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Three Keys for Private Schools to Raise More Money From Employee Matching Gift Programs

Matching Gift OverviewAre you a K-12 private school looking to raise more money from employee matching gift programs? If so, this article is for you!

A significant percentage of the companies that offer to match employee donations will double donations to K-12 private schools. But just because companies offer these programs, doesn’t mean your school’s parents and donors are following through with their match requests.

There are three keys to increasing the amount of money you’re raising from employee grant programs.

#1 – Know Which Companies Match Gifts to Private Schools

At the most basic level, we see some independent schools suggesting that parents “reach out to their HR departments.” But that’s just the beginning. If your private school wants to increase matching gift revenue, make sure you’re aware of the many companies that match employee donations.

In fact, hundreds of companies in nearly every major city match employee donations. While we can’t list out our entire database, here are a few examples to help your independent school’s staff get a better feel for the standard match programs offered by companies,

Heinz

Heinz-matching-donationsThe H. J. Heinz company will match donations made to a variety of nonprofits including private schools, up to $5,000 a year per employee or up to $1,000 a year from retirees.

And don’t forget about your volunteers! Through the Heinz Cares program, the company offers a $250 grant for an employee volunteers for 50 hours or a $500 grant after 100 volunteer hours.

Read more about the Heinz matching gift program.

Pepsi Cola

pepsi-matching-gift-program-nonprofitsPepsiCo offers a matching gift program where the company matches donations to nearly all nonprofit organizations including independent K-12 schools. Each year Pepsi matches eligible contributions of up to $10,000 per employee, sometimes at a rate as high as 2:1 (effectively tripling donations.)

And don’t forget about grandparents! Pepsi’s employee match program is open to current employees as well as retirees or their surviving spouses and domestic partners.

Read more about the Pepsi matching gift program.

For a few additional examples, check out our article on the top matching gift companies.

Matching Gift Companies

#2 – Raise Awareness

Unfortunately donors must be the ones to actually initiate the matching gift process. But that doesn’t mean you shouldn’t play a role in prompting donors to think about and submit matching gifts.

We encourage you to take a few minutes to review your fundraising efforts (ex. check your website, email templates, paper letters, etc.) to see where you’re promoting matching gifts. You’ll surely find a number of places where you should be including matching gifts. For instance:

If you have a few minutes look through our matching gift marketing resources for ideas and examples of how other organizations are effectively promoting match programs to parents and donors.

#3 – Make It Easy:

Let’s face it, parents and donors are busy. While they clearly care about your school, between carpool, coaching their kids’ sports teams, PTA duties, and of course their own jobs, time is their most precious asset. So ensure you’re making it as easy as possible for your donors to submit matching gifts.

Providing parents with company specific matching gift information so they don’t need to go to their HR departments can go a long way. This could include information such as:

  • Forms
  • Guidelines
  • Employee eligibility
  • Instructions
  • And anything else your donors need

Consider reaching out to major employers in your area to obtain the appropriate forms or subscribing to a matching gift service (such as Double the Donation).

Pittsburgh Philanthropy

Companies in Pittsburgh with Matching Gift Programs

At Double the Donation we help our nonprofit partners across the country increase their fundraising through corporate giving programs.

One of the most popular program among our clients is corporate matching gifts.

Many companies in the Pittsburgh area offer programs like this to encourage employees to get involved in local nonprofit causes. When an employee makes a donation the company will match it, typically dollar for dollar. This process will in effect double the employee’s donation.

With the nonprofit arts and cultural institutions of Pittsburgh generating over $300 million, we decided to create a list of some of the top industry leaders for corporate gift matching programs to help the nonprofits of Pittsburgh navigate some of the intricacies of corporate giving.

Pittsburgh, PA and Corporate Philanthropy

Nine Fortune 500 companies call Pittsburgh, PA home and the city has consistently ranked high for US job growth. As the 2nd largest city in Pennsylvania, Google, Intel, and Apple have a large presence in the area. The city is also home to multiple universities and colleges.

Over 35 shopping malls are located across the city, as well as several major medical centers.Voted the “Most Livable City”, Pittsburgh has many companies offering matching gift and volunteer grant programs that could be benefiting your nonprofit. Make sure your staff are aware of this great fundraising opportunity.

Corporate Matching List

Here is a short list of some of the top companies in Pittsburgh that currently offer corporate matching gift programs. If you’re a nonprofit in the area take some time to familiarize yourself with this list, and spend some time learning more about matching gifts and what they can do for your organization.

AlcoaAlcoa

Alcoa corporation will match employee gifts between $100 and $2,500. Retirees are also eligible to take part in the program, but part-time employees are not currently eligible.

The company will match gifts to universities, colleges, and junior colleges.

Read more about Alcoa’s matching gift program.

HeinzH.J._Heinz_Company

The H. J. Heinz Company offers a generous matching gift program. They will match gifts up to $5,000 per employee. They also match to arts and cultural institutions in addition to higher education and health organizations.

Read more about Heinz’s matching gift program.

HersheyThe Hershey Company

The Hershey Company will match donations made to institutions of higher education up to $5,000. They match on a 1:1 ratio.

This means that for every dollar an employee donates Hershey will also donate one dollar.

Read more about the Hershey matching gift program.

PNC FinancialPNC

PNC will match gifts to multiple types of organizations. This includes arts and cultural institutions, colleges and universities, and health and human services groups.

They will match donations made between $50 and $2,500 for each employee every year.

Read more about the PNC Financial matching gift program.

PPG Industriesppg_industries

PPG will match gifts up to $10,000 per employee. The company has an electronic submission form to simplify the matching gift process.

Read more about the PPG Industries matching gift program.

View a list of top national companies offering corporate matching gifts and volunteer grant programs >