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companies doing corporate philanthropy right

The Top 6 Corporate Philanthropy Infographics

There’s a good news / bad news situation regarding data on corporate philanthropy.

The good news:

The bad(ish) news:

  • Sometimes you’ll come across so much data that you won’t know which way is up and which way is down, which data is accurate, which less so, which is relevant, which less so. You get the idea.

Well, we’re here to solve that corporate philanthropy conundrum.

Below you’ll find the top 6 corporate philanthropy infographics.

We’ve done the work of sifting through the many in order to highlight an elite few. So without further ado, here they are in no particular order.

Infographic #1: Giving in Numbers Brief

CECP giving in numbers brief

Put together by the CECP, in conjunction with The Conference Board, the Giving in Numbers Brief takes a comprehensive look at trends and statistics in corporate giving. The infographic is filled with data culled from the survey responses of 271 multi-billion dollar companies.

Here are a few highlights:

  • 9 out of 10 companies offered a matching gift program
  • an average of 30% of employees volunteer
  • 29% of corporate giving went to education related causes — a combined percentage from K-12 and higher education

Infographic #2: Top 10 Corporations That Gave Cash to Charity

Corporate Giving in Cash to Charities

Here at Double the Donation, we thought we’d throw our hat into the ring with an infographic of our own. As its title suggests, this graphic focuses on the ten corporations that gave the most cash to charity in the year the graphic was produced.

Walmart leads the pack with $311.6 million in cash donations. And not too far off the lead, in tenth, was Target with a still very generous $148.5 million. A breakdown of leaders in the philanthropic giving community is a good way to be introduced to the possibilities of these programs and programs like them.

If you’re interested in matching gift programs specifically, check out the top corporate programs. 

Either way you slice it, if you’re looking into corporate giving, whether you’re an employee, nonprofit, or company, it is useful to get a sense for the power players in the world of corporate giving.

To see analysis of corporations numbered 2 – 9, you can follow this link.

Infographic #3: BP’s Fabric of America

BP Fabric of America Fund

This infographic is a great example of a corporation taking the initiative to outline and highlight its own efforts. Through its Fabric of America Fund, BP will donate $300 to the charity of an employee’s choice.

Learn more about BP’s employee giving programs.

Infographic #4: Meaningful Match-Making by Benevity

Meaningful Match-Making by Benevity

This infographic focuses on how corporations can use matching gift programs to increase employee engagement. It offers tons of valuable and insightful advice.

Here are a few highlights:

  • Five tips for increased employee engagement in matching gift programs
    1. Inclusivity — providing matching gifts for donations to a large range of nonprofits
    2. Letting external matches occur — accounting for and honoring donations made outside of your company’s matching gift program
    3. Expediency — make the matches as quickly as possible in order to demonstrate your commitment and dedication to your employees’ nonprofits of interest
    4. Share-ability — give employees the chance to share the news of their recent gifts and matched gifts
    5. Clarity — let your employees know exactly what the eligibility requirements are for your program
  • Match broadly to appeal to the inclusivity tip, but provide greater incentives for certain causes or nonprofits that your company is specifically interested and invested in helping.

 

Infographic #5: Corporate Citizenship — A Necessary Investment for Success

Current State of Corporate Citizenship

Boston College’s Center for Corporate Citizenship created a helpful infographic regarding the current state of corporate citizenship. The infographic revealed a general upward trend in business investment in corporate citizenship and a rising understanding of the necessity of these programs.

Specifically, the infographic zeroes in on the benefits of corporate citizenship, which it separates into three categories:

  • contributing to company success
  • returning value to shareholders
  • meriting additional investment

Corporate citizenship initiatives, which usually include employee volunteering programs and corporate philanthropic giving as components, are implemented with the idea of businesses serving the communities in which they thrive in, generating a mutually beneficial situation between the company and stakeholders.

Corporate citizenship is a diverse topic to handle. Discover why it’s so important!

Infographic #6: State of Developing Good

International Corporate Giving Infographic

YourCause created this infographic on the state of developing global good as a way of summarizing key international corporate giving statistics.

A couple stats that jump out at us include:

  • 80% of adults around the world agree they can make the world a better place with their actions —
  • 85% of companies in the US have a formal domestic corporate giving program in place vs. only 45% with a formal international program.

Both represent tremendous opportunities for companies to further their global impact.

These six infographics should more than whet your appetite for data, statistics, and analysis regarding corporate philanthropy. These were all put together with a lot of thought, care, and research. We hope you find the information invaluable to your quest for a greater understanding of corporate giving.

Matching Gift Acknowledgement

Retain Matching Gift Donors: The Cheat-Sheet (+Examples)

Nonprofits have all recognized the need to thank their donors for the kind support. But is your organization taking the time to thank individuals who submit matching gift requests? Matching gifts are often an overlooked area in fundraising in general, and in donor recognition especially.

Nonprofits thank their donors with the knowledge that a little recognition can go a long way when it comes time for donations the next year. The same applies for matching gifts. If you acknowledge a matching gift, you increase the likelihood of that donor submitting a matching gift in the future.

Acknowledge Your Matching Gift Donors

There are several strategies used to thank donors for their donations all designed around showing your donors that you appreciate their matching gifts.

Check out the following list of ways to acknowledge a matching gift request.

Acknowledgment Letters and Postcards

Many nonprofits use Thank You or Acknowledgment letters to recognize their donors when they make a donation. If the donor submitted the matching gift form at the same time as their donation simply modify the letter you were originally going to send to include a message about their matching gift.

If the matching gift form is submitted by the donor after the donation acknowledgment goes out you’ll want to additionally acknowledge the receipt of the matching gift form. Not only do donors want to know that the form is being processed but it’s an additional opportunity to create a experience without asking for another monetary donation.

Similar to acknowledgement letters, postcards are an effective way to say thanks to donors for submitting a matching gift and can be very cost effective. Here’s a sample matching gift postcard sent out after the matching gift check has actually been received by the organization (often many months after the match was initially submitted).

Sample Matching Gift Postcard sent by the University of Michigan (Front Side)

Matching Gift Postcard

 

Sample Matching Gift Postcard sent by the University of Michigan (Back Side)

Matching Gift Postcard Thank You

Email Recognition

If changing your pre-formatted donor letters is a hassle or you don’t have the funds to send a separate matching gift acknowledment, why not automate the whole process with a dedicated email for matching gift donors? It doesn’t have to be long or complicated. Just a few sentences thanking them for submitting a matching gift.

Sample Matching Gift Thank You Email Sent Out By NC State
Matching Gift Thank You Email

Be sure to highlight how important matching gifts are for the organization!

 

Newsletter Recognition Lists

If your organization sends out a regular newsletter consider creating a section where you list the overall financial impact of matching gifts which you’ve received in the last year.

Summary of Matching Gifts Received and the Impact on the Organization

If you want to take it a step further highlight the companies which provided matching gifts as well as the donors who took the time to initiate the matching gifts. This will publicly acknowledge your donors, while simultaneously increasing awareness of matching gifts among your other donors.

Recognizing Donors on Social Media

Does your organization have Twitter or Facebook accounts? Utilize your social media accounts to promote matching gifts by recognizing individuals by name who submit matching gift requests. Not only does this immediately acknowledge your matching gift donors, but it also alerts all your other followers about employee grant programs.

Sample Facebook Post From Halos of Hope Thanking a Donor for Submitting her Matching Gift

Matching Gift Thank You on Facebook

Save time, raise awareness, and increase donations – all with a single tweet or status update.

Nonprofit and Corporate Relationships Matching Gifts

Leverage Matching Gifts to Strengthen Nonprofit-Corporate Relationships

We recently had a reader ask Double the Donation about how to strengthen relationships with corporations that offer generous matching gift contributions to their organization. She said she wished she had more ways to reach out to these companies post-matching gift donation to show them how a strong relationship could provide some great public relations benefits.

This is a great point! When corporations offer matching gift donations to a nonprofit organization, they may not realize how positive of an impact the contributions are having on the work of the nonprofit. It’s important for nonprofits to leverage matching gifts into positive PR for both you and the corporation to ensure future collaboration, and therefore, a stronger nonprofit-corporate relationship.

Suggestions of “Extra Thanks” for Generous Matching Gift Donations

Does your organization have one corporation in particular (or even a few!) that really stands out in the field of matching gift donations? It’s important that this company knows how big of an impact they are having on the work you do, and sometimes a simple, albeit wonderful, acknowledgement letter (that acts as a tax-deductible receipt, too) is not going to emphasize your thanks enough. So, what else can you do?

Press Releases

A simple and highly visible form of extra thanks is a press release to local publications. This could include information about the circumstances of the donation, how big of a matching gift partner they are (if, for example, you have many donors who work for one company that offers matching gifts on a recurring basis), and the kind of programs and nonprofit work the donations help progress.

And don’t forget to highlight the company on your own website. It’s not only positive publicity for the company but also encourages your other donors to see if their employers will match their donations.

The important thing here is that the company or companies providing matching gifts to your nonprofit organization are getting a public, positive recognition for the donations they make. They are more likely to donate in other capacities in the future, as well, when they see the kind of public acknowledgement they can get by donating to your organization.

Social Media

This one is seemingly a no-brainer, but it’s always amazing what kind of far-reaching impacts a Facebook or Twitter post can have on relationships. By thanking a corporation for their generosity with matching gifts and including the positive impact they are having on the community, your nonprofit is taking an extra (and again, simple) step to show the company and the public how thankful you are for their commitment to the cause.

Here’s a sample thank you post from the Children’s Craniofacial Association:

Thanks for the Matching Gifts

In case you can’t read the text on the image it says

It’s #ThankfulThursday & CCA thanks @Corning Inc. for the Foundation Matching Gifts Program, doubling employee donations to CCA!

It was retweeted four times and favorited six times, including from the main Corning account.

Donation Page Acknowledgements

On your website’s donation pages, you could include information about some of the benefits of matching gifts (for your donors), and also mention some of the top-giving companies in the area. This shows many donors the commitment of their employers to the community, which in turn increases the chances an individual will donate to your cause and also ask their company for a matching gift. Increasing the number of eyes that see a corporation’s name in a positive light also increases the likelihood of forming a stronger relationship with a company. Positive PR for a company (by a nonprofit organization) is a huge key for ensuring future collaboration.

Event Recognition

This is another easy way to recognize some of the major community players in the matching gift arena. Even if these companies are not sponsoring your charitable event, just mentioning the impact they are having on the work you do (without outshining the actual corporate sponsors, of course) is going to make a difference. Every company wants a positive image in the community because this increases their like-ability, and therefore their success. When your nonprofit organization is a key factor in increasing their success, the bond between the two will be stronger than ever.

Creating a Stronger Relationship

The above suggestions are just a few extra ways to say thanks to the corporations who have a strong commitment to matching gift donations. When a company sees the effort your nonprofit organization is putting forth to thank them for their generosity, it increases the chances of future giving, whether it’s with more matching gifts, grants, or even some form of sponsorship.

Make sure you’re saying thank you – it really can make all the difference!

Bright Funds Philanthropy

Bright Funds | Workplace Giving Solutions

Are you a nonprofit or corporation looking for information on Bright Funds?

Good news, while Double the Donation is a completely independent and non-related company which specializes in helping nonprofits raise more money from employee matching gift programs, we can share much of the information on Bright Funds you’re looking for.

 

Brightfunds Corporate Giving

 

What Does Bright Funds Do?

Bright Funds is an online charitable giving platform for individuals and companies that makes it easy to donate to highly effective charities working on the issues that matter most to you. Bright Funds uses foundation-level research to develop funds of high-impact nonprofits working in areas like: the environment, education, water, poverty, health, and human rights. Through a sleek and intuitive interface, Bright Funds donors build a portfolio of charitable “investments” by selecting the cause-based funds and individual nonprofits that reflect their passions.

Bright Funds is built on the model of a mutual fund: when you make a contribution to a fund, you are supporting a diverse group of highly effective nonprofits. Through Bright Funds’ Workplace Giving program, donors may also select their own favorite nonprofits and add to their charity portfolio. Bright Funds empowers people to promote holistic solutions to some of the most pressing problems in today’s world—from environmental protection to access to clean water, from poverty alleviation to basic education. Brights Funds also simplifies tax reporting by enabling users to get a single tax report for all of their charitable donations.

 

Bright Funds’ Workplace Giving Platform

Companies give employees the opportunity to select from among the highest-performing 401(k)s. Shouldn’t they also be given the opportunity to select from among the most effective nonprofits? Bright Funds helps companies engage employees in workplace giving programs by offering an innovative charitable giving experience. Bright Funds provides a visually, emotionally and intellectually appealing giving experience, and it enables employees to invest for impact, track progress, and share results with their colleagues. Bright Funds also partners with companies to build company-specific “funds” that contain local nonprofits the company is closely connected to.

Bright Funds is like an outsourcing a CSR strategy for HR departments. Administration of Bright Funds is hands-off for people in HR or benefits. Bright Funds’ workplace giving platform is cloud-based, which means it does not require lengthy IT integration. It is scalable and can support companies with 10 or 1000 employees. Bright Funds uses bank-level security to protect company and employee data. And payroll integration means it is easy for employees to deduct monthly contributions from their paychecks just like a 401(k). Bright Funds gathers hard data about employee giving to make it easy for companies to gain insight into what their employees care about and easily track which causes they support.

 

How Do I Contact Bright Funds?

For more information about Bright Funds’ individual and workplace giving platforms, or to sign up for your free Bright Funds account, visit http://BrightFunds.org/enterprise. There you can learn what nonprofit organizations are in each fund, find out how Bright Funds builds its funds, read answers to frequently asked questions, and more. If you’re a corporation interested in bringing Bright Funds’ workplace giving platform to your company, e-mail team@brightfunds.org.

 

Double the Donation’s Relationship with Bright Funds:

Double the Donation is a completely different company from Bright Funds.

While Bright Funds provides a platform for individual and workplace charitable giving, Double the Donation works with nonprofits to help them raise more money from companies with matching gift and volunteer grant programs. We sell an easy-to-use tool to nonprofits which helps an organization’s donors submit match requests

Check out our service!

Double the Donation’s database of companies which match employee donations includes those managed either internally at companies or outsourced to one of the many corporate vendors such as:

Click here for additional information on these matching gift vendors.

Create Matching Gift Program

Resources for Companies Creating New Matching Gift and Volunteer Grant Programs

While Double the Donation is primarily geared around providing matching gift tools for nonprofits, we also consult with corporations interested in creating or overhauling their employee matching gift and volunteer grant programs.

Before we begin any of these engagements, we always encourage corporate representatives to review the resources and articles contained on our site. Below are a few suggested reads for corporate employees.

Corporate Giving Resources

Resources for Companies Creating New Matching Gift Programs:

Matching Gift Basics: While this article is geared towards nonprofits, it includes a good overview of different aspects of matching gift programs.

Standard Elements of Matching Gift Programs: A great read for corporations explaining the different elements of standard corporate match guidelines.

Top Matching Gift Companies: In this article we highlight ten companies with outstanding employee giving programs. Each company has a unique component to their match programs that cause them to stand out among their peers.

Common Questions from Companies Creating New Match Programs: On a daily basis our team speaks with nonprofits and corporations about matching gift programs. Here are a few of the most common questions we receive.

 

Resources for Companies Creating New Volunteer Grant Programs:

Volunteer Grant Basics: While this article is geared towards nonprofits with a large number of volunteers, it includes a good overview of different aspects of volunteer grant programs.

Top Volunteer Grant Companies: We highlight ten companies which provide volunteer grants of greater than $15 per hour.

Three Ways to Make Dollars for Doers Programs a Program Employees Participate In: Realized Worth outlines how companies can design volunteer grant programs that employees actually participate in.

 

Business Reasons to Create Employee Giving Programs:

The Impact of Matching Gift Programs on Employee Engagement: Get a better understanding of the commonalities of great matching gift programs as well as their impact on employee engagement.

The Importance of Improving Employee Engagement: Wondering why improving employee engagement is good for your business? This article is for you.

 

Implementing Employee Giving Programs:

Corporate Example (Texas Instruments) – Promoting Employee Giving: View a few examples of how Texas Instruments promotes matching gifts to employees and retirees.

Corporate Example (Microsoft) – Promoting Employee Giving: View a few examples of how Microsoft promotes employee matching gifts to employees.

Paper Processing vs. Electronic Process: Learn why more and more companies are switching to electronic platforms for handling employee giving.

Corporate Philanthropy Software Vendors: Looking to implement a new employee giving program? Make sure to check out these leading vendors who have worked with countless companies to design their employee giving systems.

Using Facebook to Share Dollars for Doers Information: Check out how CUNA Mutual, CH2M Hill, and CSX are using Facebook to spread the word to both employees and local communities. 

 

Company Spotlights:

Disney: Disney offers volunteer grants that are tiered based upon the different hourly thresholds.

State Street: State Street’s corporate philanthropy programs have evolved over the years to include matching gifts, volunteer grants, and fundraising matches.

Verizon: Verizon is one of the largest employers in the country and employees across the income spectrum. Learn about the company’s employee giving programs and the impact on communities.

GuideStar Articles Matching Gifts

Reader Question: Submitting match requests for non-personal donations

Although Double the Donation doesn’t administer match programs for any corporations, as experts in the space we’re regularly approached with general matching gift questions. Here’s a question we’ve heard from both individual nonprofits as well as individual donors.

Question Regarding Matches on Non-Personal Donations:

Question from nonprofits:
My organization has donors who work at companies with large matching gift limits. Can we funnel donations through these employees to make sure all of the donations are getting matched?

Question from individuals:
I work for a company which doesn’t have a matching gift program. But my friend Sally’s employer matches donations. Can I give her my money and have her make a donation?

Double the Donation’s Answer:

While we understand the desire to maximize donations from matching gift programs, we strongly recommend that donors only take advantage of their own employers’ match programs. A few reasons include:

Stick with the Spirit of Corporate Match Programs:

At Double the Donation, we track and stay in touch with companies with matching gift programs. In almost all cases, company guidelines specifically state something along the lines of “Gifts must be personal contributions paid either in cash or securities.” Although we don’t administer match programs for any companies, the match benefits are usually designed for personal contributions from individuals working at a specific company.

Thus it’s quite clear that from a corporate standpoint, passing donations through a supporter who works for a matching gift company is definitely frowned upon.

We hope the nonprofit community recognizes that matching grant programs are generous benefits offered by companies to support organizations which employees personally give to. They’re also completely optional programs so we hope everyone utilizes them in the spirit for which they were designed.

Avoid Potential Fraud:

Whenever a matching gift request is submitted, the employee has to sign the form indicating that the donation for which a match is being requested adheres to the company’s guidelines. Additionally whenever a nonprofit verifies a donation, the nonprofit employee confirming the donation is also signing that he or she agrees the donation meets the company’s guidelines.

While we certainly aren’t legal experts, there’s a strong chance that both the employee and the nonprofit would be be committing some sort of fraud by submitting or verifying matches which aren’t eligible to be matched. Doing so could put the employee’s job at risk while also jeopardizing the nonprofit’s eligibility for future matches and grants.

Risk Tax Implications:

Again, we aren’t legal experts, but there are certainly tax implications. For instance, who gets to claim the charitable tax deduction on the original donation? Was it the individual who gave his or her money to a friend to donate or was it the actual donor who submitted the match request?

We hope you won’t get to this point of having to figure out the tax implications, but figured we highlight it as a potential pitfall.

General Thoughts:

We always encourage organizations to stick to the spirit of the match programs. If a specific program is designed for an individual employee’s personal use, we recommend that the employee and benefiting nonprofit not try to game the system. While we’re sure the above isn’t the answer that most individuals and nonprofits want to hear, we hope it’s informative.

That being said, there are a number of companies (ex. Intuit, State Street Capital, McAfee, and others) that match the fundraising efforts of employees. These are some of the most generous employee giving programs so organizations should definitely look into them.

Learn more about companies which match fundraising efforts of employees.

Small Companies Matching Gifts

Companies that Match Gifts to Elementary Schools

At Double the Donation, we frequently receive questions about which companies match gifts to specific nonprofit categories. We previously covered matching gifts at high schools and higher education institutions, but elementary schools and foundations are also major recipients.

It’s well known that almost all companies with matching gifts will match to higher education, but the policies can be confusing in regards to K-12 schools. In this article we highlight a few companies that make a major impact on elementary school education by matching donations from employees.

Corporate Matching Gifts for Elementary Schools

Elementary schools have a lot to gain from corporate matching. HP, for instance, allows employees to support organizations with HP technology. The HP employee contributes 25% of the equipment’s list price and the remaining 75% is matched by the company. Thus a $1,000 donation from a parent would be worth $4,000 in equipment. A single donation like this could update and replace many library or classroom computers.

Companies love being seen as supporters of their local elementary schools and there’s no better way than matching donations from employees. If your school is fortunate enough to have a large donor base, make sure you’re paying attention to companies in your area that match donations (or subscribe to a matching gift service like Double the Donation). The key to increasing your matching gift fundraising is to raise awareness and make it easy for donors to submit match requests.

List of Companies Matching Donations to Elementary Schools

If you’re looking for information about matching gifts or volunteer grants you’ve come to the right place. Check out this list of just a few of the companies that will match gifts to elementary schools.

The Home Depothome-depot-matching

Home Depot will match gifts to almost all 501(c)(3) organizations and educational institutions (elementary schools included). The company matches employee donations that are between $25 and $3,000.

Like many companies, Home Depot matches on a dollar for dollar ratio.

Read more about Home Depot’s matching gift program.

McDonald’s Corporationmcdonalds-gift-matching

In addition to its work with the Ronald McDonald House, McDonald’s will match employee donations up to $5,000 a year to elementary schools.

As one of the largest employers in the world, this matching gift benefit has the potential to impact schools across the United States.

Read more about the McDonald’s matching gift program.

Texas Instruments – TImatching-donations-ti

Not only does Texas Instruments make many of the technologies used in classrooms, it also supports elementary schools with its matching gift program. Additionally, TI stands out for doing a great job notifying employees and retirees of its programs.

The company matches donations of between $50 and $10,000 per employee each year. As an added benefit, Texas Instruments also matches donations from retirees as well as offers grants of up to $1,000 when employees or retirees volunteer regularly.

Read more about the Texas Instruments matching gift program.

The Walt Disney Corporation

The Walt Disney Company will match donations to elementary schools made by current full-time employees, part-time employees, and retirees of between $25 and $15,000 annually. The company matches to all K-12 schools.

If a Walt Disney employee also volunteers with a school, the company will provide a grant of up to $1,000 as a way to recognize the volunteerism.

Read more about Walt Disney’s matching gift program.

Additional Resources:

Matching gift programs can be an additional source of fundraising for elementary schools that have a large donor base. If you’re looking to become even more knowledgeable on corporate giving programs, make sure to check out the following articles.

Nonprofit Leadership Traits

Donor Advised Funds | Matching Gift Nuances

As a leading provider of matching gift information for nonprofits around the world, we’ve received questions on nearly every topic imaginable. Thankfully our team has done thousands of hours of research into nearly aspect of the corporate matching gift space. Let’s dive into one question we’re regularly asked.

Are Donor Advised Funds Eligible?

One topic which comes up on occasion is whether donations made into or out of donor advised funds are eligible to be matched by employers. Like most questions we receive, the answer is “it depends.” As you’re probably already aware, matching gift guidelines vary by company. Some companies explicitly state their policies on donor advised funds while others ignore the subject completely, even in their complete guidelines.

Let’s take a look at corporate policies for a number of major companies which spell out the matching eligibility of donations into or out of donor advised funds.

Corporate Examples:

American Expressamerican-express-matching-gifts

We regularly use American Express as an example not only because they match employee donations (sometimes at a 2:1 ratio), but they also have very explicit and detailed matching gift guidelines.

What is Eligible?

Eligible organizations and contributions include: “Contributions out of a charitable gift, donor advised, community foundation or family fund to an eligible nonprofit distributed from an established fund set up by the employee in his or her name”

What is not Eligible?

Contributions earmarked to an already established or to establish an employee’s charitable gift, donor advised fund, community foundation or family fund.

Learn more about American Express’ matching gift program >

match-gift-from-carmax

CarMax

Carmax is regularly recognized for having one of the top corporate employee giving programs. The company not only matches employee donations, but also matches donations from dependents until they turn 26. When it comes to Donor Advised Funds, here’s what Carmax guidelines say:

“Are All Gifts Eligible?”

Even if an organization is eligible, some gifts may not be. These include:

Gifts made by or through Community Trusts or similar organizations, including Charitable Remainder Trusts, Donor Advised Funds, or Private Foundations

Learn more about CarMax’s matching gift program >

Bank of Americamatching-donations-bank-of-america

Bank of America matches donations to most 501(c)(3) organizations up to $5,000 annually per employee as well as provides grants when retirees and employees volunteer. The company provides clear guidance around matching gifts for donor advised funds. Here’s what the company has to say:

The following organizations or categories of service are not eligible for matching donations through this program:

  • Gifts made into Donor Advised Funds. The distribution made from those funds in the employee’s name to qualified organizations are eligible for matching
  • And many others (Double the Donation excluded the others since they aren’t relevant for this post)

Learn more about Bank of America’s matching gift program >

Chevronmatch-donations-chevron

Chevron provides matching gifts to multiple types of nonprofit organizations, up to $10,000 per employee each year. With regard to private family foundations and Donor Advised Funds:

Donor Advised Funds must be directly funded by the employee, retiree or director only, and the Fund must maintain a separate account segregating the contributions of the donor.

Contributions made by a qualified family foundation or Donor Advised Fund must be directed by the donor and made on his or her behalf.

Learn more about Chevron’s matching gift program >

Learn more about whether religious organization are eligible for matching gift programs!

Are Religious Organizations Eligible for Matching Gift Programs?

Double the Donation’s team regularly receives questions from churches, synagogues, ministries, and religious groups regarding whether they’re eligible for matching gift program. We strongly believe in only promoting our matching gift service to nonprofits which could benefit from it as an effective component of their overall church fundraising strategy, so hopefully this article provides the clarification that you’re looking for.

In fact, if you’re reading this, there’s a good chance you were directed to the article by Double the Donation’s customer service team or from a search engine where you were looking for this exact information.

 

Standard Wording from Companies with Matching Gift Programs

Standard Wording from Companies with Matching Gift Programs:

While every company’s matching gift guidelines is different, each company normally addresses the matching gift eligibility of religious based organizations. For instance:

American Express

American Express matches donations to most 501(c)(3) organizations. In fact, the company will even match select donations at a 2:1 ratio if an employee also serves on the nonprofit’s board or volunteers for over 50 hours in a year.

Here’s what American Express says about houses of worship in their matching gift guidelines:

Question: Are houses of worship eligible organizations?

Answer: No, gifts to houses of worship (churches, synagogues, etc.) will not be matched. However, the program will match a gift to an ongoing and independently-run program affiliated with a religious organization, if the gift is restricted to a nonsectarian project that provides needed social services to the community at large on a nondiscriminatory basis without any religious teaching, directive or requirements to receive services (e.g. a soup kitchen, a homeless shelter, a food bank, etc.).

Read more about American Express’s employee giving programs >

General Electric

Fun fact, in 1954 GE was the first company to offer an employee matching gift program. At the time GE only matched to higher education but has since expanded their matching to encompass most schools and nonprofits.

Here’s what GE’s guidelines have to say about whether churches, synagogues, mosques, and other houses of worship are eligible for matching gift funds.

Religious organizations (churches, synagogues, mosques and other houses of worship), or other organizations primarily promoting religious purposes. Other faith-based community service organizations or schools may be considered eligible if their programs:

  1. are open to all individuals in the community regardless of religious belief;
  2. serve a secular purpose, such as food pantry, homeless shelter or education;
  3. do not require participation in prayer, worship or other religious activities as a condition of receiving service(s) offered; and
  4. do not use the individual donation or resulting match for religious purposes.

Read more about General Electric’s employee giving programs >

DirecTV Group

DirectTV has one of the most generous employee giving programs! The company matches employee donations up to $20,000 annually as well as provides a grant of $250 after an employee volunteers for 25 hours in a year. Like most companies, DirecTV provides a detailed match policy.

Here’s what DirecTV says about matches to religious organizations:

Gifts made to religious organizations (DIRECTV will match gifts to qualified institutions
affiliated with religious organizations, but will not match gifts made directly to religious
organizations).

DirectTV will not contribute matching funds to churches and religious organizations which fulfill tithes, pledges or other church‐related financial commitments.

DirecTV will not contribute matching funds to institutions that restrict admission or aid due to race or religious beliefs.

Read more about DirecTV’s employee giving programs >

The Pew Charitable Trusts

The Pew Charitiable Trusts program provides a 2:1 match on employee donations up to $10,000 annually (meaning a $20,000 match).

Here’s what The Pew Charitable Trusts says about matches to religious organizations:

Yes. Pew will match contributions made to religious organizations, such as houses of worship, schools, hospitals, shelters, etc., just as it would to any other qualifying organization

Read more about The Pew Charitable Trusts employee giving programs >

Chevron

Chevron matches donations from employees and retirees as well as offers grants to nonprofits when employees and retirees volunteer.

Here’s what Chevron says about matching to faith based organizations:

Parts of churches and private schools. Chevron Humankind will provide matching funds and grants to
programs operated by faith-based organizations if those programs: (a) are open to all individuals in the
community regardless of religious belief; (b) serve a secular purpose, such as a food pantry or a
homeless shelter; and (c) do not require participants to join in religious worship as a condition of receiving
the services that the nonprofit offers.

Read more about Chevron’s employee giving programs >

 

Religious/Faith-Based Organizations Providing Social Services are Matching Gift Eligible

Religious / Faith Based Organizations Providing Social Services are Matching Gift Eligible

In our previous article on standard elements outlined in corporate matching gift guidelines, we addressed some of the basic eligibility criteria for matching gift programs.

In general, companies match to either all 501(c)(3) nonprofits and schools or place certain restrictions on the types of organizations eligible.

When it comes to donations to churches, synagogues, temples, and other religious or faith based organizations, the general rule of thumb is that if an organization provides social services to the greater community or is a K-12 school, those donations are match eligible.

 

Should You Subscribe to Double the Donation's Matching Gift Service?

Should You Subscribe to Double the Donation’s Matching Gift Service?

While we love to grow our business, we only want to accept customers which can benefit from our service. Much of Double the Donation’s team left the for-profit world for an opportunity to better the world by helping nonprofits raise more money. The last thing we want to do is signup and charge nonprofits that won’t benefit from our service.

So how do you know if your organization can benefit from Double the Donation’s service? It’s important to remember many companies exclude religious organizations unless the match goes to support services in the broader community (ex. food banks, homeless shelters, schools, etc.)

The easiest way to determine whether our matching gift service would be beneficial is to look over your donation records. If you’ve received matching gifts from companies in the past, there’s a good chance your organization meets the general eligibility requirements.


Becoming more aware of the what corporations match gifts to religious organization will help you understand if promoting matching gifts would be beneficial to your organization.

Discover more matching gift and fundraising advice with our additional resources:

  • Church Fundraising Ideas. Even if your church isn’t eligible for matching gifts, that’s okay! There are plenty of other fundraising ideas available, and we have a list that covers many events, activities, and strategies you can use to raise money.
  • Corporate Matching Gift Programs. Need to go back to the basics? Our comprehensive guide will give you the rundown on corporate matching gifts.
  • Top Matching Gift Companies. For a list of companies that offer fantastic matching gift programs, check out our list of top matching gift companies.
  • Matching Gift Eligibility. Still have questions about your matching gift eligibility? We break down each type of organization to help you figure out the restrictions surrounding your matching gift eligibility.
Promoting Matching Gift Grants at Companies

Corporate Example: Promoting Grant Programs to Employees and Retirees at Texas Instruments

Are you a corporate executive trying to figure out why your well thought out and generous giving programs aren’t being utilized as much you’d like? If so, this article is for you!

Reasons for Low Participation in Employee Giving Programs

Lack of awareness is the most common reason donors and volunteers aren’t submitting grant requests. One of the things we hear from our nonprofit clients’ donors is that they often have no idea their employer offers a matching gift or volunteer grant program until they searched our online database of matching gift companies. Sure, if you’re the HR rep or president of your company’s foundation you’re well aware of the giving programs, but for the average employee, the programs are often very much a mystery.

If you’re one of the companies that offer grants for retirees as well, imagine how unlikely it is that they’re kept in the loop. The key to increasing utilization can be boiled down to increasing awareness and making the submission process easily accessible.

Wide Distribution of Information

Do you want to get a feel for how good (or bad) of a job your company is doing promoting matching gifts? Don’t ask employees “do you know about our matching gift program” because you’ll get very skewed answers, since no one wants to look uninformed. Instead ask a more open ended question such as “what do you know about the corporate giving benefits available to you?”

Texas Instruments is one of the many companies which both matches donations and offers grants for volunteering. While we don’t have a complete picture on how they promote their matching gift and volunteer grant programs, they definitely take a proactive approach!

Below is copy of their alumni / retiree e-Newsletter from last year’s holiday season. Included in it was a section on how retirees can make their charitable gift giving go farther. We’ve also seen similar examples of the company promoting employee giving programs to current employees so it’s clear they’re one of the companies doing a great job of distributing employee giving information.

Newsletter promoting matching gifts and volunteer grants to retirees

We encourage your company to take a look at how you’re communicating matching gift information to employees and retirees.

Easily Accessible Guidelines and Submission Information

While Double the Donation doesn’t administer matching gift programs for corporations, we often hear from confused donors who are trying to submit match requests, but can’t figure out the process. While there are countless examples of companies doing a good job promoting these employee giving programs, let’s stick with Texas Instruments since they make it easy not only for employees, but also retirees.

Accessible Matching Gift and Volunteer Grant Information | Texas Instruments Alumni Website

Through the Texas Instruments Alumni Association, there’s a clear link in the website’s navigation bar to a section called “matching gifts.” Within the page, there are detailed guidelines, a link to submit a match request electronically, and a phone number which retirees can call in case they need assistance. It’s a perfect example of providing employees with the information they need to take advantage of the giving programs they’re eligible for.

General Takeaways:

  • Lack of awareness is the number one reason employees and retirees don’t utilize matching gift and volunteer grant programs.
  • Evaluate where and how you’re promoting matching gifts to determine if you should expand your marketing to employees.
  • Create a page on your company website with guidelines and links to the appropriate matching gift form.

Additional Resources for Corporations

Are you a corporate employee looking for ways to more effectively design and manage your employee giving programs? The following resources and articles may interest you: