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Social Media Posts Matching Gifts

12 Social Media Posts About Matching Gifts to Schedule Today

Social Media and Matching Gift Programs

Social media – we all use it in one way or another. But are you maximizing the impact of your social media platforms for your fundraising efforts? Promote corporate matching gift options using Twitter, Facebook, and the like, as a quick and easy, and cost effective way (read: free) to reach your digitally savvy masses!

One great thing about social media is the ability to schedule posts in advance and on a recurring basis, so you don’t even have to remember to do it again for quite some time.

Here are 12 sample posts (Twitter and/or Facebook) we’ve created for your organization to utilize, just so you can see how easy it can be. Remember, Twitter posts must be 140 characters or less, but Facebook has no limit.

Sample Matching Gift Posts for TwitterTwitter can be used to promote matching gifts

  1. Did you know your gift can be doubled, tripled & even quadrupled? Your employer might offer matching gift programs. <Your Double the Donation URL>
  2. Did you donate to us in 2012? There’s still time to submit a matching gift request from your employer! <Your Double the Donation URL>
  3. It’s February – do you love us? We love you, too! Click here to see if your company will double your donations:  <Your Double the Donation URL>
  4. Ever wonder if your employer matches donations? Search our database to learn more about your employer at <Your Double the Donation URL>
  5. Last year, we raised $X from corporate matching gift programs – help make 2013 a better year! <Your Double the Donation URL>
  6. Did you know that tons of organizations offer matching gift opportunities? Check to see if yours does. <Your Double the Donation URL>
  7. It takes just a few minutes to submit corporate employee matching gift forms… have you submitted yours? <Your Double the Donation URL>

Sample Matching Gift Posts for FacebookFacebook is a great platform to promote matching gift programs

  1. We sincerely appreciate all donations to <Your Organization’s Name>! Did you know that your generosity has the potential to be doubled, tripled, or even quadrupled? Check to see if your employer offers a matching gift program! <Your Double the Donation URL>
  2. What do Microsoft, Bank of America, IBM, and Verizon all have in common? Each one matches donations made by their employees’ to nonprofit organizations. This means that if you donate, or have donated to <Your Organization’s Name>, and work for one of these four companies, the company will double your donation. Many major employers offer similar programs. Search <Your Double the Donation URL> to find out if your employer offers something like this, as well as to access program guidelines, how-to instructions, and relevant forms. Thanks in advance for taking five minutes to double your donation!
  3. A huge thanks to all of our donors, and a double thanks to those who submit matching fund requests from their employers! Does your employer offer a program like this? Check today! <Your Double the Donation URL>Matching Donation Banner Ad
  4. Help us <Your Organization’s Mission>. Ask your employer to match, double, or even triple your donation today! Check out your organization’s matching gift options here: <Your Double the Donation URL>
  5. We like to brag that our donors are the best. Not only do they contribute to us, but they also take the extra step to see if their employer offers a matching gift program that may double the total donation to our organization! Have you checked to see if your company offers a matching gift option? Thanks for being a super donor if so! Check here to see if your company has a program like this: <Your Double the Donation URL>

For more information on how to use social media to market matching gift programs, check out some additional social media ideas.

Utilizing Matching Gift Programs

Do you work at a nonprofit? If so, take a look at Double the Donation’s matching gift service.

We work with nonprofits across the country to help them increase fundraising from employee matching gift and volunteer grant programs. For many nonprofits, it can be a challenge to track where employees work and communicate out matching gift information to donors.

Let Double the Donation do the hard work of maintaining accurate records of companies which offer employee giving programs. Set up a custom website today which your nonprofit can use to raise more money from employee giving programs.

Nonprofit Leadership Traits

Four Simple Yet Effective Ways to Increase Matching Gift Revenue in 30 Minutes or Less

Simple Ways to Raise Money From Matching Gift Programs

Are you looking to raise more money from employee matching gift programs but don’t have much time?

If you can find 30 minutes, you can make small adjustments to enhance your organization’s matching gift strategy.

Four Easy Yet Effective Ways to Increase Matching Gift Revenue

Promote matching gifts on social media

Do you maintain Facebook and Twitter accounts for your organization? If so, odds are donors and members are scrolling through past messages on a regular basis.

Take a few minutes to create a post about matching gifts. Not only will it appear on your fans’ walls today, but your matching gift post will linger on your organization’s wall forever. Here are a few sample matching gift messages you can use.

And don’t forget, if you use a service to schedule messages in the future, go ahead and create a few matching gift messages to post automatically over the coming months.

Effort: Ten minutes

View examples of how other organizations are promoting matching gifts through social media channels.


Modify your acknowledgement letters and emails to promote matching gifts

Do you send out an acknowledgement letter to donors? If so, this is a great place to promote matching gifts.

While asking donors to “check with your HR department to see if your employer will match your contribution” still places the burden of research on them, it’s better than nothing.

If you subscribe to Double the Donation’s matching gift service, make sure you’re including a link directly to your organization’s custom matching gift website. This makes it easy for your donors to access everything they need to submit their matching gift requests.

Effort: Five minutes

View additional suggestions on ways to modify the acknowledgement letter to promote matching gifts.


Add a sentence about matching gifts to your email signature

Do you ever communicate via email with individual donors or members? If so, utilize your email signature as an easy way to remind donors to submit matching gift requests.

If you subscribe to Double the Donation’s service, link directly to the custom website we maintain for your organization. Otherwise, ask donors to “please check with your company to see if they’ll match your donation.”

Effort: Five minutes

View email signatures you should consider using.


Educate colleagues about matching gift companies in your city

Send out a list of the top companies which match donations to everyone involved with fundraising in your organization. For instance, if you sell memberships, make sure your membership sales reps receive this email. You’ll be surprised to find out that some of your colleagues have never heard of employee matching gift programs.

While you’ll only be able to include a handful of companies representing a small percentage of companies in your area that will match donations, they’re a good way to raise awareness around the potential of matching gifts.

Effort: Ten minutes

View downloadable resources you can use to educate colleagues about matching gifts.


Take your matching gift efforts a step further:

Take a tour of Double the Donation’s matching gift service to see if our service would benefit your organization.

You may also want to check out a list of additional suggested ways to promote matching gifts. While many of them are more slightly time consuming than the above suggestions, they provide greater benefits and help maximize matching gift revenue. These include:

  • Matching gift newsletter articles
  • Banner ads promoting matching gifts on thank you confirmation screens
  • Incorporate matching gifts on the “Ways to Give” page
  • Include a matching gift link on your website’s navigation bar

Readers: How does your nonprofit promote matching gifts to donors and members?