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Matching Gift Participation Rates

Has your organization ever taken a look at which companies are consistently providing matching gift donations to your organization?

If you have, you may notice that a disproportionate number of matching gifts come from a select few companies.

Survey Results | Participation Varies Widely by Company:

The Chronicle of Philanthropy released a report entitled “How America’s Biggest Companies Give” which was compiled from their Corporate Giving Survey.

In this survey, America’s largest companies provided employee participation rates for their matching gift programs. The below table breaks down employee participation rates for many large employers.*

Employee Matching Gift Participation Rates

matching-gift-participation-rates

Key Insights on Matching Gift Participation Rates:

Insight #1: 65% of Microsoft employees request a match from the company compared to less than 15% for Xerox, Dell, and Verizon. This is a direct result of Microsoft being one of the best at communicating matching gift information to employees.

Insight #2: Pfizer leads companies in the pharmaceutical industry with over 30% of employees participating in the company’s matching gift program.

Insight #3: Matching gift programs are widely utilized by employees in the financial services sector. American Express leads the pack with 70% of employees requesting the company match at least one charitable donation.

Insight #4: Based on this sample of companies, the consumer goods sector has the lowest employee participation rates. Of the companies that provided data, Johnson & Johnson leads the sector with 25% of employees having one or more donations matched by the company.

 

Impact on your Organization’s Matching Gift Revenue: Home Depot vs. Coca-Cola:

For instance, both Home Depot (~13K Atlanta employees) and Coca-Cola (~5K Atlanta employees) are headquartered in Atlanta and offer similar matching gift programs.

One would expect Atlanta based nonprofit organizations to receive a significant number of matching gift donations from each of these companies. Unfortunately that doesn’t appear to be the case. The majority of nonprofits we’ve spoken to self-report far more matching donations from Coca-Cola compared to Home Depot each year. **

 

So what causes this discrepancy?

Organizations typically explain this phenomenon by talking about the number of employees each company has in the area. While it’s true that a company with a major presence in a city is more likely to provide a larger number of matching gifts, there’s an even more important factor.

How well a company internally promotes matching gifts dictates how likely an employee is to know about the program and submit matching gift requests.

We know it doesn’t take a genius to come up with the above statement, but it’s true. So many employees at companies with matching gift programs have no idea their employer offers a program. If an employee / donor lacks knowledge of their company program, there’s no way they’ll submit a matching gift request.

 

Closing the Gap:

Although your organization can’t change how widely companies promote matching gifts to their entire employee base, you can greatly influence the percentage of your donors who submit matching gift requests.

If you raise awareness and make it easy for your donors / their spouses to submit matching gifts, you can increase matching revenue.

We recommend nonprofits promote matching gifts in three locations:

  1. In the donation process
  2. Across your website
  3. In your communications

If you effectively promote employee matching gifts to your donors, you can overcome low participation rates.

Data Sources:
*Based upon a publicly available survey of companies which was conducted by The Chronicle of Philanthropy.
**Based on our conversations with membership and development managers at select Atlanta organizations.

EasyMatch Matching Gifts

EasyMatch Companies (JK Group): An Insightful Overview

Looking for information on the JK Group or EasyMatch companies? Good news, while Double the Donation is a completely separate and non-related company, we can share much of the EasyMatch information you’re looking for.

What Does EasyMatch Do?

EasyMatch is a corporate philanthropy platform and service run by the JK Group.

Almost all major companies have philanthropic giving programs in place, but many contract out the administration of these programs to a company which specializes in managing the corporate employee giving programs. EasyMatch, the largest vendor of these services to corporations, provides matching gift and volunteer grant platforms for a few hundred companies.

If you’ve ever received a matching gift letter addressed from EasyMatch, odds are it’s being sent on behalf of a company with a matching gift program.

The JK Group works with companies to:

Visit the JK Group’s website.

Which Companies use EasyMatch’s Matching Gift Platform:

EasyMatch manages matching gift and volunteer grant programs for many of the world’s leading companies. Their list of clients includes:

Learn about these and the other top companies with matching gift programs.

What’s the difference between EasyMatch and the JK Group?

For most purposes, they’re one and the same. EasyMatch is the “brand name” which most users (both donors and nonprofits) recognize, while the JK Group is the corporate name for the company. As the leading provider of philanthropic technologies for corporations, the JK Group provides a wide range of services (geared towards corporation) including:

  • Matching gift program administration
  • Volunteer grant program administration
  • Employee giving
  • Disaster relief
  • And many other services

EasyMatch is the JK Group’s online giving system for corporate employees and nonprofits.

Quick fact – JK Group processed over $1 billion in charitable donations in the past year alone.

How Do I Contact EasyMatch?

If you fall into one of the following three categories, you should contact the company’s matching gift and volunteer grant hotline for assistance.

  1. Nonprofits looking to verify matching donations or those with questions regarding the status of a donation
  2. Employees looking for assistance with their employers’ matching gift programs
  3. Retirees with questions about their form employers’ retiree giving programs

There is no generic email address (ex. info@easymatch.com) or phone number for EasyMatch that we’re aware of. EasyMatch assigns each of its corporate clients their own phone number and email address which is dedicated exclusively to each company’s programs. You can get some general information from the JK Group’s website.

Visit the JK Group’s website.

Double the Donation’s Relationship with EasyMatch:

Double the Donation is a completely different company from EasyMatch (JK Group).

While EasyMatch manages matching gift programs for corporations, Double the Donation works with nonprofits to help them raise more money from the matching gift programs offered by companies across the world.

Our database of matching gift companies includes matching gift programs managed either internally at companies or outsourced to a vendor. In addition to tracking companies which use the JK Group as their matching gift administrator, we also track programs managed by many corporate vendors such as:

Click here for more information on these matching gift vendors.

It’s important to remember that Double the Donation is a completely separate company from EasyMatch. We sell an easy-to-use tool to nonprofits to help them promote matching gifts to donors.

That being said, Double the Donation’s team researches and manages a database of matching gift company guidelines, forms, and contact information to which nonprofits can subscribe.