GiveGab chooses Double the Donation for matching gifts integration.

GiveGab Chooses Double the Donation for Matching Gifts Integration

Atlanta, GA (September 9, 2019) — In an exciting move, Double the Donation is proud to announce that GiveGab has released a new integration with 360MatchPro by Double the Donation, the leading provider of matching gifts and volunteer grant software to nonprofits and educational institutions.

The integration connects 360MatchPro to GiveGab Enterprise, GiveGab’s year-round giving solution. GiveGab users can easily integrate 360MatchPro’s automated matching gift identification and follow-up tools into their GiveGab Enterprise online donation forms.

“GiveGab places a high importance on flexible and seamless solutions for busy nonprofits,” said Charlie Mulligan, CEO of GiveGab. “360MatchPro delivers on both. Double the Donation is able to identify more matching gift opportunities and actively follow up on them with personalized outreach to donors, all without disrupting the donation process.”

As donors progress through an GiveGab Enterprise online donation form integrated with 360MatchPro, the system goes to work matching donors with the corporate matching gift and volunteer grant programs they’re eligible for. 360MatchPro then guides donors through the matching gift submission process.

The 360MatchPro by Double the Donation integration with GiveGab Enterprise guides donors through the matching gift process.

Setup takes minutes, and once the integration is established, nonprofits will immediately begin automatically identifying more matching gift-eligible donors who give.

“Nonprofits are leaving $4-7 million in matching gift revenue on the table every year,” said Adam Weinger, President of Double the Donation. “360MatchPro and GiveGab Enterprise are able to help nonprofits close that gap by addressing donor awareness surrounding these matching gift programs.”

The integration doesn’t just boost nonprofits’ matching gift revenue. The joint solution also opens up other fundraising avenues by delivering actionable statistics and reports back to nonprofits. 360MatchPro will help nonprofits identify their strongest corporate supporters, filterable by characteristics of their matching gift programs and by their percentage representation within the donor base.

With this information and step-by-step reporting of each individual donor’s journey through the matching gift process, 360MatchPro and GiveGab Enterprise greatly enhance nonprofits’ overall fundraising strategy.

Learn more about Double the Donation at or schedule a private demo of 360MatchPro at

Learn more about GiveGab at

RaiseDonors selects Double the Donation as exclusive matching gifts provider.

RaiseDonors Selects Double the Donation as Exclusive Matching Gifts Provider

Atlanta, GA (August 28, 2019) — Double the Donation is excited to share the news of a new matching gifts integration with RaiseDonors and 360MatchPro by Double the Donation, the leading provider of matching gifts and volunteer grant software to nonprofits and educational institutions.

360MatchPro is the industry-leading matching gift automation tool for nonprofits ready to take their matching gift revenue to the next level. When integrated with RaiseDonors online fundraising forms, 360MatchPro automatically identifies and follows up with matching gift-eligible donors without requiring any additional action from nonprofits stretched for time.

“Nonprofits are missing out on millions in matching gift revenue every year, and we wanted to do something about it,” said Stephen Boudreau, Co-Founder of RaiseDonors. “360MatchPro by Double the Donation is the solution to increase fundraising revenue without any coding or lengthy setup — just one click.”

Adding the 360MatchPro streamlined company name search field to RaiseDonors online fundraising forms allows nonprofits to capture donor matching gift eligibility, then automatically present matching gift next steps on the confirmation page and in follow-up email messaging.

Add the 360MatchPro by Double the Donation streamlined employer search field to your RaiseDonors online donation forms.

Add the 360MatchPro by Double the Donation streamlined employer search field to your RaiseDonors online donation forms.

“The key to increasing matching gift revenue is to address the lack of donor awareness about matching gift and volunteer grant programs,” said Adam Weinger, President of Double the Donation. “The 360MatchPro integration with RaiseDonors online fundraising forms automatically identifies matching gift opportunities even donors had no idea they were eligible for, then guides them through their company’s specific process to get their gift matched.”

Each company with a matching gift program has different program requirements and processes for employees to take to get their gift matched. And with 65% of Fortune 500 companies and many others offering these programs, there are a lot of forms and guidelines to keep track of. Double the Donation’s database of matching gift companies takes the guesswork and time out of the matching gift process, leaving nonprofits time to focus on top opportunities.

Nonprofits can take advantage of this vast database of matching gift programs automatically in the donation process with the integration between RaiseDonors and 360MatchPro by Double the Donation.

Learn more about Double the Donation at or schedule a private demo of 360MatchPro at

Learn more about RaiseDonors at

360MatchPro by Double the Donation now integrates with Ellucian CRM Advance.

360MatchPro by Double the Donation Joins the Ellucian Partner Community with Ethos Connectivity

Atlanta, GA (August 20, 2019) — As school year preparations begin, Double the Donation is proud to join Ellucian, the leading provider of software and services built to power higher education, in partnership to offer a new technical integration. The integration connects Ellucian CRM Advance with 360MatchPro by Double the Donation, the industry-leading matching gift automation tool for nonprofits and educational institutions.

Corporate matching gifts are an underutilized source of fundraising for institutions of higher education. Although 15-19 million individuals in the United States are eligible for matching gift programs, $4-7 billion in matching gift revenue goes unclaimed each year. The joint solution of 360MatchPro and CRM Advance addresses this gap in client potential to turn match eligibility into matched donations.

“When searching for a partner in the matching gift space, we knew that we needed an experienced company focused on technical innovation,” said Kim Coelho, Director of Product Management for the Advancement Solutions Portfolio at Ellucian. “Double the Donation brings a wealth of experience and a forward-thinking technological approach from the greater philanthropy world to our advancement solutions.”

360MatchPro by Double the Donation now integrates with Ellucian CRM Advance.

When connected to CRM Advance, 360MatchPro automatically scans gift records for matching gift eligibility. The system then delivers the right forms and instructions to each donor, following up appropriately to drive matches to completion. Thanks to Ellucian Ethos integration, this powerful automation can be activated within minutes, allowing institutions to begin doubling their fundraising revenue instantly.

Since 360MatchPro handles this matching gift identification and follow-up automatically, gift officers and advancement offices can dedicate their valuable time to top opportunities instead of manual outreach.

“Time-saving automation is the key to the value of this joint solution,” said Adam Weinger, President of Double the Donation. “360MatchPro shoulders the burden of research, outreach, and reporting that our clients were doing manually. That leaves time for advanced reporting and targeting manual communications to top matching gift opportunities.”

Learn more about Double the Donation at or schedule a private demo of 360MatchPro at

To learn more about Ellucian and CRM advance, visit

Double the Donation Announces Matching Gifts Integration with OneCause Peer-to-Peer Fundraising Platform

OneCause Announces Double the Donation Matching Gifts Integration with Peer-to-Peer Fundraising Platform

Atlanta, GA (July 30, 2019) — Double the Donation is proud to bring OneCause, a leader in mobile and social fundraising, into the 360MatchPro partnership ecosystem with an integration to the OneCause Peer-to-Peer Fundraising solution.

With the combined power of the integration, nonprofits can activate and manage their matching gift efforts with ease without even leaving the OneCause Peer-to-Peer Fundraising platform.

“An essential feature of the new OneCause integration is the match forecast,” said Adam Weinger, President of Double the Donation. “With this integration, donors see the highlights of their match expectancy before they donate, which encourages them to take advantage of the matching gift process. Then, 360MatchPro delivers their forms and instructions right to their inbox.”

A match-eligible donor making a contribution through an integrated 360MatchPro-OneCause Peer-to-Peer Fundraising form will know before they even check out whether their gift is eligible to be matched. 360MatchPro’s signature streamlined employer search field prompts the donor to search for their company’s name, then automatically calculates and presents their match expectancy.

360MatchPro by Double the Donation estimates corporate match amount on OneCause peer-to-peer fundraising forms.

360MatchPro by Double the Donation estimates corporate match amount on OneCause peer-to-peer fundraising forms.

“We’re excited to partner with Double the Donation and provide our nonprofit customers a new way to raise additional funds with their peer-to-peer fundraising campaigns,” said Dan Gross, Senior Director of Partnerships for OneCause. “Together we’re committed to improving the giving experience for donors with a more seamless way to increase their impact with a corporate matching gift.”

The 360MatchPro integration tackles the most substantial obstacle standing between nonprofits and their potential matching gift revenue: donor awareness. Even though 15-19 million individuals in the United States are eligible employee matching gifts, $4-7 billion in matching gift revenue does unclaimed annually.

The integration already has traction with users of both Double the Donation and OneCause’s services. Susan G. Komen Greater New York City has implemented the 360MatchPro integration for Komen Greater NYC Race for the Cure, which launched earlier this year.

“We’re longtime 360MatchPro users, and when we made the move to OneCause Peer-to-Peer, we knew that 360MatchPro was the missing piece,” said Glen Peck, Senior Director of Digital Communications at Susan G. Komen Greater New York City. “We loved how fast the integration process was, and we were kept in the loop along the way.”

360MatchPro by Double the Donation can be activated from within the OneCause peer-to-peer fundraising platform.

360MatchPro by Double the Donation can be activated from within the OneCause peer-to-peer fundraising platform.

Any organization accepting donations through OneCause Peer-to-Peer Fundraising can now activate the 360MatchPro integration and instantly begin doubling their contributions. Simply contact your Double the Donation or OneCause account representative for setup information— or, if you’re not already a 360MatchPro client, reach out at to get started.

Learn more about Double the Donation at or schedule a private demo of 360MatchPro at

Learn more about OneCause at

Arreva Chooses Double the Donation for Integrated Matching Gifts Provider

Arreva Chooses Double the Donation for Integrated Matching Gifts Provider

Atlanta, GA (July 24, 2019) — Double the Donation is proud to announce a new strategic partnership with Arreva, trusted leader in fully integrated online fundraising and donor relationship management software.

Arreva clients may now activate matching gift functionality directly from Arreva’s fundraising software and include a streamlined matching gift search tool with the click of a button through 360MatchPro by Double the Donation, a robust, fully-automated matching gifts platform.

Following the transaction, donors will receive their matching gift next steps directly on the donation confirmation screen and in automated follow-up email messaging. This streamlined, frictionless experience ensures that donors take advantage of the matching gift programs for which they’re eligible, helping nonprofit organizations maximize their fundraising opportunities. 360MatchPro synthesizes all the organization’s matching gift data and presents actionable insights that can be used to even further enhance their matching gift efforts.

Arreva partners with Double the Donation for matching gifts.

Donors can submit their matching gift request from the Arreva confirmation page. Note: Matching gift information abridged in image.

“We’re thrilled to bring yet another incredibly valuable integration to our clients through our fully integrated online fundraising and donor relationship management software,” said David Blyer, CEO of Arreva.

Susan Packard Orr, chairman of Arreva adds “Arreva is dedicated to our clients’ success by helping them optimize their fundraising through best-in-class technology and fundraising best practices. With 360MatchPro, Arreva clients now have a powerful new tool to increase average donation size and volume without asking more from donors. The streamlined integrated donor experience helps nonprofit organizations run successful matching gift programs with much less effort and greater results.”

Donors giving through the Arreva online fundraising form, integrated with 360MatchPro, will be automatically screened for matching gift eligibility and their transaction and employer information will be recorded in the Arreva platform. 360MatchPro synthesizes all of the organization’s matching gift data and presents actionable insights that can be used to enhance their matching gift efforts.

Arreva partners with Double the Donation for matching gifts.

The Arreva form builder makes it easy to prompt donors to get their donations matched.

“Lack of donor awareness is the number one reason for the $4-7 billion in matching gift revenue left on the table every year,” said Adam Weinger, President of Double the Donation. “We are delighted to be working with Arreva and their many clients. Our strategic partnership with Arreva and integration of 360MatchPro with their fundraising platform closes the donor awareness gap for organizations, allowing them to significantly increase their matching gift revenue using Arreva’s robust software.”

Learn more about Arreva at or schedule a private demo of Arreva’s fully integrated online fundraising and donor relationship management software at

Learn more more about Double the Donation at or schedule a private demo of 360MatchPro at

Check out how you can make your website more accessible!

8 Ways to Make Your Nonprofit Website More Accessible

This post was contributed by Elevation and written by Lauren Uhl.

Today in the United States, all those with disabilities are entitled to equal access in public facilities. This means building ramps and elevators, accommodating bathrooms with handicapped stalls, sectioning off one/two parking spots in the front, and more. Think of the internet and your website this same way: you have to intentionally consider those with disabilities when creating and maintaining your website. Such actions should not be considered laborious favor: they are, in fact, legally required. Those who proactively consider accessibility measures on their website will allow all types of users to partake in their online experience, whilst avoiding potential lawsuits. Check out these 8 ways to make your website more accessible. 

Download this information in a handy infographic here

What is Website Accessibility?

Let’s backup a little bit: what is website accessibility all about? Similar to accessibility in the real world, website accessibility is designed to accommodate diverse users on the internet. This includes those with auditory, visual, neurological, physical, and speech special needs, as well as those with old age and slow internet. Nonprofit website designers must consider ways their color layouts, text content, and overall structure can reach these diverse populations. 

Accompany color indicated text with additional indicating text/images

We use color indications in many places around the world: with stoplights, warning signs, and more. While it may feel natural to change content colors based on connotations (i.e. red means stop/important, green means good/safe…) those maintaining and designing websites should keep colorblind, visually impaired, and epileptic populations in mind. Of course, you can change the text color for meaning, but that should not be the only indication of meaning. This means (for example) marking important content in red AND accompanying it with additional text that reinforces the text’s importance. 

Use appropriate contrast on text and images

It’s also important to color contrast on your website. According to Web Accessibility In Mind, texts and images should maintain a contrast ratio of 4:5. While larger text requires a contrast of at least 3:1, smaller text, images, and logotypes, in general, are exempt from such requirement. You can check your color contrast here for more information.

Use a minimum font size of 16

The bread and butter of your nonprofit website is (most likely) the text content. Therefore, it’s absolutely essential that the text is accessible. 

The first and probably easiest fix is making all text a minimum size of 16. Of course, you can make the text bigger, but any smaller may result in a legal issue.  

Add closed captions and/or transcripts for videos 

Next, ensure that all videos have closed captions and a manuscript to accompany it. That way, those with hearing impairments/faulty computers can still access information shared in the video. 

Use Alt-text on all images 

Check that images have a descriptive blurb, or alt-text. While every content management system is slightly different, they all should have a way to add alt-text to your images. 

Allow flexible navigation time-limits 

While seamless navigation is already a strong priority for user experience, it also helps those in underdeveloped areas and those with faulty service access the website contents. 

Website designers should allow users flexible time limits. Some websites force users to log back into the website after a given time period: such improves security, but it also can hurt those with slow internet. Be sure to add flexibility into time-sensitive areas in your website so you can maintain some level of security while also accommodating users with slower service. Whether you add warning messages on time limits or some other indicating method, this will improve both user experience and accessibility in developing areas. 

Allow full website navigation via keyboard actions

The website should be completed navigable through keyboard actions. That way, users without a computer mouse can still be able to jump around the website. Elevation Web uses the wordpress plugin from

Add concise text for error messages

Finally, when coding error messages, be sure to make them concise. Simply displaying an icon (i.e. red exclamation point) may mean “warning” to someone from western cultures, however, such may confuse other demographics. If you want to include some image/icon with a warning message, be sure to accompany it with a concise explanation for the error. 

Software Help in Accessibility 

To be safe, website maintenance staff should assess the website’s accessibility bimonthly or more. Below are some helpful resources for accessibility assessments:

  1. Google Lighthouse
  3. WordPress accessibility tools and alt text finder identifies 

This post was contributed by Lauren Uhl at Elevation.

Lauren Uhl is a copywriter at Elevation, a full-service nonprofit web design agency. Lauren earned her B.A. in English Literature, Secondary Education, and Philosophy from Gonzaga University and is currently studying for her M.Ed. at the University of Portland. Lauren believes writing can change the world: that’s why she teaches middle-schoolers Language Arts and History through a social justice lens. More than anything, she hopes that she can find the right words when people need it the most.

Check out how you can encourage matching gifts through automation!

How to Encourage Matching Gifts Using Marketing Automation

No matter the product, businesses equally strive to convert leads to valuable customers. In order to do so, they foster their potential customers throughout their journey from awareness to conversion. Marketers call this process a ‘conversion funnel’ and the best conversion funnels are made possible by email marketing platforms that offer the best marketing automation software solutions. 

Yet another industry where the automation of conversion funnel work wonders as a marketing strategy is matching gifts. 

When it comes to the non-profit world, every dollar matters. At such a scenario, ‘matching’ gifts turn every dollar into two. To put it simply, matching gifts are donations that a company give to the same non-profit their employee donated to. 

‘Matching gifts’ is a great way to show support, and to make the world a better place. After all, all it takes for a company to donate is a request from their employees. 

But still, the question remains as of how you will get your donors to ask for a matching gift from their company. Marketing Automation!

Conversion Funnel Basics

Let’s begin with understanding the conversion funnel. Typically, a conversion funnel is differentiated into four or five stages based on which a company uses marketing strategies to guide target audience from finding of the company to taking the desired action which can be buying their services or asking their company for a matching gift. Many businesses also incorporate post-sale activities into the conversion funnel to keep the customers coming back for more services. 

As we go forward through the marketing funnel, each stage grows narrower than the previous because not every individual who hears about your offering will be interested, and not every interested individual will go on to ask their company for a matching gift. 

Stages Of Marketing Automation Sales Funnel & Matching Gifts


The first stage emphasis on activities that help you introduce your brand and your offer to your audiences. Segmentation is critical to this step because targeting the wrong audience can bring down your conversion rate alongside wasting time and blowing your marketing dollars away. 

You can employ your website, newsletters, and leverage social media to position your brand. Nevertheless, make sure that you pique the interest of your contacts so that they take the desired action. Use proven templates and marketing automation software solutions as the layouts, copy, and graphics play a key role here in determining the success rate of this stage. 

Matching Gift Pages

In order to reap the benefits of your donors’ matching gift program, you will have to invest in setting up an educational matching gifts page to your website. Through a matching gift page, you can provide your donors with the necessary background information about matching gifts, and the companies that will match employee gifts to nonprofits. 

Include the following in your matching gift page:

  • Benefits that matching gifts offer
  • Statistics and data about matching gifts
  • A list of companies that match gifts

The bottom line is that you keep your matching gift page a central hub of all the information that your audience requires and could refer to.


Another marketing strategy that you can adapt to spread awareness about matching gifts is to include them in your newsletters. Regularly incorporating information about matching gift in your newsletter can work wonders in bringing you increased matching gift request completions. 

You don’t have to work a great deal on making your newsletter look extravagant. Rather, keep it simple with an effective headline, and explain what corporate matching gift programs are. 

Remember to give a link that takes your audience to your dedicated matching gift page and include an engaging graphic there as it will make your donors feel compelled to know more about their eligibility.

Social Media

With so much importance being placed on social media these days, nonprofits have made their appearance there to promote matching gifts. Building your presence on social media gives your donors an option to interact with you through their preferred medium other than email. 

Additionally, as your loyal donors share information about matching gifts online, there are chances that people from their network who come across their feeds become your new donors. 


Once you have gained leads from the first stage, it’s time you start cultivating an interest in order for them to move forward and buy your products and services. Use a marketing automation software solution to create attention-grabbing email campaigns such as email autoresponders and drip campaigns. 

Email Campaigns

Though we did talk about leveraging social media, you shouldn’t shy away from using email campaigns because it is more effective than you actually think it is.

Your donors will be in the height of giving mood then they are in the donation process. They believe in your cause and want to support it no matter what. Grab this opportunity to send them a strategic automated confirmation or thank you email asking the donors to take a small extra step to take their donation further. 

Try including matching gift plugin, or helpful images. Also, be clear about the instruction, and make it sound as simple and easy as it can be. 


This is the stage that you have been working for up till now, the time of conversion when a lead decides to take the desired action that you have been guiding them to. This is when your donor asks their company to make a matching gift. As the marketing funnel is now slimming down to its narrow end, you need to bring your sales team in to give that final push. 

Your job here is to make taking the action process as simple as possible. Provide clear instructions, and use a marketing automation software tool to send ‘abandoned cart’ emails to try and get back your donors to complete the process. You can also do the following to maximize the results.

  • Send an incentive to tempt your leads to convert.
  • Highlight statistics and testimonials from other donors
  • Abandoned cart emails


Immediately after your donor completes the desired action and converts, you should start living up to the expectations that you had set up. Make sure that they stay satisfied, and do all that is there in your limit to maintain the relationship

Fundraising Reminders & Invitations

Event invitations and reminders make donors happy just the way candies make children happy. Invitations for fun fundraising events are always something that donors enjoy receiving.

Keep your invitations compelling. Use a great subject line, and give a review of the past highlights if possible. After the fundraising events, send updates to your donors’ inboxes and follow up with them. 

Wrap Up

A perfectly defined sales funnel is a surefire way to increase conversions. Moreover, using automation improves financial metrics and presents your donors with a more satisfactory experience that won’t make them feel like they are being guided down a funnel.

This post was contributed by Luda Greko at ActiveTrail.

Luda Greko is the Head of Content Marketing at ActiveTrail, a leading provider of professional-grade email marketing and automation software for growing businesses. By day she writes for top online marketing sites about email marketing and marketing automation, and by night she is a lifestyle blogger and a social media enthusiast.

4 Reasons Why Your Nonprofit Should Emphasize Retention

When it comes to a nonprofit’s donor base, some may typically think that acquiring new donors should be the most important goal they have. The reasons for this make sense on the surface level: nonprofits want to obtain more donors in order to raise more money.

But it’s actually not that simple. While obtaining new donors is, of course, a goal that every nonprofit should have, it shouldn’t always be the emphasis. In fact, retaining donors can bring about much more profitable fundraising campaigns and success. If you’re looking for fundraising tips, especially about donor retention, you’ve come to the right place.

So, what are the reasons that donor retention should be emphasized? We’ll cover the following topics:

  1. Donor acquisition versus donor retention
  2. Benefits of higher retention rates
  3. Benefits of having donor information
  4. Awareness and engagement

Focusing on donor retention can help your nonprofit reach its fundraising goals and fuel its mission. Without having this focus, your rate of return on outreach can actually be much lower.

Are you ready to take a closer look at the reasons you should focus on donor retention? Let’s get started!

1. Donor acquisition is more costly than retention.

Believe it or not, but it’s actually more difficult and costly to acquire new donors than it is to keep the ones you already have. Think about all the money you’ve put into outreach and prospect research, and what your return on investment ends up being after you’re finished. Now think about how that time could be better spent on cultivating the donors you already have relationships with.

For these reasons, focusing on donor retention can save your organization money and effort over time. Let’s look at this more closely:

  • Contact information. You already have existing donors’ contact information in your nonprofit CRM (constituent relationship manager), so reaching out to these supporters will be easier.
  • Connections. Past donors already have a connection to your nonprofit’s mission, so you can use this foundation to develop even more meaningful relationships with your donors. Reaching out to them regularly and encouraging them to get involved will more likely lead to successful asks.
  • Costs. It does cost more to acquire new donors. In fact, the cost of acquiring new donors can be 50-100% more than the dollars given by them. It can even be several years before nonprofits break even on dollars raised versus dollars spent on donor outreach.

As a result of the above, investing the same amount of money spent on new donors with existing donors instead can bring in a higher rate of return, as it will cost less to work toward retaining existing donors. Building on your connections with these donors will help build stronger relationships with them as well.

If you’re looking for the right CRM solution that can help you steward your existing donors, check out this list.

2. Higher retention rates lead to better fundraising totals.

It’s clear that retaining donors should be high on your nonprofit’s priority list. But it might not be as evident that higher retention rates can also lead to better fundraising.

How does this happen?

  • Larger donations. Building long-term relationships with donors leads these individuals to give large donations down the line that can help your organization the most. In fact, most major gifts are made after 5 years of an individual giving to an organization.
  • Lifetime value. Lifetime value is the total amount given over a donor’s lifetime. The lifetime value of an individual donor can add up to be thousands of dollars, and that doesn’t even take into account the hundreds or thousands of volunteer hours, in-kind donations, or other contributions they’ve made.

If you’re not sure where to start with building these donor relationships, you may consider hiring a fundraising consultant. Aly Sterling offers some great tips on hiring a consultant who can help you build stronger donor relationships and create strategies to raise more as a result.

3. Fundraisers will have access to the necessary data.

As we mentioned earlier, you already have your existing donors’ information in your nonprofit CRM. This is a great launching point to build relationships with your current donor pool. If you have their information in your CRM, your fundraisers will have access to what they need to raise even more.

For example, donor information can help your nonprofit:

  • Manage each donor journey. If you emphasize donor retention over donor recruitment and make your engagement strategies even better, you’ll ensure that each donor has a higher lifetime value.
  • Focus on individuals who are likelier to donate. Offering a personalized experience to the individuals who are already part of your nonprofit’s community will keep them connected and more likely to continue donating in the future.
  • Personalize outreach. Using your platform to personalize outreach to your current donor base (e.g., mail merge tools in your CRM) will help ensure that your donors have a good experience interacting with your nonprofit and feel valued as individual donors.
  • Contact donors at the most impactful time. Tracking previous outreach will help your nonprofit reach out to donors at the most impactful times when they are most likely to contribute.
  • Determine if the donors are eligible for matching gifts. You can use your donor information in your CRM to determine whether donors are eligible for matching gifts through their employers (typically based off of their work email address). Double the Donation offers some helpful insight into corporate matching gift programs and how they can help maximize your fundraising potential.

On the topic of matching gifts, nonprofits can actually use these to improve their donor retention. From sending a matching gift appeal immediately after a donation is made, to letting donors know when the matching gift is made, all of this serves to improve your relationship with your donors and increase the chances of them supporting you in the future.

Having the necessary donor information at your nonprofit’s fingertips can help build your fundraising potential. Personalized outreach and having the right focus on the right people will ensure that you work toward achieving your mission.

4. You can build awareness and engagement around your nonprofit.

One of the most impactful reasons to emphasize donor retention is the awareness and engagement you can build around your nonprofit by doing so. Both awareness and engagement are important because they help spread the word about your nonprofit and its mission, and also give you a chance to listen to your constituents.

Here are some key ways you can build on awareness and engagement:

  • Word-of-mouth promotion. Donors you have long-term relationships with are more likely to talk about your organization with their friends, family, and coworkers. Focusing on retention also helps cultivate donors who will give your nonprofit free word-of-mouth promotion.
  • Volunteerism. A donor that continues to contribute to your nonprofit is more likely to volunteer at one of your events, serve on your board of directors, and further promote your cause. Volunteering can also lead to your nonprofit receiving volunteer grants. Volunteer grants are given to nonprofits by companies based on the number of hours their employees volunteer at the nonprofit.
  • Feedback. You can also get helpful feedback from recurring donors as a result of your evolving relationship with them. A donor can offer suggestions or advice on how to improve your outreach, stewardship, and more. Actively listening to their suggestions will also help you gain their trust, and the cycle will continue.
  • Peer-to-peer fundraising. Using a fundraising platform that includes peer-to-peer fundraising as a part of its core services, like CharityEngine, will help further engage your donors and get them directly involved in your campaigns. Peer-to-peer fundraising directly calls on nonprofit supporters to fundraise on the nonprofit’s behalf, so taking part in this will make your donors feel valued and important to your cause.

When you actively include your existing supporters in your plans to fundraise, listen to them, and give them a great experience, you’ll be able to bring more attention to your cause. This is especially effective during campaigns, when you can incorporate peer-to-peer fundraising, and in times when you need feedback or advice.

Your nonprofit should emphasize retention because the payout, in the end, can be much more valuable than if you focus that same energy on acquiring new donors. That’s not to say acquiring new donors isn’t important. It certainly is and should be a focus of your organization to some extent. However, having an even stronger focus on retention can bring in more donors as a result of word-of-mouth promotion and other methods.

By including your current donors in your nonprofit’s fundraising efforts and cultivating your relationships with them over time, this can lead to major gifts and even stronger ties between you and them. Redirect your time and energy to donor retention, and you’ll be on your way to fundraising even more!

This guest post was contributed by CharityEngine.

Author: Leigh Kessler – VP, Marketing & Communications

Leigh Kessler is VP of Marketing and Communications at donor management software platform CharityEngine and a frequent speaker on branding, fundraising, data and technology. He is a former nationally touring headline comedian and has appeared on numerous TV shows including VH1’s “Best Week Ever”, CNN’s “Showbiz Tonight”, Discovery Channel & Sirius Radio.​ He has overseen and informed research and branding strategies for some of the most well known brands in America.

Double the Donation is Salsa Labs’ Choice for Matching Gift Solution

Atlanta, GA (June 19, 2019) — Double the Donation is thrilled to have been chosen as the matching gift software provider for Salsa Labs, a technology company that provides powerful fundraising, advocacy, and marketing engagement software to nonprofit organizations all over the world.

This integration will allow Salsa customers to activate matching gift functionality with the click of a button. 360MatchPro, Double the Donation’s most robust matching gift tool, is a fully-automated matching gifts platform.

Salsa Engage users are now able to include Double the Donation’s streamlined matching gift search tool as a field on their donation forms. As donors search for their company name in that field, their transaction record is updated in 360MatchPro.

Image: 360MatchPro element found in the Salsa Engage form builder.

“We are very excited to offer Salsa customers all of the incredible features included with 360MatchPro,” said Donna Myers, CEO of Salsa Labs. “It is our mission to ensure that every organization using Salsa Labs is raising as much money as possible. This integration is easy to activate and immediately starts optimizing an organization’s matching gift efforts.”

In addition to the search field included on Salsa Engage donation forms, 360MatchPro also provides fully-automated email marketing and follow-ups. Lack of donor awareness is the biggest hurdle to collecting matching gifts, which results in $4-7 billion in matching gift revenue left unclaimed every year. To rectify this, 360MatchPro triggers an email about matching gifts with every new donation.

Image: Email sent automatically from 360MatchPro.

“We have built these tools to help nonprofits increase matching gift revenue while simultaneously relieving the organization of the effort it takes to run a matching gift program,” said Adam Weinger, President of Double the Donation. “We are so excited to have the opportunity to work with Salsa’s many clients to do just that.”

If a donor identified their employer using the search field or donated using a corporate email address, they would automatically receive an email that includes their company-specific matching gift information and a link to request a match from their employer.

360MatchPro does everything from collecting employment information from donors, reaching out to those donors about matching gifts, and following up with the donor afterward to ensure that not a single matching donation falls through the cracks.

Image: Example of a Salsa Engage donation form using the 360MatchPro integration.

If a donor does not indicate their employer using the field on the donation form or a corporate email address, they are sent an email encouraging them to search for their employer’s matching gift guidelines. These emails also include a link to report that the matching gift request has been made to the organization.

Whether sent in an email or provided after using Double the Donation’s search tool, a donor’s company-specific matching gift information is always presented in a simple, easy-to-understand format.

360MatchPro synthesizes all of the organization’s matching gift data and presents actionable insights that can be used to enhance their matching gift efforts.

Learn more about Double the Donation at or schedule a private demo of 360MatchPro at

Find out more about Salsa Labs at

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Double the Donation is Proud to Announce Matching Gift Integration with Funraise

Atlanta, GA (April 22, 2019) — Double the Donation is proud to announce our latest integration with Funraise, a leading provider of innovative fundraising technology. 360MatchPro is debuting on the Funraise platform as the preferred matching gifts solution for Funraise customers.

360MatchPro is readily available for all of Funraise’s current and future customers to provide easy-to-use, fully-automated corporate matching gift capabilities. Once a Funraise customer has a 360MatchPro account, they are able to turn on the matching gift functionality directly within the Funraise platform, or they can create an account right then and there.

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Funraise customers with an existing 360MatchPro account can enter their API Keys to activate the integration.

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Funraise customers who would like to activate the integration can get started with 360MatchPro within the Funraise platform.

“We’re thrilled to be working with Double the Donation on behalf of Funraise’s customers,” said Justin Wheeler, Funraise CEO & Co-founder. “Their 360MatchPro product doesn’t just save our clients time and effort—this integration also increases donation revenue while ditching donor frustration during the donation process. It’s Funraise’s mission to do away with the nonprofit struggle using smart, nonprofit-led fundraising technology, which is why Double the Donation’s 360MatchPro is a perfect match with Funraise.”

By allowing users to embed Double the Donation’s advanced search tool across their website pages and giving forms, as well as encouraging the use of automated email marketing, 360MatchPro helps organizations to enlighten their donors about matching gift opportunities. The biggest hurdle to building matching gift revenue is the lack of awareness about these programs among donors.

“Funraise is such a great company to work with, and we are very happy to provide their customers with our advanced matching gift tools,” said Adam Weinger, President of Double the Donation. “With automated follow-up, these nonprofits are able to claim some of the $4-7 billion of matching gift revenue that goes unclaimed every year. We truly believe that, in addition to access to our thorough database of companies that offer matching gifts, automating the follow-up process revolutionizes existing matching gift programs.”

With 360MatchPro, nonprofit organizations are able to identify match-eligible donors, track the status of those donors’ match requests, and automate the follow-up emails that will drive these matches to completion. The platform also provides actionable insights to help nonprofits shape their matching gift programs moving forward.

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360MatchPro’s innovative software is able to identify match-eligible donors through email capture, self-identification, and bulk uploads. From there, 360MatchPro drives these matches to completion using customized, automated email streams.

Every nonprofit organization and educational institution can benefit from corporate matching gift revenue. However, nonprofit organizations often don’t have the resources to incorporate matching gifts into their overall fundraising strategy, or they can’t afford to dedicate a full-time employee to a matching gift program. With 360MatchPro, the automated email streams handle all of the necessary follow-up to build an effective matching gift program with no manpower necessary.

Find out more about Funraise at

Find out more about Double the Donation at or schedule a private demo of 360MatchPro at