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Corporate Philanthropy Employee Engagement

Using Corporate Philanthropy to Increase Employee Engagement

An engaged and satisfied workforce can undoubtedly turn a good company into a great one. According to a recent Gallup Poll, only 30% of the workforce is actively engaged.

The key to keeping your employees happy certainly includes a solid benefits package and free cookies in the kitchen every once in a while, but ensuring a sense of shared philanthropic values between the corporation and employee is also a huge piece of the puzzle.

Learn more about why employee engagement is vital to your company.

Here’s how to use corporate philanthropy to increase employee engagement and satisfaction.

Offer Employee Giving Programs

Over 60% of Fortune 500 companies offer a matching gift program that will match an employee’s donation to an eligible nonprofit organization.

Matching gift programs tend to double an employee’s donation, but sometimes they can triple or even quadruple the initial gift.

Matching gift programs increase employee engagement by showing them that your company not only encourages giving but partakes in it as well. Matching gift programs can also instill a sense of working pride in an employee.

Encourage Volunteerism

Many corporations arrange group volunteer opportunities around the holiday season, but why stop there? A point of pride for many employees is knowing that they work for a company that shares the same sense of philanthropy.

Some companies even offer paid time off once per month to allow their employees to volunteer at a nonprofit organization of their choice. This not only has the benefit of donating time to a charity, but it also allows the employee a sense of participation and satisfaction.

Check out the importance of using corporate giving programs to boost employee engagement.

Volunteer Grants

To encourage volunteerism, many companies also offer volunteer grants, which are monetary donations to a nonprofit organization that vary in size depending on the number of volunteer hours.

Volunteer grant programs not only show your employees your dedication to charitable volunteering, but they also demonstrate your commitment to encouraging more than just the standard holiday volunteer programs.

Group Volunteering

What better way to encourage employee engagement than a volunteer event where everyone gets together? Group volunteering not only allows employees to work together and give back to the community, but it also lets them interact with one another in settings that they don’t usually find themselves in.

Helping employees form stronger bonds is important to keeping them happy and engaged.

Learn more about ways to increase employee engagement.

Engage the Millennials

Millennials between the ages of 18 and 30 are flooding the workforce looking for ways to share their innovative ideas and technological savviness. Unfortunately for many companies, these employees tend stay for a couple of years and then leave, looking for something more challenging or worth their time.

Millennials view work differently than older generations. Older employees are looking for salary and benefits, while millennials are looking for meaningful and flexible work.

Corporations must find ways to keep millennials engaged in the company. Yes, this means decent salaries and a flexible work environment, but this also means allowing their voices to be heard in various ways.

Companies that offer philanthropic programs and the opportunity to give back to the community, and especially programs that allow input and feedback from employees, are going to be more successful in keeping the millennial employees engaged and satisfied.

Read more about how nonprofits can engage millennials.

By incorporating corporate giving and volunteer programs and engaging millennial workers, companies can help increase employee engagement and increase productivity.

Learn more best practices to help boost employee engagement.

Employee Engagement Best Practices

Employee Engagement Best Practices: Transform Your Culture

Employee engagement has become a hot button topic in the past few years. There are multiple guides, reports, and articles that all offer tips and tricks to boost employee engagement up from where it is (which is just above 30% by the way).

How do you know what advice to follow?

Well, we’ve compiled a quick and easy list of best practices to help you increase your company’s employee engagement.

Know what employee engagement actually is

Just because your employees show up to work and seem happy doesn’t mean they’re engaged. Employee engagement is loosely defined as the emotional and functional commitment an employee has to helping achieve the mission of the company.

More specifically, engaged employees:

  • Volunteer for extra projects or tasks
  • Help their coworkers and offer advice
  • Support the company’s mission and goals
  • Speak positively about the company
  • Take part in training activities to broaden their skill sets
  • Are open to constructive criticism and feedback

Becoming aware of whether or not your employees are engaged can help you know what strategies to use to boost employee engagement.

Wondering why employee engagement is even important? Check out this article.

Implement employee recognition programs

Your workers want to know that the work they do doesn’t go unnoticed. If an employee does particularly well on a project, big or small, congratulate them on a job well done.

Employee recognition can take a few different forms:

  1. A simple thank you. Letting employees know that you appreciate the daily work they do can be a good way to encourage better performance and increase employee engagement.
  2. Rewarding tenure. When an employee has been with a company for three, five, ten, or even twenty years, use their dedication to your organization as a chance to recognize them and thank them.
  3. Peer-to-peer recognition. Encourage employees to recognize each other for jobs well done or other milestones in their careers.
  4. Tell stories. Instead of having a traditional “Employee of the Month” award, let employees tell stories of success about themselves or their coworkers. These stories can go out in monthly company newsletters, emails, or be posted on an office bulletin board.

Appreciated employees are more likely to feel connected and engaged with the company they work for, and while there are many other ways to recognize your stellar employees, remember that recognition should be frequent and consistent. While some employees may perform better than others, try to highlight each worker’s strengths and let them know you appreciate them.

Develop a culture of corporate philanthropy

Over two thirds of millennial employees expect their employers to focus on societal or mission-driven problems. With the millennial generation set to overtake the baby boomers and the Gen-Xers in the workplace within the next few years, creating an environment of corporate philanthropy is becoming more important than ever.

You can engage your employees by implementing corporate giving programs such as:

  • Matching gift programs that allow employees’ donations to nonprofit organizations be doubled or even tripled by the company they work for.
  • Volunteer grant programs that provide money and other resources to groups of employees who donate and volunteer at nonprofits.
  • Dollars for Doers programs that contribute a set amount of money per hour that an employee volunteers at a nonprofit organization.
  • Fundraising matching programs that match the funds pledged to an employee participating in a fundraising walk or run.

By encouraging employees to be more philanthropically minded, companies can boost employee engagement at work and in the community. When employees feel like the company they work for cares about a cause they themselves support, they are more likely to connect with the company and feel engaged.

Learn more about the different types of corporate giving programs.

Treat employees like people, not machines

Productivity and profits are vital to an organization, but keep in mind that your employees are humans, not robots. While this point may seem fairly obvious, it can be easy to forget that employees perform better and feel more engaged when they have regular breaks and time to recharge.

Easy ways to help your employees feel more productive and engaged include:

  1. Implementing flextime. Flextime requires employees to be at the office during a core period of time, usually a few hours in the afternoon, while the rest of the work day is open for them to use how they want. Flextime can help all employees reach their full potential and be more engaged.
  2. Trying flexspace, which offers the same versatility as flextime with regard to workspaces. Flexspace allows employees to choose their own location for the workday. Some employees may thrive in an office environment while others prefer the noises of a coffee shop. Giving employees the option will help them feel cared for and will boost their engagement.
  3. Offering longer breaks. Employees who don’t take breaks are susceptible to burning out and feeling dissatisfied with their jobs. Encourage your workers to take regular breaks to recharge, especially if they stare at a computer for hours at a time.
  4. Providing them with competitive compensation. Workers want to know that the work they’re doing is valuable, but they also want to feel valued. Giving your employees competitive pay plus benefits can be a huge way to increase employee engagement. If workers feel like they aren’t being monetarily rewarded for their hard work, not only will they feel disengaged, but they may leave their jobs completely.

Obviously, not every company will be able to implement the same programs and procedures. What works for massive companies like Google and Facebook might not be as effective or easy to execute on a smaller level. Discover what your employees want and try your best to accommodate them.

Conduct employee engagement surveys

One of the most effective ways to find out exactly what your employees want and determine how engaged they are is by developing and conducting an employee engagement survey. While employee engagement surveys have recently gotten a bad rap for being too generic and not accurately measuring employee engagement, they can still be great tools for improving engagement if you know what to measure and what to do with the information you gather.

For tips on creating a great employee engagement survey, check out this article.

Offer career support

Employees want to know that the company they work for is personally invested in them. One of the ways you can demonstrate your support and help engage more employees is by offering career support.

Employees should feel like there is mobility within the company. If there are no opportunities for advancement, they will likely sink into a rut, become disengaged, and look for other employment.

You can prevent these problems by having conversations with employees on a regular basis about their career aspirations and goals. Listening to them and giving them the tools and chances to professionally grow will help stimulate employee engagement and help your company thrive.

Communicate effectively with employees

There is nothing that frustrates employees more than a lack of communication between themselves and their supervisors. Ineffectual conversations that don’t help employees understand their projects and tasks can lead to misunderstandings and a decline in productivity.

When employees feel like they have an open dialogue with managers and other company leaders, they will be able to communicate when they are dissatisfied or need support. Being available to employees can help them feel more confident and encouraged, leading to higher employee engagement.

Learn more about increasing employee engagement in your company.

While this is by no means a completely comprehensive list of every single way to increase employee engagement, these best practices, when used together, will help your employees feel more engaged and content at work, resulting in better productivity and profits.

employee engagement tips

10 Ways to Increase Employee Engagement

Engaged employees can be a fantastic asset to your company. They work harder, are more passionate about their jobs, go the extra mile, and feel connected to the company and its mission.

Unfortunately, most employees are not engaged at work.

A recent Gallup poll found that only 30% of American workers feel engaged at their jobs.

Increasing that percentage, even by a small margin, can help boost company productivity, overall happiness levels, and can strengthen the bonds between workers and their employers.

Here are ten ways to increase employee engagement!

1. Start at the top

If the managers and other leaders in your company don’t feel engaged, there’s a strong possibility that a majority of your employees won’t, either.

Making sure that everyone from the top leadership down feels like their job is worthwhile and important will create a culture of engagement, one that is critical for helping employees on every rung of the corporate ladder reach their full potential.

2. Create a positive work environment

Employee engagement will suffer if workers don’t look forward to coming to the office every day. Of course, not every company can implement comfortable beanbag chairs and lay out the ultimate red carpet for its employees. You can, however, create a friendly environment, one that emphasizes teamwork and camaraderie amongst managers and employees.

Making sure that workers feel at home and comfortable in their workspace is a key component to helping them feel more engaged.

3. Set clear goals and expectations

If employees are unsure about what direction the company is heading, they’re more likely to check out and stay disengaged. Keeping focused goals in the forefront of your mind as well as in the minds of your staff will help them feel connected to the company and will help boost employee engagement.

Employees want to know that the work they’re doing matters. Whether you’re selling paper products or building playgrounds, reinforce the idea that your company is doing something worthwhile. Employees will feel motivated and connected to each other as well as the company as a whole.

4. Foster a culture of corporate philanthropy

Employees want to feel a connection to the companies that they work for. If a company takes an interest in the causes that employees care about, workers are more likely to feel more engaged.

You can create an environment of corporate philanthropy by:

  • Creating a matching gift program. When employees give to nonprofit organizations, matching gift programs enable employers to contribute the same amount to the nonprofit. Employees will know that the company they work for supports them and the causes that they care about if their donations are matched.

Discover how matching gifts positively impact employee engagement.

  • Encouraging volunteerism. If you know that employees regularly donate their money or time to a nonprofit, help cultivate their relationship with that organization. Employees are proud to work for a company that has a shared investment in the community. Helping employees volunteer either individually or in groups and rewarding that volunteerism with volunteer grants can be a great way to connect with employees and keep them engaged.

Learn more about using volunteer grants to boost employee engagement.

  • Recognizing and praising employees who donate to nonprofit organizations. Employees will feel connected and engaged if you reward them for their charitable donations. Additionally, they’re more likely to continue to give to those organizations if they feel supported by their employers. Encouraging nonprofit giving is a fantastic way to help your employees feel connected to the company they work for and the causes they’re passionate about.

Find out how corporate philanthropy can help employee engagement.

5. Distribute employee engagement surveys

It’s difficult to know what employees enjoy and dislike about working in a company. However, distributing comprehensive employee engagement surveys on a regular basis, whether monthly, quarterly, or yearly, can help you assess what you’re doing right and what could use improvement.

If you detect problems, talk to employees about their concerns. Maintaining an open dialogue will help assuage some issues before they become major problems.

Check out these ways to create an effective employee engagement survey.

6. Encourage individual growth

Employees feel engaged when their employers are invested in them. Encouraging employee growth and providing opportunities to develop their skills either through training or by taking on bigger projects will ensure that employees feel connected and engaged in the workplace.

If workers feel that there is no room to grow individually and professionally, they will either leave the company or become disengaged as soon as they walk in the door every morning. You can avoid these problems simply by helping your employees reach their full potential.

7. Provide feedback – good and bad

If you don’t let your employees know how they’re performing, they will assume that you don’t have a vested interest in them or the work they’re doing. This can lead to disengagement and an apathetic attitude about work.

If an employee does well on a particular assignment, let him or her know that you appreciate the hard work and dedication.

Additionally, if an employee seems to be disconnected and distant and hasn’t been performing up to standards, have a conversation with him or her. The reasons for disengagement could vary, but having a candid exchange can help you determine the best way to help the employee reach his or her full potential.

8. Remember that employees are people, not machines

While productivity and meeting quotas are important, keep in mind that your employees can only do so much. They have lives outside of work that already demand a lot from them. Don’t overburden your workers with more than they can take.

Additionally, allow employees to have regular breaks and time to recharge. Taking short breaks throughout the day can help boost productivity and creativity.

9. Be transparent

Employees shouldn’t feel like they’re in the dark when it comes to the inner workings of your company. Naturally, there are certain things that have to remain confidential, but sharing information about the company’s next steps and goals as well as any news will help employees feel connected and in the know.

10. Encourage collaboration

Allowing employees to regularly work in teams and groups instead of on their own can not only help cultivate friendship and trust among them, but it will also boost productivity and engagement. When employees feel like they are part of a team, they are more likely to work harder and enjoy the work that they do.

Learn more about employee engagement best practices.

Boosting employee engagement doesn’t have to be complex. By combining these ten tips and finding out which ones work best for your company, you’ll be able to retain more employees, keep your current employees happy and content, and increase productivity.

Learn more about the importance of employee engagement.

employee engagement

8 Results-Driven Reasons You Need Employee Engagement

Andrew Carnegie once said, “You must capture and keep the heart of the original and supremely able man before his brain can do its best.”

Although Carnegie wasn’t explicitly talking about employee engagement, this quote perfectly illustrates how vital it is to engage your employees so they will be happier and perform to the best of their abilities.

Unfortunately, employee engagement is sometimes an afterthought. Instead, engaging employees should be practiced at all levels of the business hierarchy and cultivated on a regular basis.

Studies show that less than a third of American workers are engaged at their jobs, so there is definitely room for improvement. But why exactly does employee engagement matter?

Here are eight reasons why employee engagement is vital to your company.

Employee Engagement Helps Cause Marketing

1. Employee Engagement Can Help Your Cause Marketing

If your nonprofit takes up a particular cause throughout the year or during a specific time period, having engaged employees is a must.

Nothing is worse than trying to get people on board with a cause they don’t care about or making them participate in an event that they don’t want any part of.

But engaged employees can be a boon for your company’s cause marketing efforts.

Engaged employees enjoy being part of a solution. They like to participate in events and volunteer with nonprofits.

Employees who are engaged at work will be more than willing to help out when the company they work for pursues a noble cause.

Better Engagement Means Better Productivity

2. Better engagement means better productivity

Corporations whose employees are engaged perform better than companies whose employees are not by over 200%.

When employees are engaged at work, they feel a connection with the company. They believe that the work they’re doing is important and therefore work harder.

According to Gallup, the lack of employee engagement costs American businesses anywhere from $450 billion to $550 billion a year when workplace accidents, absenteeism, and larger heath care costs are factored in. This massive chunk of money could significantly shrink if more companies emphasized employee engagement.

Engaged Employees are Less Likely to Quit

3. Engaged employees are less likely to quit

If you’re completely happy and content in a relationship, why would you break up with your significant other?

You probably wouldn’t.

The same principle goes for employees’ relationships with their employers. Nearly $11 billion is lost due to annual employee turnover.

But, if the members of your team are engaged and feel appreciated, they are less inclined to look for other employment opportunities. Fostering a culture of employee engagement can be the key to reducing turnover rates and boosting employee retention.

If employees feel needed and wanted when they go into work each day, the connections they form with the company and their other coworkers are not easily eroded. By cultivating and maintaining these relationships, you reduce the risk that your employees will quit.

Engaged Employees Bring a Positive Attitude

4. Engaged employees are positive

Workers who feel disconnected and disengaged are more likely to have negative things to say about your company. If a disengaged employee leaves or is fired, they are able to vent their frustrations on any number of social forums and sites.

Because negative feedback tends to be magnified more than positive, your company’s reputation and credibility could be damaged due to a single disengaged, disgruntled employee.

Conversely, engaged employees are positive and have enthusiastic things to say about where they work. Whether they are bragging about their job to customers or simply telling friends and family how much they enjoy working, employees who are engaged will help spread good news about your company.

Employees are Satisfied when they're Engaged

5. Employees feel satisfied when they’re engaged

Employee engagement isn’t just beneficial for your company, however. Employees who are engaged at work feel satisfied with their careers and are generally happier individuals than employees who aren’t engaged.

It’s important to remember that boosting employee engagement isn’t simply about creating more productive, robotic employees and increasing profits. Employee engagement is advantageous for both parties and should be treated as a two-way street.

One of the biggest advantages to increased employee engagement is that you’ll be surrounded by happy workers who enjoy coming to work nearly every day. Engaged employees are cheerful employees.

Engaged Employees are More Philanthropic

6. Engaged employees are more philanthropically minded

Employees who are engaged at work want to know that the company they work for cares about the community. If the company encourages volunteerism or provides matching gift or volunteer grant programs, engaged employees are more likely to take advantage of these opportunities to donate their time and money toward worthy causes.

Learn how to use matching gift programs to foster employee engagement.

By creating an atmosphere of corporate philanthropy, you can not only help employees contribute to nonprofit organizations, but you can also help them feel more engaged and fulfilled at work.

Discover the top ways corporate philanthropy can help your company increase employee engagement.

Engaged Employees are Better Communicators

7. Engaged employees are better communicators

Employees who care about their jobs are more effective communicators with their coworkers, leaders, and customers alike. Disengaged workers may mindlessly go through their day without remembering any of the conversations that they had (if they had any at all!).

Engaged employees, however, will engage each other in stimulating discussions that could turn into productive brainstorming sessions. Incorporating a culture of employee engagement can not only help employees connect with one another, but it can also help create new innovations and ideas.

Engaged Employees are More Creative

8. Engaged employees are more creative

All of the conversations that will spring up within your company because of increased employee engagement have the potential to make your employees more creative.

Disengaged employees rarely produce new solutions or bring innovative ideas to the table; they have little interest in contributing to the bigger picture or being creative with their job.

Engaged employees, on the other hand, find creativity to be essential. They thrive on knowing that they can find new ways of completing tasks and projects and are always looking for fresh takes on old ideas.

Learn more about increasing employee engagement.

By creating an atmosphere of employee engagement, you can not only boost productivity and profits, but you can also help your employees reach their full potential and look forward to coming to work each day. Your workers will feel more satisfied and content with their careers, and your company will benefit from higher productivity and profits.

Additional Employee Engagement Resources:

Marketing Corporate Philanthropy Programs

Marketing Corporate Philanthropy Programs

Corporate PhilanthropyWhile Double the Donation provides fundraising tools to nonprofits looking to raise more money from employee matching gift programs, we also talk in detail about corporate philanthropy and the importance of companies having solid programs that embrace it.

This article is geared towards the corporate sector and discusses marketing corporate philanthropy programs to maximize not only the benefits to your company by publicizing these programs, but also to maximize the impact your company is having on your local community.

Here’s what we’ll be covering:

  1. Know your audience
  2. Develop a well-rounded corporate philanthropy program
  3. Encourage consumers to become brand advocates

Let’s get started!

1. Know Your Audience

One of the first rules of marketing and advertising is to know your audience. A one-pronged marketing campaign will not resonate with everyone. Think of who your organization is trying to reach by marketing philanthropy programs and how best to engage them.

Consumers

When you market your company’s corporate philanthropy programs to your customers and consumers, you want to ensure they are seeing a broad picture of how your company is helping the local community.

If you are a corporation, show them how many hours your employees have volunteered in the community; show them what causes your company stands behind and how it will help THEM.

For example, are you environmentally conscious? Are you donating equipment or goods to local shelters and nonprofit organizations? Are you contributing to disaster response?

Paint a philanthropic picture.

Employees

Just as your corporation wants consumers to know how great the philanthropic attitude is around the office, an equal amount of emphasis must be placed on ensuring your employees’ enthusiastic participation!

It’s important for your employees to buy in to the programs – why would your consumers participate and advocate on your behalf if your employees don’t?

Plus every individual prefers to work for a philanthropic company so there are many business benefits to corporate philanthropy.

Executives and Board Members

While it’s important for upper management to see the big picture on how these programs are impacting the community, it’s also important to ensure this audience understands how these programs are impacting the company.

In other words, are these programs increasing revenue in any way? You need all groups to engage in and support your philanthropic programs for them to be successful.

2. Develop a Well-Rounded Corporate Philanthropy Program

This is a crucial step for having a successful marketing campaign. Having multiple philanthropic platforms will prove to your consumers that your company is truly dedicated to bettering the community.

Matching Gift Programs and Employee Giving

When your employees donate money to charities and nonprofit organizations, does your company have a matching gift program  that will help them essentially “double their donation?”

Many companies offer matching gifts in various forms to encourage employee giving.

For example, if an individual donates $100 to a local nonprofit organization, they would then apply for a matching gift of $100 from their employer, which may provide a 1:1 match, thereby giving the nonprofit organization a $200 donation. This is one example of a corporate philanthropic program that many corporations pride themselves on.

Check out a few top matching gift companies.

Volunteering and Volunteer Grant Programs

Another great program corporations are embracing is volunteer-based. When employees volunteer at an eligible nonprofit organization, employers offer grants based on the number of hours volunteered.

A common grant program will offer, for example, a grant of $10 per hour volunteered (minimum of 10 hours) to the nonprofit organization at which the employee spends their time. Many corporations often include in marketing materials how many hours its employees have volunteered. It presents a powerful picture of how the company is positively impacting the local community.

Check out our volunteer grant guide for complete details and examples.

Environmental and Disaster Response Initiatives

Does your corporation have a “go green” initiative? Or do your product materials only come from biodegradable substances? Things like this resonate with consumers, and make them more likely to purchase your product over a competitor.

When natural disasters like Hurricanes Katrina and Sandy occur, many corporations get involved immediately by offering up not only cash and product donations to those impacted, but also by encouraging consumers to purchase a product of which some percentage goes directly to local disaster response programs.

Having a program like this and marketing it to the public puts your corporation in the philanthropic spotlight, making consumers more likely to remember you positively.

3. Encourage Consumers to Become Brand Advocates

It’s time to embrace and utilize social media and digital channels the way they were meant to be used. Chances are your organization already has a Facebook or Twitter page, but if it doesn’t, that needs to change.

According to this article, “Digital marketing is a catch-all term for the act of promoting services or products through media across varied digital channels. ”

But guess what? Digital marketing can also be used to market your corporate philanthropy programs!

Fifty-nine percent of social media users say companies appear “accessible and responsive” when they have active social media plans.Matching-Gift-Social-Media

Your consumers are on social media, and that’s where your marketing can have the biggest impact for the lowest cost.

Publicize some of the philanthropic programs your corporation is involved in, with stories and pictures for maximum impact. When followers share and like your content, it enables your material to be spread throughout the social media world with literally just the click of a button.

Social media is one of the quickest and easiest ways to make your followers aware of all the great things your company is doing! Put it to good use!


Your company can’t just sit back and expect consumers and employees to know about your corporate philanthropy programs and efforts. Start marketing your corporate philanthropy programs to the right people through the right channels.

Bright Funds Philanthropy

Bright Funds | Workplace Giving Solutions

Are you a nonprofit or corporation looking for information on Bright Funds?

Good news, while Double the Donation is a completely independent and non-related company which specializes in helping nonprofits raise more money from employee matching gift programs, we can share much of the information on Bright Funds you’re looking for.

 

Brightfunds Corporate Giving

 

What Does Bright Funds Do?

Bright Funds is an online charitable giving platform for individuals and companies that makes it easy to donate to highly effective charities working on the issues that matter most to you. Bright Funds uses foundation-level research to develop funds of high-impact nonprofits working in areas like: the environment, education, water, poverty, health, and human rights. Through a sleek and intuitive interface, Bright Funds donors build a portfolio of charitable “investments” by selecting the cause-based funds and individual nonprofits that reflect their passions.

Bright Funds is built on the model of a mutual fund: when you make a contribution to a fund, you are supporting a diverse group of highly effective nonprofits. Through Bright Funds’ Workplace Giving program, donors may also select their own favorite nonprofits and add to their charity portfolio. Bright Funds empowers people to promote holistic solutions to some of the most pressing problems in today’s world—from environmental protection to access to clean water, from poverty alleviation to basic education. Brights Funds also simplifies tax reporting by enabling users to get a single tax report for all of their charitable donations.

 

Bright Funds’ Workplace Giving Platform

Companies give employees the opportunity to select from among the highest-performing 401(k)s. Shouldn’t they also be given the opportunity to select from among the most effective nonprofits? Bright Funds helps companies engage employees in workplace giving programs by offering an innovative charitable giving experience. Bright Funds provides a visually, emotionally and intellectually appealing giving experience, and it enables employees to invest for impact, track progress, and share results with their colleagues. Bright Funds also partners with companies to build company-specific “funds” that contain local nonprofits the company is closely connected to.

Bright Funds is like an outsourcing a CSR strategy for HR departments. Administration of Bright Funds is hands-off for people in HR or benefits. Bright Funds’ workplace giving platform is cloud-based, which means it does not require lengthy IT integration. It is scalable and can support companies with 10 or 1000 employees. Bright Funds uses bank-level security to protect company and employee data. And payroll integration means it is easy for employees to deduct monthly contributions from their paychecks just like a 401(k). Bright Funds gathers hard data about employee giving to make it easy for companies to gain insight into what their employees care about and easily track which causes they support.

 

How Do I Contact Bright Funds?

For more information about Bright Funds’ individual and workplace giving platforms, or to sign up for your free Bright Funds account, visit http://BrightFunds.org/enterprise. There you can learn what nonprofit organizations are in each fund, find out how Bright Funds builds its funds, read answers to frequently asked questions, and more. If you’re a corporation interested in bringing Bright Funds’ workplace giving platform to your company, e-mail team@brightfunds.org.

 

Double the Donation’s Relationship with Bright Funds:

Double the Donation is a completely different company from Bright Funds.

While Bright Funds provides a platform for individual and workplace charitable giving, Double the Donation works with nonprofits to help them raise more money from companies with matching gift and volunteer grant programs. We sell an easy-to-use tool to nonprofits which helps an organization’s donors submit match requests

Check out our service!

Double the Donation’s database of companies which match employee donations includes those managed either internally at companies or outsourced to one of the many corporate vendors such as:

Click here for additional information on these matching gift vendors.

Create Matching Gift Program

Resources for Companies Creating New Matching Gift and Volunteer Grant Programs

While Double the Donation is primarily geared around providing matching gift tools for nonprofits, we also consult with corporations interested in creating or overhauling their employee matching gift and volunteer grant programs.

Before we begin any of these engagements, we always encourage corporate representatives to review the resources and articles contained on our site. Below are a few suggested reads for corporate employees.

Corporate Giving Resources

Resources for Companies Creating New Matching Gift Programs:

Matching Gift Basics: While this article is geared towards nonprofits, it includes a good overview of different aspects of matching gift programs.

Standard Elements of Matching Gift Programs: A great read for corporations explaining the different elements of standard corporate match guidelines.

Top Matching Gift Companies: In this article we highlight ten companies with outstanding employee giving programs. Each company has a unique component to their match programs that cause them to stand out among their peers.

Common Questions from Companies Creating New Match Programs: On a daily basis our team speaks with nonprofits and corporations about matching gift programs. Here are a few of the most common questions we receive.

 

Resources for Companies Creating New Volunteer Grant Programs:

Volunteer Grant Basics: While this article is geared towards nonprofits with a large number of volunteers, it includes a good overview of different aspects of volunteer grant programs.

Top Volunteer Grant Companies: We highlight ten companies which provide volunteer grants of greater than $15 per hour.

Three Ways to Make Dollars for Doers Programs a Program Employees Participate In: Realized Worth outlines how companies can design volunteer grant programs that employees actually participate in.

 

Business Reasons to Create Employee Giving Programs:

The Impact of Matching Gift Programs on Employee Engagement: Get a better understanding of the commonalities of great matching gift programs as well as their impact on employee engagement.

The Importance of Improving Employee Engagement: Wondering why improving employee engagement is good for your business? This article is for you.

 

Implementing Employee Giving Programs:

Corporate Example (Texas Instruments) – Promoting Employee Giving: View a few examples of how Texas Instruments promotes matching gifts to employees and retirees.

Corporate Example (Microsoft) – Promoting Employee Giving: View a few examples of how Microsoft promotes employee matching gifts to employees.

Paper Processing vs. Electronic Process: Learn why more and more companies are switching to electronic platforms for handling employee giving.

Corporate Philanthropy Software Vendors: Looking to implement a new employee giving program? Make sure to check out these leading vendors who have worked with countless companies to design their employee giving systems.

Using Facebook to Share Dollars for Doers Information: Check out how CUNA Mutual, CH2M Hill, and CSX are using Facebook to spread the word to both employees and local communities. 

 

Company Spotlights:

Disney: Disney offers volunteer grants that are tiered based upon the different hourly thresholds.

State Street: State Street’s corporate philanthropy programs have evolved over the years to include matching gifts, volunteer grants, and fundraising matches.

Verizon: Verizon is one of the largest employers in the country and employees across the income spectrum. Learn about the company’s employee giving programs and the impact on communities.

Companies doing corporate philanthropy right

Why Do Companies Have Corporate Matching Programs?

People are usually told that if it’s too good to be true, it probably is. And even more people have that very same reaction when they’re told that their employers are willing to give out free money to a nonprofit of their choice.

But it is true, more and more companies are offering corporate matching programs. These programs will double, and sometimes triple or quadruple, an employee’s donation to a select nonprofit. Other times, companies will offer grants to a nonprofit if their employees volunteer their time at that organization.

There are a few reasons corporations give to charity. One of the most well known reasons is for tax purposes, but the benefits go much deeper.

Corporate Giving is Great for Branding

Google gives grants to improve water access in the developing world.

What is the biggest misconception people have about branding? That brands are logos and logos are brands. The way people perceive your company and its products goes much deeper than a logo. It’s influenced by previous interactions, by advertising, and by what people have read and know about the company.

Companies like Toms Shoes are well known for their one-for-one program that donates a pair of shoes to an impoverished child for every pair purchased. When consumers make the decision to buy a pair of Toms Shoes, they’re not just deciding on the shoe, or the Toms logo, their decision is heavily influenced by the ways that Toms has branded themselves as a leader in philanthropy. That means people feel good doing business with Toms, and will want to do business with them as much as possible.

But not every company needs to donate shoes to make a difference. We’ve recently spotlighted companies like Google for their robust spirit of philanthropy and the corporate mantra “Don’t Be Evil”. Consumers trust Google because they have a reputation for doing good. And trust goes a long way in business.

Companies everywhere are giving millions of dollars away to charity for one simple reason, it’s good for business.

Why Corporate Matching?

You may be wondering why companies wouldn’t just donate their entire giving budget to a few select charities.

For one, matching employee donations can forgo difficult vetting processes for charities. Companies don’t want to donate money to charities that are inefficient, corrupt, or have had major scandals. Matching employee donations puts the research burden on the employee. It also avoids debates about which nonprofits should receive funds by democratizing the process.

Matching donations also encourage employee philanthropy. Generous employees look good for overall company branding too. Microsoft, for instance, can boast that its employees raised over $1 billion dollars for charity since the inception of its giving program.

Matching also increases employee morale and retention. It’s easy to feel like a cog in a machine with no attachment to your workplace, but a company that takes interest in charities which its employees support is more likely to gain their respect as well.

Matching Gift and Volunteer Grant Newsletter Signup

Additional Resources on Matching Grant Programs

Want to learn more about matching grant programs and how they benefit your organization? Check out the following articles:

  1. Common Matching Gift Questions – Six of the most frequently asked questions about matching grant programs.
  2. Generous Matching Grant Programs – Ten companies which triple or quadruple employee donations.

We also encourage you to explore Double the Donation’s matching gift and volunteer grant service to see if it can help your nonprofit raise more money from employee giving programs.