Double the Donation and Qgiv Integration Guide

If you’re already using Double the Donation, you can embed their widget directly into the Top or Bottom Content areas of your online receipt page, if desired.

We’ll use the simple embed option that comes with the Tier 2 plan as an example. This plan doesn’t grant access to Double the Donation’s API, so if you want to dig in and customize anything, you may want to look at signing up for the Tier 3 plan, which does give API access.

Once you’ve logged in to your Double the Donation account, select Embed Our Plugin from the menu along the left side of the screen.

Embed Double the Donation's plugin
















Next, click the Let’s Begin button.

Double the Donation and Qgiv Integration




You’ll land on a secondary contact screen. The secondary contact will be used by Double the Donation as a point of contact if they can’t reach you or if you leave your organization. Go ahead and enter one if you haven’t done so already, and then click Continue.

You should now see the Standard Javascript Embedding option. The code in the box is what you’ll be copying and pasting to embed the widget.

Double the Donation and Qgiv integration





Please note: We’ve only included a portion of the code in this guide for proprietary reasons.
From your Qgiv control panel for the form on which you’d like to embed the widget, click the Form Builder button, located next to View Form.

Double the Donation and Qgiv integration




Use the toggle in the upper-left corner of the screen to navigate to the online receipt editor. We’ll embed it in the Top Content area for this example.

Double the Donation and Qgiv integration




Click the Edit Top Content button.

Double the Donation and Qgiv integration




Click the Source button in the toolbar.

Double the Donation and Qgiv integration




Copy the code from the Double the Donation site and paste it in the editor in the Top Content area.

Double the Donation and Qgiv integration










Click Save Top Content and be sure to click the green Save Page button at the bottom of the screen.

Double the Donation and Qgiv integration




You’re done! The widget should now display properly.

What you’ll see in Form Builder:

Double the Donation and Qgiv integration






What donors will see on the online receipt:

Double the Donation and Qgiv integration








Back on Double the Donation’s site, you can click It Worked! Complete Setup to finish up. That’s all you need to do! Donors can now use the service whenever they make a donation.

Dedicated Matching Gift Page

It’s also a great idea to have a dedicated matching gift page on your organization’s website. On the ASPCA’s website, you can see they’ve given donors all the information they need about matching gifts, along with embedding the widget.










Email Receipts

Another way to promote matching gifts is by directing donors to your dedicated matching gift page in your email receipts.

Double the Donation and Qgiv integration







You can easily copy the example shown above by editing your standard donation receipt in the Receipts area of your control panel. You’ll need to repeat the process for each receipt in which you’d like to include a link.

Once you’re in the editor, you can upload an image by clicking Insert Media.

In the resulting pop-up, click Upload File, and then select the image file from your computer.

Double the Donation and Qgiv integration









A preview of your image will appear in the media editor. When you hover over it, a button that says Insert will appear — click it to place the image in your email receipt.

Double the Donation and Qgiv integration












Next, you’ll want to add a hyperlink to the images so donors can click it and be taken to your dedicated matching gift page. To do so, right-click the image in the receipt body and select Image Properties.

Double the Donation and Qgiv integration







In the resulting window, click the Link tab.

Double the Donation and Qgiv integration

















You’ll see a URL field. Enter the exact URL of your dedicated matching gift page here, and then click OK.

Double the Donation and Qgiv integration

















Be sure you save the changes to your receipt before navigating away. Now, when a donor receives your email receipt, they can click the icon to be taken to your dedicated matching gift page!

Microsoft Matching Gift Figures

Tracking Usage: Determine How Many of Your Donors are Searching for their Employer

One of  question we receive semi-regularly is how a nonprofit can track the number of people who are using our matching gift tool. Specifically nonprofits often ask if there is a way for the organization to see how many people visit their matching gift page.

While Double the Donation hasn’t built fully automated in-house analytics (it’s on our to-do list) nearly every organization already has the tools in place to measure visitors to their matching gift page.

If you’re already familiar with the different integration options then continue reading this article but if you’re unsure of the difference between embedding our widget and hosting match pages on our servers then we recommend reading this article first.

Tracking Visitors for Organizations Embedding Our Widget:

Did you know that almost all websites already include analytics software? The most common analytics software is Google Analytics and there’s a very high probability that your organization is using it. In fact that’s the same analytics software that Double the Donation uses.

If your organization embeds our matching gift widget on your own site then your own analytics should automatically measure the number of people visiting each page.

For instance if you build a matching gift page and embed our matching gift widget at then through Google Analytics (or other tools) you can see the number of people who go to that page.

Search for Your Organization’s Match Page on Google Analytics

Google Analytics Tracking Matching Gift Hits

In addition to tracking the number of people who arrive at your match page you can see where they’re coming from. Let’s say you added a link to your match page on your ways-to-give page, donation page, and confirmation screen then you can see where your visitors are arriving from.

One thing worth noting is that each time someone searches for a company it does not reload the page. We designed our tool to be as streamlined as possible and thus search results load dynamically without refreshing the entire page.

Tracking Visitors for Organizations Hosting Their Match Pages on our Servers:

If your organization has chosen to host a match page on our servers then you can employ many of the same tracking strategies as those organizations that embedded our widget on their own sites. The difference is that you need to direct people to a page on your own site then automatically redirect visitors to the match page on our site.

For instance if you direct your organization’s donors to a URL on our servers such as then the best option is to set up a 301 redirect from a page on your site to the page on our site.

Here’s the standard process:

  1. Create an account on Double the Donation’s website.
  2. Choose your URL on Double the Donation’s site (ex.
  3. Create a page on your website (ex.
  4. Set up a 301 redirect (a permanent redirect) from to
  5. Direct your donors and volunteers to which will instantly redirect to

By directing your donors to a page on your site most of the visitors will appear within your own analytics. The only time your analytics won’t pick up visitors will be if individuals who arrive at then share that URL with their peers or across social media.

What Information Does Double the Donation Collect / Have Available?

Double the Donation’s service is set up to only collect certain pieces of information.

We designed the service to intentionally only require a user to type in a company name to access company specific matching gift and volunteer grant information. At one point we tested our matching gift plugin with the following three different designs:

  1. One plugin with just a company search field
  2. One plugin with a company search field as well as an email address field
  3. One plugin with a company search field as well as a field for an individual’s name

When testing the second and third designs we noticed a drop in the percentage of people that arrived on the matching gift page and then ultimately used the plugin to search for their employer. Given that the matching gift process must be initiated by donors we felt it was important to maximize the number of individuals who are able to access their employers’ matching gift forms, guidelines, and instructions. We also heard a few privacy concerns from nonprofits who wondered how Double the Donation’s team would use the information.

For these reasons our plugin doesn’t have a field for an individual’s name or email address so there is no way to tie usage back to an individual.

One question we occasionally receive is whether Double the Donation’s team can pull specific data on the companies which an organization’s donors are searching for. While Double the Donation’s team is able to see usage and the number of queries for different employers across all of our customers’ accounts, unfortunately at the present moment we aren’t able to break that out by individual organization.

We hope the above tracking suggestions help and let us know if you have any additional questions.

Conduct your most informative fundraising feasibility study yet with our favorite tips and strategies.

Conduct a Fundraising Feasibility Study: 7 Steps to Success


4 Ways to Incorporate Matching Gifts into Text-to-Give Campaigns

It’s 4 o’clock. You run to the vending machine with a dollar and some change in your hand. All you’re hoping for is that little afternoon pick-me-up: a shiny, red bag of Skittles.

But when you press A7, the gears turn a little too far, and (gasp) you’ve got two bags of Skittles. You only paid for one. It’s your lucky day!

This is exactly how matching gifts work. Your nonprofit gets twice as much instantaneously.

You’re asking yourself: “How do I use text-to-give to get twice as many donations?”

Below are four easy ways to incorporate matching gifts into your text-to-give campaign.

In this article, we’ll explore the following strategies for making matching gifts a part of your nonprofit’s mobile fundraising campaign:

  1. Start with the Heart
  2. Appeal to the On-the-Go Donor
  3. Choose Your Words Wisely
  4. Make it Simple

1. Start with the Heart

Above all else, your nonprofit should keep in mind the basic principles of asking for donations of any kind. Chief among those is remembering that people give most often with their hearts.

matching gifts and text to give campaigns

When incorporating matching gifts into your text-to-give campaign, it’s important to remind your donors of the compassionate reasons they’re giving in the first place.

How you do this is entirely up to you, but it’s good to note that most people enjoy genuine, from-the-heart approaches.

A personalized letter works better than a generic email.

A personalized email works better than a standardized template.

When you’re asking people to take the time to fill out the necessary paperwork to get their employers to double their donations, you want to make sure you’re being as intentional as possible.

Not only should you tap into your donors’ sense of compassion, you should also make your plans clear.

Churches are extremely successful with the way they use text-to-give. This has, in part, to do with the fact that churches make their intentions known.

If you take a cue from the pew, your nonprofit can let donors know about your text-to-give campaign and matching gifts component by:

  • Spreading the word at live events, like concerts or 5K races.
  • Putting up flyers.
  • Sending out an email blast.
  • Making an announcement over social media.
  • Personally calling major donors.
  • And more!

Kings House Facebook intro

Takeaway: If you make your plans known, keep your approaches focused on individuals, and keep in mind that people give with their hearts over their heads, you’re well on your way to raising twice as much in no time.

Check out more church fundraising ideas.

2. Appeal to the On-the-Go Donor

When you launch a mobile giving or text-to-give campaign, you’re hoping to reach:

  • The on-the-go business wizard.
  • The constantly connected teen.
  • The multi-tasking university student.
  • The avid Instagrammer.
  • The prolific tweeter.
  • The Facebook junkie.

With that in mind, the way you spread the word about your text-to-give campaign with regards to matching gifts needs to translate well across all mobile platforms.

What does that mean?

Basically, it means:

  • You have to be able to explain matching gifts in 140 characters or less.
  • A picture on Instagram needs to remind your donors about the possibility of matching gifts.
  • A Facebook post about matching gifts needs to be infinitely shareable.

All on a tiny screen.

This is all a part of an effective strategy for asking for donations.

It may seem intimidating, but it’s really quite simple if you have the right mobile fundraising platform.

For an example of what a succinct Facebook mobile donation plea looks like, check out this post:

Facebook text zoom

As you can see, they’ve used a picture that appeals to donors’ hearts; they haven’t used too many words, and they give the donor all of the important information they need to donate.

Takeaway: Making your mobile asks short and sweet is the most effective way to reach more donors on the move.

3. Choose Your Words Wisely

On top of keeping track of how frequently you’re reminding your donors of your fundraising campaign, you also need to be aware of the words you’re using.

Action words incite action.

Some price examples of action words:

  • Change someone’s life.
  • Make a real impact.
  • Build a house with your contributions.
  • Provide surgery for a child in need.

The more specific and actionable your words are, the more likely your donors are to donate to your text-to-give campaign and seek out matching gifts.

In addition to picking the right words for your campaign, it’s also useful and important to choose the perfect picture to accompany those words.

Pictures really are worth 1,000 words, and best of all, they spark an emotional response like nothing else.

When you’re marketing matching gifts during your text-to-give campaign, be sure to take advantage of the fact that donors are far more likely to take action if there’s a compelling picture attached to the message.

Takeaway: Action words and compelling pictures propel your efforts beyond belief. So choose each one carefully.

4. Make it Simple

The fewer clicks, the better.

The best way to help people learn more about matching gifts through your text-to-give campaign is to make it as easy as possible.

There are about a hundred accessible ways to explain matching gifts in a very mobile-friendly way. Feel free to use the vending machine example!

If that metaphor doesn’t work for your organization, there’s also:

  • A buy-one-get-one sale. You buy one pair of shoes, and you get the second for free.
  • A double scoop of ice cream. You ask for one, but instead you get two.
  • Two apples for the price of one. You pick on apple, and one more falls down with it.

As long as your donors have a good visual comparison for what’s being marketed to them, they’re going to be more willing to listen.

Text-to-give is already so simple. Matching gifts can be, too!

All you have to do is provide only the most pertinent information about matching gifts with your mobile giving information.

Takeaway: Making the concept of matching gifts super simple makes it far more likely that your donors will look into your mobile matching gift program.

Now that you have all of these tips in mind, you’re ready to hit the ground running and get twice as far in no time at all!

Wauker MatthewsWauker Matthews is Director of Sales at @pay, an exciting new fundraising technology that makes it easy for people to give in just a few clicks from text, email, web and social media. Wauker has been in brand & business development for over 8 years, helping organizations grow in both size and reach.

Donation form optimization hacks

10 Donation Form Optimization Hacks to Raise More Funds!

If your nonprofit has started asking for donations online or via mobile devices, then congratulations! Your organization is part of a growing movement to shift fundraising to more efficient and accessible methods.

With all of the new technology that seems to be changing every minute, it can be difficult to pinpoint what makes an online donation form so amazing.

Is it the image at the top of the form?

Is it the ease of giving?

Perhaps it’s the consistent branding?

Hint: It’s all of these (plus a few extra!).

This article will serve as your one-stop shop for donation form optimizations. Whether you’re building one from the ground up or you’re looking to enhance the donation form you already have, these tricks and tips can help guide you toward an amazing donation form that will encourage donors to keep giving.

  1. Get the Word Out
  2. Simplify Your Donation Form
  3. Offer Different Giving Levels
  4. Encourage Donors to Look Into Other Giving Opportunities
  5. Remind Donors of Why They’re Giving
  6. Keep Your Branding Consistent
  7. Give Donors the Opportunity to Share their Donation on Social Media
  8. Create a Seamless Giving Experience Across all Giving Channels
  9. Go Mobile
  10. Plan for What Happens Afterwards

Let’s dive right into these 10 donation form optimization hacks your organization should implement.

And for ten more tips, check out Qgiv’s list of 20 donation form best practices.

get the word out

1. Get The Word Out

No one will know about your donation form if you don’t tell them about it.

You’re likely already asking your supporters for their donations of time and money. Use those donation appeals to drive traffic to your online donation page.

Include info about your donation form:

Whenever  you’re communicating with donors, you should be spreading the word about your online donation page.

Takeaway: Getting the word out about your donation form is crucial for seeing those spikes in traffic and, eventually, that boost in your donor conversion rate.

simplify your donation form

2. Simplify Your Donation Form

Does your donation page have five images, three blocks of text, and links to other pages on your site?

If yes, it might be time to rethink the formatting of your donation form.

The fewer distractions donors have once they land on your donation page, the better. You want to keep them focused on the task at hand: donating.

Take this nonprofit’s donation form, for example:

Her Song Donation FormNotice how clean and streamlined this donation form looks. The nonprofit’s logo is featured at the top, and the only other text on the form is for the “Freedom Campaign.”

Incorporating cluttering links and extraneous navigation only distracts donors from the giving process.

Takeaway: Maximize your donor conversion rate by keeping supporters focused on donating.

offer different giving levels

3. Offer Different Giving Levels

Sometimes, donors need a little nudge in the right direction.

Your donation form can give them a that nudge with the end result being larger donations!


Let me explain:

If a donor arrives on your donation page with the intention of giving $45, sees an empty field labeled, “Donation Amount,” she’s likely to type in “45” and complete the donation.

But, if that same donor sees options for $10, $25, $30, $50, and so on, she’s far more likely to choose the $50 option.


It’s simple psychology, really. Donors want to appear more generous. The extra five dollars doesn’t seem like an extra expense, and it’s easier for them to simply select an option than plug in their own donation amount.

Check out this example donation form:

styles 4 girlz donation form

You should, of course, still offer a blank field for donors who want to choose their own amount. Donors are the ones in control of their finances, and they know what’s best for their wallets.

Note how this example also describes what each donation level provides for, in this case, girls in need. This way, donors know the impact of their donation.

Takeaway: Offer donors different giving levels to increase donation amounts and keep donors informed of what their donations go toward.

encourage donors to look into other giving opportunities

4. Encourage Donors to Look Into Other Giving Opportunities

In addition to the aforementioned tips and tricks, you should also dedicate a section of your donation form to matching gifts, volunteering opportunities, and other giving avenues.

Donors who find themselves on your donation form might be first time supporters or lifetime donors.

Give both demographics a chance to continue giving to your organization by offering other giving options on your donation page.

Check out this example nonprofit:

Boys and Girls Club Donation Form

This donation form only touches on planned giving and matching gifts, but you can include information about:

Just remember that the more options you offer on your donation page, the lower your donor conversion rate will be. If you want to find out about what other types of giving opportunities your donors might be interested in, you can also ask them directly or send out a survey via email.

Takeaway: Use your donation form to capture interest in other giving avenues, but be careful about including too many options.

remind donors of why they're giving

5. Remind Donors of Why They’re Giving

Donors give to your organization because they feel deeply connected to your cause. They want to help you accomplish your mission and demonstrate their support with donations.

Your donation form should help remind donors of why they’re contributing to your organization in the first place. 

Let me explain with an example:

bbbs northern nj donation form

This donation form accomplishes a few things at once:

  1. It provides context for what donations will go toward.
  2. It shows, with a single image, the people who will benefit from donations.
  3. It gives an email address and a phone number for more information or questions.

Notice that the top of this donation form is still simple and doesn’t overwhelm the user. It does, however, provide an emotional appeal for donors who arrive on the page. The image is heart-warming, and the text gives donors the context they may need to finish the donation process.

Takeaway: Remind donors of why they’re giving by including images and brief text to help put their donation in context.

keep your branding consistent

6. Keep your Branding Consistent

Imagine this: one of your newest supporters finds himself on your website, looking at your Ways to Give page.

Your entire website is consistent: you use the same colors, logos, and fonts on all of your pages and blog posts.

But when he clicks on your “Donate Now” button, he is taken to a donation form that is devoid of those same colors, logos, and fonts.

In fact, the donation form could be for anything, and it certainly doesn’t feel like it belongs on your nonprofit’s website.

You can remedy this issue by keeping your brand consistent throughout your website and your donation form.

Let’s look at a quick example:

Her Song Donation Form

Notice how the logo is still present at the top while “Home” is highlighted in red. The fonts are all consistent, creating a seamless giving experience for donors.

Takeaway: Maintain uniform branding across your website and your donation form to give supporters a great donating experience.

Bonus: Looking for a website design firm to help you maintain a cohesive brand on your nonprofit’s website and donation forms? Check out this helpful list of website builders.

give donors the opportunity to share their donation on social media

7. Give Donors the Opportunity to Share their Donation on Social Media

If you want to expand your donor base and give your existing supporters the chance to brag about themselves a little bit, include social media sharing buttons somewhere on your donation form.

Of course, the post that gets shared shouldn’t include any of their personal or financial information. It can be something as simple as a link to your donation form!

Take a look at this example:

Arizona Literacy and Learning Center Donation Form

Note how this particular donation form includes social sharing information at the top of the form. Donors can recommend or share on Facebook or tweet a link to the donation form via Twitter.

Takeaway: Your donation form should be just as shareable as the rest of the content on your website. Include social sharing buttons to encourage donors to brag about themselves to their social networks.

create a seamless giving experience across all giving channels

8. Create a Seamless Giving Experience Across all Giving Channels

Some of your donors aren’t going to want to give online. They might prefer giving over the phone, by mail, or via other traditional donating methods.

How do these donors fit into your online fundraising strategy, though?

The key is to make sure that all donors have a great giving experience, regardless of their method of donating.

This means that you should:

  • Maintain consistent branding in all communications.
  • Segment your appeals.
  • Be genuine during all of your asks.
  • Acknowledge consistently.

Creating a seamless giving experience across all of your giving channels will help donors who move from giving via check to giving online feel more confident in their switch.

Takeaway: Make sure that your organization is consistent when making donation appeals with several different methods and strategies.

go mobile

9. Go Mobile

Did you know that 91% of American adults own a smartphone?

It’s extremely likely that many of those smartphone users are learning about your nonprofit on their mobile devices.

Is your donation form optimized for their mobile giving experience? 

If not, you might be missing out on a serious chunk of your online donations.

Let’s take a look at what a mobile donation form should look like:

her song mobile donation form

See how this donation form sticks to the first 8 tips we’ve covered? The branding is consistent, it’s simple, and there are social sharing buttons at the top of the page.

Takeaway: Make your donation page mobile to raise money from donors who like to give on the go!

plan for what happens afterwards

10. Plan for What Happens Afterwards

Just because a donor isn’t giving in person or over the phone doesn’t mean that the donation process should be impersonal or distant.

On the contrary, since online giving leans toward a more anonymous experience, your donor acknowledgements should be more tailored to donors.

This means that you can’t just have an acknowledgement screen after the donation has gone through that says, “Thanks!” and hope that that covers it.

You’ll also need to send a follow up email or letter that contains a donation receipt and a genuine acknowledgement of the contribution.

Furthermore, you should reference past donations in future appeals. Donors will be grateful for your appreciation of their previous gifts. It might even encourage them to give more in the future!

Takeaway: Make sure that you have a solid acknowledgement plan in place for your online supporters.


If you follow these ten tips, you should be on your way to donation form success. Don’t miss out on substantial donations by having a lackluster donation form.

Abby Jarvis QgivAbby Jarvis is a blogger, marketer, and communications coordinator for Qgiv, an online fundraising service provider.

Qgiv offers industry-leading online giving and peer to peer fundraising tools for nonprofit, faith-based, and political organizations of all sizes.

When she’s not working at Qgiv, Abby can usually be found writing for local magazines, catching up on her favorite blogs, or binge-watching sci-fi shows on Netflix.



Six Tips to Structuring a Winning Corporate Volunteer Program

6 Tips to Structure a Winning Corporate Volunteer Program

With a growing trend toward social responsibility in the business world, corporate volunteer programs (CVPs) are becoming increasingly popular. If carefully planned and executed, they create win-win-win situations. A CVP strengthens employee morale, shows company involvement in the community, and helps a good cause – all at the same time.

In this article, we’ll share some advice on creating a great corporate volunteer strategy.

1. Match Your Core Competencies with a Nonprofit’s Mission

As you consider organizations to approach, attempt to make the partnership between your company and the nonprofit a natural fit. For example, a grocery store chain teaming up with local food banks makes sense. If there isn’t a way to easily align your business with a nonprofit’s mission, the next best option is to take into consideration your company’s existing philanthropic priorities. If this is unknown or unclear, gather your internal stakeholders and get to work before going any further.

Make sure you’re listing your volunteer opportunities on the leading volunteer opportunity platforms like:

2. Defining Goals for the Program

What do you want to accomplish with volunteerism? Of course you would like to help the nonprofit, but many organizations also seek additional gain. Perhaps you are looking to use group volunteerism as a team-building experience for employees. The added publicity for your organization can also be a nice byproduct.

Whatever the goals, now is the time to define them and set benchmarks to measure success. You should also draft a mini-marketing plan to help get the word out and support the achievement of your goals.

3. Set Clear Parameters

How will you structure your CVP? Will you allow paid time off for volunteerism? If so, what will be the maximum amount of hours you will allow per quarter (or per year)? Or will the volunteering be in addition to the workweek? Will the company contribute a set amount of funds (e.g. fifty cents or a dollar) for each hour volunteered? Will individuals or small groups volunteer at different times, or will all the hours be contributed on a specific day for a large event, such as a festival or walk-a-thon type activity?

As you can see, there are many details you need to think through before launching your CVP. Start by thinking like an employee and list out potential questions that may be asked. Develop a set of rules based on this slate of questions, but be prepared to update the list of parameters on a regular basis.

4. Consider Offering a Dollars for Doers Program

Dollars for Doers programs are programs in which companies provide grants to nonprofits which employees are passionate about. They’re a way for your company to allocate your corporate giving dollars to the organizations which employees are regularly involved with.

They’re typically structured in one of two ways:

  • A company will donate $X to a nonprofit after an employee volunteers for Y hours (ex. a $250 grant after 25 hours of volunteering)
  • A company will donate $X to a nonprofit for every hour an employee volunteers (ex. $8 per volunteer hour up to 50 volunteer hours per year)

Dollars for Doers programs are a great way to structure a winning corporate volunteer program by taking a a bottoms-up approach to corporate philanthropy.

5. Explore Partnership Opportunities

Once you have defined the parameters, now is the time to start pitching your idea. When approaching a potential nonprofit, ask to speak to the volunteer coordinator about your ideas and see if there is a fit. Keep in mind that you are looking for fun projects that will motivate your employees to volunteer. If a natural fit isn’t there, don’t be afraid to tactfully say so and move down your list of prospects.

Once you find a nonprofit that fits your needs, work with the volunteer coordinator to identify key performance indicators for your employee volunteers. These can be used for both promotional purposes and to evaluate the program. This should include, at the very least, the names of those who participated and the number of volunteer hours for each participant. It should also include a description of what the volunteers did while donating time.

If possible, also find out how many people were served as well as any other relevant data that the volunteer coordinator can provide. If you set these expectations in advance, your partner’s volunteer coordinator won’t be surprised, and you will easily get the numbers you need.

6. Advertise Volunteer Events to Employees

With the details of your CVP in place, you will be able to excite and mobilize your employees about the program. Make sure supervisors are on board to help create departmental awareness, and be sure to follow up through various channels, such as in memos, email, and flyers in break rooms.

Using this model, it won’t be long before you’re celebrating the success of a well-planned corporate volunteer program.


Matching Gift Tips

Do Matching Gifts Work?


Everybody loves a good BOGO sale, right?

You know, a “Buy One, Get One” deal.

Retailers have used BOGO deals for ages to entice shoppers, giving them more value for their dollar. And interestingly enough, this tactic is also effective with charitable donations.

Nonprofits are always looking for ways to make giving easier and more enticing for donors, and matching gifts are a great way of doing just that.

Matching gifts allow donors to feel more of an impact with their charitable dollars. While I might be able to give only $100, I can feel encouraged by the fact that my gift will be matched, and suddenly my $100 has turned into $200 toward a cause I believe in.

So if a 1:1 matching gift increases my chance of giving (along with the amount that I give), surely a 2:1 or even 3:1 matching gift will increase those odds even more…right?

Maybe not.

A 2007 study from Dean Karlan and John A. List shows that while matching gifts do indeed increase the odds of giving along with the average donation size (19% and 22% respectively), increasing that matching gift to a 2:1 or even 3:1 ratio had no effect on either of these factors.

Turns out, donors are subject to the law of diminishing returns as well.

So while securing a 2:1 or 3:1 matching gift is great, it might not be the best way to structure a matching gift agreement. Rather, it might be more beneficial to spread the matching funder’s money across more gifts by keeping the individual match at 1:1. If the funder has agreed to match gifts up to $X, keeping the match at 1:1 allows more donors to be a part of the offer, while keeping the revenue generated the same for your organization (provided you can drive enough donations).

Check out the infographic below!

Do Matching Gifts Work?

Why does this matters for nonprofits?

  • Promote employee matching gifts to donors as it can result in an increase in the response rate and donation amounts.
  • Include a tool on your donation page (like the one that Double the Donation provides!) that lets donors check to see if their employers will match their contributions.
  • If your nonprofit has existing partnerships with companies in your area, encourage them to start a matching gift program that follows the above guidelines. If they already have a matching gift program, ask them to promote them to their employees. Lack of awareness is one of the biggest reasons that employees don’t submit matching gift requests. If your organization and your donors’ employers are informing them about matching gifts, they’ll be more likely to submit those requests.
  • Donors who work for companies that offer matching gifts are more likely to give and make larger donations. When you know that your donors work for companies that match donations, you know that they are more apt to make larger and more frequent donations.


increasing donor retention through matching gifts

How Nonprofits Can Use Matching Gifts to Improve Donor Retention

In recent years, donor retention rates have been hovering slightly above 40%. This means that if you have 100 donors, roughly 60 of them are only making one-time donations. If the focus on donor retention isn’t strong and comprehensive, a nonprofit organization will need to concentrate on acquisition of new donors instead, an importantly vital but often more costly pursuit.

There are numerous ways to boost donor retention ranging from simply interacting with donors more to utilizing social media. However, did you know you can also improve donor retention by using matching gift programs.

To help you improve your donor retention with matching gifts, we’ll answer 3 important questions:

  1. Why is donor retention important? 
  2. What are the benefits of combining matching gifts with donor retention?
  3. How can our nonporift increase donor retention with matching gifts?

We’ll dive deeper into each question and provide you with actionable tips to help you retain donors.

1. Why is Donor Retention Important?

When a donor continues to give to your nonprofit, the most obvious benefit is the regular extra revenue.

However, keeping donors coming back has additional rewards.

First, your organization has the opportunity to develop meaningful relationships with donors. Think about it this way: you can’t cultivate a friendship with someone if you’ve only meet them once.

The same principle applies to building donor relationships. A donor that continues to give to your cause is much more likely to volunteer at your next event, serve on your board of directors, and advocate for your cause.

A donor that has a strong connection to your cause will share their passion for your mission with others, which could lead to even more donors.

For instance, you might launch a peer-to-peer campaign where your supporters raise money on your behalf. When donors share their personal experiences with their friends and family, it can be a create tool to acquire new donors. 

Finally, retaining donors means you can gain useful feedback through these meaningful relationships. A donor that’s truly invested in your cause can provide suggestions and advice on how you can improve your stewardship, outreach, and much more.

By implementing their suggestions, you’ll not only gain their trust, but show other potential supporters that you will listen to their concerns.

If you want to learn more about donor retention, Fundly has an ultimate guide with expert tips.

2. What Are the Benefits of Combining Matching Gifts with Donor Retention?

While there is a surplus of useful donor retention advice out there, it is worthwhile to note the mutually beneficial union that results from putting matching gifts and donor retention together.

1. Shows that your nonprofit is a good steward of donors’ funds.

Donors that will stick with your nonprofit for the longterm want to know that your organization is maximizing their donations.

Promoting matching gift programs will let them know that you are doing just that.

2. Helps keep your organization at the front of donors’ minds.

Sending out communications about matching gifts to dedicated donors, whether through email, snail mail, or social media, will help them stay involved with your organization without feeling pressured to donate more of their own money. If you only ever talk to your donors when you want their donations, they’re more likely to stop contributing to your organization.

However, telling them about matching gift programs either during the donation process or directly after in a thank-you email will let them know that you want to help make their donations go further.

3. Results in larger future donations.

When nonprofits mentioned matching gifts when asking for donations, response rates jumped 71% and average donation amounts increased by over 50%.

Letting donors know that they can make a greater impact with their donations generates a higher response to future appeals and results in larger contributions.

3. How Can Our Nonprofit Use Matching Gifts to Increase Donor Retention?

The following recommendations can be helpful for boosting donor retention using matching gifts.

1. Send a matching gift appeal immediately after a donor makes a donation.

If you don’t know who your donor’s employer is, supply them with general information about matching gifts after they’ve made a donation either in an acknowledgement or a thank you email.

If you have done your homework and know where your donor works (and more importantly, if their employer offers a matching gift program of some kind), give them company-specific information.

You can offer general guidelines or give more explicit directions like where to find matching gift forms. This is particularly important if your donors work for major gift matching companies.

Getting in touch with donors in the form of a thank-you email that also informs them of matching gifts immediately after they’ve donated is a great way to have a positive interaction with donors. You’re helping them maximize their donation and keeping in touch with them at the same time.

The Hereditary Neuropathy Foundation keeps their thank you emails genuine and informative, but they also let donors know about matching gift programs. They even thank donors in advance for looking into matching gift and volunteer grant programs.

Thank you email featuring corporate matching gift programs

Hereditary Neuropathy Foundation


2. Let donors know when their company’s matching gift came in.

Depending on how fast the donor’s company processed the gift-matching paperwork and sent the money to your organization, it could be weeks or months until the donor’s matching gift comes in. They might have forgotten about it by that point. Letting them know that their matching gift was received is another great way to reestablish contact with a donor, potentially encouraging them to donate in the future.

North Carolina State sends out emails to donors, thanking them for their initial donation and also informing them that their matching gift was received.

NC State Matching Gift Thank You Email

NC State Matching Gift Thank You Email

Notice too that the email ends with “NC State greatly appreciates your continuous support.” A final statement like this can help encourage donors to stick around and continue to donate.

3. Inform donors about matching gift statistics.

Whether it’s at the end of the month or at the end of the year, letting donors know how much you’ve raised because of matching gifts is not only a good way of keeping them in the loop but it also encourages future donations.

Halos of Hope uses Facebook to let donors know about how their donations and matching gifts are making an impact. Not only does the post highlight Shari, it also lets followers know about matching gift programs and suggests donors ask their employers about them. Because Shari and others who follow the Halos of Hope Facebook page now know more about how their donations are being matched, they’re more likely to contribute in the future using matching gift programs to double, or in Shari’s case, triple their donation.

Halos of Hope Matching Gift Thank You on Facebook

Halos of Hope Matching Gift Thank You on Facebook

Determining how much money your organization raised from matching gifts and how many donors used matching gift programs will also help your nonprofit establish goals for matching gift donations as well as let donors know what kind of impact their donations are making.

Whichever method you use to let donors know about your matching gift statistics, it’s key to include information about current and future projects. Keeping donors updated on what their donations are funding establishes a personal connection, increasing donor retention.

Check out these other helpful ways to boost donor retention.

Making sure that donors stick around can be tricky, but using matching gift programs to maximize donations can help donor retention rates at your nonprofit.

For more useful fundraising tips, keep reading these additional resources:

  • How to Market Matching Gifts. If you want more ways your organization can promote matching gifts, we have a whole list of ideas and examples to get you started!
  • The Ultimate Guide to Annual Funds. Donor retention should be a primary part of any annual fund strategy. Learn about more tips and tricks you can use to increase donor retention for your annual fund.
  • Top Matching Gift Companies. Promoting matching gifts can be difficult if you’re not familiar with the top corporate philanthropy programs. This guide will walk you through 20 of the best matching gift companies.

Corporate Volunteer Grants Employee Engagement

How Corporate Volunteer Grants Can Increase Employee Engagement

Employee engagement is generally defined as the emotional and functional commitment an employee has to achieving the mission of the organization. At most companies, there’s a lot of lip service paid to making sure employees are engaged. But have you ever wondered why? Have you thought about strategies companies can use to increase employee engagement?

Basic Facts about Employee Engagement

To better understand employee engagement, we turned to Dale Carnegie Training which has done extensive research into the topic. A few key insights include:

  1. When an employee is disengaged, there is a high likelihood that this individual will seek employment elsewhere.
  2. 71% of employees are not fully engaged.
  3. Companies with engaged employees outperform other companies by about 202%.

When employees feel a strong connection to their company, they are likely to be more engaged, and thus less likely to leave. Disengaged employees tend to view their job as nothing more than a paycheck.

Learn more about why employee engagement is so important.

So, how do you engage your employees?

There are four traits that engaged employees exhibit:

  1. They are inspired
  2. They are confident
  3. They are enthused
  4. They are empowered

While there is a wide array of actions a company can take to help its employees become more engaged, we’ll discuss one very important action in this article: corporate volunteer grants.

Corporate Volunteer Grants

Corporate volunteer grants are a type of giving program that encourages employees to volunteer in the communities in which they live and work. Employers provide monetary grants to eligible nonprofits whenever an employee takes time to volunteer.

These grants are generally paid out in two ways:

  1. A set rate per hour of volunteering (i.e. $10 per hour, with a minimum of 10 hours)
  2. A set rate once a certain volunteer threshold has been reached (i.e. $250 once an employee has volunteered 20 hours)

Of course it’s important to remember that these payment structures vary from company to company.

Learn more about employee volunteer grants.

How will volunteer grants increase employee engagement?

It has been shown that employers that not only offer volunteer opportunities but also encourage and participate in them are more likely to have employees with the same shared sense of philanthropy.

Employees are proud to work for a company that involves itself in the community and are more likely to bring a good name to your business via volunteer activities.

Need numbers?

  • A study by Dale Carnegie surveyed 1,500 employees and found that 54% of employees who were proud of their company’s contributions to society were engaged.
  • A Lloyd Morgan survey of 50,000 employees showed that by increasing employee engagement levels, organizations could expect an 87% reduction in employees’ probability of departure.
  • A Deloitte survey suggests that 61% of millennials who rarely volunteer would still consider a company’s commitment to giving back to the community when evaluating job opportunities.

Check out these other ways to increase employee engagement.

Group volunteer activities

Another good method of increasing employee engagement is to encourage group volunteerism.

Group volunteerism increases camaraderie amongst employees who may not usually speak to or see each other. It also increases employee engagement by producing a shared sense of purpose amongst coworkers.

Some companies take it a step further by providing grants when teams of employees volunteer together. It’s a great way for companies to support the organizations which employees are passionate about.

Learn more about team volunteer grants.

When companies implement programs like corporate volunteer grants and group volunteer activities, the most immediate benefit is that a local nonprofit has received the donations and time of individuals who deeply care about their causes.

However, the secondary benefit is that corporate volunteer grants can help boost employee engagement by producing a shared sense of purpose amongst employees and between them and the company.

For more information about employee engagement, check out these best practices.