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Soapbox Engage Selects Double the Donation for Matching Gifts

Atlanta, GA (February 20, 2019) — Double the Donation is excited to announce their latest partnership with Soapbox Engage, a platform created by PICnet and comprised of several online engagement apps for nonprofit organizations and educational institutions.

Soapbox Engage clients can now easily activate Double the Donation’s 360MatchPro within the Donations app. This automatically activates Double the Donation’s matching gift search tool on all of the donation pages within an organization’s Soapbox Engage platform.

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“Of course we’re always interested in offering our clients as many ways as possible to increase revenue,” said Ryan Ozimek, Co-Founder and CEO of PICnet. “With all of the client demand for Double the Donation’s matching gift tools, this integration shot to the top of our to-do list. This integration will allow our Soapbox Engage clients to increase revenue without lifting a finger.”

Lack of donor awareness is the biggest hurdle to collecting matching gift revenue, but this integration works to combat that lack of awareness. By embedding a matching gift search tool on every donation page, the organizations ensure that not a single donor misses out on the opportunity to discover matching gifts.

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“Every year, $4-7 billion in matching gift revenue is left on the table each year,” said Adam Weinger, President of Double the Donation. “By providing tools like 360MatchPro, we aim to help as many organizations as possible claim their share of that revenue.”

In addition to the streamlined search tool on the Soapbox Engage donation forms, organizations using this integration will also have access to their own 360MatchPro platform. This tool removes the need for an employee dedicated to matching gifts.

360MatchPro provides actionable insights for enhancing an organization’s matching gift efforts, tracks all match-eligible donations, and automates ongoing email outreach to ensure that every matching gift opportunity is pursued.

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These automated emails provide donors with their company-specific matching gift information. If a donor did not identify their employer, these emails will encourage them to check to see if they are eligible for matching gifts. Each donor is also provided with a button to report back to the organization that they’ve requested a matching gift.

To learn more about Soapbox Engage, check out their entire suite of apps at

Find out more about Double the Donation at or schedule a private demo of 360MatchPro at

Double the Donation Announces New Integration with Kindful

Atlanta, GA (February 5, 2019) — Double the Donation is excited to announce a new integration with Kindful, a powerful donor management software for nonprofits.

Kindful clients can now create a direct link between their Kindful account and 360MatchPro, Double the Donation’s most robust matching gift tool. Every donation will flow from the Kindful CRM into 360MatchPro, where they’ll be logged, tagged and tracked.

With 360MatchPro, Kindful users can completely automate their matching gift efforts. This platform automates all matching gift outreach, provides actionable insights into ongoing matching gift efforts, and tracks the status of every potential matching gift.

“Kindful customers are changing the world, and are always looking for like-minded partners,” said Jeremy Bolls, Founder and CEO of Kindful. “They wanted access to the best matching gift tools, and I’m happy to report that this new 360MatchPro integration offers access to Double the Donation’s incredible platform as well as their extensive matching gift database. We’ve known the folks at Double the Donation for years and are thrilled to partner with them in the matching gift space.”

Double the Donation maintains the most comprehensive database of matching gift programs available. It includes over 20,000 entries of parent companies, subsidiaries, and spelling variations to ensure that not a single matching gift opportunity slips through the cracks.

Lack of donor awareness is the biggest hurdle to collecting corporate matching gifts. To narrow the gap between donors and matching gift information, 360MatchPro triggers out emails to every donor.

“With $4-7 billion in matching gift revenue left on the table every year, Double the Donation is committed to helping Kindful clients claim some of that revenue,” said Adam Weinger, President of Double the Donation. “We simplify matching gifts and automate the entire process so that 360MatchPro clients can skip the minutiae and focus on their missions.”

If the donation was made with a corporate email address, the donor receives company-specific matching gift information and is encouraged to submit a matching gift request. If no employer information is known, the donor is sent a link to a search tool where they can find their employer’s matching gift guidelines.

To guarantee that donors understand the matching gift program offered by their employers, Double the Donation presents company-specific matching gift information in an illustrated, easy-to-understand format.

Find out more about Kindful at

Find out more about Double the Donation at or schedule a private demo of 360MatchPro at

Rallybound Customers Drive Matching Gifts Integration with Double the Donation

Atlanta, GA (January 24, 2019) — Double the Donation is proud to announce our latest integration with Rallybound, a leading provider of online and mobile fundraising technology. With this integration, Rallybound clients can use 360MatchPro, Double the Donation’s most robust tool, to increase revenue raised in their Rallybound campaigns.

Rallybound customers were eager to utilize 360MatchPro’s incredible automation and Double the Donation’s signature streamlined search tool. Rallybound clients are now able to establish a direct link between their Rallybound accounts and their 360MatchPro platform.

All donations made to a Rallybound campaign flow directly into 360MatchPro. Immediately, donor email addresses are scanned for employer information and email follow-up is automatically triggered out to every donor.

“Rallybound is committed to customer satisfaction, so when our client base requests certain functionality, our ears perk up,” said Joe Magee, COO of Rallybound. “It’s no wonder that our clients wanted to connect their Rallybound and 360MatchPro accounts. 360MatchPro seamlessly integrates into Rallybound donation forms and completely automates the follow-up process for matching gifts.”

With the new 360MatchPro integration, Rallybound clients can revolutionize their matching gift efforts without lifting a figure. Rather than employ someone to manage matching gifts, this integration does all the heavy-lifting.

360MatchPro provides automated outreach and follow-up, offers actionable insights for enhancing matching gift efforts, and tracks the status of all matching gift opportunities.



The biggest hurdle for collecting matching gifts is the lack of awareness among donors. That’s why integrating a matching gift search tool directly into donation forms is so important; it plants the seed for matching gifts to every donor.

“Double the Donation’s tools were built to narrow the gap between donors and matching gift information,” said Adam Weinger, President of Double the Donation. “There is $4-7 billion in matching gift revenue left on the table every year, and we are trying to help nonprofit organizations claim those funds.”

Double the Donation presents matching gift information in a simple, illustrated, easy-to-understand format. This ensures that donors are aware of matching gifts and understand their company-specific matching gift guidelines.

To learn more about Rallybound, check out

Find out more about Double the Donation at or schedule a private demo of 360MatchPro at

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Double the Donation Partners with Beracha for Matching Gifts

Atlanta, GA (January 22, 2019) — Double the Donation is excited to announce a new partnership with Beracha, a leading provider of custom technology solutions.

Beracha has integrated 360MatchPro, Double the Donation’s enterprise matching gifts platform, into nSpire, a social donations and donor portal engine. This integration will allow nSpire users to collect every possible corporate matching gift.

With 360MatchPro, nSpire users can present each donor with clear and simple information about their employer’s matching gift guidelines. These guidelines can be found on the donation confirmation page and through an email automatically sent after each donation is made.

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When donations are made using a corporate email address, that company’s matching gift guidelines are presented to the donor automatically. If a personal email is used, the donor will be presented with a matching gift search tool where they can search for their employer.

“When we were looking for a matching gifts partner, 360MatchPro stood out as both the most comprehensive and the easiest platform to use,” said Dana Dunmyer, CEO and President of Beracha. “We want it to be easy for nSpire users to collect as many matching gifts as possible, and we know 360MatchPro will help them do that.”

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Every year, $4-7 billion in matching gift revenue goes unclaimed because donors don’t know that they are eligible to claim it. With 360MatchPro, each donor is automatically emailed and encouraged to check their match-eligibility.

“Our mission is to help as many organizations as possible collect that unclaimed matching gift revenue, and we’re excited to be working with the great team at Beracha,” said Adam Weinger, President of Double the Donation. “nSpire is such a great platform, and we’re proud to offer matching gifts as a new enhancement.”

The 360MatchPro integration provides each user with a 360MatchPro portal. This portal stores every donation, tracks the match-eligibility of each donor and the outreach they are sent, and offers actionable insights that organizations can use to enhance their matching gift efforts.

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Find out more about Beracha at

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Double the Donation Partners with NeonCRM for Matching Gifts

Atlanta, GA (December 7, 2018) — Double the Donation is excited to announce to announce a new partnership with NeonCRM, a cloud-based software suite providing invaluable tools to nonprofit organizations.

NeonCRM can be fully integrated into 360MatchPro, Double the Donation’s most robust matching gifts tool. By simply inputting an organization’s NeonCRM Organization ID and API Key into their 360MatchPro account, donations begin to flow automatically from NeonCRM into 360MatchPro.

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When donations flow into 360MatchPro, email automation begins instantaneously. Every donor will receive an automated follow-up email encouraging them to check their match-eligibility. Plus, the donors will then be able to report the submission of their matching gift request back to the organization.

“Matching gifts are a huge untapped revenue source. By providing our users with the most effective matching gift tools out there, we are offering them a chance to claim some of that revenue,” said Tim Sarrantonio, Director of Strategic Partnerships at Neon One. “Double the Donation not only offers the most user-friendly tools available, but also the most extensive and comprehensive tools. We are very excited to see what our NeonCRM users do with all the extra revenue.”

The biggest hurdle to collecting matching gifts is lack of donor awareness. By automatically following up with donors and encouraging them to check their match-eligibility, 360MatchPro is narrowing that gap.

“There is $4-7 billion in matching gift revenue left on the table every year, and our goal is to help as many organizations claim as many of those dollars as possible,” said Adam Weinger, President of Double the Donation. “We are very excited to see that number go down as NeonCRM users begin claiming more and more of that revenue.”

360MatchPro provides donors with company-specific matching gift information. This information is presented simply and clearly so that each and every donor understands what they qualify for and how to claim it.

NeonCRM users can track their email delivery success and open rates in their 360MatchPro portal. This is just one example of the many actionable insights provided by 360MatchPro.

To learn more about the suite of tools offered by NeonCRM, check out their website at


Luminate Online Matching Gift Integration Guide

If you are one of the many Luminate customers looking to equip your website with matching gift functionality, you’ve come to the right place! Integrating 360MatchPro into your Luminate pages will revolutionize your matching gift revenue, and we’re going to tell you all about it.

In this article you will find:

Read on to start raising that matching gift revenue!

The basics of matching gifts

In order to understand exactly how 360MatchPro will revolutionize your matching gift revenue, you’ll first need to know exactly what matching gifts are. Matching gifts is a type of corporate philanthropy program often offered as an employee benefit.

When an employee makes a contribution to their favorite nonprofit or educational institution, sometimes their employer will also make a donation to the same nonprofit. Those donations made by employers are known as matching gifts.

Every company’s specific matching gift guidelines are different, but every program includes a standard set of elements:

  • Minimums and maximums: This refers to the actual dollar amount of the initial donation. The most commonly seen minimum is $25, and most maximums are set between $5,000 and $10,000.
  • Match ratio: The ratio defines how much the company will donate in relation to the original donation. The most commonly used match ratio, of course, is 1:1, which means that the company donates the exact same amount as the employee.
  • Employee status: Sometimes, the minimums and maximums or match ratio changes based on the employee’s level of employment. For example, a full-time employee might be eligible for a 1:1 match, while a retired employee is only eligible for .5:1. Or maybe a Senior Vice President has a maximum of $100,000, while a part-time employee is only eligible to match $10,000.
  • Nonprofit eligibility: Some programs specify a more narrow group of nonprofits that they will support. For example, ExxonMobil exclusively matches gifts for educational and cultural nonprofits.
  • Deadlines: There is always a noted deadline, either a specific date (commonly December 31 or April 15) or a timeframe following the original donation (90 days).

Though each company outlines their own eligibility guidelines, the process for claiming matching gifts is always the same:

  1. Employee makes initial donation
  2. Employee submits matching gift request to employer
  3. Employer confirms eligibility of donor, donation amount, and the nonprofit donated to
  4. Nonprofit receives a check!

The most common breakdown in this process occurs at the second step. Unfortunately, a nonprofit can not request a matching gift, the original donor has to do it. Because the donor must do it, making sure that every donor knows about the matching gifts should be a number one priority for every nonprofit and educational institution.

360MatchPro: an overview

Double the Donation’s 360MatchPro is a matching gifts super-platform. 360MatchPro provides automated outreach, actionable insights, and instantaneous donor information capture to drive more matching gifts to completion. This platform almost entirely removes the need for a matching gifts agent within an organization at all.

The 360MatchPro dashboard offers actionable insights into your organization’s matching gift efforts. By presenting the figures of your matching gifts in plain figures as well as on an illustrated graph, it is easy to see where and how your matching gift efforts can be enhanced.

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When using 360MatchPro, you are able to insert Double the Donation’s matching gift search tool straight on to your donation page. Plus, you can use the same embed code to place the search tool on your confirmation page as well as any other pages where you may want to incorporate matching gifts.

Donor employer information is immediately captured through two avenues: self-identification (donor entering their employer in the designated field) and email domain screening. Whenever a donor donates using their corporate email address, that information is stored along with the rest of their information in 360MatchPro.

From there, a donor is automatically sorted into one of the highly customized email streams setup within 360MatchPro. These emails are triggered based on donor eligibility and can be set for any amount of time after their donation is made.

For example, a match-eligible donor will automatically receive an email from the organization they donated to one hour after donating. This email will encourage them to submit their match request forms, with their company-specific forms linked directly. Then it will encourage the donor to report the submission of their matching gift request. This allows the nonprofit to stay on top of their match-eligible donations and the submitted match requests without lifting a finger.

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With 360MatchPro, your organization no longer needs to dedicate time to collecting employment information, sorting through donors searching for match-eligibility, or following up with match-eligible donors. All of that is taken care of instantly and automatically the moment a donation is made.

To learn more about 360MatchPro, check out a demo!

Integrating 360MatchPro into your Luminate Online pages: a step-by-step guide

360MatchPro can be integrated into your Luminate pages. Double the Donation has put together a step-by-step guide (complete with pictures!) to help Luminate users get their matching gift programs in gear!

What we’re going to walk through here is how to get the Double the Donation search tool onto your Luminate donation pages. If you need help creating the Double the Donation element, which will be incorporated onto your page, check out this full technical integration guide.

Step #1: Navigate to the form where you’d like to include a matching gifts field. For this example, we’re going to put it on the donation page.

Step #2: Click on “Design Donor Screens” in the menu on the left side of your screen. Then click “Edit” on the donation form, as illustrated below.

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Step #3: In the editor, look at the column on the top left labeled “Select data elements to include in this form:” and click on the custom element “Double the Donation Company ID.” Then click “Add >”, one of the buttons between the columns, to move this element onto your form. Placement on the form doesn’t matter here, just make sure the element is in the column on the right.

Before moving on, make sure that the box next to “Yes, this field is visible” is unchecked.

Step #4: Add an “HTML Caption” to your form following the same steps you took to add Double the Donation. Then click “Components” and add your Double the Donation widget reusable page. Place this field where you want the streamlined search to appear on your form. We recommend including it somewhere in the billing section.

Note: For step-by-step instructions on setting up your reusable page, check out our full technical integration guide.

See the image below for a walk-through:

Step #5: Save the page and preview it. Make sure that the plugin appears on your form. If it does not, contact support at

And that’s all there is to it! Now you’re ready to start raking in that matching gift revenue with 360MatchPro!

Implementation of 360MatchPro

Obviously, the first implementation option is for your organization to follow the steps outlined above (and in our full integration guide) and integrate 360MatchPro into your Luminate pages on your own.

However, for those of us who are not so tech savvy, there is another way. At Double the Donation, we work with several technical consultants who are specifically trained in all things Luminate.

With the help of these tech consultants, your organization won’t need to lift a finger. You can leave it to the experts to get Double the Donation up and running as you sit back and watch the matching gifts roll in.

To learn more about 360Matchpro and how it can revolutionize your matching gift revenue, check out this demo!

Now that you are an expert on matching gifts and 360Matchpro, it’s time to get out there and start claiming some of the $4-7 billion in matching gift revenue that’s left unclaimed every year! Now all that’s left to do is inform every single donor you can about matching gifts and watch the revenue start rolling in.

3 Super Handy Worksheets For Year-End Giving

You know the old saying: “When the leaves turn brown, some serious fundraising’s about to go down.” OK, so maybe I just made that up; but that doesn’t make it any less true. The average nonprofit can expect to receive about half — or even more — of its fundraising revenue in the fourth quarter. And if you haven’t thought about your year-end giving plan before the pumpkin spice lattes hit the shelves, you might not be making the most out of this critical time of year for nonprofits.

At Click & Pledge, we definitely notice the giving spirit come out at this time of year. And while it might seem more appealing to wear a parka in a steambath than to create a year-end giving plan, it doesn’t have to be so stressful. In fact, we put together this guide (and a few simple worksheets) to help you knock out the basic components in just a couple of hours.

So, ditch the parka for a chair and a nice pumpkin spice latte, and let’s dive in.

1. Outline Your Objectives

A plan is only as good as its goals. That means you should look to accomplish something feasible, concrete, and measurable with your year-end giving plan. Start by considering these questions:

  • How much fundraising revenue did you earn during last year’s campaign?
  • What could be done differently to make this year’s campaign better?
  • How much do you expect your budget to grow this year?
  • What, if any, holes do you foresee with your programming budget that need to be addressed?
  • Why is it important that we address these budgetary concerns with our year-end fundraising?

For something more concrete, try filling out this sentence:

“For this year-end giving plan, our organization’s priority is to insert specific result to insert specific organizational need(s) to address.”

There’s another important aspect here: timing. How long do you plan to run your year-end giving campaign? On one hand, your end-date should almost unanimously be at least January 1. That’s because every year, the most donations happen in the last week of December. You can even extend the deadline for those patrons participating in corporate matching gifts programs that usually implement a grace period.

Whether you choose to kick off your campaign with a Halloween Haunt, or a Giving Tuesday marathon, or a donation drive starting December 1 — it totally depends on your organization’s preparedness and donor base. Go back to your data from last year’s campaign to see when it was launched, and whether donations played a significant impact during a specific time frame.

2. Tell The Story

Most donors are driven by an organization’s mission, not necessarily the numbers. It’s a lot easier for people to digest your mission with your organization’s story, rather than plain statistics.

Stories create social bonding experiences, which cause your brain to release oxytocin, a chemical partly responsible for creating lasting memories and strong emotions. Even the most beautiful annual report infographic doesn’t compare if it’s flooded with statistics.

What are some of the stories that have popped up out of your organization over the last year? What’s the real-life, human story behind your fundraising goal? Instead of talking about X number of people you’ve served or plan to serve, focus on one person’s story.

There are endless ways to tell that story. Maybe it’s a mini-documentary, or a blog post, or a podcast, or a photo collage. It’s up to you to decide what’s both powerful and feasible for your organization. However you do it, there will be multiple ways to let donors know about that story. Which brings us to…

3. Define Your Communications Channels

So now that you have an idea of what you want to do, you’re going to need to find out how you’re going to accomplish it. At this point, it’s a good idea to look at how patrons interact with your organization. Who are they? What are their goals for your organization? What interests them the most? If you’ve never developed a donor persona before, it’s time to make like a high school biology student and dissect.

A good place to start is with traditional demographics like age, gender, and income; but don’t stop there. Get to the nitty-gritty, and you can even be a little imaginative. Is your typical donor a tennis enthusiast who checks her email between sets? Perhaps they’re really into drone-racing and watch how-to instructional videos. Whatever their thing may be, use those insights to carefully craft and deliver your message.

Also, try to create at least three donor personas. Your organization may have subsets of typical donors interested in different aspects of your organization.

Once you have these personas mapped out, that’s when you can start determining how you’re going to deliver your message. Make a list of all your communications channels. That might include social media, email, your website, direct mail, or more.

This is where your donor personas come in handy. Review these channels and see where each persona may spend most of their media time, and what channels are best received. From there, you can determine how often you’re going to reach your segmented audiences on what specific channels.

Try using the worksheet below to help you identify your donor personas.

4. Determine How You’ll Measure Results

Your year-end fundraising plan needs to be measurable, or else you won’t know how well you’re doing (or how to improve for next year). To measure your success, you’ll need to introduce Key Performance Indicators, or KPIs, to your objectives and communications plan.

No two communications tactics will have the exact same KPIs. For example, you wouldn’t measure the success of your email sends via Facebook Likes. Rather, KPIs are measurements of end-goals you want your donors to take when interacting with that medium.

Go back to your goals and objectives and map them out next to your communications plan. Then, take each component of that plan and define your KPIs. Try to go beyond standard vanity metrics like email open rates or page views. Get specific.


  • If you have paid Facebook ads and your goal is for your social audience to donate to your website, one KPI would be to measure the number of donations that came through your website via social media referrals.
  • If your email newsletter is meant to drive people to a year-end campaign video, one KPI would be the number of times that video was watched. To dig further, a more specific KPI would be how long they watched that video, and whether that view led to any donations.

Use the handy-dandy worksheet below to map out your objectives, strategies, and KPIs to keep track of your year-end giving plan.

5. Set Your Budget & Determine Costs

So you’ve done the first half of your year-end giving plan. Now comes the part that many love to loathe: budgeting and timekeeping. This should be an estimate of everything you’ll need to pull of your campaign. That may include determining costs for:

  • Staff time and salaries
  • Tools and software usage
  • Design and print materials
  • Logistics (stamps, shipping, etc.)

The most important part here is determining your return on investment, or ROI. If you’re spending more to run your year-end campaign than you expect your goal to achieve, you’ll need to adjust your communications plan to be more practical.

Ideally, your budget should be somewhere in between a rough estimate and hyper-precise. If you spend too much time and analysis estimating the project, you won’t have any wiggle-room if your plan needs to be more flexible. On the other hand, too rough of an estimate means your budget has too much room for margin of error.

Here’s another worksheet to help you determine your year-end campaign costs for each item. You can also revisit this worksheet later to review your year-end campaign’s revenues.

6. Compose Your Calendar

Once your budget’s in order, it’s time to map out your deliverables, or when each piece of your campaign will go into action. A couple of things to keep in mind:

  • Schedule your campaign around key dates like Giving Tuesday, Christmas, or New Year’s Eve. These affect the timing of your creative materials and their efficacy.
  • Work smarter, not harder. If you try to communicate too-much-too-often with only a handful of channels or creative materials, that may have the opposite effect of what your organization wants to achieve.
  • Be flexible. There will likely be a point during your campaign where your plan isn’t going as expected. Make sure you monitor your results regularly and be ready to make changes if that’s the case.

You will also want to share your calendar with your team so everyone stays on the same page. Google Calendars are a great way to go. We also use HootSuite to map out and schedule our social media posts.

7. Visualize, Analyze, & Improve

You’ve executed every deliverable with ease, and you’ve made your schedule flexible enough to give a Cirque du Soleil acrobat a run for their money. But: did it work?

It’s easy to get lost in the planning and deliverables and forget that meeting your goal was the most important item. As with any major campaign, it’s crucial to follow up and review what worked and what didn’t.

There’s a number of ways to accomplish this. Go back to those KPIs you created at the beginning of your planning phase and see how well they stacked up. A good donor management and event management system will help you readily look up your transactions, and determine which avenues through which they came.

You can also run a post-mortem meeting with your team so everyone has the chance to review and make suggestions for next year. This piece comes highly recommended, because it brings the team together and serves double-duty as the official end of a project.

Whatever you decide to do, pat yourself on the back. Get excited for the upcoming year, because you have another 9-10 months before you do it all over again!

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Fundly Integrates Double the Donation Matching Gift Tools

Atlanta, GA (October 17, 2018) — Double the Donation is proud to announce a new integration with NonProfitEasy’s Fundly CRM. This 360MatchPro integration into Fundly CRM will provide users with industry-leading matching gift functionality. Fundly is used by nonprofits to revolutionize the way they serve their communities.

This integration allows Fundly CRM users to fully automate the matching gift process, exponentially increasing their matching gift revenue while reducing time spent on collecting matching gifts. With this integration, Fundly users can turn on this functionality directly through their Fundly CRM account.

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“In deciding which matching gift tools to offer our customers, we found Double the Donation’s 360MatchPro to be the most comprehensive and easy-to-use platform,” said Lomesh Shah, President and Co-Founder of NonProfitEasy. “We are so excited to offer our users the opportunity to double their donations with ease, efficiency, and accuracy.”

360MatchPro allows users to automatically track the match-eligibility of their donors, the status of those potential matches, and the revenue raised in matching gifts. Most importantly, 360MatchPro’s automated and customizable email follow-up vastly increases the amount of matching gift requests successfully driven to completion.

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The biggest hindrance to matching gifts is lack of donor awareness. With 360MatchPro, Fundly CRM users are able to automatically identify match-eligible donors through email domain capture as well as self-identification directly on their donation forms.

“We are so excited to see that Fundly has integrated our matching gift tools into their CRM, offering all of their users a chance to enhance their matching gift programs,” said Adam Weinger, President of Double the Donation. “There are 15 million people in America who are eligible for matching gifts, and we’re looking forward to seeing how Fundly CRM users connect with those donors.”

Double the Donation has the most extensive database of existing matching gift programs, including more than 20,000 companies, subsidiaries, and spelling variations. Use of this database affords organizations the opportunity to follow through on every possible corporate matching gift donation.

Match-eligible donors are presented with simple, streamlined information about the matching gift program that they qualify for. They are also presented with direct links to the appropriate online forms or downloadable PDFs required to submit their matching gift requests.

Find out more about Fundly CRM at

Check out our list of top donation buttons to learn about the best option for your nonprofit!

Top 10 Donation Buttons to Raise More Funds Online

As more and more nonprofits are focusing their fundraising efforts towards online campaigns, the versatility and functionality of donation buttons has grown.

The features required of these buttons have shifted as online fundraising has increased in popularity, but how can you know which product is right for your nonprofit’s needs?

We’ve chosen 10 of our favorite online donation buttons and explained the best features, so you can choose which donation button is right for you.

Use the navigation tool below to make finding what you need even easier.

  1. Fundly – best crowdfunding donation button
  2. Double the Donation – best matching gifts donation button
  3. DonorBox – best recurring gifts donation button
  4. Snowball – best text-to-give donation button
  5. Bonfire – best merchandise fundraising donation button
  6. Qgiv – best all-in-one online donation button
  7. Donately – best custom donation form builder
  8. Edco – best donation button for education
  9. DonationForce – best donation button for small nonprofits
  10. iDonate – best donation button for large nonprofits

If you’re ready to learn more, let’s get started!

Fundly is a top donation button provider.

1. Fundly – Best Crowdfunding Donation Button

Donation Button Overview:

Fundly’s easy-to-use crowdfunding platform is a great way for both individuals and nonprofits to raise money for a good cause. This donation tool is shareable on many social media platforms, is mobile-optimized, and allows you to keep supporters updated easily.

Standout Features:

We love that with Fundly, you can add personalized messages, photos, and videos to your crowdfunding page. You can even update your friends with a blog-like style of posting, which you can do from anywhere with the free Fundly app!

Fundly’s support system is also stellar: they help you set up your campaign, and are available all the way through till the end.


If you’re looking for a socially-driven donation button tool to help you reach your goals, Fundly is the platform for you.

Use Fundly's donation buttons to maximize your crowdfunding success.

Double the Donation is a top donation button provider.

2. Double the Donation – Best Matching Gifts Donation Button Add-On

Donation Button Overview:

Double the Donation offers a powerful corporate philanthropy database for your nonprofit, so that your donors can be made aware of their employer’s matching gifts policy.

Double the Donation offers two options: one is a widget included directly on your website or donation page, and the other is a webpage hosted by Double the Donation, branded to your website, that offers the same information.

Double the Donation’s easily accessible matching gifts database makes every donation button twice as effective.

Standout Features:

Because Double the Donation’s database can be included right where your donation button is, donors are encouraged to follow up with their employer about matching gifts and maximize the impact of their donation for your nonprofit.

The database is frequently and rigorously updated, so you never have to worry about having out-of-date or incorrect information.


Double the Donation takes your matching gifts strategy to the next level by making the necessary information easily accessible for all.

Double the Donation can make any donation button more effective.

DonorBox is a top donation button provider.

3. DonorBox – Best Recurring Donor Donation Button

Donation Button Overview:

DonorBox is an online donation button provider that allows you to embed their donation widget directly onto your page or create a dedicated donation page with your nonprofit’s branding.

With their donation pages, you can pre-fill custom amounts with descriptions so donors know what their donation does, offer multiple language options, and include employer donation matching information.

Standout Features:

With DonorBox, your recurring donors maintain full control over their relationship with your nonprofit. DonorBox also offers donors the option to cover processing fees, and their donation buttons are optimized for all sizes of browsers.


DonorBox is a great donation button provider for nonprofits who are looking to prioritize their recurring gift donor retention strategy, as well as those who need the option to have their donation buttons in multiple languages.

DonorBox's donation button is versatile and easy to use.

Snowball is a top donation button provider.

4. Snowball – Best Text-To-Give Donation Button

Donation Button Overview:

Snowball offers an innovative two-tap solution to nonprofits so that donors are less likely to abandon the donation process partway through. From their phones, mobile users can select the amount of money that they want to give and then confirm their donation through an email.

Their text-to-give and peer-to-peer solutions are also just as easy to use and secure for donors.

Standout Features:

In addition to their fabulously simple method of completing their donations, the donation buttons that Snowball offers are fully customizable to your nonprofit’s branding.

Snowball also keeps track of all of your donation data, so that you can manage your donor and donation information while assessing your progress towards your fundraising goals.


Snowball’s inventive and simple donation button is a great feature for anyone who is ready for a more intensive mobile donation campaign.

Snowball's two-tap system makes their donation buttons super simple.

Bonfire is a top donation button provider.

5. Bonfire – Best Merchandise Fundraising Donation Button

Donation Button Overview:

Bonfire combines merchandise selling with fundraising through their unique online donation button. With Bonfire, you create your t-shirt design, choose your profit margin and customize your donation page, and then start your campaign!

Because Bonfire puts the donation button on the same page as the purchase button, supporters of your campaign can help your cause both through buying your t-shirt and donating directly to your cause.

Standout Features:

The best part about Bonfire is that there is no inventory necessary. Bonfire prints and ships your shirts after they’ve been ordered, so there’s no chance of your campaign running out of t-shirts.

Bonfire also offers empathetic and helpful support through their “Happiness Team”, who are happy to help make sure your fundraiser is successful.


Bonfire’s combination of effective donation button and fun merchandise options are a great fundraising option for nonprofits looking to raise funds while rewarding their supporters.

Bonfire's combination of donation buttons and merchandise fundraising is super effective.

Qgiv is a top donation button provider.

6. Qgiv – Best All-In-One Online Donation Button

Donation Button Overview:

Qgiv provides nonprofits with the software they need to run all kinds of fundraising campaigns, from online donation buttons to peer-to-peer fundraising pages to handheld kiosks for fundraising events.

Their team provides support for your nonprofit as you build your donation forms and start your campaign, and the software easily integrates into your other programs so that you can make sure that you have a 360-degree understanding of your donors.

Standout Features:

Qgiv offers amazing features such as fundraising thermometers and other gamification techniques, as well as options for donation buttons such as GiftAssist.

GiftAssist gives donors the option to cover the processing costs on their donation, so that more money goes straight to their favorite nonprofit.


Qgiv’s huge suite of features and easy-to-use interface for both nonprofit professionals and donors makes this a powerful donation button provider.

Qgiv's suite of donation software supports their donation buttons everywhere.

Donately is a top donation button provider.

7. Donately – Best Custom Donation Form Builder

Donation Button Overview:

Donately provides beautiful online donation tools that are fully responsive with any mobile device, so that you can reach your followers wherever, whenever.

They provide donation buttons to both individuals and nonprofits, so whatever you need to raise money for, they’ve got you covered. You can easily share your donation page on social media or through email, too.

Standout Features:

In addition to their custom donation buttons, Donately offers beautiful fundraising pages and donor management solutions. By using their forms, you can track the important information from all of your donations, as well as the ability to input cash or offline donations into your data set.


Donately’s pages are super customizable, so you can easily make your donation button match your individual needs.

Donately's donation buttons are customizable and easy to set up.

Edco is a top donation button provider.

8. Edco – Best Donation Button for Education

Donation Button Overview:

Edco is a donation button provider that caters specifically to teachers and other education leaders. The team leader builds the page and starts the fundraiser, and then the team members (parents, students) promote the page and share it amongst their social circles.

People donate, and then you can receive your funds through check, ACH transfer, or reloadable prepaid debit card!

Standout Features:

We love how easy it is to share this donation button with your social network. You can share your campaign on social media and through direct email, all through Edco. They even provide you with templates!


Edco is the perfect donation button for teachers, coaches, or parents to raise money to ensure their child’s success, no matter if you’re fundraising for a school trip, a sports team, or something else.

Edco's donation buttons make fundraising for students a snap.

DonationForce is a top donation button provider.

9. DonationForce – Best Donation Button for Small Nonprofits

Donation Button Overview:

DonationForce is a powerful donation button provider for nonprofits just starting up. It’s impossibly easy to set up, so that you can be accepting donations online in just minutes.

Once you’ve set up your account, you have access to key data and metrics from all your donations and you can seamlessly integrate DonationForce’s software with ticket pages for your events, matching gifts databases, and your email marketing platform.

Standout Features:

DonationForce is a powerful donation button because it offers a lot of features for a low price. With the DonationForce suite, you get a fast and secure donation process, automated receipts, and a fully mobile-responsive donation button.


DonationForce offers a great donation button for nonprofits who are ready to start accepting online donations, but don’t need to invest in a personalized software yet.

DonationForce provides great donation buttons for smaller nonprofits.

iDonate is a top donation button provider.

10. iDonate – Best Donation Button for Large Nonprofits

Donation Button Overview:

iDonate makes donating super easy by embedding their online fundraising solution right onto your nonprofit’s website, blog, or Facebook page. Their donation buttons are easily customized to fit your brand, and everything is mobile-responsive.

Their multifaceted online giving platform offers everything from text-to-give to peer-to-peer fundraising, and all of their services can stream donor data into either the iDonate Backoffice CRM or into your nonprofit’s existing CRM.

Standout Features:

Our favorite part of iDonate is how easy it makes online and mobile giving for large nonprofits. They offer chapter management solutions so that each branch of your organization is able to fundraise to the best of their ability.

No matter where it needs to be or what it needs to do, a donation button from iDonate can help your large nonprofit optimize its online donation strategy.


iDonate’s combination of hyperfunctional online giving tools and supportive staff are a boon to any nonprofit ready to try a new donation button.

iDonate provides beautiful donation buttons for larger nonprofits.

Congrats! You’re now prepared to choose the right donation button for your nonprofit. If you’re interested in learning more about some other fundraising best practices, don’t hesitate to check out these additional resources:

  • 10 Best Salesforce Apps for Nonprofits. Step up your tech game with these great apps. Take any strategy, from charity auction management to accounting and beyond, to the next level with these suggestions.
  • 15+ Best Crowdfunding Websites. If you’re looking for more information on Fundly, or on any other crowdfunding websites, check out our list of favorites for more options and information.
  • Online Petitions Guide from Salsa Labs. If you’re engaged in any sort of advocacy, you’re going to want to read this guide from Salsa on the 5 best tips to building your electronic petition. Don’t miss out on these smart strategies!


5 Tips to Making a Difference in Your Community This Summer

Memorial Day marked the unofficial start of summer. While most of us equate summer with pleasure and relaxation, many others look at summer with a sense of dread. If you are financially strapped, summer means no access to subsidized meals for your children and childcare headaches as they are home from school.

Summer is also a stressful time for nonprofits. Need is high and donations are typically low. The good news is that summer is actually a great time to get involved with your favorite local charity. With businesses in summer mode, kids home from school and retired people itching to get out and enjoy the season, summer offers plenty of opportunities to do fulfilling acts of charity and still have time to laze away in the hammock.

Here are some helpful tips to get you started in what may be your most fulfilling summer ever:

  1. Identify local need. Helping to build up your own local community is extra fulfilling because you can witness the impact of your efforts first hand. Think about what cause moves you most. If reading is your passion, speak to your local Boys and Girls Club to see how you can impact young readers. Perhaps you can hold a book drive or establish a reading competition complete with charts and prizes! Or the charity may tell you the need is actually for school supplies so local kids have the tools to succeed in school. Whatever you choose, when you identify a charity you wish to support, be sure that it’s a worthy and legitimate organization by checking it out on a site like
  2. Get kids, family and friends involved. You’ve made the decision to help, why not increase your impact exponentially by asking friends and family to join your cause. As mentioned above, kids are home and looking for something do and it’s never too early to teach a lesson of compassion and community. And, don’t forget the seniors. They are often overlooked but they can be amazing sources of ideas, enthusiasm and support – consider them your secret weapon!
  3. Bring your skills to the table. You can make an even bigger difference when you capitalize on your unique abilities. If you dabble in photography, why not offer to take photos at the next food pantry event to submit to your local paper, share online or add to their website. If you are great at planning parties, why not use your powers for good and organize a fundraising party for your favorite charity? If you are a runner, plan a neighborhood fun run and collect canned goods as an entry fee. You’ll find the more of yourself you put into your effort the more rewarding it will be.
  4. Virtual volunteering is a thing. When we think of volunteering we often envision lifting boxes, painting a room or building a swing set. But, the reality is that we are all busier than ever and working on-site at a charity event may just not work for us. Remember that virtual volunteering is a wonderful way to lend needed support to charity. From helping with website design, making phone calls or running an online fundraising or shopping event, don’t underestimate the impact you can make in your community right from your couch. You can even tap into your social networks and use social media for good when you run an online charity event made for social sharing with, an online giving platform that enables you to raise most-needed goods for any charity.
  5. Start small. The issues and problems that cause people (and animals!) distress run deep and won’t be eradicated any time soon. But every effort, no matter how small, makes a difference. Set reasonable goals for yourself, don’t shoot for the stars from the start. Learn and grow from your efforts and plan for each charitable outing to be bigger and better than the last.

Sure, summertime relaxing is good for you but helping others is also proven to be good for the mind, body, and soul. So take the plunge this summer and make it memorable by adding philanthropy into your plan.


Lisa Tomasi is the founder and president of YouGiveGoods, an innovative giving platform founded in 2012. Lisa has been involved in philanthropy ever since she was aided by the American Red Cross following the devastating 1989 San Francisco earthquake.  YouGiveGoods giving events enable individuals, companies, schools and groups to make a tangible impact in local communities by getting new, needed goods to charities. When not working with the amazing YouGiveGoods team, Lisa is at her other full-time job – raising four daughters with her husband, Paul.