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Matching Gift Acknowledgement

Support Question: How Can We Add a Matching Gift Image Across Our Website

Do you need help adding a matching gift image to your nonprofit’s website? In this article we outline how internet images work, show you were you can get premade graphics, and outline how to incorporate a matching gift button into your own website.

How Internet Buttons Work:

Anyone who has browsed the internet has come across buttons which when clicked perform some sort of action. But did you know that buttons are comprised of two different components?

  1. An image
  2. A hyperlink that takes donors to a separate page

So that means when a webmaster adds a button to a website what he or she is really doing is uploading a graphic, picture, or image and then saying “when an individual clicks on this graphic, picture, or image then take him or her to a new webpage.”

Sample Matching Gift Buttons:

At Double the Donation we’ve created graphics and images which our nonprofit clients can use on their websites.

They come in a variety of sizes, shapes, and colors, all designed to integrate into your broader fundraising strategy. For example, here is one set of graphics which come in seven different color schemes.

Matching Gift Button

Feel free to incorporate one of these graphics into your website or email campaigns.

View all of Double the Donation’s predesigned buttons or download the complete set

 

Adding a Double the Donation Button to Your Website:

Adding a matching gift button on your own website is as easy as uploading a graphic and then linking it to the desired location.

Here are the steps:

  1. View Double the Donation’s premade matching gift images.
  2. Download our collection of matching gift images.
  3. Upload on of the images which is now saved on your computer to the desired location on your own website. You can also add the graphic to an email(s).
  4. Link the image to your organization’s matching gift page on Double the Donation’s servers or to the dedicated matching gift page on your own website.

We encourage organizations to incorporate matching gift information or buttons into the following locations:

Hope the above information helps you more effectively market matching gifts to your donors!

Matching Gift Acknowledgement

Using Your Matching Gift Page on Double the Donation’s Site

The easiest way for a nonprofit to share matching gift information with its donors is by building matching gift pages hosted on Double the Donation’s website. It allows your supporters to access everything they need to submit employee matching gift and volunteer grant requests including:

  • Matching gift and volunteer grant forms
  • Company guidelines
  • Easy to understand instructions for donors
  • An overview of your nonprofit
  • Contact information for donors to use to submit match requests

Here’s a sample a matching gift page on Double the Donation’s site:

Lafayette Partners in Education Matching Gift Page
(https://doublethedonation.com/lpie)

Create your own matching gift pages on Double the Donation's servers

 

The Setup Process:

During the online signup process you’ll choose a URL (ex. https://doublethedonation.com/xyzorganization). This will become the URL for your nonprofit’s custom matching gift page.

Once you’re in Double the Donation’s account management portal you can start configuring your matching gift page. Your organization’s matching gift page is built using our standard template that can be set up by anyone, even if you have no coding experience. It’s as simple as filling out a form which consists of two sections:

  1. Account information
  2. Organization information

Account Information:

This is used by Double the Donation’s team when we want to share product updates, tips, and ideas. This information remains private. Please enter your contact information as well as information on a secondary contact at your organization in case we can’t reach you.

Add contact information for your nonprofit

Organization Information:

This is publicly displayed on your nonprofit’s matching gift page on Double the Donation’s servers. This includes:

Contact Information: Who should your donors contact if they have any questions about your organization? What Tax ID / EIN should donors use on their matching gift forms? Where should matching gift forms be mailed? This will all be included on your matching gift page.

Matching Gift Contact Information for the Nonprofit

High Level Information on Your Organization:
Let’s add the basics. What’s your organization’s name? What’s the URL of your organization’s primary website? And lastly, what do you want the title of your matching gift page to be? Don’t worry, we added a default option which we recommend you start with. Feel free to change it if you’d like.

Add Organization Information to the Matching Gift Page

 

Add a Background Color:
We recommend you add a background color to your webpage that matches your organization’s main colors. You can use our color picker to select a color or input your color Hex code if you know it.

Add Matching Gift Background Color

 

Add your logo: Continue branding your page by uploading your logo. First click on the “Select New Image” button.

Upload Organization Logo to Matching Gift Page

Then upload your logo by either dragging the file into the application or clicking the “choose file” button to upload the file from your computer.

Upload Nonprofit Logo to Matching Gift page

 

Add a Description: Finish branding the page for your nonprofit by adding a description. We’ve added starter text which you can modify.

Recommendation – Keep it short. Everyone visiting the page knows about your nonprofit. Make sure to keep the emphasis on matching gifts and volunteer grants.

Add the nonprofit description which appears at the top of the matching gift page

 

And Voila!

You’re finished building your matching gift page. Your matching gift page will look similar to the following example:

Atlanta Botanical Garden’s Matching Gift Page
(https://doublethedonation.com/abg)

Hosted Matching Donation Pages on Double the Donation's Servers

 

Matching Gift Acknowledgement

Feature Matching Gifts on Your Homepage and Across Your Website

Your homepage is the first thing people see when they visit your site, and priority number one is letting people know who you are and what you do. Part of what you do is receive donations, and matching gifts for those donations, so including links to information about matching gift programs is a good idea.

The two approaches (which can be combined, of course) are placing matching gift links such that people can find them if they are looking for them (navigation bars) and inserting links so that they jump out at site visitors, such that the link is more or less an advertisement for matching gifts (banner ads).

Let’s take a closer look at each approach through proven strategies.

Navigation Bars

Every useful website has a navigation bar that helps people to discover relevant information. Including a link to matching gift programs in your navigation bar puts matching gifts in a visible location where donors can easily find and access the information. A link in the navigation bar won’t advertise matching gifts to unknowing donors, but if a donor is on your site and looking for how to apply for a matching gift then he will easily be able to navigate to a page to learn how.

To get a better idea of how navigation bars work, here’s an example from Lafayette Partners in Education:

Screenshot of Lafayette Partners in Education’s Website
(http://lpie.org/)

Add Matching Gifts to your Website's Navigation

This is a clean, modern site, with an easily visible and useable navigation bar. They incorporate matching gifts under the fundraising tab, so it’s part of a larger topic. This link won’t function as an advertisement, but, for someone who is looking for matching gifts or ways which they can contribute to the organization, the website provides an intuitive way to access that information.

When a website visitor clicks on the “Matching Gift Program” link they’re taken to Lafayette Partner In Education’s dedicated matching gift page:

Screenshot of Lafayette Partners in Education’s Dedicated Matching Gift Page
(https://doublethedonation.com/lpie)

Screenshot of Lafayette Partners In Education's Matching Gift Page

 

Banner Ads

If you want to advertise matching gifts on your homepage then banner ads are a great way to go. A banner ad will catch eyes and make people think about matching gifts. This informs donors about matching gifts when they may be visiting your site for other purposes.

Here’s a banner ad in action from Autism Speaks:

Screenshot of an Event Page for Autism Speaks

Add a Matching Gift Graphic to your Nonprofit's Website

Highlighted by the green box, this banner ad works because it’s clean, easy to read, and its color stands out from the color scheme of the homepage. People notice when something stands out in a crowd. A 2011 study in the journal Emotion claimed that reaction times become faster and more forceful when people see a bright color, so the choice of color was well selected. Little factors such as color can play vital roles in whether or not people respond to your banner ads, so if you have the time to get intricate with your banners it will be time well spent.

Autism Speaks also created their own custom matching graphics to include throughout their website. Examples of individualized banners used by Autism Speaks include:

Wide Graphic - Will Your Company Match Your Donation?

Double Your Donation - Will Your Company Match Your Donation?

Everything about these banners is clean and easy to read. The iconic puzzle piece logos add a touch of intimate personality that separates the images from plain text graphics. The difference in shapes, square versus rectangle, highlights that your banner can and should be tailored to the size that works best on your website.

If you don’t have the time or the resources to create a banner ad, Double the Donation provides a host of banner options, such as:

Thanks for Submitting a Matching Gift

Still clean and basic, this banner adds simple details, such as a faded color scheme and the orange ribbon in the top right corner. The image works great on donation confirmation screens, and make sure to link the graphic to your dedicated matching gift page.

The picture of the gift box is enough to signal to the user that this banner has something to do with giving or gifts prior to the user engaging with the white text. And the white text is easy to read and the large, capitalized letters, which will likely be the first words you read, tell you exactly what the box is addressing. As for the psychological effects of the color, green is commonly associated with balance and harmony, such as the balance a matching gift brings to the original donation and the harmony between you and donors. There are serious benefits to thinking out the minor details of banner ads in order to leverage major psychological impacts.

View additional premade matching gift graphics >

Your nonprofit does not have to advertise for matching gifts on its homepage, but it’s a good idea if you want to raise awareness for matching gifts. Regardless, including information about matching gifts in a logical place, such as a navigation bar, is a must.

Giving Tuesday Facebook Twitter Matching Gifts

#GivingTuesday Matching Gift Facebook and Twitter Posts to Schedule Right Now

Is your nonprofit promoting #GivingTuesday to donors this year? If so, don’t forget about employee matching gifts.

Here are three #GivingTuesday matching gift posts your nonprofit should schedule today to take advantage of Double the Donation providing its matching gift search tools for free during the #GivingTuesday period:

FACEBOOK & TWITTER POSTS:

In the Days Leading up to #GivingTuesday:
We’re excited for #GivingTuesday! If you’re planning to donate use this search tool to see if your company will match your donation https://doublethedonation.com/giving-tuesday/
Giving Tuesday Matching Gift Banner Ad

Make sure to link the matching gift graphics to Double the Donation’s #GivingTuesday matching gift page.

 

On #GivingTuesday:
It’s #GivingTuesday! Use this search tool to see if your company will match your donation – https://doublethedonation.com/giving-tuesday/

Red Matching Gift Banner Ad for #GivingTuesday

Make sure to link the matching gift graphics to Double the Donation’s #GivingTuesday matching gift page.

In the Two Weeks after #GivingTuesday:
Thanks for supporting us on #GivingTuesday! Click here to see if your company will match your donation – https://doublethedonation.com/giving-tuesday/

Thanks for Donating on GivingTuesday

Make sure to link the matching gift graphics to Double the Donation’s #GivingTuesday matching gift page.