Matching Gifts-in-Kind: Are In-Kind Donations Match-Eligible?

Matching Gifts-In-Kind | Are In-Kind Donations Match-Eligible?

At Double the Donation, we receive a wide range of inquiries from organizations seeking to maximize their matching gift revenue by proactively pursuing matches for all qualifying donations. One question that comes up on occasion has to do with matching gifts-in-kind⁠—and whether in-kind donations are eligible to be matched through corporate matching gift programs.

Unfortunately, the short answer is that no, gifts-in-kind are generally not eligible for company matches. But let’s dive deeper into the subject by exploring some of the most commonly asked questions along with hearing from real companies’ matching gift guidelines.

In this guide, we’ll cover the following:

Interested in learning more about matching gift best practices, leveraging in-kind donations, and how the two fit together? Let’s begin!

FAQ from Nonprofits and Donors on Matching Gifts-in-Kind

Understanding matching gifts and in-kind donations can be tricky. Here are some of the most commonly asked questions from nonprofits like yours (and sometimes even their donors!).

What are in-kind donations?

In-kind donations⁠—or gifts-in-kind⁠—are typically considered any type of non-monetary contribution to a nonprofit cause. While many donors provide cash (or check, credit card, bank transfer, etc.) that allows the organization to purchase goods and services required to keep their mission running, in-kind donations are offerings of the goods and services themselves.

One of the most common examples of gifts-in-kind is that of a canned food drive for a local food bank or pantry. People within a community are asked to provide donations of non-perishable food items which will then be distributed to the organization’s beneficiaries, as opposed to providing funds that the organization uses to make food purchases themselves.

Other types of in-kind donations you might see include vehicle donations, clothing drives, fundraising event prizes (such as auction items), technology and office equipment, free rentals (such as meeting spaces), or volunteer hours of specialized skills (such as graphic design, tax consulting, etc.).

Are gifts-in-kind eligible to be matched through matching gift programs?

This is a frequently asked question regarding gifts-in-kind⁠—by both the donors contributing the in-kind donations and the nonprofits receiving them. Here are a few examples of inquiries you might see:

From a donor ⁠—

“I work for a company with a matching gift program and want to donate food and supplies to a nonprofit to assist with a recent natural disaster. Do most companies match these in-kind donations?”

From a nonprofit ⁠—

“We’re reviewing our list of donors from the past few months and noticed that some individuals who made in-kind donations work for companies with matching gift programs. Are these donations eligible to be matched?”

If you’re looking for a quick explanation, you can assume the answer is, unfortunately, that in-kind donations are not typically eligible for corporate matches.

The longer answer is that because each company develops its own unique set of matching gift program guidelines, it can be difficult to provide a blanket answer for questions like these. However, we’ll explore a few businesses’ eligibility criteria below to get a better sense of the relationship between matching gifts and in-kind donations.

Another thing to keep an eye out for when it comes to in-kind donations of time and services (rather than goods and products) is volunteer grants!

Similar to matching gifts, volunteer grants are workplace giving programs offered by companies where they agree to financially support the nonprofits their employees are involved with. Though not all volunteer work is considered an in-kind donation (it typically must be an individual volunteering their “specialized skills”), supporters who work for companies with volunteer grants may want to look into these offerings as well.

How do you determine whether a gift-in-kind is match-eligible?

The easiest way to find out if any nonprofit donation is matchable is by utilizing a company database such as Double the Donation. This is true for gifts-in-kind as well as your traditional monetary contributions.

With this tool in hand, all you (or your donors) need to do is begin a quick search of the company’s name⁠—the database widget will even autocomplete search inquiries and account for spelling errors, name variations, and subsidiaries⁠—and the specific matching gift guidelines will be available in seconds.

If a donor’s employer is listed in the database, it should include a document or online portal where users can go to find out more information about program eligibility. This is likely where the information about in-kind match qualifications is housed, which will provide you with your answer.

What Popular Matching Gift Companies Say About In-Kind Gifts

Thousands of companies offer corporate matching gift programs where they agree to financially match donations made by their employees. Employees and nonprofits want to know whether gifts-in-kind are matching gift eligible, but it can be difficult to determine as it varies from company to company.

But let’s hear from some real companies! Here are excerpts from a few companies with matching gift programs and what they say about in-kind matching in their program guidelines!

Here's what Google has to say about matching gifts-in-kind.

Google:

Google is well known for offering a variety of employee giving programs. With matching gifts on personal donations, a fundraising match, and a dollars for doers program, Google supports organizations that employees are passionate about in a number of ways.

In terms of matching gifts-in-kind, here’s what Google’s program guidelines have to say:

“Your gift must be in the form of check, credit card, or marketable securities with a quoted market value. Gifts of securities will be matched with cash. The value of the stock will be calculated using the price at the close of the market on the day of the transfer of the security. We don’t match any other forms of personal or real property, including in-kind gifts.

Google does offer a volunteer grant program where they contribute $10 for each hour an employee volunteers with a charitable organization.”

Learn more about Google’s matching gift program >

Here's what John Deere has to say about matching gifts-in-kind.

John Deere:

John Deere offers a matching gift program for employees where each employee is able to request matching funds on up to $1,000 of personal contributions each year. John Deere matches donations to nearly all 501(c)(3) organizations.

In terms of matching gifts-in-kind, here’s what John Deere’s program guidelines have to say:

“To qualify for a program match, employee gifts must:

  1. Be paid before a match is paid – pledges do not qualify.
  2. Be paid in cash, by check or credit card.
  3. Qualify as a deductible charitable contribution by the U. S. Internal Revenue Service.
  4. Be personal contributions by employees only – funds cannot be collected from others and pooled for program match purposes.

John Deere also offers a generous volunteer grant program, where eligible employees may request grants worth $25 for each hour they volunteer with an organization⁠—up to $1,000 per year!”

Learn more about John Deere’s matching gift program >

Here's what General Electric has to say about matching gifts-in-kind.

General Electric:

Did you know that General Electric was the first company to institute a matching gift program? Yes it’s true. Back in 1954, General Electric created the Corporate Alumni Program to support its employees in their personal philanthropy and charitable giving. Since then, it has become a model for countless other employee matching gift programs.

In terms of matching gifts-in-kind, here’s what General Electric’s program guidelines have to say:

“Gifts may be made via cash, check, credit card or stock.  Gifts may also be made by current payment from an entity such as a personal foundation or donor advised fund if that entity has been funded solely by the eligible GE participant (note that gifts made to such an entity cannot be matched). The GE Foundation will not match real estate, in-kind, or non-monetary contributions (e.g. services, materials, supplies, etc.).

Learn more about General Electric’s matching gift program >

Here's what Beam Inc. has to say about matching gifts-in-kind.

Beam Inc:

Beam Inc. matches donations from employees to a wide range of organizations, including educational institutions (K-12 and higher education alike), arts and cultural organizations, and youth-based nonprofit causes.

In terms of matching gifts-in-kind, here’s what Beam Inc.’s program guidelines have to say:

“Examples of donations that are not eligible for a matching gift are those involving:

  1. Dues, payments, subscriptions, and contributions which accrue significant personal benefits to the donor (e.g., gifts, which cover the cost of services, tuition, fees, subscriptions, tickets, or other considerations).
  2. In-kind donations.

Learn more about Beam Inc’s matching gift program >Here's what Alvaria has to say about matching gifts-in-kind.

Alvaria:

Alvaria offers both an employee matching gift program as well as a volunteer grant program. Through its matching gift program, Alvaria matches up to $1,000 annually per employee per year. Additionally, through its Dollars for Doers program, the company provides $10 per every hour an employee volunteers (max $250 annually).

In terms of matching gifts-in-kind, here’s what Alvaria’s program guidelines have to say:

“What gifts are ineligible?

  1. Gifts that result in a benefit to the employee. Examples include dues, subscriptions, fees, loan repayments, bequests, insurance premiums, tuition, tickets, and dinners.
  2. Gifts or payments for primarily political or religious purposes, unless specified for a community outreach program, such as a soup kitchen or homeless shelter.
  3. In-kind gifts or gifts of real estate.
  4. And a number of other common restrictions.

Alvaria will provide $10 per hour in volunteer grants up to $250 per employee per year”

Learn more about Alvaria’s matching gift program >

Here's what State Farm has to say about matching gifts-in-kind.

State Farm:

State Farm Insurance offers a generous employee matching gift program where they agree to match up to $4,500 in individual donations per year. And all sorts of employees⁠—including current full-time, part-time, and retired team members alike⁠—are eligible to participate.

In terms of matching gifts-in-kind, here’s what State Farm’s program guidelines have to say:

“Ineligible Donations/Contributions and Designations –

  1. Contributions that are directed toward event tickets, dinners, gala, entry fees, and raffles.
  2. Bequests.
  3. Dues to organizations, groups, or clubs.
  4. Magazine or newsletter subscriptions.
  5. Payments for books, loans, or student fees.
  6. Tuition payments or other contributions that reduce or eliminate tuition.
  7. Unpaid, pledged contributions.
  8. In-kind donations and gifts made in lieu of a pledge.
  9. Insurance premiums other than life insurance.

State Farm offers a volunteer grant program (known as State Farm’s Good Neighbor Grant Program) which entitles an employee to request a $500 grant on behalf of a nonprofit organization they volunteered 40 hours of time with”

Learn more about State Farm Insurance’s matching gift program >


Each type of donation offers organizations like yours the opportunity to better pursue their mission and make their mark on the world. Unfortunately, most in-kind donations are not going to be eligible for corporate matches through donors’ employers. But that doesn’t mean you can’t have successful matching gift strategies alongside your in-kind fundraising efforts!

Learn more about matching gifts and the opportunities they bring nonprofit fundraisers with other Double the Donation resources:

Learn how you can receive matching gifts for your nonprofit's special fundraising events.

Matching Gifts for Special Fundraising Events

Many nonprofits host special event fundraisers like galas to boost them toward their revenue goals. However, only a few organizations realize that tickets and donations made during the event might be eligible for corporate matching gifts.

When brainstorming ideas for your next fundraiser, don’t steer clear of special events. Instead, research your donors’ employers and your corporate match opportunities. To kick off your research, review the following key examples and commonalities between companies’ giving programs:

  1. Examples of Donations at Annual Galas and Special Events.
  2. Eligibility of Donations Made at Galas and Special Events.
  3. Matching Gifts for Peer-to-Peer Fundraisers.
  4. Tips for Promoting Matching Gifts to Special Event Attendees.
  5. How a Matching Gift Database Can Help.

Ready to learn more about matching gifts for special event fundraisers? Let’s get started!
Take a look at these examples of special fundraising events that received matching gifts.

1. Examples of Donations at Annual Galas and Special Events

Because of your familiarity with the nonprofit world, you likely know that organizations typically incorporate donations with their special events.

Let’s take a look at some notable special events hosted by some major, well-known organizations:

  • The Greater Los Angeles Zoo Association gives individuals an opportunity to name one of its animals. For donations between $1,000-$50,000, you can name an animal, receive recognition in the zoo publication, have your photo taken with the animal, and get a VIP tour.
  • The Atlanta Botanical Garden has its Garden of Eden Gala, the organization’s largest annual fundraiser. Tickets range in price from a few hundred dollars to $25,000 if you want to be the presenting sponsor. Benefits include tickets to the organization’s Ball, a Patron Party, and much more.
  • NEXT for Autism (formerly New York Collaborates for Autism) hosts its annual “Night of Too Many Stars”. Celebrities such as Jon Stewart, Katie Perry, Amy Poehler, Tina Fey, Seth Rogan, and many others auction off once-in-a-lifetime opportunities to hang out with them. For instance, becoming “best friends with Amy Poehler & Tina Fey” for an evening was auctioned for thousands of dollars a few years ago.

Most nonprofits aren’t quite on this huge event level, but it’s a great place to start researching. Take the time to look at special events hosted by major nonprofits whose missions are similar to yours. Who knows? Their major fundraisers may inspire your next event!

Looking to host your own charity auction? Check out these great platforms.
Find out if you can receive matching gifts for donations made at special fundraising events.

2. Eligibility of Donations Made at Galas and Special Events

It may come as a surprise, but many companies that offer matching gift programs will match donations made at special events!

When reviewing a company’s matching gift form, you may notice a sentence similar to “the corporation will not match tickets or subscriptions.” For instance, if your organization is a symphony selling a concert ticket or a science museum selling an IMAX ticket, companies won’t match the ticket price.

The reason for this is that donors are receiving a tangible benefit that would be charged by other for-profit organizations. For example, an IMAX movie could be compared to a regular movie ticket while the symphony could be compared to a sporting event ticket.

If that’s the case, then why are gala tickets and special event tickets often eligible?

If you look at the fine print on many nonprofits’ special event tickets, you’ll notice that it mentions a tax-deductible amount for each ticket. The tax-deductible dollar amount is what’s eligible to be matched.

In general, at galas, you must subtract the cost of a similar meal and any gifts that guests receive. Otherwise, it won’t be considered matching-gift eligible. For instance, if you host a gala and sell $500 tickets, you have to determine the fair market value of the benefits. In other words, how much would someone spend on the event if it wasn’t a fundraiser?

Let’s say people would typically spend $100 for a gala like yours plus $50 on the meal at a local restaurant. That makes the fair market value $150, meaning the tax-deductible amount is $350. In this case, $350 is the amount that would eligible for matches.

If you’re interested in learning more, we wrote an entire article on calculating the tax-deductible matching gift value.

The Bottom Line: A significant percentage of a gala ticket’s price is tax-deductible and is often eligible to be matched by an employee’s company. However, corporate guidelines do vary by company.
Learn how to receive matching gifts for special fundraising events like peer-to-peer fundraisers.

3. Matching Gifts for Peer-to-Peer Fundraisers

When researching corporate match programs, you may come across some companies that match the fundraising efforts of its employees. In other words, if their employees voluntarily fundraise for your cause (i.e. peer-to-peer fundraising), a company that offers this program will match the entire amount up to a certain limit.

Some of the major companies that offer these generous programs are:

  1. Intuit
  2. McAfee
  3. British Petroleum
  4. State Street

Peer-to-peer fundraising is a common strategy for boosting nonprofit revenue. With these campaigns, your volunteer fundraisers receive their own personalized webpages where they raise money for your cause. The most common example of these effective fundraisers is walkathons. Though these campaigns are heavily reliant on online tactics, once you master the peer-to-peer approach, you’ll boost your fundraising potential!

Learn more about fundraising match programs.
You can promote matching gifts at your special fundraising events using these tips.

4. Tips for Promoting Matching Gifts to Special Event Attendees

Unfortunately, for organizations, it’s less common to receive employee matching gifts for galas and special events than it is for regular donations or annual fund contributions.

As with all donations, you have to raise awareness and make it easy for donors to submit matching gift requests. However, there’s an extra component when it comes to galas and special events.

Even if an individual knows about their company’s matching gift program, they rarely realize a portion of their recently purchased ticket is tax-deductible and often match-eligible. Therefore, you need to promote this. Start by doing the following:

  • Include the tax-deductible amount on the ticket with a line such as “Did you know $X of your ticket is tax-deductible? If your employer offers a matching gift program, it may be eligible to be matched.”
  • If you subscribe to Double the Donation’s matching gift service, consider setting up a laptop with your organization’s page about matching gifts that’s easily accessible at your event.
  • At payment stations where donors pay for auction items, make sure your staff asks each individual or his or her spouse if they work for a company with a matching gift program.
  • Do you give donors an acknowledgement card after they buy a ticket or make an additional donation? If so, this is a great time to encourage donors to see if their employer or their spouse’s employer offers a matching gift program.

Before creating your promotion plan, make sure to review our list of top ways to promote employee matching gifts year-round.
A matching gift database can help you receive matching gifts at your special events.

5. How a Matching Gift Database Can Help

In addition to helping your day-to-day fundraising strategy, a matching gift database (like Double the Donation) can help your organization pinpoint additional revenue opportunities at special events.

Your nonprofit should promote corporate giving at any special fundraising event. Before going into ways to do this, here’s how Double the Donation works:

  1. A nonprofit embeds the tool on its website or online donation page.
  2. A donor (or volunteer) starts typing his/her employer’s name.
  3. The database autocompletes the search, suggesting companies for the user to click.
  4. The user receives all available updated information on his/her employer’s giving program.

Best of all, the tool easily integrates with other fundraising software. Larger nonprofits might benefit more from 360MatchPro by Double the Donation, which streamlines the process even more through email automation and email domain screening.

There are multiple ways you can promote corporate philanthropy with Double the Donation’s services:

  • At your event, set up a laptop with your page that has the search tool embedded.
  • Analyze your guest list prior to the event and research attendees’ employers. That way, you’ll have more insight on who to approach at your event.
  • For your event, create and hand out educational pamphlets on matching gifts and local employers that offer them.

Get creative with your matching gift promotion! Think your nonprofit can benefit from Double the Donation?


Corporate philanthropy represents a major opportunity for nonprofits. By taking the time to incorporate it into your fundraising and outreach strategies, you set your nonprofit up for success. Few nonprofits take the time to do proper research on these programs. Because of that, they overlook major revenue opportunities.

Now that you know special event tickets and donations can be matched by most employers, get started boosting your revenue!

Nonprofit and Corporate Relationships Matching Gifts

Leverage Matching Gifts to Strengthen Nonprofit-Corporate Relationships

We recently had a reader ask Double the Donation about how to strengthen relationships with corporations that offer generous matching gift contributions to their organization. She said she wished she had more ways to reach out to these companies post-matching gift donation to show them how a strong relationship could provide some great public relations benefits.

This is a great point! When corporations offer matching gift donations to a nonprofit organization, they may not realize how positive of an impact the contributions are having on the work of the nonprofit. It’s important for nonprofits to leverage matching gifts into positive PR for both you and the corporation to ensure future collaboration, and therefore, a stronger nonprofit-corporate relationship.

Suggestions of “Extra Thanks” for Generous Matching Gift Donations

Does your organization have one corporation in particular (or even a few!) that really stands out in the field of matching gift donations? It’s important that this company knows how big of an impact they are having on the work you do, and sometimes a simple, albeit wonderful, acknowledgement letter (that acts as a tax-deductible receipt, too) is not going to emphasize your thanks enough. So, what else can you do?

Press Releases

A simple and highly visible form of extra thanks is a press release to local publications. This could include information about the circumstances of the donation, how big of a matching gift partner they are (if, for example, you have many donors who work for one company that offers matching gifts on a recurring basis), and the kind of programs and nonprofit work the donations help progress.

And don’t forget to highlight the company on your own website. It’s not only positive publicity for the company but also encourages your other donors to see if their employers will match their donations.

The important thing here is that the company or companies providing matching gifts to your nonprofit organization are getting a public, positive recognition for the donations they make. They are more likely to donate in other capacities in the future, as well, when they see the kind of public acknowledgement they can get by donating to your organization.

Social Media

This one is seemingly a no-brainer, but it’s always amazing what kind of far-reaching impacts a Facebook or Twitter post can have on relationships. By thanking a corporation for their generosity with matching gifts and including the positive impact they are having on the community, your nonprofit is taking an extra (and again, simple) step to show the company and the public how thankful you are for their commitment to the cause.

Here’s a sample thank you post from the Children’s Craniofacial Association:

Thanks for the Matching Gifts

In case you can’t read the text on the image it says

It’s #ThankfulThursday & CCA thanks @Corning Inc. for the Foundation Matching Gifts Program, doubling employee donations to CCA!

It was retweeted four times and favorited six times, including from the main Corning account.

Donation Page Acknowledgements

On your website’s donation pages, you could include information about some of the benefits of matching gifts (for your donors), and also mention some of the top-giving companies in the area. This shows many donors the commitment of their employers to the community, which in turn increases the chances an individual will donate to your cause and also ask their company for a matching gift. Increasing the number of eyes that see a corporation’s name in a positive light also increases the likelihood of forming a stronger relationship with a company. Positive PR for a company (by a nonprofit organization) is a huge key for ensuring future collaboration.

Event Recognition

This is another easy way to recognize some of the major community players in the matching gift arena. Even if these companies are not sponsoring your charitable event, just mentioning the impact they are having on the work you do (without outshining the actual corporate sponsors, of course) is going to make a difference. Every company wants a positive image in the community because this increases their like-ability, and therefore their success. When your nonprofit organization is a key factor in increasing their success, the bond between the two will be stronger than ever.

Creating a Stronger Relationship

The above suggestions are just a few extra ways to say thanks to the corporations who have a strong commitment to matching gift donations. When a company sees the effort your nonprofit organization is putting forth to thank them for their generosity, it increases the chances of future giving, whether it’s with more matching gifts, grants, or even some form of sponsorship.

Make sure you’re saying thank you – it really can make all the difference!

Nonprofit Leadership Traits

Volunteer Grants and Matching Gifts from Board Members of Nonprofits

Many nonprofit organizations have a Board of Directors that make annual monetary contributions. Did you know that certain companies offer bonus matches or higher ratios and limits on matching gifts if their employees serve on nonprofit boards?

Here are some of these companies that offer higher limits on matching gifts from board members:

U.S. Companies Corporate Giving Policies

usbanklogoUS Bancorp/US Bank

US Bancorp is the parent company of U.S. Bank National Association (based in Minneapolis, Minnesota), ranked the fifth largest bank in the U.S. based on assets ($364 billion), and fourth largest based on total branches. The company employs over 64,000 people.

US Bancorp/US Bank Matching Gift Policy

US Bank offers a 1:1 matching ratio of gifts up to $1,000 by all employees. When a board member makes a donation, this limit is raised to $3,000 (still a 1:1 match ratio). US Bank matches donations to most nonprofit organizations.

WestRock

Learn more about US Bank’s matching gift program.

WestRock

WestRock is an American packaging company based in Richmond, Virginia. It has approximately 23,000 employees.

WestRock Matching Gift Policy

WestRock matches all employee donations up to $2,500 to education institutions (K-12 included). It also matches donations from employees who serve on the board of directors (or other governing body) of the organization to which the contribution is being made.

Learn more about WestRock’s matching gift program.

DominionDominion Resources, Inc.

Dominion Resources, Inc. (aka Dominion), is a power and energy company headquartered in Richmond, Virginia that supplies electricity in parts of Virginia and North Carolina, and supplies natural gas to parts of West Virginia, Ohio, Pennsylvania, and eastern North Carolina. As of 2012, Dominion employed 15,500 people.

Dominion Matching Gift Policy

When Dominion employees or retirees serve on the board of directors for a nonprofit organization, Dominion will make a 2:1 match up to $2,500. So, if the employee donated $2,500, Dominion will make a $5,000 donation, totaling $7,500!

Learn more about Dominion’s matching gift program.

pnm-volunteering

PNM Resources

PNM Resources, headquartered in Albuquerque, New Mexico, serves electricity to 498,000 homes and business in northern New Mexico and parts of west Texas. PNM employs about 2,000 people.

PNM’s Volunteer Grant Program

PNM provides 3 different levels of monetary grants for volunteer service provided by an employee:

  1. For every 12 volunteer hours donated, PNM will provide a $100 donation to an eligible nonprofit organization.
  2. For every 25 volunteer hours, PNM will provide a $300 donation.
  3. If an employee volunteers at least 25 hours AND serves on the nonprofit’s board of directors, PNM will provide a $500 donation.

Learn more about PNM’s volunteer grant program.

BSOCBlue Shield of California

With 4,500 employees, Blue Shield of California is based in San Francisco. It is a nonprofit health plan provider that serves more than 3.4 million health plan members and almost 65,000 physicians across California.

BSOC Volunteer Grant Program

Healthcare Organizations:

When a BSOC employee volunteers at a healthcare organization and makes a monetary donation up to $3,000, BSOC will match the donation at a 2:1 ratio, effectively making the total donation $9,000! When a BSOC employee serves on the nonprofit’s organization governing board and makes a monetary donation up to $5,000, BSOC will also match the donation at a 2:1 ratio, totaling $15,000!

Civic and Community Organizations:

BSOC employee volunteers at civic and community organizations can have donations of $1,500 matched at a 1:1 ratio. BSOC employee volunteers who are on the governing body of these organizations can have donations up to $2,500 matched at a 1:1 ratio.

Learn more about BSOC’s volunteer grant program.

Global Companies Corporate Giving Policies

SchneiderSchneider Electric, Square D NOAD & Subsidiaries

Schneider Electric is a France-based multinational corporation with nearly 10 U.S. business acquisitions that specializes in electricity distribution and automation management. It employs more than 152,000 people as of 2012.

Schneider Electric Matching Gift Policy

Schneider Electric, Square D NOAD & its subsidiaries provide a 1:1 match on all donations up to $10,000! If an employee is also an active member of a nonprofit organization’s board of directors, the match ratio is increased to a 1.5:1 ratio (that would total a $25,000 donation for a board member!)

Learn more about Schneider Electric’s matching gift program.

TakedaTakeda Pharmaceuticals Inc.

Takeda is the largest pharmaceutical company in Japan and Asia, boasting 30,000 employees worldwide. It is focused on metabolic disorders, gastroenterology, neurology, and inflammation. Despite being headquartered in Osaka, Japan, Fortune Magazine ranked the Takeda Oncology Company as one the 100 best companies to work for in the United States in January 2012.

Takeda Volunteer Grant Program

When an employee of Takeda Pharmaceuticals serves on the board of directors for eligible nonprofit organizations, said employee can request a $2,500 volunteer grant for the organization.

Learn more about Takeda’s volunteer grant program.

novartisNovartis International AG

Novartis is a Swiss multinational pharmaceutical company based in Basel, Switzerland. In 2010 it ranked number two among the worldwide pharmaceutical industry in sales ($46.8 billion). Novartis employs nearly 120,000 people.

Novartis Volunteer Grant Program

Novartis offers three types of volunteer grants:

  1. Individual Volunteer Grants: employees who volunteer at least 40 hours with an eligible nonprofit organization can request a $250 volunteer grant.
  2. Board Service Grants: employees who serve on the board of directors of an eligible organization can request a $750 volunteer grant after one year of board service. These grants are renewable every year for up to three years.
  3. Team Volunteer Grants: when five or more employees volunteer as a team on a special project for an eligible nonprofit, Novartis will donate $500 to the organization. (This is exclusive of Community Partnership Day.)

Learn more about Novartis’ volunteer grant program.

Reference this sample job description when its time to hire a matching gift coordinator.

Finding A Matching Gift Coordinator: Sample Job Description

Is your nonprofit organization missing out on potential funds from matching gift donations? Yes.

Does your development department have someone who is knowledgeable about matching gifts and the intricacies of the process? No.

Would you be interested in having someone on your staff who can bring added value to your annual fund? Yes.

If your answers match ours, then it might be time for your organization to bring on a dedicated matching gift coordinator. We’re going to explore hiring a matching gift coordinator through the following topics:

With the sample job description, we’ll look at a general overview, key responsibilities, and the characteristics of a qualified candidate. Follow along for a deep-dive into hiring a matching gift specialist.

Learn the basics of being a matching gift coordinator.

What is a matching gift coordinator?

A matching gift coordinator is simply the staff member in charge of all of your organization’s matching gift needs, from discovering which donors are match eligible to educating those donors about submitting match requests.

This is the staff member that, for a smaller nonprofit, directs donors to your organization’s searchable matching gift database or even searches donors’ information themselves. Or, on the other hand, if you’re a larger nonprofit– this is the staff member that manages your matching gift automation tool. Finally, after determining eligibility, this staff member follows-up with donors, starting the process.

Bonus! If your organization doesn’t currently have either of these tools and they seem like a good solution for you, visit Double the Donation to get started.

We’ve put together a sample job description for a matching gift coordinator that you can post on a multitude of great nonprofit job and career sites. Of course, you’ll need to add in the more specific elements that make your organization unique to help you stand out from the crowd. Use this template to get started, and customize it according to your organization’s specific successes!

Here is a sample job description for a matching gift coordinator.

Matching Gift Coordinator

Overview

The Matching Gift Coordinator is responsible for the oversight of the matching gift program, a component of fund development. This position entails communicating with individual donors to ensure knowledge about the possibility of matching gifts, as well as maintaining and updating appropriate information on the website and within relevant marketing materials.

The Matching Gift Coordinator reports to and works in collaboration with the Director of Development.

Key Responsibilities

  • Checking all individual donations against the donor’s employer to see if they are eligible for a corporate match.
  • Reaching out to individual donors to inform them of the possibility of a corporate matching gift.
  • Providing donors with appropriate information and guidelines to make the match process as effortless as possible.
  • Maintaining and updating the matching gift information on software such as Double the Donation as necessary.
  • Sending timely acknowledgments to individual donors and matching gift companies.
  • Maintaining the matching gift section on the fundraising pages of the website.
  • Marketing matching gift opportunities via various outlets including social media, email campaigns, and annual fund letters.

Characteristics of a Qualified Candidate

The Matching Gift Coordinator position requires an organized, proactive, and energetic individual who will work effectively with donors and corporations.

A successful candidate will have the following qualities:

  • At least 2 years of experience in fund development in nonprofit organizations.
  • An ability to think independently and communicate effectively.
  • Strong interpersonal skills.
  • Excellent oral and written communication skills.
  • An ability to learn quickly, especially with regard to software management.

A matching gift coordinator can help your organization increase its incoming donations through matching gift programs. These programs present a huge opportunity, and you don’t want to miss out due to being understaffed!

If it’s time for your organization to bring on a matching gift coordinator, use the above job description to start your search.

 

Matching Gift Acknowledgement

Matching Gift Integration | Three Methods for Nonprofits and Fundraising Platforms

One of the most common questions received by Double the Donation’s sales and customer support teams is around the different ways to integrate matching gift information into a website or platform. We support three different integration options:

  1. Host match pages on Double the Donation’s servers (designed for individual nonprofits)
  2. Embed match information directly on the nonprofit’s website (designed for individual nonprofits)
  3. Use our matching gift API (designed for fundraising platforms and service providers)

 

Host Matching Gift Pages on Double the Donation’s Servers

The easiest way for a nonprofit to share matching gift information with its donors is by building matching gift pages hosted on Double the Donation’s website. This option is included in all pricing tiers and can be done instantly through our online account set up process.

During the online sign up process you’ll choose a URL (ex. https://doublethedonation.com/xyzorganization) which will become your nonprofit’s custom matching gift website. You’ll enter basic information about your organization including:

  1. A description of your nonprofit
  2. Your organization’s contact information
  3. Upload a logo
  4. Choose a background color

That information is then automatically combined with our searchable database of companies which match employee donations or offer grants for volunteering into a site which you can share with your donors and supporters. Here are a few examples:

Example #1: Lafayette Partners in Education Matching Gift Page
(https://doublethedonation.com/lpie)

Create your own matching gift pages on Double the Donation's servers


Example #2: Atlanta Botanical Garden’s Matching Gift Page
(https://doublethedonation.com/abg)

Hosted Matching Donation Pages on Double the Donation's Servers

Sign up and build your own matching gift pages on Double the Donation’s servers.

 

Embed Match Information Directly on a Nonprofit’s Website

For organizations looking to integrate matching gift information directly on their own website, we also provide the ability to embed our matching gift widget.

This involves adding seven lines of code (generated automatically when organizations subscribe to select tiers) to the appropriate pages on the nonprofit’s website.

Insert our matching gift search functionality by using the code we provide

Add Our Matching Gift Search Directly to Your Own Website

Suggested locations to include our matching gift widget include:

  1. Dedicated match pages
  2. Ways to give pages
  3. Donation screens
  4. Confirmation screens

Here are a few examples:

Embedded Example #1: New York Public Media
(http://www.thirteen.org/support/employer-matching-gift/)

Embed matching gift data on a nonprofit's website


Embedded Example #2: National Kidney Foundation
(http://www.kidney.org/matchinggifts)

embedded-matching-gift-info-kidney-foundation

Nonprofits can maintain a fully branded user experience by integrating our matching gift search directly into pages hosted on the nonprofit’s website.

Sign up and embed matching gift information on your own site.

 

Use our Matching Gift API

The previous two options were integration methods for a single nonprofit but Double the Donation also provides a matching gift API for partners such as:

  • Peer-to-peer fundraising platforms
  • Donor management / CRM software
  • Online donation platforms
  • And any other companies interested in providing employee matching gift data to nonprofits and their donors

Our API provides complete access to the raw matching gift data making it easy for you to incorporate matching gift information into your company’s own service.

Visit the Matching Gift API section of our website for complete details.

Here is some key info about Benevity's workplace giving platform for corporations.

Benevity: Workplace Giving Tools for Corporations

Looking for information on Benevity, or trying to figure out which companies use Benevity’s corporate giving software?

Good news! While Double the Donation is a separate company (we provide employee matching gift tools for nonprofits, whereas Benevity provides services to corporations), we can share much of the information you’re looking for.

It’s important for companies to put an emphasis on workplace giving programs—especially corporate matching gifts—and do what they can to encourage employees to participate. Benevity is one of the leading corporate giving vendors that can help companies do just that.

Benevity is a workplace giving platform for corporations.

About Benevity’s Workplace Giving Software

Almost all major companies have philanthropic giving programs in place. Sometimes they’re managed internally, but many use a corporate giving vendor for their program’s administration.

One such corporate giving vendor, Benevity, was founded in Calgary in 2008 by Bryan de Lottinville. Since then, it has become one of the leading providers of CSR software in both the U.S. and Canada.

This is Benevity's workplace giving platform.

Benevity offers a full suite of technical solutions to help companies power their corporate giving programs. These include:

  • Centralized donation management & payroll deductions
  • Custom cause portfolios & disaster response
  • Company & user-generated volunteering opportunities
  • Dynamic news & blog content
  • Charitable rewards & matching incentives
  • Comprehensive reporting capabilities
  • International capabilities

It’s also worth noting that Benevity is a registered B Corp (meaning, they use the power of business to solve social and environmental problems). Benevity helps companies make a difference while achieving greater business impacts from their cause marketing, community investment, workplace giving, and volunteering programs.

Here are the companies that use Benevity's workplace giving platform.

Companies That Use Benevity

Benevity provides corporate giving software to many U.S. and Canadian-based corporations. A few clients include:

Here’s what the Benevity portal for Nike looks like:

This is what Nike's Benevity portal looks like.

Benevity offers employees an easy way to access their company’s workplace giving program and log their donations online. If you want to make it easy for employees to participate in your corporate philanthropy efforts, consider using a vendor like Benevity!

Here's how nonprofits can use Benevity's workplace giving platform.

Benevity Causes for Nonprofits

Benevity Causes is a portal that Benevity runs for nonprofits. It offers organizations direct access to customize their interactions with companies around the world.

Some of the benefits Benevity Causes provides include:

  • Gaining exposure & connecting with businesses
  • Updating your cause profile
  • Accessing detailed donor reports
  • Receiving funds faster & more efficiently
  • Adding volunteer opportunities

Since Benevity provides the software that powers many large companies’ corporate philanthropy efforts, we recommend that all nonprofits register with Benevity Causes.

This is Double the Donation's relationship with Benevity's workplace giving platform.

Double the Donation’s Relationship with Benevity

Benevity and Double the Donation are separate businesses, but both serve corporate philanthropy efforts.

While Benevity provides workplace giving tools to companies, Double the Donation helps nonprofits raise money from the employee matching gift programs offered by companies across the world.

Double the Donation’s database of matching gift companies includes matching gift programs either managed internally at companies or outsourced to one of the many corporate vendors, including:

  • Benevity
  • America’s Charities
  • AmeriGives
  • Bright Funds
  • Causecast
  • CyberGrants
  • FrontStream
  • Millie
  • Point
  • SmartSimple
  • YourCause

These workplace giving solutions help companies manage their matching gift and volunteer programs, while streamlining the entire process so their employees can easily participate.

Here's how you can contact Benevity.

How Do I Contact Benevity?

If you’re a corporation interested in learning more about Benevity’s workplace giving software solutions, you can contact the company in one of three ways:

  1. By email – Use the company’s contact form
  2. By phone – (403) 237-7875
  3. By mail – Benevity, #700, 611 Meredith Road NE, Calgary, AB T2E 2W5

Reach out to learn more about Benevity’s services!

Learn more about Double the Donation's corporate giving software.

About Double the Donation’s Matching Gift Software

Double the Donation sells an easy-to-use tool to nonprofits to help them promote matching gifts to donors (if you’re a nonprofit rather than a company, check out our service to see if it can help your organization increase its matching gift revenue). Our database of matching gift companies includes those administered by Benevity, as well as those managed by other corporate giving vendors.

Benevity offers workplace giving tools for companies, while Double the Donation offers workplace giving tools for nonprofits.

Double the Donation’s team researches and manages a database of matching gift company guidelines, forms, and contact information that nonprofits and their donors can access. If you’re a nonprofit looking to improve your matching gift fundraising, test out our service.

Here are more Benevity and workplace giving resources.

Additional Workplace Giving Tool Resources

There are many resources at your disposal when it comes to corporate giving. Check out these additional articles to find out more!

Nonprofit Leadership Traits

Three Keys for Private Schools to Raise More Money From Employee Matching Gift Programs

Are you a K-12 private school looking to raise more money from employee matching gift programs? If so, this article is for you!

A significant percentage of the companies that offer to match employee donations will double donations to K-12 private schools. But just because companies offer these programs, doesn’t mean your school’s parents and donors are following through with their match requests.

There are three keys to increasing the amount of money you’re raising from employee grant programs.

#1 – Know Which Companies Match Gifts to Private Schools

At the most basic level, we see some independent schools suggesting that parents “reach out to their HR departments.” But that’s just the beginning. If your private school wants to increase matching gift revenue, make sure you’re aware of the many companies that match employee donations.

In fact, hundreds of companies in nearly every major city match employee donations. While we can’t list out our entire database, here are a few examples to help your independent school’s staff get a better feel for the standard match programs offered by companies,

Heinz

Heinz-matching-donationsThe H. J. Heinz company will match donations made to a variety of nonprofits including private schools, up to $5,000 a year per employee or up to $1,000 a year from retirees.

And don’t forget about your volunteers! Through the Heinz Cares program, the company offers a $250 grant for an employee volunteers for 50 hours or a $500 grant after 100 volunteer hours.

Read more about the Heinz matching gift program.

Pepsi Cola

pepsi-matching-gift-program-nonprofitsPepsiCo offers a matching gift program where the company matches donations to nearly all nonprofit organizations including independent K-12 schools. Each year Pepsi matches eligible contributions of up to $10,000 per employee, sometimes at a rate as high as 2:1 (effectively tripling donations.)

And don’t forget about grandparents! Pepsi’s employee match program is open to current employees as well as retirees or their surviving spouses and domestic partners.

Read more about the Pepsi matching gift program.

#2 – Raise Awareness

Unfortunately donors must be the ones to actually initiate the matching gift process. But that doesn’t mean you shouldn’t play a role in prompting donors to think about and submit matching gifts.

We encourage you to take a few minutes to review your fundraising efforts (ex. check your website, email templates, paper letters, etc.) to see where you’re promoting matching gifts. You’ll surely find a number of places where you should be including matching gifts. For instance:

If you have a few minutes look through our matching gift marketing resources for ideas and examples of how other organizations are effectively promoting match programs to parents and donors.

#3 – Make It Easy:

Let’s face it, parents and donors are busy. While they clearly care about your school, between carpool, coaching their kids’ sports teams, PTA duties, and of course their own jobs, time is their most precious asset. So ensure you’re making it as easy as possible for your donors to submit matching gifts.

Providing parents with company specific matching gift information so they don’t need to go to their HR departments can go a long way. This could include information such as:

  • Forms
  • Guidelines
  • Employee eligibility
  • Instructions
  • And anything else your donors need

Consider reaching out to major employers in your area to obtain the appropriate forms or subscribing to a matching gift service (such as Double the Donation).

Small Companies Matching Gifts

Have Retirees who Volunteer? Receive Grants from their Former Employers!

Volunteer grants for retirees are one of the most overlooked sources of fundraising for nonprofits. But given that retirees are the most committed volunteers for many organizations, there’s value in promoting volunteer grants to these supporters.

At Double the Donation, we help nonprofits raise more money from employee matching gift and volunteer grant programs. While we’re the first to admit that many company programs are geared exclusively towards current employees, some companies extend their grant programs to retirees who volunteer on a regular basis.

Companies with Volunteer Grant Programs for Retirees

Chevron:chevron-matching-gifts

Like most major oil and gas producers, Chevron has generous employee giving programs. One aspect that differentiates the company from its peers is that its matching gift and volunteer grants are not limited to current employees. Retirees are also eligible to submit grant requests for much of their philanthropic giving.

Each employee or retiree who volunteers for at least 20 hours in a year can request a grant for $500. At $25 per hour, that makes Chevron’s volunteer grant program one of the top ones in the world. And to make it even better, each individual can request up to two grants (either for the same organization or different organizations) for a total of $1,000 annually.

Learn more about Chevron’s Volunteer Grant Program.

PNM Resources:pnm-volunteering

PNM Resources, which stands for Public Service Company of New Mexico, is an energy holding company headquartered in Albuquerque, New Mexico. The company owns both PNM and Texas-New Mexico Power (TNMP). As a long-time employer in both markets, the company has a strong passion for giving back.

In addition to PNM Resources’ matching gift program, the company also encourages employees and retirees to volunteer with nonprofit organizations by providing financial grants to the organizations as a way to recognize volunteerism. There are three tiers of grants:

  • 12 volunteer hours = $100 grant
  • 25 volunteer hours = $200 grant
  • 25 volunteer hours and employee or retiree serves on the board of directors = $500 grant

Learn more about PNM Resources’ Volunteer Grant Program.

Aetna:aetna matching gifts

As one of the nation’s largest insurers, Aetna has a presence in nearly all states. Given its size and scope, it’s great to hear that the company offers multiple employee giving programs.

In addition to Aetna’s matching gift program where the company matches donations to nearly any nonprofit, Aetna also provides grants to nonprofits when active employees and retirees volunteer. Once an individual volunteers for at least 20 hours, Aetna will provide a $300 grant to the nonprofit where the employee or retiree volunteered. Coming out to $15 per hour, Aetna’s program is on the upper end of volunteer grant rates!

Learn more about Aetna’s Volunteer Grant Program.

Pfizer:pfizer volunteer grants

Not many companies provide volunteer grants of $1,000 but Pfizer is one of them. In addition to matching up to $5,000 in employee donations at a 1:1 ratio and matching retiree contributions at a 50% ratio, the company also is a huge advocate for ongoing volunteerism.

At the heart of Pfizer’s volunteer grant program is a goal of encouraging regular and long-term volunteerism. Pfizer provides $1,000 grants to nonprofits where employees and retirees volunteer as long as the following requirements are met:

  • Volunteer for at least 6 month
  • Serve an average of six hours per month for a total of 72 hours in a calendar year

Learn more about Pfizer’s Volunteer Grant Program.

IBM – International Business Machines:ibm-volunteer-grants

As one of the largest and most respected companies in the world, it’s no surprise that IBM also excels in the corporate philanthropy space. In addition to providing matching gifts to thousands of organizations which employees donate to each year, International Business Machines also offers multiple forms of volunteer grants for both current employees and retirees.

Specifics vary, but IBM employees and retirees who volunteer for a minimum of eight hours a month for five months can apply for cash grants of up to $1,000 or technology grants worth up to $3,500 for their favorite nonprofit.

Learn more about IBM’s Volunteer Grant Program.

Additional Resources on Volunteer Grant Programs

Want to learn more about volunteer grant programs and how they benefit your organization? Check out the following resources:

  1. Volunteer grant basics
  2. Team volunteer grants
  3. Top volunteer grant companies
Learn the basics of non-personal donations and why they're likely not eligible for matching gifts.

Matching Gifts: Requests for Non-Personal Donations

Corporate philanthropy is a tricky topic for most nonprofit professionals, because there are so many guidelines and restrictions that come with them. However, that does not mean your nonprofit should give up on developing a corporate giving strategy.

Oftentimes, both potential donors and nonprofits run into the issue of non-personal donations. From the donor perspective, some employers don’t offer matching gift donations. Because of this, they may consider giving their money to a friend whose employer does offer matching gifts to donate for them.

From the nonprofit perspective, some donors work at companies with fewer matching gift limits, so they wonder if they can funnel donations through these individuals to make sure all donations are matched.

To fully understand situations pertaining to non-personal donations, let’s look into a few key questions:

  1. Are non-personal donations eligible for matching gift programs?
  2. Why shouldn’t donors give non-personal donations?
  3. How can a matching gift database identify other revenue opportunities?

If you’re ready to learn more about match-eligibility for non-personal donations, let’s get started.
Find out why non-personal donations aren't eligible for matching gift programs.

1. Are Non-Personal Donations Eligible for Matching Gift Programs?

Nonprofits often have a strong desire to maximize donations from matching gift programs, and rightfully so! However, we strongly recommend that donors only take advantage of their own employers’ match programs.

Typically, company guidelines specifically state something like the following: “Gifts must be personal contributions paid either in cash or securities.” Oftentimes, matching gift programs are designed for personal contributions from employees only.

Thus, from a corporate standpoint, passing donations through a supporter who works for a matching gift company is at least frowned upon. The actual reprimands for doing this aren’t always clear, but the next section goes into a few possible consequences.

Hopefully, the nonprofit community recognizes that corporate philanthropy programs are intended to democratize the corporate giving process. In other words, companies want their employees to direct how the giving budget gets spent. Businesses want to give to causes that employees care about, not employees’ friends. These programs are completely optional, so hopefully, everyone utilizes them in the spirit for which they were designed.
Donors and nonprofits should avoid requesting matching gifts for non-personal donations.

2. Why Shouldn’t Donors Give Non-Personal Donations?

In addition to going against the spirit of corporate philanthropy, there are a few other reasons to avoid matching gift requests for non-personal donations. For more context, let’s go into a few of those reasons.

Potential Fraud

Whenever a matching gift request is submitted, the employee has to sign the form, indicating that the donation adheres to the company’s guidelines. Additionally, whenever a nonprofit verifies a donation, the nonprofit confirming the donation is also signing that it agrees the donation meets the company’s guidelines.

In other words, if someone donates a friend’s money and claims that it’s theirs, that’s a non-personal donation. Therefore, it goes against most company guidelines. By signing the form, both the nonprofit and the donor are agreeing that it adheres to the guidelines, which is not the case.

While we certainly aren’t legal experts, there’s a strong chance that both the employee and the nonprofit would be committing fraud by submitting or verifying match requests for non-personal donations. Doing so could put the employee’s job at risk while also jeopardizing the nonprofit’s eligibility for future matches and grants.

Tax Implications

By submitting a matching gift request for a non-personal donation, there are certainly tax implications. For instance, who gets to claim the charitable tax deduction on the original donation? Should it be the individual who gave his money to a friend to donate, or the friend who donated the money and submitted the match request?

Even if you don’t get into legal trouble for submitting a matching gift request, you’ll certainly run into issues when tax season comes around.

Takeaway: While these obstacles are difficult to overcome, they can be avoided altogether. Simply don’t submit or verify matching gift requests for non-personal donations.
Even though non-personal donations might not be eligible for matching gift programs, learn how a matching gift database can help find other revenue opportunities.

3. How Can a Matching Gift Database Identify Other Revenue Opportunities?

While it may not be wise to submit a matching gift request for non-personal donations, you can pinpoint other corporate philanthropy opportunities. This is done with a matching gift database like Double the Donation.

By adding Double the Donation’s services to your tech toolkit, your nonprofit won’t miss out on important revenue opportunities. For instance, the tool:

  • Enables donors to search over 20,000 companies.
  • Can be embedded across your online fundraising channels.
  • Provides users with all available info on companies (e.g. forms, guidelines, etc.).
  • And more!

Larger organizations may benefit more from 360MatchPro by Double the Donation. This tool automatically identifies match-eligible donors, follows up with them, drives matches to completion, and even puts an automated match plan in place!

Plus, with either tool, your donors, who thought they couldn’t receive matching gifts, might turn out to be eligible!

Think your nonprofit can benefit from Double the Donation?


We always encourage organizations to stick to the spirit of the match programs. In other words, these programs are designed for personal donations, so employees should use them for personal donations. This answer might not be what most individuals and nonprofits want to hear, but it’s best to steer clear of these situations.

Even if your nonprofit doesn’t have many matching gift opportunities, using a database can enhance your corporate fundraising strategy. Plus, there might be more match opportunities than you thought!

Learn more about companies that match the nonprofit fundraising efforts of employees.