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Matching Gift Acknowledgement

Retain Matching Gift Donors: The Cheat-Sheet (+Examples)

Nonprofits have all recognized the need to thank their donors for the kind support. But is your organization taking the time to thank individuals who submit matching gift requests? Matching gifts are often an overlooked area in fundraising in general, and in donor recognition especially.

Nonprofits thank their donors with the knowledge that a little recognition can go a long way when it comes time for donations the next year. The same applies for matching gifts. If you acknowledge a matching gift, you increase the likelihood of that donor submitting a matching gift in the future.

Acknowledge Your Matching Gift Donors

There are several strategies used to thank donors for their donations all designed around showing your donors that you appreciate their matching gifts.

Check out the following list of ways to acknowledge a matching gift request.

Acknowledgment Letters and Postcards

Many nonprofits use Thank You or Acknowledgment letters to recognize their donors when they make a donation. If the donor submitted the matching gift form at the same time as their donation simply modify the letter you were originally going to send to include a message about their matching gift.

If the matching gift form is submitted by the donor after the donation acknowledgment goes out you’ll want to additionally acknowledge the receipt of the matching gift form. Not only do donors want to know that the form is being processed but it’s an additional opportunity to create a experience without asking for another monetary donation.

Similar to acknowledgement letters, postcards are an effective way to say thanks to donors for submitting a matching gift and can be very cost effective. Here’s a sample matching gift postcard sent out after the matching gift check has actually been received by the organization (often many months after the match was initially submitted).

Sample Matching Gift Postcard sent by the University of Michigan (Front Side)

Matching Gift Postcard

 

Sample Matching Gift Postcard sent by the University of Michigan (Back Side)

Matching Gift Postcard Thank You

Email Recognition

If changing your pre-formatted donor letters is a hassle or you don’t have the funds to send a separate matching gift acknowledment, why not automate the whole process with a dedicated email for matching gift donors? It doesn’t have to be long or complicated. Just a few sentences thanking them for submitting a matching gift.

Sample Matching Gift Thank You Email Sent Out By NC State
Matching Gift Thank You Email

Be sure to highlight how important matching gifts are for the organization!

 

Newsletter Recognition Lists

If your organization sends out a regular newsletter consider creating a section where you list the overall financial impact of matching gifts which you’ve received in the last year.

Summary of Matching Gifts Received and the Impact on the Organization

If you want to take it a step further highlight the companies which provided matching gifts as well as the donors who took the time to initiate the matching gifts. This will publicly acknowledge your donors, while simultaneously increasing awareness of matching gifts among your other donors.

Recognizing Donors on Social Media

Does your organization have Twitter or Facebook accounts? Utilize your social media accounts to promote matching gifts by recognizing individuals by name who submit matching gift requests. Not only does this immediately acknowledge your matching gift donors, but it also alerts all your other followers about employee grant programs.

Sample Facebook Post From Halos of Hope Thanking a Donor for Submitting her Matching Gift

Matching Gift Thank You on Facebook

Save time, raise awareness, and increase donations – all with a single tweet or status update.

Marketing Guide Matching Gifts

The Ultimate Guide to Marketing Matching Gifts

Earth has always been spherical, but it took until the Greek philosopher Pythagoras in the 6th century BC to dispel the myth of a flat world. Likewise, matching gifts exist, but a lack of donor awareness could be holding your fundraising back.

The most common reason why people don’t submit matching gift requests is because they don’t know if their employer offers such a program.

Corporate giving is a big deal, with 65% of Fortune 500 companies offering matching gift programs. Furthermore, promoting matching gifts increases donation response rates by 71%, and the average donation increases by 51%. Not only do matching gifts double donations, but they stand to increase the original donations, so the matched gifts become larger, too.

View these and more matching gift statistics.

Nonprofits need every dollar they can grab, and matching gifts are an effective way to increase your fundraising without demanding much out of donors. Submitting matching gifts is an easy 5-minute process, and marketing matching gifts doesn’t have to be difficult, either.

From email to website updates to direct mail, we’ve got the tips and tricks to make your matching gift marketing a success.

 

Email

How do you spend no money and grab the attention of thousands of people while expending zero breath? Email provides instantaneous outreach to donors, so you can say, “Hi. What’s up? Have you thought about matching gifts today?” and people can reply just as fast. Snail mail cannot keep pace, and, at $0.49 a stamp, why would you pay to slow down?

Acquiring matching gifts through email is a lot like a game of chess. There are multiple pieces that all do different things, and, while one piece could win the game all on it’s own, it’s more likely that a focused strategy and a team effort will produce optimal results. Success hinges on a slow, steady procession of the right moves, and not reckless bombardment with all and any emails.

Email Newsletter from Charcot-Marie-Tooth Association (CMTA)

CMTA Matching Gift Newsletter

Our focus is on understanding the functionality of the most important pieces of the email process in terms of marketing matching gift programs. Calendars and strategies matter, but no plan can succeed without the proper tools. We’re here to tell you about the best tools.

 

Acknowledgement Emails

When you receive a gift, you say thank you, and this is a great time to promote matching gifts. The donations are fresh in the donors’ minds, and a little nudge saying that they can double their donations without shelling out another cent can go a long way.

Acknowledgement Email from the Piedmont Healthcare Foundation

Matching Gift Acknowledgement Emails

Acknowledgement emails thrive because you can provide links to dedicated matching gift pages using text or graphics, such as those Double the Donation provides for its clients.

Learn more about matching gift acknowledgement emails.

 

Newsletters

With enough space to write a little blurb or a full article, newsletters are a great place to educate donors about matching gifts.

Email Newsletter from the National Kidney Foundation

Matching Gift Newsletter Example

A newsletter dedicated to matching gifts is the best strategy, but splitting space with another topic or including a graphic advertising matching gifts in a newsletter about another topic can work, too. Loyal donors read your newsletter, so it’s a good place to provide in-depth information about the benefits of corporate giving.

Learn more about matching gift newsletters.

 

Email Signatures

Chances are that you send a ton of emails. Every message is an opportunity to promote matching gifts. An email signature typically details contact information, but it’s also a great place to advertise.

A simple blurb or a flashy graphic about corporate giving can increase awareness and be that needed push for donors to take a quick five minutes to submit matching gift requests.

Learn more about matching gift email signatures.

 

Year End and New Year Appeals

You can’t donate in 2010 and submit a matching gift request for that donation in 2015. Donations have lifespans, so you need to promote matching gifts to eligible donors before the clock runs out.

End of Year Appeal from Atlanta Animal Rescue Friends (AARF) on Twitter

AARF Tweet Matching Gift End of Year Appeal

Year end and new year appeals remind donors of impending matching gift deadlines. These appeals can be made via social media, too, but email appeals allow you to chronicle the exact deadlines and provide more depth about the importance of submitting matching gift requests before it’s too late.

Learn more about year end and new year appeals for matching gifts.

 

Social Media

People flock to social media to discover the internet’s best content. You don’t need to produce viral memes every day, but, if you want to promote matching gifts, you do need to provide compelling and engaging information on a consistent basis.

There are approximately as many social media outlets as there are stars in the universe (give or take a few), so it’s best to focus on the sites most relevant to promoting your matching gift program: Facebook and Twitter. Both platforms require a nuanced approach.

Why should you focus matching gift marketing efforts on social media? How do you maximize your social media efforts? Can this all be done without shelving out a sizable sum for featured advertisements? Social media is a vital, contemporary marketing approach through which you will see results without breaking the bank.

Tweet from the American Lung Association of the Midland States

Tweet without a link to a matching gift service

Whether or not you employ a matching gift service, a simple tweet or Facebook post can spread the word to donors.

Learn more about social media for matching gifts.

 

Website Strategies

A website is much more than a homepage, and, with lots of donors choosing the convenient route of donating online via credit cards, the opportunities abound to broadcast matching gift programs.

Your website is your home on the internet, and it’s where you’re required to host people everyday. While many visitors are strangers, the goal is to impress everybody and to make sure that all parties leave feeling satisfied and looking forward to their next visit.

Dedicated Matching Gift Page from ASPCA

Matching Gift Page from Adrian College

A functional website is necessary because it’s a great place to market matching gifts. The majority of nonprofits permit online donations, so incorporating matching gift marketing alongside regular donation calls to action on your website is common sense.

 

Homepage and Across Your Website

For the love of matching gifts, let the people know that corporate giving exists! Or at least make it easy for them to find out on their own.

Navigation Bar on the Homepage of Lafayette Partners in Education

Add Matching Gifts to your Website's Navigation

Banner ads function as proverbial advertisements on any webpage, and a link in your navigation bar allows donors to intuitively discover matching gifts. The links should lead to a dedicated matching gift page, where you can inform donors about all the nitty-gritty matching gift details.

Learn more about implementing matching gift promotion on your homepage and across your website.

 

Dedicated Matching Gift Page

Donors require a landing page where they can learn about matching gift programs and discover if their employers participate in corporate giving. A dedicated matching gift page can relate relevant facts, such as matching gift statistics or annual donation numbers, or allow donors to search for information via a plugin, such as Double the Donation offers.

Dedicated Matching Gift Page from the Atlanta Botanical Garden

Matching Gift Page from the Atlanta Botanical Garden

The goal is to give donors a place both to learn about matching gifts and to be spurred into action to submit the necessary forms.

Learn more about building your own dedicated matching gift page.

 

Ways to Give Page

This is where people learn about all of their donation options to your nonprofit. From regular donations to fundraisers to matching gifts, there are a ton of ways to support your organization, and you want to advertise them all.

Ways to Give Page from Alliance Theatre

Alliance Theatre ways to give page

Don’t forget to include matching gifts on your ways to give page, as a little link can lead to a major increase in fundraising.

Learn more about ways to give pages.

 

In the Donation Process

The best time to promote matching gifts might be when your donors are actually making their donations. You can incorporate matching gift asks on both donation forms and confirmation screens.

 

There’s no time like the present, and if people are already in giving moods then why not remind them about how they can give twice as much thanks to corporate giving.

Learn more about how to implement matching gift promotion in the donation process.

 

Blogs

Blogs tell your nonprofit’s story, so why not share ways for donors to double their donations so that you can keep telling that story? A dedication to featured content provides in-depth stories about the importance of matching gifts while educating people on how to submit the necessary forms.

Matching Gifts Incorporated into a Blog Post

Matching Gift Blog

Even just including a graphic that advertises matching gifts on the side of a blog that’s about another topic can help to increase awareness.

Access our prewritten matching gift articles that you can use.

 

Internal Promotion

Walt Disney tells us that, “when you believe in a thing, believe in it all the way, implicitly and unquestionable.” Employees of any company should believe in that company’s mission wholeheartedly, and they should want to discuss their good work.

Seriously, why else would a person dedicate his life to any profession? Okay, some people work for money, but in the nonprofit sector the ultimate goal is not to make a profit, but to deliver a positive effect upon the world.

Matching Gift Fundraising Guideline

Matching Gift Coordinator Planning

Matching Gift Team

Identify a leader and form a matching gift super squad. Pull people from marketing, volunteer coordinating, IT, and all departments in order to streamline your matching gift processes and implement a culture of matching gifts. With someone in charge of the process, you’ll be assured that matching gifts are being promoted to all donors, and there’s someone to answer donors’ questions about how or why matching gifts matter.

Learn more about how to organize a matching gift team with our free downloadable resources.

 

Team Execution

With your matching gift super squad in place, it’s time to execute. There are the typical marketing mediums, such as email, social media, and print advertising, but don’t forget about word of mouth.

Not only might your employees spread the word about matching gifts, but they may double as donors. Informing your internal staff about matching gifts reminds them to tell both each other and members about matching gifts, and, while your website, emails, or social media accounts might grab someone’s attention, nothing spurs a person to action quite like spoken assurance from a trusted face.

Your internal memberships include staff, donors, volunteers, and other members. Strategies to internally promote matching gifts all start with a dedicated matching gift coordinator or team, but these people need to spread the word and share the responsibility with everyone who is involved with your nonprofit. A dedicated matching gift staff addresses specific roles in the matching gift process and is intended to get all of your matching gift efforts streamlined such that you bring in more corporate-matched donations than ever before.

Important Information to Record to Track Matching Gift Performance

Reporting Matching Gift Year-Over-Year Growth

Internal promotion is far from the ‘sexy’ way to market matching gifts, but it may be the most effective strategy because it’s literally in your face and gets straight to the point.

Learn more about matching gift team execution.

 

Direct Mail

Welcome to the wide world of matching gift marketing materials that require an envelope and a good old fashioned stamp. Direct mail includes letters, postcards, paper inserts, newsletters, and return envelopes, all of which might sound like archaic forms of marketing, but, when you’re marketing matching gifts both online and off, you’re reaching a wider audience, which means more matching gifts, and ain’t that the goal.

You think paper marketing is out of date? Well, does science have news for you.

Matching Gift Postcard from the University of Michigan

Matching Gift Postcard

The debate between paper books and e-readers has raged on for years, and the dispute is analogous to deciding between print versus online marketing. Of course, employing both types of marketing works best, but this article focuses on the benefits of printed materials.

A 2014 study reported that people who use e-readers are worse at story comprehension. Readers of paper texts are better at both placing plot points in order and mentally reconstructing stories. This means that when people read paper mail, as opposed to email, they might be reading the same content, but interaction with physical ink and paper does something to help people to better remember what they’re reading.

Common sense would advise that you don’t just want people to read about matching gift programs, but that you want people to remember them.

Learn more about direct mail for matching gifts.

The world is not flat, and your bottom line shouldn’t be, either. Properly market matching gifts through a variety of strategies in order to increase fundraising. Then you can hold a hulking sphere of cash and use it to do some good for the world.

Donor Awareness Matching Gifts

Nonprofits: How to Increase Donor Awareness about Matching Gift Programs

Modify your DonorPerfect donation confirmation emails to include matching gifts

Here at Double the Donation, we often write about the benefits of corporate giving programs, but we also touch upon marketing these programs to your donors. Informing individuals about the possibility of literally doubling donations via matching gift opportunities is step one to extra financial support, but step two is ensuring that these marketing efforts are working!

We’ll touch upon some common marketing efforts to get your donors ramped up to submit that matching gift request form to their employer, but also how to tell if your strategy is working.

 

Marketing Matching Gift Programs

Getting your donors aware about matching gift opportunities is the biggest obstacle your organization will have to overcome in order to receive more funds through these programs. There are billions (yes, billions!) of unclaimed dollars from corporate giving programs because donors are just simply not aware that they can ask their employers to match donations to eligible nonprofit organizations.

Here are three easy and effective marketing strategies to raise donor awareness about matching gift programs.

Include Matching Gift Information in Acknowledgement Letters

If your nonprofit organization is not already including information about matching gift opportunities in donor acknowledgement letters, then it’s a super easy way to start your marketing campaign. When an individual donates money to your organization, the hard part is done. Now you just need to get them to submit a matching gift request form to their employer – but how do you get them to do that?

Include a blurb about matching gifts in your acknowledgement letter. You’ve already got a committed audience, and since the acknowledgement letter doubles as a tax receipt, you can almost guarantee that the donor will read the letter to skim over key points. Make sure you emphasize that requesting a matching gift from their employer is easy and effective. Direct them to your Double the Donation webpage to allow them to check in just a couple of quick steps if their employer offers a matching gift program, and the steps they need to follow to do so.

It can be as simple as this: “Did you know that many corporations offer employee giving programs where they match donations to [your organization’s name]? The tax deductible component of your membership is normally eligible to be matched as well. Check with your employer today to see if they provide matching gifts!”

Make sure to mention that many companies now offer the opportunity to submit these forms online, so that makes the request that much easier. Your odds that a donor requests a matching gift from their employer are so much better if they’ve made a gift recently, so make sure your acknowledgement letters are timely!

 

Strategically Place Matching Gift Information on Donation Web Pages 

As with the above method, you want to make sure to include matching gift information in places that your donors (actual and potential) can see and process quickly. If an individual is on your organization’s donation page, then chances are that they didn’t end up there by accident. This is a great place to let them know that once they commit to the donation, then asking for a match from their employer will only take a few extra minutes. Donors are more likely to pull the trigger when they know it won’t be a long and arduous process, especially once they’ve already made a gift.

Put blurbs about matching gift opportunities on your donation pages, including on the “Donate Now” pages, and especially on the “Thank you for donating!” pages. It would be great as a “Next Steps” option.

 

Engage Your Donors on Social Media

Does your organization have a Facebook page? Twitter? YouTube? All of these are great places to let your donors know how grateful you are for their commitment to your organization’s mission, and a great place to let them know that they can literally double their donation by simply requesting a matching gift from employers. First and foremost, say thank you! This is a crucial part to ensure that they keep reading and engaging with your organization.

Post stories about how the money raised for your organization is helping grow your mission. Include asides about how matching gifts can doubly impact the cause! Facebook is a great place for short posts about matching gifts; Twitter is great for quick and succinct blurbs with links; and YouTube is a great place to submit a video thanking your donors for their contributions and extra efforts in matching gifts!

With social media, the marketing possibilities are endless.

 

Measuring the Impact of Marketing Efforts

The best advice we have on measuring your marketing impact is to create a chart. Create a graph of some kind (whatever your boss prefers, whether it’s a bar graph, a pie chart, or a nifty line chart in Excel) with the total amount of matching gifts received last year versus this year. Or last month versus this month. Use any time span that can really show you a difference between your pre- and post-marketing efforts. Can you see a discernible difference in the number of matching gifts being sent in?

Of course you can download our free Microsoft Excel Matching Gift Tracker and Dashboard >

You can also create a survey (there are many free online software tools) that allow you to send a thank you email to a donor who had submitted a matching gift request. Ask them how they learned about matching gifts, and include all of your marketing efforts, as well as an “Other” box with a free response option. This will help you realize which efforts are worth investing more time in (or at least focusing more on in the future), and which may be fruitless.

Your organization will also be able to identify if a majority of matching gifts are coming from one company in particular, or from a wide array of employers. This is notable because if your matching gifts seem to be coming from one employer, then it’d be a good idea to publicly recognize it as a valuable donor and partner to your organization.

There are a variety of ways to market matching gifts to your donors, and several other ways to measure the impact of these marketing efforts. Too much money goes unclaimed by nonprofit organizations due to a lack of awareness on the part of the donors about corporate giving programs. This shouldn’t be the case! Make sure you’re educating your constituents on a consistent and appropriate basis, and you could be well on your way to a high increase in the number of matching gift requests submit.

Nonprofit and Corporate Relationships Matching Gifts

Leverage Matching Gifts to Strengthen Nonprofit-Corporate Relationships

We recently had a reader ask Double the Donation about how to strengthen relationships with corporations that offer generous matching gift contributions to their organization. She said she wished she had more ways to reach out to these companies post-matching gift donation to show them how a strong relationship could provide some great public relations benefits.

This is a great point! When corporations offer matching gift donations to a nonprofit organization, they may not realize how positive of an impact the contributions are having on the work of the nonprofit. It’s important for nonprofits to leverage matching gifts into positive PR for both you and the corporation to ensure future collaboration, and therefore, a stronger nonprofit-corporate relationship.

Suggestions of “Extra Thanks” for Generous Matching Gift Donations

Does your organization have one corporation in particular (or even a few!) that really stands out in the field of matching gift donations? It’s important that this company knows how big of an impact they are having on the work you do, and sometimes a simple, albeit wonderful, acknowledgement letter (that acts as a tax-deductible receipt, too) is not going to emphasize your thanks enough. So, what else can you do?

Press Releases

A simple and highly visible form of extra thanks is a press release to local publications. This could include information about the circumstances of the donation, how big of a matching gift partner they are (if, for example, you have many donors who work for one company that offers matching gifts on a recurring basis), and the kind of programs and nonprofit work the donations help progress.

And don’t forget to highlight the company on your own website. It’s not only positive publicity for the company but also encourages your other donors to see if their employers will match their donations.

The important thing here is that the company or companies providing matching gifts to your nonprofit organization are getting a public, positive recognition for the donations they make. They are more likely to donate in other capacities in the future, as well, when they see the kind of public acknowledgement they can get by donating to your organization.

Social Media

This one is seemingly a no-brainer, but it’s always amazing what kind of far-reaching impacts a Facebook or Twitter post can have on relationships. By thanking a corporation for their generosity with matching gifts and including the positive impact they are having on the community, your nonprofit is taking an extra (and again, simple) step to show the company and the public how thankful you are for their commitment to the cause.

Here’s a sample thank you post from the Children’s Craniofacial Association:

Thanks for the Matching Gifts

In case you can’t read the text on the image it says

It’s #ThankfulThursday & CCA thanks @Corning Inc. for the Foundation Matching Gifts Program, doubling employee donations to CCA!

It was retweeted four times and favorited six times, including from the main Corning account.

Donation Page Acknowledgements

On your website’s donation pages, you could include information about some of the benefits of matching gifts (for your donors), and also mention some of the top-giving companies in the area. This shows many donors the commitment of their employers to the community, which in turn increases the chances an individual will donate to your cause and also ask their company for a matching gift. Increasing the number of eyes that see a corporation’s name in a positive light also increases the likelihood of forming a stronger relationship with a company. Positive PR for a company (by a nonprofit organization) is a huge key for ensuring future collaboration.

Event Recognition

This is another easy way to recognize some of the major community players in the matching gift arena. Even if these companies are not sponsoring your charitable event, just mentioning the impact they are having on the work you do (without outshining the actual corporate sponsors, of course) is going to make a difference. Every company wants a positive image in the community because this increases their like-ability, and therefore their success. When your nonprofit organization is a key factor in increasing their success, the bond between the two will be stronger than ever.

Creating a Stronger Relationship

The above suggestions are just a few extra ways to say thanks to the corporations who have a strong commitment to matching gift donations. When a company sees the effort your nonprofit organization is putting forth to thank them for their generosity, it increases the chances of future giving, whether it’s with more matching gifts, grants, or even some form of sponsorship.

Make sure you’re saying thank you – it really can make all the difference!

Marketing Corporate Philanthropy Programs

Marketing Corporate Philanthropy Programs

Corporate PhilanthropyWhile Double the Donation provides fundraising tools to nonprofits looking to raise more money from employee matching gift programs, we also talk in detail about corporate philanthropy and the importance of companies having solid programs that embrace it.

This article is geared towards the corporate sector and discusses marketing corporate philanthropy programs to maximize not only the benefits to your company by publicizing these programs, but also to maximize the impact your company is having on your local community.

Here’s what we’ll be covering:

  1. Know your audience
  2. Develop a well-rounded corporate philanthropy program
  3. Encourage consumers to become brand advocates

Let’s get started!

1. Know Your Audience

One of the first rules of marketing and advertising is to know your audience. A one-pronged marketing campaign will not resonate with everyone. Think of who your organization is trying to reach by marketing philanthropy programs and how best to engage them.

Consumers

When you market your company’s corporate philanthropy programs to your customers and consumers, you want to ensure they are seeing a broad picture of how your company is helping the local community.

If you are a corporation, show them how many hours your employees have volunteered in the community; show them what causes your company stands behind and how it will help THEM.

For example, are you environmentally conscious? Are you donating equipment or goods to local shelters and nonprofit organizations? Are you contributing to disaster response?

Paint a philanthropic picture.

Employees

Just as your corporation wants consumers to know how great the philanthropic attitude is around the office, an equal amount of emphasis must be placed on ensuring your employees’ enthusiastic participation!

It’s important for your employees to buy in to the programs – why would your consumers participate and advocate on your behalf if your employees don’t?

Plus every individual prefers to work for a philanthropic company so there are many business benefits to corporate philanthropy.

Executives and Board Members

While it’s important for upper management to see the big picture on how these programs are impacting the community, it’s also important to ensure this audience understands how these programs are impacting the company.

In other words, are these programs increasing revenue in any way? You need all groups to engage in and support your philanthropic programs for them to be successful.

2. Develop a Well-Rounded Corporate Philanthropy Program

This is a crucial step for having a successful marketing campaign. Having multiple philanthropic platforms will prove to your consumers that your company is truly dedicated to bettering the community.

Matching Gift Programs and Employee Giving

When your employees donate money to charities and nonprofit organizations, does your company have a matching gift program  that will help them essentially “double their donation?”

Many companies offer matching gifts in various forms to encourage employee giving.

For example, if an individual donates $100 to a local nonprofit organization, they would then apply for a matching gift of $100 from their employer, which may provide a 1:1 match, thereby giving the nonprofit organization a $200 donation. This is one example of a corporate philanthropic program that many corporations pride themselves on.

Check out a few top matching gift companies.

Volunteering and Volunteer Grant Programs

Another great program corporations are embracing is volunteer-based. When employees volunteer at an eligible nonprofit organization, employers offer grants based on the number of hours volunteered.

A common grant program will offer, for example, a grant of $10 per hour volunteered (minimum of 10 hours) to the nonprofit organization at which the employee spends their time. Many corporations often include in marketing materials how many hours its employees have volunteered. It presents a powerful picture of how the company is positively impacting the local community.

Check out our volunteer grant guide for complete details and examples.

Environmental and Disaster Response Initiatives

Does your corporation have a “go green” initiative? Or do your product materials only come from biodegradable substances? Things like this resonate with consumers, and make them more likely to purchase your product over a competitor.

When natural disasters like Hurricanes Katrina and Sandy occur, many corporations get involved immediately by offering up not only cash and product donations to those impacted, but also by encouraging consumers to purchase a product of which some percentage goes directly to local disaster response programs.

Having a program like this and marketing it to the public puts your corporation in the philanthropic spotlight, making consumers more likely to remember you positively.

3. Encourage Consumers to Become Brand Advocates

It’s time to embrace and utilize social media and digital channels the way they were meant to be used. Chances are your organization already has a Facebook or Twitter page, but if it doesn’t, that needs to change.

According to this article, “Digital marketing is a catch-all term for the act of promoting services or products through media across varied digital channels. ”

But guess what? Digital marketing can also be used to market your corporate philanthropy programs!

Fifty-nine percent of social media users say companies appear “accessible and responsive” when they have active social media plans.Matching-Gift-Social-Media

Your consumers are on social media, and that’s where your marketing can have the biggest impact for the lowest cost.

Publicize some of the philanthropic programs your corporation is involved in, with stories and pictures for maximum impact. When followers share and like your content, it enables your material to be spread throughout the social media world with literally just the click of a button.

Social media is one of the quickest and easiest ways to make your followers aware of all the great things your company is doing! Put it to good use!


Your company can’t just sit back and expect consumers and employees to know about your corporate philanthropy programs and efforts. Start marketing your corporate philanthropy programs to the right people through the right channels.