Posts

Check out these companies that match gifts to colleges and universities and some examples of how to market corporate giving.

Companies that Match Gifts to Colleges and Universities

If you’ve graduated college, chances are, your alma mater has contacted you asking for a donation at some point. Perhaps this happened even before you graduated. Statistics show that many alumni actually do donate to their colleges and universities. Luckily, many of these generous gifts can be matched by alumni’s employers.

Most matching gift programs began with only matching to colleges and universities. Since then, many companies have expanded their programs to include most other nonprofit organizations. However, there still remains a large contingent of companies that only match to higher education, excluding K-12 educational organizations and schools.

If your higher education institution has a strong donor base, check out these major companies that offer matching gifts to their employees:

  1. Allstate Insurance
  2. ConAgra Foods, Inc.
  3. eBay, Inc.
  4. Sherwin-Williams
  5. ExxonMobil
  6. Matching Gift Database: Higher Ed Examples

Almost all the companies you’ve read about in our previous posts (such as Bank of America, GE, Coca-Cola, Home Depot) will match gifts to colleges or universities, too. However, for this post, we decided to put together a list of some companies with lesser-known matching gift programs. Oftentimes, when a company only matches to higher education colleges and universities, their program flies under the radar.

If your college or university is looking to boost its matching gift revenue, let’s get started!

Allstate Insurance

Allstate, a company that matches gifts to colleges and universities, that also offers volunteer grants.Allstate has an employee matching gift program completely devoted to higher education. Through the Good Hands Matching Grant Program, Allstate matches donations made to higher education institutions at a 1:1 rate. In other words, employee donations can potentially be doubled.

The company will match a range of donations from $25 to $5,000. Individuals who are eligible include employees, agency owners, personal financial representatives, and retirees.

Plus, Allstate also offers volunteer grants for employees who’d rather donate their time than money. Through the Hands in the Community Grants Program, employees and agency owners who volunteer more than 16 hours in a calendar year are eligible for volunteer grants.

The volunteer grant amount depends on employee position. While regular employees are eligible for $500 volunteer grants, agency owners are eligible for $1,000 volunteer grants.

Read more about Allstate’s matching gift program.

ConAgra Foods, Inc.

ConAgra is a company that matches gifts of $25 to $1,000 made to colleges and universities.ConAgra will match gifts made to higher education between $25 and $1,000. Both full-time and part-time employees are eligible. However, retirees are not eligible. They also donate to other educational organizations, such as nutrition education programs.

To submit a request, employees either fill out a paper form or an electronic form. Unlike most companies, employees aren’t restricted to just one type of form. However, they do have to submit the matching gift request within 90 days of the initial donation. After that point, the company will no longer match the donation.

Read more about the ConAgra Foods matching gift program.

eBay, Inc.

eBay is a popular company that matches gifts to higher education as well as volunteer grants.The popular online auction site, eBay, will match employee donations made between $25 and $2,500 per year. The company increased the maximum from $500 just a few years ago, which is a substantial jump!

While full-time and part-time employees are eligible for the program, retired employees are not. In addition to matching gifts to education, eBay will also match gifts to most other nonprofit organizations. Unlike some companies, employees are urged to submit matching gift requests as soon as possible, because there’s a company-wide annual limit.

As part of its corporate philanthropy initiative, eBay also offers volunteer grants. Grant amounts are tier-based, depending on the number of volunteer hours employees finish:

  • 8-24 hours = a $100 grant
  • 25-49 hours = a $250 grant
  • 50+ hours = a $500 grant

Be on the lookout for this popular employer when developing your corporate giving strategy.

Read more about eBay’s matching gift program.

Sherwin-Williams

Sherwin Williams is a major company that offers matching gifts for colleges and universities.Sherwin-Williams offers a matching gift program where the company matches up to $3,000 in donations to a wide variety of nonprofits. This includes higher education institutions. The company’s matching gift program is open to both current employees as well as retirees.

The company matches at a 1.5:1 ratio. For instance, if a match-eligible individual donates $100 to your school, your institution will receive a $150 match, totaling to $350.

In case that’s not impressive enough, Sherwin-Williams also has a great volunteer grant program. After an employee volunteers 50 hours, Sherwin-Williams provides the eligible organization or school with $200. Each employee can request up to three separate grants each year, totaling to $600.

Read more about Sherwin-Williams’ matching gift program.

ExxonMobil

ExxonMobil, a company that offers matching gifts to colleges and universities, has a giving program dedicated to higher education.ExxonMobil is very well-known for its corporate philanthropy, specifically for its efforts toward educational institutions. The company offers two matching gift programs, the Arts and Cultural Matching Gift Program and the Educational Matching Gift Program.

Through the Educational Matching Gift Program, ExxonMobil will match donations to higher education institutions, including U.S. colleges and universities. They’ll provide up to $22,500 in matching gift funds per year. However, for cultural organizations, the company only matches up to $2,000.

Plus, the company offers two volunteer grant programs. For its individual grant program, when an employee or retiree volunteers for 20 hours, ExxonMobil provides a volunteer grant of $500. Each individual can request up to four grants per year. For its team volunteer involvement program, ExxonMobil awards a $500 grant when a team of five or more eligible participants volunteer for a combined total of at least 20 hours. While employees are limited to $2,000 in grants per year, individual organizations are limited to $5,000.

Read more about ExxonMobil’s matching gift program.
Take a look at these examples of using a matching gift tool to pinpoint companies that offer matching gifts to colleges and universities.

Matching Gift Database: Higher Ed Examples

Now that you know of a few major companies that offer matching gifts to higher education institutions, let’s dive into a few ways you can incorporate it into your fundraising strategy. With a dedicated matching gift database, there are multiple ways to promote matching gifts to your institution’s donors.

By adding a matching gift database like Double the Donation to your tech toolkit, you boost your fundraising potential. Specifically, the tool allows donors to search their employers, provides them with forms and updated information, and much more.

Plus, you can embed the tool across all your online fundraising channels. For instance, easily add the tool on a dedicated matching gift page, your online donation form, or your Ways to Give page. Get creative!

As a higher education institution with a large donor base, you may benefit more from 360MatchPro by Double the Donation. This tool is a fully automated matching gift platform that identifies more match-eligible donors, automatically follows up with them, and even creates an automated match plan for you.

Let’s look at a few examples of how a matching gift database can help boost your college’s funds!

Dedicated Matching Gift Page

If alumni are looking for different ways to support their alma mater, well-designed matching gift pages can offer helpful information about multiplying their contributions. Typically, these pages mention that even if a donor’s own employer doesn’t match their contributions, their spouse’s employer might.

Also, consider giving alumni instructions on how to obtain a matching donation from their employer. If you’re subscribed to Double the Donation, embed the search tool and encourage donors to look for more in-depth information about their employers’ matching gift programs. Additionally, you may want to offer vital contact information in case donors have additional questions.

Check out this example of a dedicated matching gift page from Flagler College:

Some colleges and universities promote matching gift companies on a dedicated matching gift webpage.

Donation Form

Donation forms are another great way to start the conversation about matching gifts. Plus, at this stage, users are already ready to give and will be more motivated to multiply their contributions without reaching back into their own pockets.

In addition to the other donation options on the page, consider offering donors the chance to look into their employers’ matching gift programs with a searchable database tool (like Double the Donation!).

Check out this example of Eckerd College’s donation form that promotes matching gifts:

Donation forms are a great place for colleges and universities to promote matching gifts and the companies that offer them.

Ways to Give Page

Many institutions have a Ways to Give page on their website. These typically include different donation methods (e.g. online with a credit card or through the mail). They’re also a great way to promote corporate matching gift programs!

Not only can you provide general information about matching gift programs, but you can also provide donors with Double the Donation’s search tool to learn more about their specific employer’s gift matching policies.

Check out this Ways to Give page from the University of Utah:

Some higher education institutions promote matching gifts on their Ways to Give pages.

Most colleges and universities have large donor bases. Therefore, they’re probably overlooking a lot of revenue opportunities. Think your institution can benefit?


Matching gifts are a valuable resource, so ensure that your institution is taking advantage of all available revenue. In fact, the colleges and universities that have the most matching gift success incorporate matching gifts throughout their broader fundraising efforts. It won’t take much, but, as you can see from the corporate guidelines sampled above, a little goes a long way with matching gifts.

This list, while helpful, doesn’t come close to covering all matching gift opportunities. Rather, it’s a sampling of well-known companies with matching gift programs. While these major companies do offer generous matching gift programs for educational institutions, they aren’t the only companies that do. Make sure to stay up-to-date with your donors’ employers. That way, you can maximize your revenue potential!

Interested in learning more about corporate giving for colleges and universities? Check out these resources:

 

Nonprofit Leadership Traits

Three Keys for Private Schools to Raise More Money From Employee Matching Gift Programs

Are you a K-12 private school looking to raise more money from employee matching gift programs? If so, this article is for you!

A significant percentage of the companies that offer to match employee donations will double donations to K-12 private schools. But just because companies offer these programs, doesn’t mean your school’s parents and donors are following through with their match requests.

There are three keys to increasing the amount of money you’re raising from employee grant programs.

#1 – Know Which Companies Match Gifts to Private Schools

At the most basic level, we see some independent schools suggesting that parents “reach out to their HR departments.” But that’s just the beginning. If your private school wants to increase matching gift revenue, make sure you’re aware of the many companies that match employee donations.

In fact, hundreds of companies in nearly every major city match employee donations. While we can’t list out our entire database, here are a few examples to help your independent school’s staff get a better feel for the standard match programs offered by companies,

Heinz

Heinz-matching-donationsThe H. J. Heinz company will match donations made to a variety of nonprofits including private schools, up to $5,000 a year per employee or up to $1,000 a year from retirees.

And don’t forget about your volunteers! Through the Heinz Cares program, the company offers a $250 grant for an employee volunteers for 50 hours or a $500 grant after 100 volunteer hours.

Read more about the Heinz matching gift program.

Pepsi Cola

pepsi-matching-gift-program-nonprofitsPepsiCo offers a matching gift program where the company matches donations to nearly all nonprofit organizations including independent K-12 schools. Each year Pepsi matches eligible contributions of up to $10,000 per employee, sometimes at a rate as high as 2:1 (effectively tripling donations.)

And don’t forget about grandparents! Pepsi’s employee match program is open to current employees as well as retirees or their surviving spouses and domestic partners.

Read more about the Pepsi matching gift program.

#2 – Raise Awareness

Unfortunately donors must be the ones to actually initiate the matching gift process. But that doesn’t mean you shouldn’t play a role in prompting donors to think about and submit matching gifts.

We encourage you to take a few minutes to review your fundraising efforts (ex. check your website, email templates, paper letters, etc.) to see where you’re promoting matching gifts. You’ll surely find a number of places where you should be including matching gifts. For instance:

If you have a few minutes look through our matching gift marketing resources for ideas and examples of how other organizations are effectively promoting match programs to parents and donors.

#3 – Make It Easy:

Let’s face it, parents and donors are busy. While they clearly care about your school, between carpool, coaching their kids’ sports teams, PTA duties, and of course their own jobs, time is their most precious asset. So ensure you’re making it as easy as possible for your donors to submit matching gifts.

Providing parents with company specific matching gift information so they don’t need to go to their HR departments can go a long way. This could include information such as:

  • Forms
  • Guidelines
  • Employee eligibility
  • Instructions
  • And anything else your donors need

Consider reaching out to major employers in your area to obtain the appropriate forms or subscribing to a matching gift service (such as Double the Donation).

Companies in Boston, Massachusetts with Matching Gift Programs

Maximizing employee matching gifts from a nonprofit’s donors is a critical element of fundraising for any organization.

Double the Donation often receives requests from Boston-based nonprofits asking if there are companies in their city offering employee matching gift or volunteer grant programs.

To clear up some of the confusion, we’ve highlighted a few of the top companies in Boston that offer to match donations from their employees. We’re going to examine the following companies:

  • Fidelity
  • Houghton Mifflin Harcourt
  • Raytheon
  • Thomson Reuters
  • State Street Corporation

Follow along for a look at Boston’s corporate philanthropy and the tools that can help you discover these opportunities.

Learn the basics of matching gift programs in Boston.

Boston and Corporate Philanthropy

Boston is the largest city in Massachusetts and, in turn, has a diverse local economy consisting of companies in the financial services, publishing, media, and nearly every other industry.

If you’re a nonprofit with a large Boston donor base, you should be asking yourself one question: “Are we taking full advantage of philanthropic giving from corporations in Boston?”

There’s a decent chance you’re not. Boston has the 6th largest economy in the country, with many companies building headquarters in the city. Therefore, there is a major opportunity for matching gift programs in Boston.

If you’re not familiar, matching gift programs occur when companies pledge to make donations matching those their employees made to a nonprofit organization. Nonprofits that prioritize matching gift solicitation effectively receive two donations for the price of one.

Learn how to discover matching gift programs in Boston.

The Best Way to Solicit Matching Gifts

When it comes to collecting matching gifts, the biggest obstacle for nonprofits is a lack of education around the subject–many donors are entirely unaware of the potential impact of their donation! This is true in many large cities, including Boston.

The most important thing your organization can do to secure matching gifts is to educate donors whenever possible about these corporate philanthropy programs. As each company with a matching gift program has different parameters, this may seem like a difficult task. However, with a matching gift software solution, educating donors is actually easier than you may think.

Larger nonprofits, those with an already-established matching gift solicitation process, will benefit from using a matching gift automation software such as 360MatchPro. With this software, you’ll be able to automatically discover match-eligible donors and send them information regarding the gift request process.

For smaller nonprofits just beginning their matching gifts solicitation process, it’s better to start with a solution such as Double the Donation’s Premium Plan. With this plan, you can embed an industry-leading matching gifts database into your website and donation form so donors can search their own eligibility.

If either of these solutions would be a good fit for your organization, sign up for a 14-day free trial. With that, read on to explore Boston’s top 5 companies with matching gift programs.

Check out the top companies with matching gift programs in Boston.

List of Boston’s Top Matching Gift Programs

FidelityFidelity is a top company in Boston with a matching gift program.

Responsible in part for Boston’s status as a top financial center, Fidelity Investments matches employee donations between $50 and $4,000.

While the program company’s program is generous, only donations made to educational institutions (ex. colleges, universities, and educational organizations) are eligible.

Read more about the Fidelity Investment matching gift program.

 

Houghton Mifflin HarcourtHoughton Mifflin is a top company in Boston with a matching gift program.

Houghton Mifflin Harcourt is a major publishing firm headquartered in Boston. It matches gifts up to $500 to a wide variety of nonprofits including:

  • Educational institutions (K-12 included)
  • Health and human services
  • Arts and cultural organizations
  • Civic and community organizations
  • Environmental organizations

Both full and part-time employees are eligible for this program.

Read more about the Houghton Mifflin matching gift program.

 

Raytheon Corporation

Raytheon will match any gift greater than $25, up to $10,000 made to an educational institution. This includes both public and private higher education institutions, as well as K-12 programs.

In addition to Boston, Raytheon has a large presence in multiple states across the U.S. That means that the company holds a huge opportunity for increasing donations to your nonprofit through matching gift programs.

Read more about the Raytheon Corporation’s matching gift program.

 

Thomson ReutersThomson Reuters is a top company in Boston with a matching gift program.

Thomson Reuters will match employee donations up to $1,000 each year to nearly all educational institutions and 501(c)(3) organizations. A unique aspect of this company’s program is that it is open to all global employees (ex. Canada, UK, USA, India, etc.)

Thomson Reuters also offers a very generous volunteer grants program! An organization is eligible for a $500 grant from Thomson Reuters after an employee volunteers 20 hours in a year.

Read more about the Thomson Reuters gift matching program and volunteer grants.

 

State Street CorporationState Street Corporation is a top company in Boston with a matching gift program.

The State Street Corporation has one of the most generous employee giving programs in the game. It consists of an individual matching gift program, a fundraising match program, and a volunteer grant program.

In terms of the matching gift program, State Street will match any employee’s donation up to $5,000 to nearly all nonprofit organizations. And depending upon the seniority of the employee, he or she could be eligible for a match of as much as $35,000 per year.

Read more about State Street Corporation’s employee giving programs.