Atlanta, Georgia (August 23, 2018) — Double the Donation is excited to share news of a new partnership with Wilson-Bennett Technology, Inc. (WBT), a leading provider of educational and nonprofit fundraising programs.
This partnership situates Double the Donation as the exclusive provider of matching gift services to WBT, replacing the legacy solution managed by HEPdata.
All WBT clients now exclusively have access to Double the Donation’s industry-leading matching gift database and tools.
“Wilson-Bennett Technology has always taken pride in providing our clients with cutting-edge services and technology,” said Rob Schlitts, Division President of WBT. “The phonathon landscape is evolving, and we are continually making changes to meet and exceed our clients’ expectations. The phone still proves to be a vital avenue to generate donors and dollars. We are excited to partner with Double the Donation and know our clients will enjoy the powerful matching gift solution.”
WBT has embedded the Double the Donation search tool into its phonathon systems. Student callers are able to type the name of a donor’s employer directly into Phonathon Connect(C) and instantly receive information about corporate matching gift eligibility, program guidelines, and submission requirements — all while still on the phone.
With Double the Donation, student callers can help identify more donors as match-eligible. A smart auto-complete algorithm dynamically pulls from Double the Donation’s comprehensive database of parent companies, subsidiaries, brands, and spelling variations to maximize the percentage of match eligible donors callers are able to identify.
“Building and maintaining our database of companies that offer matching gift programs is really the core of our business at Double the Donation,” said Adam Weinger, President of Double the Donation. “A full-time, onsite team is dedicated to making daily updates to the database so that more than 98 percent of the 15-19 million match-eligible individuals in the US workforce will find their company’s program guidelines in our system.”
The matching gift program guidelines returned by Double the Donation’s database are written for a donor, not for a fundraising professional. Tailored for callers who need to convey complex information quickly and accurately, Double the Donation ensures that callers can easily provide the right information that encourages donors to take the next step and submit their matching gift request.
And, with a single result returned for all relevant search queries, Double the Donation has reduced the number of steps a caller must take to find the right employer and to communicate the necessary information to donors.
For more about Wilson Bennett Technology, Inc., visit their website. Learn more about Double the Donation on our website, and explore our tools by attending our daily demo. Or, get caught up with the latest in matching gifts with these additional resources:
- Marketing Matching Gifts. Learn how to incorporate matching gifts across your larger fundraising efforts, and get inspired by example images from our favorite clients.
- Matching Gift and Volunteer Grant Resources. Download free educational resources about matching gifts, volunteer grants, corporate philanthropy in general, and other broader fundraising topics.
- Matching Gifts: The Expert’s Guide. Head over to the 360MatchPro website for a crash course in matching gifts.