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Check out these Atlanta matching gift companies to find corporate philanthropy opportunities for your nonprofit.

7 Major Atlanta Companies with Matching Gift Programs

While Double the Donation works with nonprofits across the country, the fact that we’re headquartered in Atlanta means we have a special place in our hearts for Atlanta nonprofits.

Through corporate giving programs, nonprofit supporters can double (maybe even triple!) their contributions to eligible organizations, allowing their employers to showcase their social responsibility. These programs boost nonprofits toward their goals by contributing much-deserved revenue. Your organization does not want to overlook these opportunities.

If your nonprofit is based in Atlanta, brush up on these important areas of corporate giving:

  1. Statistics on Atlanta Matching Gift Companies.
  2. Companies in Atlanta with Matching Gift Programs.
  3. Exploring Revenue Opportunities with a Matching Gift Database.

Ready to boost your nonprofit’s revenue by learning about corporate giving opportunities in your area? Let’s get started!
Atlanta is home to many matching gift companies with some impressive statistics.

Statistics on Atlanta Matching Gift Companies

From a nonprofit’s standpoint, being located in a major city like Atlanta is ideal for raising money with corporate giving programs. The city is home to many of the largest employers in the world, some of which offer extensive employee matching gift and volunteer grant programs. Here are a few statistics on Atlanta-based companies and their employee giving programs which may interest you:

  • Atlanta ranks 4th, just behind New York City, Houston, and Dallas, in the number of Fortune 500 companies headquartered within city boundaries.
  • 4 Fortune 100 companies call Atlanta home. This includes Coca-Cola, Home Depot, United Parcel Service (UPS), and Delta Air Lines.
  • 26 Fortune 1,000 companies are headquartered in Atlanta, 16 of which are in the Fortune 500.
  • 75% of Fortune 1000 companies have employees in the Atlanta market.
  • 65% of Fortune 500 companies match donations made by their employees.
  • 40% of Fortune 500 companies offer volunteer grants for employees.

Curious about employee matching gift programs and volunteer grant programs? Click here to explore more corporate philanthropy statistics.

Otherwise, let’s dive into some major companies that offer matching gifts in the Atlanta area!
Take a look at these Atlanta matching gift companies that are known nationwide.

Companies in Atlanta, GA with Matching Gift Programs

With over 75% of Fortune 1000 companies having a presence in Atlanta, there are definitely opportunities for your nonprofit to increase fundraising from employee giving programs. A great place to start is by looking at the largest companies based in Atlanta.

Let’s take a look at a few of the employee giving programs at some of Atlanta’s leading employers.

Coca-Cola

Coca-Cola is an Atlanta matching gift companies that matches employee donations at a 2:1 ratio.

Coca-Cola offers a very generous employee giving program. The company offers a 2:1 match, which means eligible employee donations are tripled! They’ll match donations anywhere from $25 to $20,000, as long as they’re made to eligible nonprofits.

Coke is willing to match donations to nearly all nonprofits but does have a few restrictions on their matching gift program. For instance, part-time employees are ineligible to participate.

Another aspect of Coca-Cola’s program worth mentioning is that the company does a great job promoting the programs to Coke employees! Read more about this in our previous article that covers employee matching gift participation rates at various companies across the nation.

Click here for additional info on Coke’s matching gift program.

Home Depot

Home Depot, an Atlanta matching gift company, matches donations anywhere from $25 to $3,000.

As one of the major companies based in Atlanta, Home Depot is also a generous supporter of nonprofits in the city. They match donations anywhere from $25 to $3,000 at a 1:1 ratio.

Similar to Coca-Cola, the company has few restrictions in place. For instance, both full-time and part-time employees are eligible, but unlike some other major companies, retired employees are ineligible.

The company has an easy-to-use electronic matching gift submission process, which means your donors can submit matching gift requests in a matter of minutes.

If you’re interested in learning more about the typical process a donor goes through to submit a matching gift request electronically, learn more about Home Depot’s electronic submission process.

Click here for additional info on Home Depot’s matching gift program.

IBM

IBM matches donations made by both current employees and retirees.IBM is an Atlanta matching gift company that matches donations with either monetary and equipment grants.

The matching gift ratio varies depending upon whether it’s an employee or retiree making the donation. For instance, IBM will match eligible contributions of up to $5,000 per institution per current employee at a 1:1 ratio. For retired employees, they’ll match at a .5:1 ratio.

Plus, they provide volunteer grants for employees and retirees who prefer to donate their time rather than money. They offer both individual and team volunteer grants. Depending on the amount of volunteered hours, employees can request from $500 to $5,000, starting at 40 hours.

Charitable employees who volunteer for eligible organizations can request either a monetary grant or an equipment grant. Specifically, team volunteer grant requests for eligible schools and nonprofits can be up to $7,500 in equipment. For individuals volunteer grant requests, IBM employees and retirees can request up to $3,500 in technology grants or $1,000 in cash awards each year.

Click here for additional info on IBM’s matching gift program.

Delta Air Lines

Delta Air Lines matches employee donations up to $5,000.Delta matches employee donations to a wide range of educational institutions, including those that are both public and private. Plus, they make the match request process simpler through electronic forms.

Delta matches up to $5,000 annually per eligible individual at a dollar-for-dollar rate. This is up from a 50% match on up to $2,000 annually just a few years ago.

The program is offered to full-time employees, part-time employees, and retirees.

Click here for additional info on Delta Air Lines’ matching gift program.

AT&T

AT&T, an Atlanta matching gift company, offers a Cause Cards program as a way to match donations.AT&T is the largest provider of mobile and fixed telephone systems in the United States. As of 2018, it’s the ninth-largest company in the U.S. by total revenue.

While AT&T doesn’t offer a matching gift program, the company supports organizations that full-time employees are passionate about through its Cause Cards program.

Cause Cards are grants from AT&T given to eligible charities recommended by employees. All employees that participate in the annual Employee Giving Campaign are eligible to receive a Cause Card.

The grant amount depends on each individual employee’s total giving amount. These Cause Cards are expected to range from $25 to $250, and once they’re approved, employees are notified of the amount offered by AT&T and the deadline to select an eligible charity.

Click here for additional info on AT&T’s matching gift program.

United Parcel Service (UPS)

UPS, which was originally an Atlanta matching gift company, no longer offers a match program.We get more questions from our nonprofit clients asking us about UPS’s matching gift program than any other company. Unfortunately, this confusion arises from the fact that UPS is still listed on the majority of the random lists of matching gift companies found on various websites.

UPS does not offer an employee matching gift program. Upon hearing this news, our team reached out to the UPS Foundation for confirmation and received the following response:

“The UPS Foundation formerly offered a gift matching program for educational and cultural organizations. However, on February 20, 2009, UPS’s Board of Trustees approved the action to suspend the Gift Matching Program due to the economic climate. At this time, there are no current plans to restart the program.”

While they don’t match employee donations, they are avid supporters of their local communities. For instance, in recent years, they’ve invested over 1.8 million volunteer hours and over $100 million to charitable organizations.

Equifax

Equifax, an Atlanta matching gift company, matches donations from $50 to $5,000.Equifax matches employee donations to nearly all 501(c)(3) organizations. While the company provided us with a paper matching gift form copy, we always encourage employees to check the company intranet to ensure it’s the most up-to-date version.

Both full-time and part-time employees are eligible to participate in the program. Donations of $50 to $5,000 may be matched at a 1:1 ratio. In other words, donations to eligible nonprofits can potentially be doubled!

As with many corporate giving programs, Equifax aims to enable employees to use a part of the company’s budget to support their own philanthropic interests.

Click here for additional info on Equifax’s matching gift program.

Additional Atlanta Matching Gift Companies

Hundreds of other major employers in the Atlanta area also match employee donations. Check out some other Fortune 1,000 companies in Atlanta that offer matching gift programs:

  1. Southern Company
  2. SunTrust Banks, Inc.
  3. First Data Corporation
  4. Pulte Group
  5. Aaron’s, Inc.
  6. Carter’s, Inc.
  7. Global Payments, Inc.

By familiarizing yourself with employers who offer corporate giving programs, you set yourself up for a successful fundraising strategy. Otherwise, you may miss out on important revenue opportunities.
A matching gift database can help your nonprofit pinpoint Atlanta matching gift companies.

Exploring Opportunities with a Matching Gift Database

By adding a matching gift database (like Double the Donation) to your nonprofit’s tech toolbox, you’ll substantially increase your revenue potential.

Double the Donation’s database has data on more than 20,000 companies that represent 15+ million match-eligible individuals, making it the world’s leading matching gift database. Here’s how it works:

  1. You embed the search tool across your fundraising channels (e.g. your website and donation webpage).
  2. Donors/Volunteers search for their employers.
  3. Your supporters instantly receive updated info on their employers’ giving programs.

Larger nonprofits may benefit even more from 360MatchPro by Double the Donation. It recognizes match-eligible donors through email domain screening and enables email automation to drive matches to completion.

Want to find out how Double the Donation can help your Atlanta nonprofit increase its fundraising potential?


Atlanta is home to many of the nation’s leading companies that match employee donations. Make sure everyone in your organization is familiar with major employers that offer giving programs in your area.

At the very least, your organization should share the above companies with both your team and your supporters. Making sure they’re familiar with these major companies can help your organization boost its revenue.

You should also consider taking it a step further by providing donors and volunteers with detailed information on their company / their spouse’s employer. By raising awareness and simplifying the match process for supporters, you should increase your fundraising revenue.

Take a tour of Double the Donation’s matching gift service to see if we can help your organization raise more money from these programs.

Learn about matching gift deadlines here.

It’s Never Too Late for Donors to Submit Matching Gift Requests

Are you just jumping on the matching gift bandwagon? Worried about having to build a program from the ground up with all new donations?

Fear not, many of your past donors are still eligible for matched gifts.

Matching gifts don’t have to be submitted immediately after the donation is made. Although, it is to your benefit to encourage your donors to make the request as soon as possible because:

  1. The farther from the donation a supporter gets, the less likely he will be to follow-up with a matched gift
  2. The sooner your nonprofit receives the extra funds, the sooner it can put those funds to good use

Matching gift deadlines vary by company, so there’s still time to promote matching gifts to donors who contributed to your organization this year.

Donors simply have to fill out and submit their employer’s matching gift request forms. However, you need to inform donors of this opportunity first.

Learn how to promote matching gift programs.

How Do I Promote Matching Gifts?

Matching gift request submission deadlines mean little if your organization isn’t informing donors of the opportunity presented to them through matching gift programs. How will a donor know to submit a request on time, if they aren’t aware they’re supposed to submit one in the first place?

Luckily, marketing matching gifts to your donors is easier than ever with the help of matching gift tools. With proper software, you can both inform donors of their match eligibility and provide them with information regarding starting the matching process. When updating your matching gift processes, there are two tools in particular that you should consider:

 

  • 360MatchPro: This matching gifts automation software automatically discovers which of your contributors are match-eligible. Then, after identifying these opportunities, the software sends match-eligible donors marketing emails detailing how to begin the gift request process! 360MatchPro is a robust solution, best suited for larger nonprofits looking to improve already-existing processes.
  • Double the Donation’s Premium Plan: This industry-leading matching gifts database embeds directly on your organization’s website or online donation form. From there, when donors are researching your organization (or making a donation) they can search their matching gifts eligibility. This is the perfect solution for organizations with less-developed solicitation processes.

 

If either of these solutions sound like a good option for your organization, consider signing up for a 14-day free trial. With that, read on to learn about the three types of matching gift request deadlines.

Learn the 3 types of matching gifts deadlines.

Matching gift deadlines typically fall under one of three types:

  1. Within a set number of months — A company will stipulate that it will match a gift up to, for example, 3, 6, or 12 months following the initial donation.
  2. By the end of the calendar year — This option is fairly straightforward. Employees must submit for a match within the calendar year of the donation.
  3. By the end of the calendar year with an extended grace period — In this instance, a company will grant matched gifts through the end of the calendar year and then tack on an additional month or two for employees to submit their matching gift requests. Standard extensions go through end of January, February, or March, but rarely go past the 31st of March.

To get a better understanding of what the guidelines look like in practice, let’s look at some examples.

Learn about the month-based matching gift programs deadline model.

Deadline #1: Within a Set Number of Months

While most companies allow donations to be submitted far after the date a donation was made, deadlines do vary. Some major companies have much more time-sensitive deadlines for their matching gift programs.

Here are four companies with matching gift submission deadlines ranging from 30 days to 365 days from the donation date:

AdobeLearn about Adobe's matching gift program submission deadline.

Adobe offers a matching gift program wherein the company matches donations up to $10,000 per employee per year. Employees are also able to submit grant requests for $250 per every 10 hours they volunteer with a nonprofit.

The company offers an easy to use online portal for employees to submit their matching gift requests and to log their volunteer hours.

Match request deadline: All matching gift requests must be submitted by employees within one year of the donation date.

Click here for additional details on Adobe’s matching gift program.

 

DirectTVLearn about DirecTV's matching gift program submission deadline.

DirectTV matches donations of up to $20,000 per employee per year and provides grants of $10 per hour (max $250) volunteered by an employee. DirectTV has an easy-to-use online submission process for both programs.

Match request deadline: All matching gift requests must be submitted by employees within six months of the donation date.

Click here for additional details on DirecTV’s matching gift program.

 

AltriaLearn about Altria's matching gift program submission deadline.

Altria offers a generous matching gift program (up to 30K annually per Altria employee) as well as large volunteer grants ($500 after 25 hours of volunteering).

Match request deadline: All matching gift requests must be received by Altria’s program administrator within 90 days from the date of the gift.

Click here for additional details on Altria’s matching gift program.

 

Fannie MaeLearn about Fannie Mae's matching gift program submission deadline.

Fannie Mae matches employee donations up to $2,500 and offers grants up to $500 when employees volunteer. Unfortunately, some organizations miss out on this funding since they aren’t ensuring donors submit matching gift requests in a timely manner.

Match request deadline: Fannie Mae donors and volunteers must submit a matching gift request within 30 days of the date of the donation, or by December 31st of each year, whichever is sooner.

Click here for additional details on Fannie Mae’s matching gift program.

 

Learn about the calendar year-based matching gifts deadline type.

Deadline #2: End of Calendar Year

Many companies ask that employees submit their match requests in a timely manner but will still match donations made in a calendar year, or by December 31st of that year.

Here are a few examples:

AetnaLearn about Aetna's matching gift program submission deadline.

Aetna matches donations from employees and retirees up to $5,000 to approved organizations. Aetna also enables employees to allocate a $300 grant to a nonprofit after they volunteer for 20 hours in a year.

Match request deadline: Employees are encouraged to submit the matching gift request as soon as possible but have until December 31st to submit their matching gift requests.

Click here for additional details on Aetna’s matching gift program.

 

Freeport-McMoRanLearn about Freeport-McMoRan's matching gift program submission deadline.

Freeport-McMoRan matches donations of up to $40,000 to a wide range of nonprofits. The first $1,000 donated is matched at a 2:1 rate. Anything above $1,000 is matched at a dollar for dollar rate.

Match request deadline: While Freeport-McMoRan encourages employees to submit matching donation requests at the time of the initial donation, employees can submit matches until Dec. 31st of the year following the date of the donation.

Click here for additional details on Freeport-McMoRan’s matching gift program.

 

Learn about the grace period-based matching gift deadline type.

Deadline #3: End of Calendar Year + Grace Period

Here are three companies that extend their calendar year deadline with a grace period.

BoeingLearn about Boeing's matching gift program submission deadline.

Boeing offers a monetary match, a volunteer grant match, and a grant when employees participate in a fundraising event such as a walk or run for a cause. The deadlines for all three of Boeing’s employee giving programs are as follows:

Employee deadline: Boeing employees must submit gift match requests no later than January 31st of the year following the contribution/participation.

Click here for additional details on Boeing’s matching gift program.

 

VerizonLearn about Verizon's matching gift program submission deadline.

Verizon matches donations up to $5,000 to educational institutions and up to $1,000 to all other nonprofits.

The Verizon Foundation also provides grants of $750 to organizations where an employee volunteers for at least 50 hours in a calendar year.

Employee deadline: Matching gift requests must be entered into the electronic matching gift system before January 31st of the year following the date of the donation.

Click here for additional details on Verizon’s matching gift program.

 

Bank of America / Merrill LynchLearn about Bank of America's matching gift program submission deadline.

Bank of America (including Merrill Lynch) matches employee donations to nearly all nonprofits. The company also provides grants when employees volunteer on a regular basis.

Employee deadline: Employees must complete an application and have the recipient organization verify the gift. This information must be received by January 31st of the year following the date of the donation.

Click here for additional details on Bank of America’s matching gift program.


 

GuideStar Articles Matching Gifts

Matching Gift Online Submission Process – Example Using Home Depot’s Website

Have you ever wondered what the actual online matching gift submission process is like for donors?

If so, this article is designed to shed light on the steps your nonprofit’s donors take when submitting a matching gift online.

Typical Online Matching Gift Submission Process for Donors:

While the online submission process can vary by company, it typically involves the following steps:

  1. Employees log into the company’s matching gift submission website
  2. Employees search for the nonprofit they donated to
  3. Employees select the nonprofit from the search results (if not found, they enter the organization’s information)
  4. Employees register their donation
  5. Employees submit the matching gift request

 

Step-by-Step Overview of Home Depot’s Online Matching Gift Process:

While some employers develop their own matching gift submission process internally, most contract it out to one of the main companies that administers matching gift programs on behalf of companies.

The following screenshots are for Home Depot’s electronic submission process and are representative of the process for employees of most large companies with matching gift programs.

Step #1: Employees log into the company’s online matching gift submission website.

Begin the Electronic Matching Gift Submission Process

 

Step #2: Employees search for the nonprofit they donated to.

Locate the Nonprofit in the Matching Gift Online Submission Process 

Step #3: Employees select the nonprofit from the search results.

Select the Nonprofit which will Receive the Matching Gift 

Step #4: Employees enter information about their donation.

Register the Matching Gift Request Online

 

Step #5: Employees submit the matching gift request.

Submit a Matching Gift Request Online

That’s it! Just those quick five steps and the donors have done their parts. The rest of the process involves your nonprofit verifying to the companies that the donations were made and then the companies issuing the matching funds.  

Learn why companies have matching gift programs and how your nonprofit can take advantage of corporate philanthropy.

Why Do Companies Have Matching Gift Programs?

People are usually told that if it’s too good to be true, it probably is. Even more people have that very same reaction when they’re told that their employers are willing to give out free money to a nonprofit of their choice.

These programs may seem like they’re taken from a nonprofit professional’s dream, but they are very real! More and more companies are offering corporate matching gift programs in order to prioritize corporate social responsibility. In one of these programs, businesses will match an employee’s donation to select nonprofits and double, sometimes even triple or quadruple, the impact. Other times, companies will offer grants to eligible nonprofits if their employees even volunteer their time.

As a nonprofit professional, it’s your job to get the word out about these programs to your donors. However, to fully understand these programs, you need to know exactly why businesses create giving programs. Let’s run through a few topics and areas of thought around corporate giving, such as:

  1. How corporate giving is great for branding.
  2. Why employees want to give back to their communities.
  3. Why companies choose specifically to match gifts.
  4. How can a matching gift database help nonprofits?

There are a few reasons why corporations give to charity. One of the most well-known reasons is for tax purposes, but the benefits go much deeper than that. If you’re ready to understand the reasoning behind corporate philanthropy, let’s dive in!
Developing a positive, recognizable brand is one reason why companies have matching gift programs.

1. How Corporate Giving is Great for Branding.

What is the biggest misconception people have about branding? Brands are logos, and logos are brands. However, the way people perceive your company and its products goes much deeper than a logo. It’s influenced by previous interactions, by advertising, and by what people have read and know about the company.

For instance, companies like Toms Shoes are well known for their one-for-one program that donates a pair of shoes to an impoverished child for every pair purchased. When consumers make the decision to buy a pair of Toms Shoes, they’re not just deciding based on the Toms logo.

Instead, their decision is heavily influenced by the ways that the company has branded itself as a leader in philanthropy. In other words, people feel good doing business with Toms, which makes them want to continue supporting the business.

However, not every company needs to donate tangible items to make a difference. We often mention companies like Google for their robust spirit of philanthropy. Consumers trust Google, because it has a reputation for doing good. In the business world, trust means everything.

Companies everywhere are giving millions of dollars away to charity for one simple reason, it’s good for developing a trustworthy brand. Therefore, it’s good for business.
Giving back to the community is a big reason why companies match gifts.

2. Why Employees Want to Give Back to Their Communities.

Giving back to the community is the heart of corporate giving. Yes, giving programs develop a trustworthy brand, but socially-aware businesses know they have the power to do more than that.

Oftentimes, businesses want to support the community that supports them. That way, their local consumer base will take pride in advocating for them.

Plus, corporate giving develops well-rounded employees. By creating well-designed programs, companies convey their desire to give back to the community. When employees know they can make a substantial difference in their communities, they’ll be much more motivated to do so.

Doubling, and even sometimes tripling, their employees’ contributions makes it much more appealing to donate and volunteer for local nonprofits. In fact, 84% of donors say they’re more likely to donate if a match is offered.

Charitable employees will be drawn to businesses that offer these programs, creating a well-rounded and generous work environment. Even if employees don’t already donate time and money to nonprofits, they’ll still become much more aware of these opportunities. A giving program that increases employees’ potential impact may be the push an individual needs to donate or volunteer!
Allowing employees to pick which causes their employer financially supports is a major reason why companies match gifts.

3. Why Companies Choose Specifically to Match Gifts.

You may be wondering why companies don’t just donate their entire giving budget to a few select charities.

For one, matching employee donations can forgo difficult screening processes for charities. Companies don’t want to donate money to charities that are inefficient, corrupt, or have had major scandals. Matching employee donations puts the research burden on the employee, not the company.

It also avoids debates about which nonprofits should receive funds by democratizing the process. In other words, the employees have a say in how their company spends its giving budget.

Remember, matching donations also encourages employee philanthropy. Generous employees look good for overall company branding too. Microsoft, for instance, can boast that its employees raised over $1 billion dollars for charity since the inception of its giving program.

In short, matching gifts is just a simpler way of donating. When an employee shows their employer which causes they care about, companies know how to allocate their giving budget.
Now that you know why companies match gifts, use a matching gift database to help you pinpoint these major revenue opportunities.

4. How Can a Matching Gift Database Help Nonprofits?

For nonprofits, pinpointing corporate giving opportunities can quickly become overwhelming as their supporter bases grow. Researching each donor’s and volunteer’s employer is an ongoing, arduous process. That’s where a comprehensive matching gift database (like Double the Donation) comes in handy!

Double the Donation is the world’s leading matching gift database. It has data on more than 20,000 companies representing 15+ million match-eligible individuals. Best of all, it easily integrates with other software, so you won’t have to worry about transferring your existing data! Here’s how it simplifies the matching gift process:

  1. You embed the tool on your nonprofit’s website or online donation page.
  2. Donors/Volunteers can search their employers even before they contribute.
  3. They’ll instantly receive info on their employers’ giving program (e.g. requirements, restrictions, forms, etc.).

Large nonprofits may benefit even more from 360MatchPro by Double the Donation. Through email screening, the system automatically detects match-eligible donors and reminds them to complete the match process through automated emails.

Matching gifts and volunteer grants are vital for your fundraising strategy. Make sure you can instantly recognize your opportunities, so you can maximize your nonprofit’s much-deserved revenue!

Think your nonprofit can benefit from Double the Donation?


Fully understanding matching gifts means knowing why corporate giving exists in the first place.

It’s great for branding and boosting business, but also, companies want to give back to their communities. Plus, these programs increase employee morale and retention.

It’s easy to feel like a cog in a machine with no attachment to your workplace, but a company that takes interest in causes that its employees support is more likely to gain respect.

Want to learn more about matching grant programs and how they can benefit your organization? Check out the following articles:

  1. Matching Gifts: A Q&A Guide for Nonprofit Organizations  Still confused about matching gifts? Take a look at this comprehensive guide by Re:Charity.
  2. Top Matching Gift Companies. Check out this list of top companies that have generous giving programs.
  3. Corporate Social Responsibility: The Definitive Guide. Find out more about why businesses implement giving programs with this guide on CSR.
Learn about the top companies in Los Angeles with matching gift programs.

Los Angeles Companies that Match Employee Donations

Double the Donation may be based in Atlanta, but we serve nonprofit clients all across the country! In fact, in the U.S. we offer our services to those as far east as Miami and as far west as San Francisco.

In California, our clients range from educational foundations (ex. Lafayette Partners in Education), health and human service organizations (ex. Lazarex Cancer Foundation), civic and community-based nonprofits (ex. YMCA of Orange County), and everything in between.

Today, we want to take a trip to the west coast to highlight some LA-based companies that match employee donations via matching gifts and volunteer grant programs.

We’re going to look at some basic statistics surrounding corporate philanthropy in Los Angeles as well as our favorite method for discovering matching gift opportunities. Then, we’ll examine the matching gift programs of the following top LA-based companies:

  • AT&T
  • JPMorgan Chase & Co.
  • The Capital Group Companies
  • Wells Fargo
  • And many more

Follow along for a look at matching gift programs in Los Angeles, CA.

Learn some of the basics of matching gift programs in Los Angeles.

Quick Statistics on Los Angeles Matching Gift Companies

Did you know that many California public schools are now asking parents of students to donate upwards of $400 per student, each year? Due to the wealth of companies in Los Angeles focusing their philanthropic efforts on educational institutions, many nonprofits and K-12 public schools are raising tens of thousands of dollars annually just via matching gifts. These opportunities extend to other nonprofit organizations as well.

  • In 2012, 53 California-based companies graced the Fortune 500 list, 4 of which are based in Los Angeles.
  • 65% of Fortune 500 companies offer matching gift programs.
  • 40% of Fortune 500 companies offer volunteer grant programs.

If your organization isn’t informing donors of the opportunities presented by matching gifts programs, you may be missing out.

This is the best method for marketing matching gift programs to your donors.

How do I market matching gifts?

If you have a large donor base in Los Angeles (though these opportunities can be found throughout  many other cities, as well), you might be wondering how you can begin spreading the word about matching gifts. It’s an amazing opportunity, and you certainly don’t want to miss out!

Luckily, there are tools to help your organization market matching gift opportunities. Check out these top solutions:

  • 360MatchPro: For larger organizations with an already-established matching gift solicitation process, 360MatchPro is a useful resource. As a matching gift automation software, this tool automatically detects when a donor is match-eligible and educates them, via email, if so.
  • Double the Donation’s Premium Plan: A better fit for organizations less-established in the world of matching gifts, the Premium Plan allows you to embed an industry-leading matching gift database directly on your website and/or online donation form. With this, donors are able to search their match eligibility and, if eligible, view information regarding how to begin the match request process.

If your organization is looking to upgrade its matching gift solicitation process, consider signing up for a 14-day free trial of the software. With that in mind, continue reading for a look at the top companies in Los Angeles offering matching gift programs.

Check out the top companies in Los Angeles that have matching gift programs.

Major Companies in Los Angeles with Employee Giving Programs

AT&TAT&T is a top company in Los Angeles with a matching gift program.

AT&T is the largest provider of mobile and fixed telephone systems in the United States. As of 2016, it is the seventh-largest company in the U.S. by total revenue.

While AT&T doesn’t offer an official “matching gift program,” the company supports the organizations which employees are passionate about through its Cause Cards program.

Cause Cards are grants from the AT&T Foundation given to eligible charities recommended by employees. All employees that participate in the annual Employee Giving Campaign will be eligible to receive a Cause Card.

Employee pledges will be eligible for a Cause Card on a sliding scale based on a percentage of total giving. These Cause Cards are expected to range from $25 – $250. Once employees make a recommendation for an eligible charity to receive a Cause Card, they are notified of the value of the grant and the deadline by which they need to redeem it.

Click here for additional details on AT&T’s matching gift program.

JPMorgan Chase & Co.JPMorgan is a top company in Los Angeles that offers a matching gift program.

JPMorgan Chase & Co. is the largest bank in the United States based on assets ($2 trillion, according to Forbes magazine).

JPMorgan offers not only a robust matching gift program on a monetary basis (donations from $1 to $1,000) but also a very comprehensive volunteer grant program that includes both individual and group volunteers.

Individual Volunteer Grants apply to individuals who volunteer on a regular basis and are eligible to request volunteer grants. Team Volunteer Grants apply to teams of three or more employees or retirees who volunteer together and are eligible for team volunteer grants based on the combined volunteer hours.

Through these volunteer programs, nonprofits can raise up to an extra $3,000 in grants.

Click here for additional details on JPMorgan Chase & Co.’s matching gift program.

The Capital Group CompaniesThe Capital Group Companies is a top company in Los Angeles with a matching gift program.

Capital Group Companies is a financial investment services company with assets upward of $1 trillion. With about 7,000 employees worldwide, TCGC offers a very generous matching gift program, providing a 2:1 match on donations anywhere from $25-$5,000. That’s essentially tripling a donation!

TCGC also offers a volunteer grant program that encourages employees to volunteer at least 10 hours with an organization, after which it will provide a grant of $10 per hour for up to 50 hours.

Click here for additional details on The Capital Group Companies’ matching gift program.

Wells FargoWells Fargo is a top company in Los Angeles with a matching gift program.

Wells Fargo, which acquired Wachovia, has reported revenue of over $86 billion. Wells Fargo also boasts a massive employee base, at just about 265,000. Wells Fargo matches, dollar-for-dollar, donations to accredited public or private educational institutions and educational foundations, anywhere from $25-$2,000.

Possibly even more impressive, though, is Wells Fargo’s volunteer grants program. It annually awards more than $500,000 in volunteer grants to organizations employees volunteer for in their communities. There isn’t a minimum number of hours required or a specific donation amount awarded, and employees can apply directly through the Wells Fargo Foundation.

Click here for additional details on Wells Fargo & Company’s matching gift program.

Check out these additional Los Angeles companies with matching gift programs.

Additional Los Angeles Matching Gift Programs

There are countless other major employers in the Los Angeles area that match employee donations. These include companies such as:

  • Amgen
  • Bank of America
  • Boeing
  • Edison International
  • Home Depot
  • Kaiser Permanente
  • Northrop Grumman
  • Pfizer
  • Walt Disney

We highly encourage your nonprofit organization to share the above companies with your fundraising staff, making sure they’re at least familiar with the companies that will match donations made by employees. For more opportunities, check out this list of the top companies providing matching gift programs.

Learn about the top companies in Houston with matching gift programs.

Matching Gift Opportunities: Houston’s Top Companies

Are you a Houston nonprofit? Are you taking full advantage of the variety of matching gift programs offered by local and national employers? If not, you’re leaving fundraising dollars on the table.

Energy is one of the most philanthropic industries in the United States, and Houston is home to many leading energy companies. Nearly all of these companies match donations made by employees and/or retirees, as well as offer grants when employees volunteer.

If you’re a Houston nonprofit looking to have more donations matched by your donors’ employers, this article is for you! First, we’re going to look at the best way to discover matching gift opportunities, before breaking down the programs offered by the following top Houston companies:

  • BHP Billiton
  • Halliburton
  • Shell
  • ConocoPhillips
  • BP
  • And many more

Follow along for a look at corporate philanthropy in Houston, TX.

Matching gift tools are the best way to discover opportunities in Houston.

The Best Way to Discover Matching Gift Opportunities

Even though Houston provides huge matching gift opportunities, it’s impossible to capitalize on them if your organization is unaware of these programs when you encounter them. This lack of awareness can be inhibiting, and the easiest way to combat it is by employing matching gift tools.

Nonprofits large and small can benefit from such tools where their matching gift solicitation processes are concerned.

For example, a smaller nonprofit just beginning to solicit these gifts would benefit from using Double the Donation’s Premium Plan. With this tool, nonprofits can embed an industry-leading, searchable database directly on their website and giving form, allowing donors to easily search their eligibility.

On the other hand, a large nonprofit looking to grow their existing processes would benefit from 360MatchPro. With this tool, nonprofits are able to fully automate their matching gift solicitation processes, from the original discovery of eligible donors to the communications that follow.

If a matching gift tool seems like a good solution to increase your nonprofit’s donations, visit Double the Donation to sign up for a 14-day free trial. With that, continue reading for a look at the top companies in Houston with matching gift programs.

Check out the top companies in Houston with matching gift programs.

Leading Houston Matching Gift Companies:

BHP BillitonBHP is a top company in Houston with a matching gift program.

While the parent company of BHP Billiton is based out of Australia, the U.S. subsidiary has its headquarters, as well as a major employee presence, in the Houston area. As with most leading energy companies, BHP is a strong supporter of local nonprofits through its employee giving programs.

Matching Gifts:

BHP offers two types of matching gift programs where the company will match donations to nonprofit organizations:

  1. Individual Matching Gifts. Each employee can request matching gifts for personal donations to nonprofits.
  2. Fundraising Matches. If an employee participates in a fundraising walk/run/bike/etc., he or she can request matching funds on all money raised for the organization.

Volunteer Grants:

If BHP employees prefer to give their time, BHP supports their volunteerism by providing grants to nonprofits where employees volunteer regularly.

For every hour a BHP employee volunteers, the company donates $16 to the organization. Of course, there’s a minimum and maximum amount the company will donate per employee, but this can be a great source of fundraising for organizations with a large volunteer base.

Learn more about BHP Billiton’s employee giving programs.

HalliburtonHalliburton is a top company in Houston with a matching gift program.

Halliburton employees can participate in three different matching gift programs:

  1. Matches to Higher Education. Halliburton provides a 2:1 match on employee donations to colleges & universities.
  2. Matches to K-12 Schools. Halliburton provides 1:1 match on employee donations to primary and secondary schools (max $500 annually per employee).
  3. Matches to Other Nonprofits. During Halliburton’s “Giving Choices” campaign, the company provides a 10% match on donations made to nearly any 501(c)(3) nonprofit.

For further information on Halliburton’s employee giving programs, read more here.

ShellShell is a top company in Houston with a matching gift program.

Through Shell’s Heroes (Helping Employees Reach Out) Program, donations made by current and former employees can be matched by the company. Each eligible employee or retiree can request that Shell match up to $7,500 annually to a variety of nonprofits including, but not limited to:

  • Higher educational institutions
  • Secondary schools (grades 9-12) and related foundations
  • Arts and culture organizations
  • Health and human service agencies
  • Civic organizations
  • Environmental organizations
  • And most other nonprofits

For further information on Shell’s matching gift program, read more here.

ConocoPhillipsConocoPhillips is a top company in Houston with a matching gift program.

With over $230 million a year in revenue, ConocoPhillips is the fourth largest company in the United States (according to Forbes). Along with this financial success, the company has made corporate philanthropy a big component of its core values.

Matching Gifts:

ConocoPhillips matches donations from employees and retirees at a 1:1 rate. Employees can request up to $10,000 in matching funds annually while retirees are eligible to request up to $5,000 annually.

Volunteer Grants:

ConocoPhillips also supports organizations where individuals or groups of employees volunteer. Individuals can request grants of $500 after volunteering for 20 hours or grants of $1,000 after volunteering with a nonprofit for 40 hours.

If groups of employees volunteer together, ConocoPhillips provides team volunteer grants. If you have supporters who work at ConocoPhillips, make sure to ask them to grab their colleagues to come out and volunteer together. If a group of four or more ConocoPhillips employees volunteer together for a total of at least 40 hours, your nonprofit can earn a grant of $1,000.

Learn more about ConocoPhillips employee grant programs.

BPBP is a top company in Houston with a matching gift program.

BP is consistently ranked on our list of top corporate giving programs and recognized for having perhaps the best employee giving program.

BP has a matching gifts program where they will match employee donations from $25 to $5,000 at a 1:1 ratio.

The nonprofits BP will match donations to include, but are not limited to:

  • Educational institutions (K-12 included)
  • Health & human welfare service organizations
  • Arts and cultural organizations
  • Development, civic, and community organizations
  • Environmental and conservation organizations

BP also has a dollars for doers program where they will donate up to 10 dollars per volunteer hour after an employee has volunteered a minimum of 25 hours. The company will also match the amount of money an employee has raised at an event for nonprofits!

Lastly, BP’s Fabric of America program allows employees to designate $300 in grant money to the nonprofit of their choice, in addition to all of the other matching gift and volunteer matching programs BP has in place.

Learn more about BP’s corporate matching program.

These are a few additional companies in Houston with matching gift programs.

Four Additional Houston Energy Companies with Matching Gift Programs:

  • Citgo – Matches donations from employees and retirees to nearly all 501(c)(3) organizations and educational institutions.
  • CenterPoint Energy – Provides matching gifts to educational institutions and gives grants to nonprofits where employees volunteer.
  • ExxonMobil – Provides a wide variety of employee giving programs including grants when groups of employees volunteer together.
  • Kinder Morgan (including El Paso Corporation) – Matches employee donations to educational institutions and arts/cultural organizations.

Double the Donation’s team tracks and makes it easy for your organization’s donors to submit match requests. Take a tour of Double the Donation’s service to see if it’s right for your organization.

Learn how to use social media to promote matching gifts today.

Social Media: 12 Matching Gift Posts to Schedule Today

Social media – we all use it in one way or another. Whether we’re connecting with friends or catching up on the latest breaking news, social media has become an integral part of the daily routines of many.

But are you maximizing the impact of your social media platforms for your fundraising efforts, specifically in regards to matching gift programs?

Remember: With corporate matching gift programs, your organization is able to collect two donations for the price of soliciting one. Through these programs, employers pledge to match the donations made by their employees to nonprofit organizations such as yours, effectively doubling the impact of the original gift. These programs present a huge opportunity to increase your fundraising revenue,and you want to capitalize on them whenever possible.

Promoting corporate matching gift options using Twitter, Facebook, and the like is a quick, easy and cost-effective way (read: free)  to reach your digitally savvy masses.

Social media is incredibly efficient, as you’re able to schedule posts in advance and on a recurring basis. This means you don’t have to remember to continue posting– the networks will do it for you! This paired with the extensive network available to you through these platforms makes social media an opportunity to use to the fullest.

We’re going to examine marketing matching gifts on social media through the following:

  • Sample Matching Gift Posts for Twitter
  • Sample Matching Gift Posts for Facebook

However, before you begin posting about matching gifts on social media– which will inevitably bring forth donors interested in the programs– ensure your internal matching gifts processes are comprehensive.

Learn the best way to market matching gifts.

The Best Way to Market Matching Gifts

Once you begin posting about matching gifts on social media, there’s a decent chance you’ll have a few interested donors inquiring about their eligibility. The easiest way to push donors in the right direction and get them started with the matching gift process is by simply directing them to a comprehensive matching gift tool!

For example, Double the Donation’s Premium Plan is the perfect tool for nonprofits just beginning to build their matching gifts solicitation processes. Embed this comprehensive, searchable database directly on your donation form and website, and then link to it in your social media posts. Then, when donors see your posts and are interested, they know exactly where to look to search their own eligibility!

For larger nonprofits looking to improve their existing matching gift processes, 360MatchPro may be the better solution. This automated matching gifts tool allows for the immediate searching of a donor’s eligibility upon making a donation. Once an eligible donor is identified, the software sends automated marketing communications to inform the donor of matching gift opportunities.

Matching gift software provides you with an easy way to manage the influx of interest generated by social media posting. If this seems like a good solution for your organization, sign up for a 14-day free trial with Double the Donation.

With that, check out the following 12 sample posts to inspire your Twitter and Facebook-based matching gift marketing.

Twitter is a great tool to market matching gifts.

Learn how to use Twitter in your matching gift marketing.Sample Matching Gift Posts for Twitter

Because of Twitter’s 280-character limitation, be concise and to-the-point in your communications. Further, include a quick link to your organization’s giving page, website, or dedicated matching gift page so interested donors can access it on-the-fly via tweet

Here are some example matching gift tweets:

1. Did you know your gift can be doubled, tripled & even quadrupled? Your employer might offer matching gift programs.

 

2. Did you donate to us this year? There’s still time to submit a matching gift request from your employer!

 

3. It’s February – do you love us? We love you, too! Click here to see if your company will double your donations:  <insert URL>

 

4. Ever wonder if your employer matches donations? Search our database to learn more about your employer at <insert URL>.

 

5. Last year, we raised $X from corporate matching gift programs – help make 20XX a better year!

 

6. Did you know that tons of organizations offer matching gift opportunities? Check to see if yours does.

 

7. It takes just a few minutes to submit corporate employee matching gift forms… have you submitted yours?

 

Additionally, with retweets, donors can also easily share the word about your organization’s offering. The platform was made with efficiency in mind—so if you want to simply and quickly inform your donors, Twitter is a great place.

However, to educate donors about matching gifts through more in-depth communications, consider using Facebook.

Facebook is a great tool for marketing matching gifts.

Learn how to use Facebook when marketing matching gift programs.Sample Matching Gift Posts for Facebook

Facebook doesn’t present the challenge of character limitations as Twitter does, but that doesn’t mean you can ramble on. The following examples balance offering more in-depth information with catering to the shorter attention span associated with the internet.

Here are some example matching gift posts for Facebook:

1. We sincerely appreciate all donations to <Your Organization’s Name>! Did you know that your generosity has the potential to be doubled, tripled, or even quadrupled? Check to see if your employer offers a matching gift program!

 

2. What do Microsoft, Bank of America, IBM, and Verizon all have in common? Each one matches donations made by their employees’ to nonprofit organizations. This means that if you donate, or have donated to <Your Organization’s Name>, and work for one of these four companies, the company will double your donation. Many major employers offer similar programs. Search <insert URL> to find out if your employer offers something like this, as well as to access program guidelines, how-to instructions, and relevant forms.

 

3. A huge thanks to all of our donors, and a double thanks to those who submit matching fund requests from their employers! Does your employer offer a program like this? Check today!

 

4. Help us <Your Organization’s Mission>. Ask your employer to match, double, or even triple your donation today! Check out your organization’s matching gift options here: <insert URL>

 

5. We like to brag that our donors are the best. Not only do they contribute to us, but they also take the extra step to see if their employer offers a matching gift program that may double the total donation to our organization! Have you checked to see if your company offers a matching gift option? Thanks for being a super donor if so! Check here to see if your company has a program like this: <insert URL>

 

Just as with Twitter, donors can easily share your Facebook posts with their friends and family. It’s a great way to get in front of new donors you might not reach otherwise!


If used correctly, social media can be a valuable resource in marketing matching gift opportunities. For more information on how to use social media to market matching gift programs, check out some additional social media ideas.

To boost your nonprofit's revenue through corporate philanthropy, check out these San Diego matching gift companies.

San Diego Companies with Matching Gift Programs

In previous articles, we dove into Atlanta matching gift companies and New York matching gift companies, but for this article, we’ll take a look at a west coast market.

California is home to many of the country’s most socially responsible companies. Because of this, California nonprofits are well-positioned to take advantage of matching gift programs.

As the 17th largest metropolitan area in the United States, San Diego is home to many leading companies. Nonprofits in San Diego can benefit from increased revenue by focusing on employee matching gift programs. If your nonprofit is located in the San Diego area, take a look at these major matching gift employers in your area:

  1. Qualcomm
  2. Kaiser Permanente
  3. Sempra Energy
  4. LPL Financial Services
  5. United Technologies Corporation

Matching gift and volunteer grant programs are widely offered employee benefits. In fact, 65% of Fortune 500 companies match employee donations while 40% offer volunteer grant programs. You don’t want to miss out on these important revenue opportunities.

Ready to get started? Let’s explore a few companies in San Diego which match employee donations!

1. Qualcomm

Qualcomm, a San Diego matching gift company, offers matching gifts and volunteer grants.

With approximately 13,000 employees in the San Diego area, Qualcomm is one of the largest employers in the San Diego community.

Even though Qualcomm matches donations made only by full-time employees, its program is still quite generous. Annually, a Qualcomm employee can request donation matches starting at a minimum of $50. If eligible, the company will match the donation at a 1:1 ratio, doubling the employee’s gift.

Qualcomm also provides grants worth $250 whenever an employee volunteers for at least 15 hours. Employees can apply for additional grants for the same or a different charitable organization once they volunteer for another 15 hours.

However, the company has a combined limit for each employee for both their matching gift program and their volunteer grant program. Depending on the employee’s level (e.g. associate, director, etc. ), the limit ranges from $1,000 to $5,000 per year.

Learn more about Qualcomm’s matching gift and volunteer grant programs.

2. Kaiser Permanente

Kaiser Permanente employs more than 7,000 individuals in the San Diego metropolitan area.Kaiser Permanente is a San Diego matching gift company that has an annual giving campaign.

Its matching gift program varies region-by-region, but fortunately for San Diego employees and nonprofits, they do offer a match program. Every year, Kaiser Permanente offers an employee giving campaign around September or November. The program is open to full-time and part-time employees. However, retirees are not eligible.

During the annual giving campaign, they match employee donations to most nonprofits. Match amounts range from $25 up to $5,000 at a 1:1 ratio.

Learn more about Kaiser Permanente’s matching gift program.

3. Sempra Energy

Sempra Energy, a San Diego matching gift company, also offers individual and team volunteer grants.

Sempra Energy employs more than 4,500 individuals in San Diego and serves approximately 3.7 million customers in southern California, making it the largest utility provider in the San Diego area.

The company is a strong supporter of local nonprofits and matches donations to most organizations. Donations eligible for matches range from $25 to $2,500. The program is open to both full-time employees and part-time employees.

Also, Sempra Energy offers two types of volunteer grant programs:

  1. Individual volunteer grants. Employees who volunteer at least 10 hours with a nonprofit or a school may request up to $1,000, depending on the number of hours volunteered.
  2. Season of Giving team volunteer grants. During the holiday season, when teams of employees volunteer together, they can request a Season of Giving grant.

Learn more about Sempra Energy’s matching gift program.

4. LPL Financial Services

LPL Financial Services is a San Diego matching gift company that gives back to its community through several programs.

LPL Financial offers a matching gift program for its financial advisors. Through LPL Financial’s program, full-time financial advisors can request matches for donations made to most nonprofits. They can request up to $500 in matching gift funds each year.

Outside of its matching gift program, LPL Financial finds additional ways to give back to its community. A few of these philanthropic strategies include:

  • Mentoring at-risk youth.
  • Teaching productive job search techniques to unemployed individuals.
  • The Employee Volunteer Corps that organizes volunteer events.
  • And many others.

Learn more about LPL Financial’s matching gift program.

5. United Technologies Corporation (UTC)

United Technologies Corporation, a San Diego matching gift company, offers a generous matching gift program and a volunteer grant program.

In 2012, Goodrich merged with United Technologies, and as part of the merger process, the two companies combined their employee giving programs.

Now, United Technologies matches employee donations to most nonprofits. Each employee can request up to $10,000 in matching gift funds each year, as long as the request is made within 12 months of the initial donation.

UTC also offers a volunteer grant program. When employees volunteer a minimum of 60 hours at eligible nonprofits, they can request a $250 donation. Each employee can submit grant requests for up to two nonprofits per year.

Learn more about Goodrich’s / UTC’s matching gift program.


Learn how Double the Donation can help your nonprofit pinpoint San Diego matching gift companies.

How a Matching Gift Database Can Help

Corporate philanthropy, such as matching gift programs and volunteer grant programs, represent a major revenue opportunity for nonprofits. With a matching gift database like Double the Donation, you won’t overlook much-deserved revenue. Here’s how it works:

  1. Your team embeds the tool across all your fundraising channels (e.g. matching gift pages and donation pages).
  2. A donor or volunteer starts typing their employer’s name.
  3. The tool generates autocomplete suggestions for the user to select.
  4. The donor receives up-to-date info on their employer’s giving program.

Double the Donation works with nonprofits across the country, including San Diego. In the database, there are more than 20,000 companies that represent over 15 million match-eligible employees, making it the industry’s leading matching gift database.

Plus, larger nonprofits can streamline the process even more with 360MatchPro by Double the Donation. It enables email automation and drives matches to completion with live match tracking.

Think your nonprofit could benefit from Double the Donation?


While the above companies are major employers in San Diego, there are many other local companies that offer these programs. Pinpointing them takes some research, simplified with a matching gift database.

If you’re a nonprofit, check out this list of the top national companies that offer employee giving programs. Now that you know some of the major employers in your area that offer matching gifts, start boosting your revenue!

Learn how to determine the tax-deductible amount for events for corporate matching gift programs.

Determining the Tax-Deductible Amount for Matching Gifts

If your organization derives a significant amount of funding from membership programs, annual fundraising galas, or special events, you may wonder whether those donations are eligible for corporate matching gift programs.

By not promoting matching gifts to donors, your organization may be leaving money on the table. In almost every case, the tax-deductible amount of nearly all cash and stock contributions is eligible to be doubled through employer matching gift programs.

To take advantage of these important revenue opportunities, go over the following key subjects:

  1. The Relationship Between Tax-Deductible Contributions and Matching Gifts
  2. Calculating the Tax-Deductible Amount for Matching Gifts
  3. How a Matching Gift Database Can Help

Need a refresher on corporate philanthropy? Visit our guide to learn more about corporate matching gift programs. Otherwise, let’s get started!
Tax-deductible donations are fairly straightforward when requesting matching gifts.

1. The Relationship Between Tax-Deductible Contributions and Matching Gifts

When nonprofits have membership programs or host special events, there should be a defined tax-deductible amount listed. This should be a specific dollar amount. Also, it should be above the fair market value (FMV) of any benefits received.

That way, attendees and their employers know the specific amount for IRS income tax reporting purposes. The tax-deductible amount of the donation, event ticket, or membership is also what donors should submit to their employers when requesting a match.

It’s the responsibility of the organization to determine the tax-deductible amount and inform event attendees or its program’s members.

For instance, for events, the tickets should have a line similar to the following: “Did you know that $X of your ticket is tax-deductible? If your employer has a matching gift program, this amount might be eligible to be matched.” To learn other ways to promote matching gifts to attendees, visit this guide about matching gifts for special fundraising events.

Now that you know the tax-deductible amount of contributions can be matched, let’s dive into how to calculate it.
Calculating the tax-deductible amount for matching gifts requires the nonprofit to determine the fair market value of the benefits.

2. Calculating the Tax-Deductible Amount for Matching Gifts

As previously stated, it’s up to the nonprofit organization to determine the tax-deductible amount of each contribution. The first step is to determine the FMV of the benefits received.

There are a few ways to do this. Start by comparing the benefits received by the donor with what those benefits would cost if it were not a fundraiser.

For example, let’s say you charge $500 for an annual gala ticket. At the gala, there’s a performance by a well-known band as well as a five-course dinner. Let’s say the nonprofit determines the dinner would cost $50 from a local restaurant while a ticket to see the band would cost $100. In this case, the fair market value of the gala ticket would be $150. Therefore, the tax-deductible amount of the ticket would be $350.

Donors should use this fair market value, rather than the overall purchase price, on their company’s matching gift form.

While each organization has full discretion in determining the FMV, the key is to ensure the values placed on each benefit are reasonable. For instance, is it reasonable for a steak and lobster dinner with dessert to cost $10 at a five-star restaurant?  Probably not. An appropriate method is to take a look at the menu of a local restaurant and use its pricing as guidance.

Calculating the FMV isn’t an exact science. It could vary by several dollars and any amount within a reasonable range would be acceptable for government reporting and matching gift requests. The important part is that your organization is taking a fair and honest approach when estimating the FMV.
A matching gift database simplifies the process of determining which donors have employers who will match gifts for the tax-deductible amount.

3. How a Matching Gift Database Can Help

When hosting event fundraisers or heading a membership program, nonprofits might overlook corporate giving opportunities. Corporate philanthropy is vital for nonprofits. Missing out on these opportunities can be detrimental to an organization. That’s where Double the Donation, the industry-leading matching gift database, can help!

By adding a matching gift database to your tech toolkit, your nonprofit won’t overlook revenue from corporate giving programs. For instance, Double the Donation:

Before your event, research your attendees’ employers. You’ll be able to pinpoint which donors are matching-gift eligible. That way, you’ll know who to approach about corporate giving at your event. Whenever someone signs up for your membership program, your team can see which donors might be match-eligible, too! Then, you can reach out to them.

Plus, larger nonprofits might benefit even more from 360MatchPro by Double the Donation. This tool streamlines the process by automatically identifying match-eligible donors in a comprehensive database, following up with them until they complete the match process, and even creating an automated plan for matching gifts! Either tool is great for pinpointing corporate giving opportunities.


Many different types of donations to your organization have a tax-deductible component that can be submitted to corporate matching gift programs. Make sure you’re communicating this with your donors.

Now that you know more about tax-deductible contributions, relay this information to your team and supporters. Start boosting your nonprofit’s matching gift revenue now!