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Three Keys for Private Schools to Raise More Money From Employee Matching Gift Programs

Matching Gift OverviewAre you a K-12 private school looking to raise more money from employee matching gift programs? If so, this article is for you!

A significant percentage of the companies that offer to match employee donations will double donations to K-12 private schools. But just because companies offer these programs, doesn’t mean your school’s parents and donors are following through with their match requests.

There are three keys to increasing the amount of money you’re raising from employee grant programs.

#1 – Know Which Companies Match Gifts to Private Schools

At the most basic level, we see some independent schools suggesting that parents “reach out to their HR departments.” But that’s just the beginning. If your private school wants to increase matching gift revenue, make sure you’re aware of the many companies that match employee donations.

In fact, hundreds of companies in nearly every major city match employee donations. While we can’t list out our entire database, here are a few examples to help your independent school’s staff get a better feel for the standard match programs offered by companies,

Heinz

Heinz-matching-donationsThe H. J. Heinz company will match donations made to a variety of nonprofits including private schools, up to $5,000 a year per employee or up to $1,000 a year from retirees.

And don’t forget about your volunteers! Through the Heinz Cares program, the company offers a $250 grant for an employee volunteers for 50 hours or a $500 grant after 100 volunteer hours.

Read more about the Heinz matching gift program.

Pepsi Cola

pepsi-matching-gift-program-nonprofitsPepsiCo offers a matching gift program where the company matches donations to nearly all nonprofit organizations including independent K-12 schools. Each year Pepsi matches eligible contributions of up to $10,000 per employee, sometimes at a rate as high as 2:1 (effectively tripling donations.)

And don’t forget about grandparents! Pepsi’s employee match program is open to current employees as well as retirees or their surviving spouses and domestic partners.

Read more about the Pepsi matching gift program.

For a few additional examples, check out our article on the top matching gift companies.

Matching Gift Companies

#2 – Raise Awareness

Unfortunately donors must be the ones to actually initiate the matching gift process. But that doesn’t mean you shouldn’t play a role in prompting donors to think about and submit matching gifts.

We encourage you to take a few minutes to review your fundraising efforts (ex. check your website, email templates, paper letters, etc.) to see where you’re promoting matching gifts. You’ll surely find a number of places where you should be including matching gifts. For instance:

If you have a few minutes look through our matching gift marketing resources for ideas and examples of how other organizations are effectively promoting match programs to parents and donors.

#3 – Make It Easy:

Let’s face it, parents and donors are busy. While they clearly care about your school, between carpool, coaching their kids’ sports teams, PTA duties, and of course their own jobs, time is their most precious asset. So ensure you’re making it as easy as possible for your donors to submit matching gifts.

Providing parents with company specific matching gift information so they don’t need to go to their HR departments can go a long way. This could include information such as:

  • Forms
  • Guidelines
  • Employee eligibility
  • Instructions
  • And anything else your donors need

Consider reaching out to major employers in your area to obtain the appropriate forms or subscribing to a matching gift service (such as Double the Donation).

EasyMatch Matching Gifts

EasyMatch Companies (JK Group): An Insightful Overview

Looking for information on the JK Group or EasyMatch companies? Good news, while Double the Donation is a completely separate and non-related company, we can share much of the EasyMatch information you’re looking for.

What Does EasyMatch Do?

EasyMatch is a corporate philanthropy platform and service run by the JK Group.

Almost all major companies have philanthropic giving programs in place, but many contract out the administration of these programs to a company which specializes in managing the corporate employee giving programs. EasyMatch, the largest vendor of these services to corporations, provides matching gift and volunteer grant platforms for a few hundred companies.

If you’ve ever received a matching gift letter addressed from EasyMatch, odds are it’s being sent on behalf of a company with a matching gift program.

The JK Group works with companies to:

Visit the JK Group’s website.

Which Companies use EasyMatch’s Matching Gift Platform:

EasyMatch manages matching gift and volunteer grant programs for many of the world’s leading companies. Their list of clients includes:

Learn about these and the other top companies with matching gift programs.

What’s the difference between EasyMatch and the JK Group?

For most purposes, they’re one and the same. EasyMatch is the “brand name” which most users (both donors and nonprofits) recognize, while the JK Group is the corporate name for the company. As the leading provider of philanthropic technologies for corporations, the JK Group provides a wide range of services (geared towards corporation) including:

  • Matching gift program administration
  • Volunteer grant program administration
  • Employee giving
  • Disaster relief
  • And many other services

EasyMatch is the JK Group’s online giving system for corporate employees and nonprofits.

Quick fact – JK Group processed over $1 billion in charitable donations in the past year alone.

How Do I Contact EasyMatch?

If you fall into one of the following three categories, you should contact the company’s matching gift and volunteer grant hotline for assistance.

  1. Nonprofits looking to verify matching donations or those with questions regarding the status of a donation
  2. Employees looking for assistance with their employers’ matching gift programs
  3. Retirees with questions about their form employers’ retiree giving programs

There is no generic email address (ex. info@easymatch.com) or phone number for EasyMatch that we’re aware of. EasyMatch assigns each of its corporate clients their own phone number and email address which is dedicated exclusively to each company’s programs. You can get some general information from the JK Group’s website.

Visit the JK Group’s website.

Double the Donation’s Relationship with EasyMatch:

Double the Donation is a completely different company from EasyMatch (JK Group).

While EasyMatch manages matching gift programs for corporations, Double the Donation works with nonprofits to help them raise more money from the matching gift programs offered by companies across the world.

Our database of matching gift companies includes matching gift programs managed either internally at companies or outsourced to a vendor. In addition to tracking companies which use the JK Group as their matching gift administrator, we also track programs managed by many corporate vendors such as:

Click here for more information on these matching gift vendors.

It’s important to remember that Double the Donation is a completely separate company from EasyMatch. We sell an easy-to-use tool to nonprofits to help them promote matching gifts to donors.

That being said, Double the Donation’s team researches and manages a database of matching gift company guidelines, forms, and contact information to which nonprofits can subscribe.