift process (such as filling out a separate form or confirming that the initial gift was made).

When to send: Within 24 hours of a matching gift submission notification
Who to send to: Donors who have recently indicated that they completed their employer’s matching gift request process
Why send: To confirm that your organization was notified of a submitted matching gift request by a donor

Letter #14 – Completed Matching Gift Thank You Letters

Our last recommended matching gift letter is another thank-you. But this time, it’s sent after a matching gift is completed by the company.

This letter allows your organization to reiterate your gratitude for the individual going the extra mile, which has resulted in double (or perhaps triple!) the funding for your cause. Plus, it allows you to close the loop, ensuring the donor understands their match was successful.

After you’ve received a completed match from a donor’s employer, send a final acknowledgment like this one:

Completed matching gift letters

This matching gift letter should:

  • Thank the donor once again for their willingness to pursue a matching gift on your nonprofit’s behalf;
  • Acknowledge that the company match has been successfully received and processed.

Get started with this free completed matching gift thank-you letter template:

[Donor],

We’re SO excited to let you know that we recently received the matching gift funds from your employer, [Company]. Once again, we thank you for all your support.

And please consider requesting a match again if you decide to make another gift in the future!

Much appreciation,

[Name]
Matching Gift Team
[Nonprofit]

You can also use this matching gift letter to encourage donors to keep their employer’s matching program in mind in regard to future engagement opportunities. After all, you now know for certain that the individual qualifies for corporate matching. Make sure to set your team up for ongoing match success but encourage future participation as well!

When to send: In the days after you receive a completed matching donation from an individual’s employer
Who to send to: Donors whose matching gifts were recently fulfilled by their employing companies
Why send: To wrap up the matching gift process and reiterate gratitude for the individual who requested the match

Bonus! How a Matching Gift Database Can Help

As you now know, nonprofits can boost their revenue by promoting matching gifts to their audiences. When eligible, donors can double (and sometimes triple!) their contributions with the help of employer matches. The key is to make them aware of the available opportunities and to simplify the processes involved.

Luckily, the right technology can make a big difference.

Identify Matching Gifts with Double the Donation

Double the Donation offers the #1 matching gifts database, with thousands of the sector’s largest organizations using it in their efforts. The searchable database includes records for more than 24,000 companies and subsidiaries, representing 26+ million individuals.

More specifically, 360MatchPro by Double the Donation recognizes match-eligible donors with giving form integrations, donation follow-ups, email domain screening, and more. From there, it encourages donors to complete the matching gift process through a series of personalized and automated outreach.

As the most comprehensive source of matching gift forms and instructions, corporate employees can quickly uncover their eligibility and submit requests to their employers.

The end result? More funding for your mission.

Your staff will save time while still providing donors with the necessary guidance for completing their matching gift requests promptly, too.

360MatchPro automates many matching gift letters


Signed, Sealed, Delivered: Final Thoughts

There you have it: fourteen types of matching gift letters for all of your workplace giving needs. By incorporating these recommendations in your organization’s outreach strategy, you can boost your fundraising revenue by increasing awareness among and encouraging matches from your generous donors.

And matching gift software will empower you to scale your efforts beyond the possibilities of manual sending and tracking, too! This allows your team to make the most of their time and effort, reinvesting more of your resources into your highest-value tasks and opportunities.

Learn more⁠—Explore other educational resources to drive fundraising impact from the Double the Donation team below:

Find out how matching gift letters can fuel engagement with Double the Donation.