Maximizing your giving day and matching gifts revenue with the tips in this guide.

Maximizing Your Giving Day Revenue with Matching Gifts

Hundreds of institutions are gearing up for their yearly Giving Days, many of which are rapidly approaching come springtime. But what you might not know is that Giving Days and matching gifts go hand in hand⁠.

This is especially true when nonprofit or university fundraisers are able to effectively align the two ideas—and that’s why we’ve created this resource to guide organizations like yours through the process of doing so.

Specifically, this guide will cover everything you need to know about Giving Days and matching gifts, the impact of each on overall fundraising, and what your team can do to set your cause up for success.

We’ll walk you through the following key topics:

If your organization hosts an annual Giving Day (or is looking to organize one), you’d be remiss if you didn’t incorporate matching gift practices into your overall plan.

Ready to find out how? Let’s jump in.

Giving Days + The Importance of Matching Gifts

Giving Days are often some of an organization’s biggest money-makers. These campaigns enable fundraisers to collect large amounts of much-needed revenue that help sustain their missions throughout the rest of the year.

Matching gifts can work to elevate the ROI on these strategically planned efforts. At the same time, they provide a positive experience for donors and fundraisers alike.

Here’s what you need to know in order to make the most of each fundraising tool:

What are Giving Days?

A Giving Day is generally a 24-hour period in which a nonprofit or educational institution drastically ups its fundraising efforts in order to engage with donors and solicit a large amount of revenue in a short time. Giving Days typically rely heavily on online fundraising and may encompass a number of events as well.

Comprising a relatively small portion of the year (typically 1/365), Giving Days tend to see significant results⁠—with some organizations collecting the majority of their fundraising revenue during the limited amount of time.

Although fundraising groups of all shapes and sizes might establish an annual Giving Day tradition, these tend to be particularly popular among colleges, universities, and other school fundraisers.

Where do matching gifts come in?

Corporate matching gifts enable organizations like schools and other 501(c)(3) nonprofits to maximize existing support and increase revenue. And this happens without having to ask your donors for more of their hard-earned dollars. All you have to do is encourage them to participate in their employers’ workplace giving initiatives!

Here's how Giving Days and matching gifts help raise money.

At a critical time like your annual Giving Day, support will likely be at an all-time high. That means getting those contributions doubled (and sometimes even tripled) is more important than ever.

Not to mention, fundraising studies report that the existence of matching gift opportunities is often a driving factor in donor decision-making. For example, 84% of donors stated that they’re more likely to give charitably if their employer offers to match their dollars. At the same time, 1 in 3 individuals surveyed indicated that they’d make a larger donation should a match be applied.

The bottom line is that you don’t want to miss out on the key benefits of matching gifts at any time⁠—let alone your most important fundraising day of the year.

Raising More with 360MatchPro: A Feature Overview

The right software can be the difference between a fruitful, goal-surpassing Giving Day campaign and one that ultimately falls short⁠—and surely, you’re looking to establish the former.

Find out what 360MatchPro by Double the Donation can offer, and see why it’s the leading solution in the nonprofit and school fundraising spaces.

Let’s walk through an overview of top features, functions, and benefits:

User-Friendly Company Search Tool

Millions of donors who work for companies with employee gift-matching programs are never made aware of the opportunities through their employers. One of the best ways to counteract this knowledge gap is by providing your supporters with Double the Donation’s intuitive matching gift company search tool.

This widget⁠—which can be embedded within your online donation form, confirmation page, dedicated matching gift web page, Giving Day campaign page, and more⁠—prompts donors to enter their employer’s name in an optional search box. As the donor begins typing, the smart tool auto-fills suggested company names, taking into account typos, spelling variations, and subsidiaries.

The donor selects the correct company from the search tool, which then pulls employer-specific matching gift program information from an extensive matching gift company database. Now, the individual has access to their donation eligibility criteria and online match request forms (if available) and is encouraged to take the next steps.

Double the Donation's search tool can be used to increase revenue for both Giving Days and matching gifts.

Match-Eligible Donor Screening

Studies show that employing more than one approach to donor eligibility screening results in an average of 77% more identified match-eligible gifts. Luckily, 360MatchPro utilizes four main identification methods⁠—donation form search tools, confirmation pages, donor communications, and email domain screening.

The more opportunities you have to determine whether a particular donor is eligible for a corporate match, the more likely you are to ultimately receive a match from that individual.

Double the Donation's donor screening tool can be used to increase revenue for both Giving Days and matching gifts.

Automated Email Follow-Ups

Following up in the first 24 to 48 hours after a donor makes a gift can be a great way to inform or remind individuals about matching gift opportunities, share program guidelines, and keep your organization and its mission at the forefront of their minds. However, managing a ton of donor follow-up emails can be a huge undertaking on a typical day⁠—let alone on a Giving Day when you’ll likely process multiple times the normal number of donations.

That’s where automated email communication comes in! With Double the Donation’s email streams, organizations can enable customizable follow-up messages that trigger at just the right time to drive matching gifts⁠ while ensuring no donations fall through the cracks.

Double the Donation's automated follow-up tool can be used to increase revenue for both Giving Days and matching gifts.

Streamlined Data Management

Effective matching gift fundraising relies on the ability to collect, track, and analyze key data points. For this reason, 360MatchPro allows organizations to view where donors are in the gift-matching process, determine percentages and totals of matching gift eligible dollars, forecast matching gift revenue for the future, and more.

This functionality provides users with real-time data that can be used to measure current success, identify areas with room for improvement, and locate the highest-value revenue opportunities going forward.Double the Donation's data management tool can be used to increase revenue for both Giving Days and matching gifts.

Top-Notch Customer Support

Any software can have a bit of a learning curve, and ensuring you have the help you need to learn the ropes effectively is of utmost importance. This is especially true when you have a huge upcoming fundraising initiative like a Giving Day.

At Double the Donation, each new client has an onboarding specialist of its own to get up and running quickly⁠—sometimes in less than 24 hours! These matching gift fundraising experts are ready to guide you through the process of getting started, provide you with tips and tools for optimal practices, and be there to answer any questions your team may have.

Interested in learning more? Get in touch with the Double the Donation team today to request a personalized demo.

4 Key Tips for Matching Gifts on Giving Days

Looking for practical and actionable steps you can take to improve your fundraising strategies regarding both Giving Days and matching gifts? You’ve come to the right place!

Here are four tried-and-true practices that we recommend for optimal success:

1. Highlight matching gifts in all Giving Day communications.

More than likely, you’re already planning your upcoming Giving Day communication plan, which will comprise a number of different marketing channels and strategies to spread the word. Be sure to incorporate matching gift information in all of them!

Remember, donors are more likely to give⁠—and to give in larger quantities⁠—if a matching gift is available. Providing additional touchpoints about matching gifts during your Giving Day can be exactly what some of your supporters need to encourage them to make their donations.

This might include email blasts, social media posts, digital newsletters, blog posts, text messages, phone calls, fundraising appeals, and more.

2. Collect employment information during the giving process.

In order to provide donors with employer-specific matching gift guidelines, you’ll first need to have a record of the companies for which individuals work. And the best⁠—and fastest⁠—way to uncover this information is by simply asking them.

Donors already provide you with a ton of information during the donation process, such as their name, contact information, payment details, and more. What more is one additional, optional question?

When you prompt your supporters to provide the name of their employer directly within your online giving form, you can store that information with each donor record to use for effective matching gift communication strategies in the future.

Then, you’ll be able to communicate to a donor not only whether their employer matches donations but whether their particular gift is eligible for the program and how soon they must submit a match request. And for companies whose matching gift request forms are available online, you can even provide the donor with the exact form they’ll need to complete!

3. Prioritize your highest-value prospective match donors.

When you automate your low and mid-level donor communications through 360MatchPro, you allow your team to retain more time and effort to put toward your particularly high-value prospective matching gifts. That might mean making a personal phone call to explain the importance of matching gifts, walking through the process of requesting a gift match, writing a personalized thank-you letter that highlights the increased influence of matching gifts, and more.

You already know the effect that a major gift can have on your institution’s Giving Day. Now, just imagine that impact being doubled when a huge donor participates in their company’s gift-matching initiative. It’s certainly worth going a few steps further to ensure these individuals are aware of the programs in place and how they can plan a role in your success.

4. Get your fundraising tools set up ASAP.

It’s not too late to get set up with the matching gift tools you need, even if your organization’s Giving Day is quickly approaching. But you certainly don’t want to wait any longer! The sooner you plan to get your Giving Day software up and running, the more time your team will have to prepare for the big event, get acquainted with the solution, and troubleshoot any issues that may arise.

The first step is to take a good look at your organization’s tech stack. If you’re lacking a matching gift software solution⁠—such as the industry-leading platform described above, 360MatchPro by Double the Donation⁠—it’s time to make that investment.

(Tip: Many organizations have reported raising several times the initial subscription cost on their Giving Days alone, providing a positive ROI sometimes within the first 24 hours of purchasing!)

Once you have your matching gift solution in hand, ensure it’s live and functioning within your online donation pages by the time your Giving Day rolls around, and you’ll be all set for success.


Final Thoughts

Giving Days and matching gifts share a lot of the same goals: to raise substantial amounts of revenue, provide donors with new and exciting ways to support their favorite causes, and equip fundraising teams with more efficient practices, to name a few. When the two fundraising components are intertwined, nonprofit and school fundraisers tend to see better results than they could have imagined.

With so many dollars flowing to organizations like yours on these special days, it would be a huge missed opportunity not to get those gifts matched when eligible. And luckily, Double the Donation is here to help!

To learn more about Giving Days and matching gift efforts, check out some of our other resources below:

Improve your giving days and matching gifts with Double the Donation.

Check out what life at Double the Donation is like as a team member.

Life at Double the Donation | Meet the Team, Career Experience & More

Double the Donation’s Atlanta-based team is continuing to grow!

Our staff is made up of personable sales professionals, dedicated nonprofit onboarding specialists, brilliant software developers, devoted partnerships success experts, and more⁠—and we’re always looking to add to the bunch.

As we’re hiring across a range of roles, we aim to recruit outstanding candidates who are eager to hit the ground running. If you’re thinking about joining the team, making sure we’re a good fit is of utmost importance.

Double the Donation logo

About Double the Donation

More than $4-7 billion in available matching gift funding is left on the table each year. Those dollars have a lot of potential to drive nonprofit missions forward, but unfortunately, they’re never claimed⁠—largely due to a lack of awareness. That’s where our tools come in!

Double the Donation provides nonprofits with the resources to capture employment information, identify match-eligible donors, automate post-transaction follow-ups with donors, drive matches to completion, and gain actionable insights.

The company was founded in 2011 when Adam Weinger, Double the Donation’s President, was working at a major bank and made donations to his university, the local Big Brothers Big Sisters organization, and LLS. By the time he realized his company had a matching gift program, it was too late to get many of those donations matched.

Discussions with multiple nonprofits revealed they all viewed matching gifts as bonus money. As a result, Double the Donation was created to help organizations proactively grow their matching gift revenue and focus more resources on their mission.

Our Company’s Core Values

  • We aim to support a culture and environment where high performers feel challenged, are empowered, and want to work.
  • Indecision is the only wrong decision. If you’ve got a reasonable shot at making the right call, take action.
  • Prioritize best-in-class responsiveness.
  • Give back to your community.
  • Stay open to new ideas & advocate for them, but commit 100% once a decision is made.
  • Treat clients, partners, prospects, and team members fairly & exceed their expectations.
  • The status quo is unacceptable. Strive to learn and grow professionally while pursuing the best ways to drive impact at the company.

Image of three people holding a gift to represent matching donations

Let’s hear what a few of our team members have to say about their experience working with Double the Donation:

Hannah – Product Development and Innovation Manager

“If I had to describe Double the Donation in three words, I would choose exciting, innovative, and supportive.

Double the Donation team member headshot
I am currently working as a Product Development and Innovation Manager, which means that most of my time is spent helping our development team scope and prioritize the work that we do for our products. I also get to tackle some of the biggest, most exciting new initiatives we take on as a company!

I haven’t always been in a product role, though. In the five years that I’ve been with Double the Donation, I’ve gotten to explore and move across a number of different roles, including as a copywriter and Partnership Manager.

One of my favorite parts about the job is getting to develop and refine new skills such as communication, leadership, and business strategy. I feel as if my degree in English from Elon University has helped prepare me for my career, and I’ve continued to learn and grow through the experience offered at Double the Donation.”

Paula – Account Executive

“Fun, community, and impact are the words I’d use to describe working at Double the Donation.

Double the Donation team member headshotWorking as an Account Executive on the sales team has been an amazing experience in my first year here.

Before joining the Double the Donation team, I had been working as a Learning Coach in a 10-month AmeriCorps program for Hands on Atlanta immediately after graduating from Johns Hopkins University. I’ve long had a passion for working with nonprofit organizations, and I’ve found that I was able to continue in that way by assisting nonprofits in finding the tools they need for fundraising success.

I love knowing that we are helping drive more dollars toward charitable causes, thus having an indirect but significant impact on the organizations we partner with.”

Kyra – Nonprofit Onboarding Specialist

“I’d say Double the Donation is positive, client-focused, and inspiring.

Double the Donation team member headshotI’ve been working for Double the Donation for about six months, and I’m really loving the experience. I joined the team soon after graduating from George Mason University with a degree in Public Administration and a minor in Data Analysis.

I was drawn to the Nonprofit Onboarding Specialist role due to my background in customer service and years of nonprofit volunteer experience, and it really is the perfect fit!

My favorite part about the job is getting to interact with inspirational nonprofits around the world on a daily basis and knowing that I am able to assist them in maximizing their fundraising efforts.”

Grace – Partnership Success Specialist

“Double the Donation is dedicated, inclusive, and impactful.

Double the Donation team member headshotI joined the Double the Donation Partnerships team a little over six months ago, and I truly love my role, my colleagues, and the company I work for. I appreciate how enriching it is to work with like-minded people in the mission-driven space!

During my time at the University of Georgia studying Human Development and Communications, I volunteered and worked with local nonprofits, whose dedication and compassion I found inspiring. After graduating, I came on as a Partnership Success Specialist for Double the Donation, where I’m able to continue working with the nonprofit technology leaders that power the charitable organizations I support.

By partnering with software companies that provide online donation forms, nonprofit CRMs, social fundraising platforms, and more, I love knowing that our tools are working seamlessly together to provide a better solution for nonprofit fundraisers⁠—and in doing so, getting to make an impact on their philanthropy.”

Carson – Account Executive

“I think Double the Donation is leading, uplifting, and growing.

Double the Donation team member headshotI was hired as an Account Executive for Double the Donation around 3.5 years ago, and since then, I’ve had the opportunity to interact with thousands of nonprofits that are making an impact on the world around us.

Before joining the Double the Donation sales team, I attended Berry College, where I regularly volunteered for the Boys & Girls Club and the local Community Foundation. I’ve always been drawn to supporting mission-driven organizations, and I knew I enjoyed doing sales from previous experience selling for my school newspaper, so I figured that this AE position for a fundraising software company would be a perfect fit. And it was!

Beyond the opportunity to work with nonprofits, I also love this job and the experiences I’ve had here due to the chance to take an Account Executive position from the start, rather than go through a period of exclusive cold calling and handing off sales. It’s great to be able to go through the entire sales cycle and close deals with the organizations I interact with.”

Julia – Partnership Success Manager

“In three words, Double the Donation is genuine, creative, and invigorating.

Double the Donation team member headshotI started at Double the Donation as a Partnership Success Specialist a year and a half ago, soon after graduating from the University of Florida with a degree in public relations and sustainability studies. Since then, I’ve moved into managing the partnerships team, where I have the opportunity to guide and supervise my colleagues as we grow our partnership initiatives.

I love working in this position because every day is different from the previous one, and I get to interact with so many different people on a regular basis⁠—including colleagues, clients, software partners, and more.

Another favorite thing about the company is the way that they encourage continual learning and personal growth. Each year, every employee is provided with a stipend that can go toward team member training costs such as reading materials, online courses, and other resources. I am always able to learn something new that can help position me for successful career development!”

Jonathon – Senior Software Developer

“Interesting. Efficient. Philanthropic. That’s how I would describe the environment and the team at Double the Donation.

Double the Donation team member headshotBefore joining Double the Donation as a Senior Software Developer, where I’ve been for a little over a year, I worked for an online travel agency platform for nearly five years.

One of my favorite parts about my role is being able to make a significant impact on the nonprofit sector. When I joined the software development team, the unit grew by 50%, allowing us to do even more to develop and improve technology that’s making nonprofit fundraising more efficient.

I also love working for this company because the leadership is always driving team members to be the best they can be. Individuals are motivated to grow from the very beginning of their career journeys through optional manager trainings, business strategy book clubs, team member presentations, and more. It’s a very rewarding and encouraging atmosphere that has helped me grow as a person and as an employee.”

Gabi – Partnership Marketing Copywriter

“As a company, Double the Donation is welcoming, empowering, and mission-driven.

Double the Donation team member headshotThis was my first role right out of college, and I’ve loved being able to grow alongside the company in the two years that I’ve been here.

Prior to joining the team, I studied Advertising and English at Florida State University. There, I began to explore the world of nonprofit marketing through two fantastic internships. Upon graduating, I came on board with Double the Donation in a content marketing and SEO copywriting position where I get to create valuable content to aid nonprofit fundraisers in making the most of matching gifts.

One of my favorite things about my role, and the company in general, is that I have a lot of freedom to bring my own ideas to the table. Leadership is very receptive to new ideas and suggestions and is always looking for new ways to elevate the business, and I love getting to take part in that.”

Hear from even more Double the Donation team members in this quick video!

Interested in joining our unique, diverse, and growing team?

Learn more about Double the Donation's year in review.

Double the Donation’s Year in Review: 2021

Get started with Double the Donation by the end of 2021.

If you’ve been following along for some time now, you’ll know that 2021 was a big year for us over at Double the Donation. We partnered with fantastic fundraising solutions to provide thousands of mission-driven organizations with our constantly improving tools, working alongside nonprofits as they make their impact on the world.

Over time, we are continuing to develop our company, refine our products, and expand our network of social good. Let’s walk through a recap of what the past year has brought to our team!

Product Updates & Enhancements

We’ve made a lot of significant changes to the Double the Donation platform in the last year in order to provide increased functionality and streamline matching gift processes. These are some of our most impactful advancements:

  • Focusing on 360MatchPro: We’ve phased out Double the Donation’s Legacy Plan (formerly “Premium Plan”) in order to focus exclusively on our more effective, comprehensive automation solution, 360MatchPro. Now, all organizations can make the most of their matching gift potential using first-in-class 360MatchPro matching gift automation!
  • Launching multi-channel outreach: Thanks to a Twilio integration, we’ve rolled out multi-channel donor outreach⁠! This means fundraisers can communicate via automated SMS in addition to existing email functionality, reaching donors through multiple channels and providing opportunities for additional touchpoints.
  • Publishing real-time matching gift analytics: Our real-time matching gift dashboard (available online here) provides viewers with continuously updating information on our database development. This includes total company records, number and percentage of match-eligible donor coverage, form availability, and more!
  • Adding an end-of-year email stream: The end of the year can be one of the most crucial times for nonprofit fundraisers, and our new end-of-year email streams can help make the most of matching gifts. Our new customizable pre-written email templates allow you to retroactively follow up with match-eligible donors who had given previously in the year in order to boost year-end revenue.

Here are a few of our product updates over the past year.

For information on even more Double the Donation updates and enhancements, check out our product release notes. We’re always working to provide the best solution possible for our clients!

Expanding Client Base

The Double the Donation client network continues to grow as well! In 2021, more than 1,000 new accounts were set up on our 360MatchPro platform with thousands of additional organizations using our various offerings, allowing a range of mission-driven and charitable organizations to begin maximizing employer matching gifts.

That is in addition to the 8,500+ nonprofits already using the platform, which includes all sorts of schools and universities, arts and culture organizations, health and human services groups, and tons of other 501(c)(3) organizations.

Here’s what a few of our newest clients have to say:

CityTeam logoCityTeam: “Talk about seamless integration! The set-up for connecting DTD with our CRM system AND our email platform literally happened in just a few clicks. We appreciate the prompt replies from every DTD team member. The interface is easy to use, and we began seeing the ROI in the first go-live minutes.”

– Tamara Wheeler, Vice President of Marketing & Development

Food Bank for New York City logoFood Bank For New York City: “Double the Donation is such a helpful tool to ensure we are presenting the most current matching gift opportunities to our donors both during and after the online giving experience. The platform automates so many processes we would otherwise conduct manually.”

– David Jones, Vice President for Fundraising Operations

Heifer International logoHeifer International: “Our integration with Double the Donation was so easy, and we love having a dashboard at our fingertips. This allows us to follow up with donors and ensure that their matching gifts are applied properly.”

– Bert Kimrey, Director of Community Marketing

The Salvation Army logoThe Salvation Army of the United States (Nationals): “Not only does Double the Donation make it easy for Salvation Army donors to submit their matching gifts, but their tools were easy for our team to implement and use. We have been very impressed since making the switch.”

– Dale Bannon, National Community Relations and Development Secretary

And that hardly scratches the surface of the new accounts we’ve set up in the past year! Organizations like Vanderbilt University, the University of Notre Dame, UNICEF USA, and more are continuing to expand their matching gift strategies with our tools as well.

New Partnerships & Integrations

Last year alone, Double the Donation launched more than 22 new software integrations with innovative and leading fundraising solutions. These new partners continue to build on our growing partner network, providing a seamless matching gift experience for thousands of users.

Double the Donation has integrated with more than 22 new software partners.

Double the Donation continues to expand its partner network.

Thanks to partnerships like these, our matching gift software integrates perfectly with all sorts of online donation tools, peer-to-peer fundraising platforms, nonprofit CRMs, and more.

To find out whether your favorite fundraising platform(s) integrates with Double the Donation, explore our Knowledge Base and search for the provider in question! Or, check out a complete list of our 70+ integration partners here!

Overall Matching Gift Fundraising Success

The Double the Donation database has assisted users with collecting more than $156.1 million in matching gift revenue.We love seeing our software helping nonprofits collect more in individual donations and corporate funding. Their successes are our successes⁠—and last year, we’d certainly call it a success!

In 2021 alone, charitable organizations raised more than $156.1 million in matching gift revenue using Double the Donation’s tools. Additionally, our clients boast a 54% open rate for matching gift emails, more than 2.7 times higher than the average nonprofit rate of 20%.

Not only is our solution putting more dollars toward your cause, but it’s also improving supporter relations with increased engagement opportunities and magnified donor impact. That’s what we consider a win-win.

Matching Gift Database Development

At Double the Donation, we pride ourselves on having the most comprehensive and up-to-date matching gift database solution. In order to stay on top, it’s important that our industry-leading solution continues to grow.

As of December 2021, the Double the Donation database contains the following information:

  • 24,231+ total company records
  • 26,803,317+ employees represented
  • 99.68% coverage of match-eligible donors
  • 80.96% matching gift form availability

The Double the Donation database continues to grow and become a more comprehensive resource for nonprofits.

These metrics are currently at their all-time highs, and they’re only going up from here!

The extent of our matching gift coverage directly impacts the results that our nonprofit clients see. As such, we’ve made it a priority to ensure we are continuously adding new companies and subsidiaries, providing available online match request forms, and updating information where necessary.

Double the Donation Company Growth

Double the Donation has added 8 new team members in the past year.

As our product continues to grow, so does the company behind it. In 2021, the Double the Donation staff has expanded to include nine new team members in sales, partnerships, client onboarding, and marketing roles.

Plus, we’re also working to develop our client success teams by bringing on additional customer support staff. This allows us to better cater to the organizations that use our tools and meet their needs in the most effective ways possible⁠—which is always the goal!


As you can see, it was quite the year over here. We’re so grateful for the clients, partners, and donors who worked with us to make 2021 our year. We certainly could not have done it without you.

Here’s to seeing what 2022 will bring!

Get started with Double the Donation by the end of 2021.

Matching Gift Acknowledgement

Matching Gift Integration | Three Methods for Nonprofits and Fundraising Platforms

One of the most common questions received by Double the Donation’s sales and customer support teams is around the different ways to integrate matching gift information into a website or platform. We support three different integration options:

  1. Host match pages on Double the Donation’s servers (designed for individual nonprofits)
  2. Embed match information directly on the nonprofit’s website (designed for individual nonprofits)
  3. Use our matching gift API (designed for fundraising platforms and service providers)

 

Host Matching Gift Pages on Double the Donation’s Servers

The easiest way for a nonprofit to share matching gift information with its donors is by building matching gift pages hosted on Double the Donation’s website. This option is included in all pricing tiers and can be done instantly through our online account set up process.

During the online sign up process you’ll choose a URL (ex. https://doublethedonation.com/xyzorganization) which will become your nonprofit’s custom matching gift website. You’ll enter basic information about your organization including:

  1. A description of your nonprofit
  2. Your organization’s contact information
  3. Upload a logo
  4. Choose a background color

That information is then automatically combined with our searchable database of companies which match employee donations or offer grants for volunteering into a site which you can share with your donors and supporters. Here are a few examples:

Example #1: Lafayette Partners in Education Matching Gift Page
(https://doublethedonation.com/lpie)

Create your own matching gift pages on Double the Donation's servers


Example #2: Atlanta Botanical Garden’s Matching Gift Page
(https://doublethedonation.com/abg)

Hosted Matching Donation Pages on Double the Donation's Servers

Sign up and build your own matching gift pages on Double the Donation’s servers.

 

Embed Match Information Directly on a Nonprofit’s Website

For organizations looking to integrate matching gift information directly on their own website, we also provide the ability to embed our matching gift widget.

This involves adding seven lines of code (generated automatically when organizations subscribe to select tiers) to the appropriate pages on the nonprofit’s website.

Insert our matching gift search functionality by using the code we provide

Add Our Matching Gift Search Directly to Your Own Website

Suggested locations to include our matching gift widget include:

  1. Dedicated match pages
  2. Ways to give pages
  3. Donation screens
  4. Confirmation screens

Here are a few examples:

Embedded Example #1: New York Public Media
(http://www.thirteen.org/support/employer-matching-gift/)

Embed matching gift data on a nonprofit's website


Embedded Example #2: National Kidney Foundation
(http://www.kidney.org/matchinggifts)

embedded-matching-gift-info-kidney-foundation

Nonprofits can maintain a fully branded user experience by integrating our matching gift search directly into pages hosted on the nonprofit’s website.

Sign up and embed matching gift information on your own site.

 

Use our Matching Gift API

The previous two options were integration methods for a single nonprofit but Double the Donation also provides a matching gift API for partners such as:

  • Peer-to-peer fundraising platforms
  • Donor management / CRM software
  • Online donation platforms
  • And any other companies interested in providing employee matching gift data to nonprofits and their donors

Our API provides complete access to the raw matching gift data making it easy for you to incorporate matching gift information into your company’s own service.

Visit the Matching Gift API section of our website for complete details.

Learn the difference between paper and electronic matching gift forms.

Matching Gift Forms: Key Components of Corporate Match Forms

Years ago, all companies required employees to submit match requests using paper forms. While they’re still offered at some companies, more and more companies are transitioning to electronic matching gift forms.

As one of the main sources of revenue for nonprofits, matching gifts are not something your organization wants to miss out on. Instead of sticking strictly to paper forms, offer your donors (and their employers) a digital option, too!

Feel free to jump ahead and read the section that’s most pertinent to your organization:

  1. Paper Matching Gift Forms
  2. Electronic Matching Gift Forms
  3. How a Matching Gift Database Can Help

Read on to learn more about the different components of both paper and electronic match forms. As you move forward, implement these best practices in your fundraising strategy. Give your donors all the tools they need to complete a match request, and you’ll maximize your matching gift revenue. Let’s get started!
Although paper forms are used less frequently, its vital your organization understands these matching gift forms.

Paper Matching Gift Forms

Paper matching gift forms are where it all started. While most of your donors may prefer electronic forms, you’ll miss out on a substantial amount of revenue if you don’t incorporate traditional paper forms.

There are a few specific components of paper forms that your organization should be aware of when designing and distributing them to your donors.
There are different elements to paper matching gift forms.

Common Components of Paper Match Forms

Donor Section

This is where the company asks employees to provide details on the original donation. This typically includes:

  • Employee identification numbers.
  • Personal information such as a mailing address and phone number.
  • Donation amount.

Without this information, a company won’t be able to determine your organization’s eligibility, which invalidates the donor’s match request.

Nonprofit Section

On these forms, there will be specific questions pertaining to the organization. Your donor will also need to provide documentation of their donation, which requires your nonprofit to create some sort of tangible proof.

Your donor will also need to provide any other relevant information that’s requested on the form. Typical information fields listed here are:

  • The recipient organization’s name.
  • The type of organization (e.g. cultural, educational).
  • Donation date.

If the company doesn’t receive this information, they won’t be able to determine your eligibility, which means there’s no possibility of receiving a match.

View an example of a company that requires paper forms by taking a look at Verisk Analytics’ matching gift program.
There are a few common steps for submitting paper matching gift forms.

Typical Steps for Donors Submitting a Paper Match Form

Employees at corporations with paper match forms go through the following steps to submit their match requests:

  1. Make a donation.
  2. Determine if their company matches employee gifts.
  3. Determine if the recipient organization is eligible.
  4. Locate and submit the appropriate matching gift form via the designated channel (e.g. mail).

While paper forms are being used less now that society is more tech-reliant, it’s still important that your nonprofit’s team knows about the basics. That way, they can answer any questions your donors may have about submitting a paper match application.

Explore Double the Donation’s service to see how we help donors determine their matching gift eligibility and make it easy for them to submit match requests.
Your nonprofit should fully understand electronic matching gift forms, too.

Electronic Matching Gift Forms

Technology is rapidly progressing, so it makes sense that many companies have transitioned to electronic forms. Doing so not only reduces their costs in the long-run, but it also makes it easier for employees to submit match requests instantly from anywhere.

While paper forms are wonderful to have, electronic forms give your donors a bit more freedom in when and where they complete their requests. Plus, digital forms save you time by allowing the data to flow directly into your matching gift database, as well as a decent chunk of money, since you won’t have to print them off.

Before incorporating them into your fundraising strategy, learn the common components of electronic forms, so you can relay this information to your donors.
There are a few common components of electronic matching gift forms.

Common Components of Paper Match Forms

Employee Sign In / Registration

To access their companies’ electronic matching gift forms, employees usually have to sign on using their standard username and password.

If retirees are eligible to request a match through their former employer, they typically must register in order to use the system. This is often done through a third party company such as the JK-Group or Causecast. The process from here is fairly straightforward.

Employee Submission

Just like paper forms, employees go through the process of registering their match requests. This typically includes:

  1. Finding the nonprofit organization on the list of IRS 501(c)(3) organizations.
  2. Providing information about their previous donation such as the amount and date of the donation.
  3. Submitting their matching gift requests.

It may be difficult to encourage donors to complete the match request process, but keep trying (or enlist the help of a matching gift automation system). Otherwise, there’s no chance of you receiving that much-deserved revenue!

Nonprofit Verification

While the most challenging part of receiving matching gift funds is getting donors to initiate and complete the matching gift process, don’t forget that your nonprofit also plays a role. Verification is a vital step in the electronic form process.

After the employee completes the matching gift request, the nonprofit is normally notified by mail that an employee requested a match. At this point, the nonprofit must log into the company’s online verification system to confirm that the employee actually made a donation to the organization. Nonprofits may also be asked to send a letter verifying their 501(c)(3) status.

Whatever you do, do not forget to verify the gift. This is the final step before receiving a check, and the last thing you want is to slip up and miss out on the match!
Check out these electronic matching gift form examples.

Examples of Companies Utilizing Electronic Matching Gift Forms

Wondering exactly what the online matching gift process is like for your organization’s donors? Here are two articles to give you a sense of what the process looks like:

Home Depot’s Matching Gift Process Sample

Like many other businesses, Home Depot requires match forms to be filled out electronically or by phone. Electronic forms allow for easier documentation and speed up the match process.

See a demo of Home Depot’s process.

Capital One Matching Gift Process Sample

Like Boeing, Texas Instruments, and many other companies, Capital One employees utilize CyberGrants’ matching gift platform. Employees go through the process which is integrated into Capital One’s intranet.

See a demo of Capital One’s process.


A comprehensive database can help you better understand matching gift forms.

How a Matching Gift Database Can Help

At Double the Donation, we provide a summary of each company’s matching gift program to make it easy for donors to go through the process. Of course, companies have far more detailed guidelines with all sorts of fine print detailing how the program works, but this is a wonderful starting place and can give you and your donors major insight to corporate giving opportunities.

It’s up to your organization to find out all the guidelines, but Double the Donation’s matching gift database can simplify this process.

When your donors search their employers using the tool, they’ll instantly receive any available guidelines for submitting a match request to their employer. They can do this before they even submit their donation to ensure that it will be eligible.

If available, a link to online forms and other related documents will be given to them, too! Here’s an example of what you might see when searching an employer with Double the Donation’s matching gift tool:
Donors will instantly know if their employer offers matching gifts and will be given any available forms.

Donors will also see other relevant information, such as:

  • Minimum and maximum match amounts.
  • The company’s match ratio.
  • Eligibility/Nonprofit requirements.
  • Submission processes (whether online or offline).
  • Submission deadlines.
  • Whether or not there’s a volunteer grant program.

A database can give you powerful insight into your donors’ employers. Make sure you’re not missing out on these important revenue opportunities by providing your donors with all the information (i.e. guidelines and forms) they need!


Make sure you’re prepared to guide donors through the match submission process. Your team should understand the ins and outs of both paper and electronic match forms, so you’ll be able to answer any questions your donors may have.

Now that you know all about both types of forms, get out there and start maximizing your matching gift revenue!