iDonate has officially partnered with Double the Donation to boost your matching gift revenue with the click of a button.
If you’re looking for step-by-step instructions on how to turn on the Double the Donation integration within your iDonate account, you’ve come to the right place!
Double the Donation’s Relationship with iDonate:
iDonate is an industry-leading fundraising and donor engagement solution for nonprofits.
Double the Donation is the leading provider of employee matching gift data and tools to nonprofits.
This guide was designed to help iDonate users incorporate Double the Donation’s matching gift search tool and database directly into their donation pages.
Please note that iDonate and Double the Donation are two separate companies.
How To Activate Double the Donation’s Matching Gift Field On Your iDonate Donation Page
First thing’s first: You must have a 360MatchPro account in order to enable the matching gift functionality on your iDonate donation page. If you don’t already have one, contact your iDonate Account Executive at email@example.com, and they will activate your 360MatchPro account for you.
Note: This guide will take you through the entire process of setting up an embed, placing it on a landing page, and pushing that page live. If you already have your embed and landing page set up, please skip to steps #3 and #4 of Phase 1. Once those steps are completed, your matching gift functionality will be up and running!
Now let’s get started!
There are two key phases to setting up an iDonate form that incorporates Double the Donation’s matching gift search tool: creating the embed and creating the landing page.
Phase 1: Create the “Embed”
Step #1: Once you’ve logged into your iDonate account, click on the “Embeds” option in the menu on the left side. You will be directed to this screen. From here, click “NEW EMBED” in the top right-hand corner.
Step #2: On the following page, you’ll be asked to choose either “Unified Giving Embed v2” or “Single-page Embed.”
For the sake of this demonstration, we will prepare a unified giving embed for our fictional nonprofit organization, Cat Rescue Club.
Step #3: In order to add the search tool to your donation page, you must assign a location for your corporate matching gift field as illustrated below. The default setting is “No Corporate Matching,” which leaves your donation page without a matching gift search tool.
We strongly recommend selecting the “On first page of embed” option. The closer the corporate matching field is to the top of your donation page, the higher the chances are of a donor searching for their employer and having their donation matched.
Step #4: Then, simply switch the “Company Name” toggle ON.
Your embed is officially ready to capture employment information. Now let’s get the landing page set up.
Phase 2: Create the Landing Page
Step #1: Navigate over to “Landing Pages” found in the menu on the left side of your screen. Once there, click on “NEW LANDING PAGE” in the top right corner of the screen. Both of these buttons are highlighted below.
Step #2: You will be presented with three options for how you would like your landing page to look. For this demo, we will select the “Simple Landing Page” option.
Step #3: You will be redirected to the options for your new landing page. First step: name your page.
Step #4: Navigate to the “Page” option (highlighted in the image below). Here, you will select the embed you want to incorporate on this landing page. We will select the Cat Rescue Club embed that we set up earlier (also highlighted).
Step #5: All that’s left to do is finish customizing your page before you hit publish in the top right-hand corner of your landing page setup, as illustrated below.
When your page has been published, you will be redirected to your “Landing Pages” home screen, and your newly setup landing page will now be listed here.
Step #6: To the right of your landing page’s title, you will see a small pencil icon. When clicked, this icon presents a dropdown menu that allows you to either “Edit,” “Visit,” or “Archive” your landing page. It’s that simple.
Step #7: If you click visit, you will see your fully functional, customized donation page with the embedded search tool by Double the Donation.
Voila! You have a beautiful, customized, fully integrated donation page.
Incorporate Double the Donation’s Matching Gift Search Tool Across Your Broader Fundraising:
Ensure that all your website visitors, not just those on your iDonate fundraising page, know about the power of matching gifts. You can turn website visitors into donors by showing them how easy it is to make their gift go further.
To install Double the Donation’s matching gift search tool anywhere on your website, simply copy and paste the Embed Code from your Double the Donation account. It’s really that easy to spread awareness of match eligibility among your donors!
Our recommendation is to start by creating a dedicated matching gift page, where you can explain what matching gift programs are and provide donors with a chance to look up their employer’s program forms, guidelines, and instructions. This page will become a useful resource to include in emails, newsletters, and direct messages that you want to keep short.
Take a look at how our Cat Rescue Club website incorporates the Double the Donation plugin on a page designated to matching gifts.
Double the Donation Embed Notes: If you’re not sure how to access the Double the Donation Embed Code, please follow the below steps:
1. Log into your Double the Donation account by going to https://doublethedonation.com/360matchpro/login/
2. Choose the Embed Our Plugin Link
3. Copy the Embed Code
With Double the Donation’s matching gift search tool embedded directly on your donation page, you encourage your donors to find out about matching gifts right then and there while they are already trying to support your organization. Happy fundraising!