Small Companies Matching Gifts

Companies that Match Gifts to Elementary Schools

At Double the Donation, we frequently receive questions about which companies match gifts to specific nonprofit categories. We previously covered matching gifts at high schools and higher education institutions, but elementary schools and foundations are also major recipients.

It’s well known that almost all companies with matching gifts will match to higher education, but the policies can be confusing in regards to K-12 schools. In this article we highlight a few companies that make a major impact on elementary school education by matching donations from employees.

Corporate Matching Gifts for Elementary Schools

Elementary schools have a lot to gain from corporate matching. HP, for instance, allows employees to support organizations with HP technology. The HP employee contributes 25% of the equipment’s list price and the remaining 75% is matched by the company. Thus a $1,000 donation from a parent would be worth $4,000 in equipment. A single donation like this could update and replace many library or classroom computers.

Companies love being seen as supporters of their local elementary schools and there’s no better way than matching donations from employees. If your school is fortunate enough to have a large donor base, make sure you’re paying attention to companies in your area that match donations (or subscribe to a matching gift service like Double the Donation). The key to increasing your matching gift fundraising is to raise awareness and make it easy for donors to submit match requests.

List of Companies Matching Donations to Elementary Schools

If you’re looking for information about matching gifts or volunteer grants you’ve come to the right place. Check out this list of just a few of the companies that will match gifts to elementary schools.

The Home Depothome-depot-matching

Home Depot will match gifts to almost all 501(c)(3) organizations and educational institutions (elementary schools included). The company matches employee donations that are between $25 and $3,000.

Like many companies, Home Depot matches on a dollar for dollar ratio.

Read more about Home Depot’s matching gift program.

McDonald’s Corporationmcdonalds-gift-matching

In addition to its work with the Ronald McDonald House, McDonald’s will match employee donations up to $5,000 a year to elementary schools.

As one of the largest employers in the world, this matching gift benefit has the potential to impact schools across the United States.

Read more about the McDonald’s matching gift program.

Texas Instruments – TImatching-donations-ti

Not only does Texas Instruments make many of the technologies used in classrooms, it also supports elementary schools with its matching gift program. Additionally, TI stands out for doing a great job notifying employees and retirees of its programs.

The company matches donations of between $50 and $10,000 per employee each year. As an added benefit, Texas Instruments also matches donations from retirees as well as offers grants of up to $1,000 when employees or retirees volunteer regularly.

Read more about the Texas Instruments matching gift program.

The Walt Disney Corporation

The Walt Disney Company will match donations to elementary schools made by current full-time employees, part-time employees, and retirees of between $25 and $15,000 annually. The company matches to all K-12 schools.

If a Walt Disney employee also volunteers with a school, the company will provide a grant of up to $1,000 as a way to recognize the volunteerism.

Read more about Walt Disney’s matching gift program.

Additional Resources:

Matching gift programs can be an additional source of fundraising for elementary schools that have a large donor base. If you’re looking to become even more knowledgeable on corporate giving programs, make sure to check out the following articles.

Nonprofit Leadership Traits

Donor Advised Funds | Matching Gift Nuances

As a leading provider of matching gift information for nonprofits around the world, we’ve received questions on nearly every topic imaginable. Thankfully our team has done thousands of hours of research into nearly aspect of the corporate matching gift space. Let’s dive into one question we’re regularly asked.

Are Donor Advised Funds Eligible?

One topic which comes up on occasion is whether donations made into or out of donor advised funds are eligible to be matched by employers. Like most questions we receive, the answer is “it depends.” As you’re probably already aware, matching gift guidelines vary by company. Some companies explicitly state their policies on donor advised funds while others ignore the subject completely, even in their complete guidelines.

Let’s take a look at corporate policies for a number of major companies which spell out the matching eligibility of donations into or out of donor advised funds.

Corporate Examples:

American Expressamerican-express-matching-gifts

We regularly use American Express as an example not only because they match employee donations (sometimes at a 2:1 ratio), but they also have very explicit and detailed matching gift guidelines.

What is Eligible?

Eligible organizations and contributions include: “Contributions out of a charitable gift, donor advised, community foundation or family fund to an eligible nonprofit distributed from an established fund set up by the employee in his or her name”

What is not Eligible?

Contributions earmarked to an already established or to establish an employee’s charitable gift, donor advised fund, community foundation or family fund.

Learn more about American Express’ matching gift program >

match-gift-from-carmax

CarMax

Carmax is regularly recognized for having one of the top corporate employee giving programs. The company not only matches employee donations, but also matches donations from dependents until they turn 26. When it comes to Donor Advised Funds, here’s what Carmax guidelines say:

“Are All Gifts Eligible?”

Even if an organization is eligible, some gifts may not be. These include:

Gifts made by or through Community Trusts or similar organizations, including Charitable Remainder Trusts, Donor Advised Funds, or Private Foundations

Learn more about CarMax’s matching gift program >

Bank of Americamatching-donations-bank-of-america

Bank of America matches donations to most 501(c)(3) organizations up to $5,000 annually per employee as well as provides grants when retirees and employees volunteer. The company provides clear guidance around matching gifts for donor advised funds. Here’s what the company has to say:

The following organizations or categories of service are not eligible for matching donations through this program:

  • Gifts made into Donor Advised Funds. The distribution made from those funds in the employee’s name to qualified organizations are eligible for matching
  • And many others (Double the Donation excluded the others since they aren’t relevant for this post)

Learn more about Bank of America’s matching gift program >

Chevronmatch-donations-chevron

Chevron provides matching gifts to multiple types of nonprofit organizations, up to $10,000 per employee each year. With regard to private family foundations and Donor Advised Funds:

Donor Advised Funds must be directly funded by the employee, retiree or director only, and the Fund must maintain a separate account segregating the contributions of the donor.

Contributions made by a qualified family foundation or Donor Advised Fund must be directed by the donor and made on his or her behalf.

Learn more about Chevron’s matching gift program >

YourCause Matching Gifts

Spotlight on YourCause: Manage Matching Gifts

Looking for information on YourCause or companies which use YourCause’s corporate philanthropy platform?

Good news! While Double the Donation is a completely separate and non-related company, we can share much of the information you’re looking for on YourCause.

 

YourCause logo

What Does YourCause Do?

YourCause is the provider of the CSRconnect Employee Engagement Platform. CSRconnect is an online platform for corporations to manage one or multiple philanthropic programs (including employee matching gift and volunteer grant programs).

Almost all major companies have philanthropic giving programs in place, but many use a vendor for the corporate philanthropy software and administration. YourCause was founded by Matt Combs in 2008 and has become a leader in the CSR space.

YourCause provides companies with the ability to:

 

Who Uses YourCause’s Corporate Giving Platform?

YourCause provides corporate philanthropy, matching gift, and volunteer grant tools to many of the world’s leading companies.

A few of its clients include:

top-matching-gift-companies

 

What’s the difference between YourCause and CSRconnect?

YourCause L.L.C. is the official company name while CSRconnect is the name of their corporate employee giving and volunteering platform.

The CSRconnect platform provides functionality for corporations including:

  • Grant management
  • Matching gift administration
  • Volunteer grant administration
  • Payroll giving
  • Disaster relief
  • And many other services

CSRconnect is a highly customizable tool for corporations of all sizes. Businesses big and small can easily adopt this tool to help streamline fund management, corporate philanthropy tools, and more.

The CSRconnect Employee Engagement Platform is YourCause’s online giving system for corporate employees.

 

How Do Nonprofits Benefit From YourCause?

YourCause provides a Nonprofit Portal which has free tools to help organizations leverage YourCause’s network of corporate clients. By registering on the Nonprofit Portal to become the administrator, you can increase your organization’s exposure to the donations and volunteer hours being transacted on the platform.

The tools include:

  • Unlimited Access to Donation History
  • Ability to Input Volunteer Opportunities for Corporate Employees to Join
  • Signing Up for ACH Payments for the easy Transfer of Funds

 

How Do I Contact YourCause?

YourCause is happy to help you with any question or concern you might have!

If you fall into one of the following three categories, you should contact the company’s matching gift and volunteer grant hotline for assistance:

  1. Nonprofits looking to verify matching donations or those with questions regarding the status of a donation
  2. Employees looking for assistance with their employers’ matching gift programs
  3. Retirees with questions about their former employers’ retiree giving programs

There are three ways to contact YourCause:

  1. By email – Please email support@yourcause.com
  2. By phone – Please call (972) 755-3950
  3. By mail – YourCause, LLC, 2508 Highlander Way – Suite 210, Carrollton, TX 75006

 

Double the Donation’s Relationship with YourCause:

YourCause and Double the Donation are two completely separate businesses.

While YourCause provides tools and manages matching gift programs for companies, Double the Donation helps nonprofits raise more money from the matching gift programs offered by companies across the world.

Double the Donation’s database of matching gift companies includes matching gift programs managed either internally at companies or outsourced to one of the many corporate vendors such as:

Click here for more information on these matching gift vendors.

 

Double the Donation sells an easy-to-use tool to nonprofits to help them promote matching gifts to donors (check out our service to see if it can help your organization increase matching gift fundraising). Our database of matching gift companies includes those administered by YourCause as well as those managed by the many other matching gift vendors.

Tax Benefits of Corporate Matching Gifts

Tax Benefits of Corporate Matching Gifts: The Basics

As companies continue to recognize the importance and benefits of corporate social responsibility, more and more corporations continue to implement employee giving programs. These programs give employees a voice in where their company’s philanthropic dollars end up.

But have you ever wondered about the tax implications of employee giving programs such as matching gift programs where companies donate money on behalf of their employees?

Matching Gift Overview

An Overview of Matching Gifts:

A matching donation is a donation from a corporation that matches the monetary donation of an employee to a charitable, nonprofit organization. These programs are designed to support the organizations which employees are passionate about. An employee submits a matching gift request to their employer after making a donation. The employer will then make a similar donation to the nonprofit organization.

For instance, Gap Corporation will match employee donations dollar for dollar. This means if an employee were to give $1,000 to an eligible nonprofit, Gap would also donate $1,000 to the same nonprofit.

Donations to Nonprofits

Donations:

Some companies simply donate money to charitable organizations chosen by the board of directors or officers in the corporate social responsibility offices. According to Target’s Corporate Social Responsibility report, the company donated $100 million to educational causes on an annual basis in recent years. The organizations receiving these were not chosen by individual employees who had supported the causes with their own contributions but rather a mix of broader corporate support and contributing to organizations their customers suggested.

In contrast, Microsoft has donated over one billion dollars through matching gifts to nonprofits chosen by employees who applied to have their personal contributions matched by the company.

Tax ImplicationsTaxes:

The IRS deems donations to eligible 501(c)3 nonprofit organizations as tax deductible. This rule is for individuals and corporations. A corporation can only take deductions for charitable giving for up to 10 percent of its yearly taxable income.

There are dozens of internet tax tools that can help determine this. Since a matching gift is a donation companies can deduct their matching donations from their reported income. Decreasing reported income means a company will not have to pay taxes on the donated money.

Tax Benefits for Companies

Tax Benefits for Companies:

The tax benefit of an employee matching gift program is a tax deduction on the company’s earned annual income. If a corporation were to simply donate money to a nonprofit organization it would still receive the same tax benefits. The corporation does not receive a greater tax benefit from employee matching gifts versus corporate philanthropy work in general but the company does see the added employee engagement benefits from supporting the organizations which employees are passionate about.

Tax Implications for Donors

Tax Implication for Donors:

There is sometimes confusion among employees regarding their ability to take a tax deduction on a matching gift. But the short answer is that each party (employees & the company) can only take deductions on the actual charitable contributions that they made.

So that means if an employee donated $500 to an organization and it was matched at a 1:1 ratio by his or her employer, then the employee could deduct $500 and the company could deduct $500.

Learn more about whether religious organization are eligible for matching gift programs!

Are Religious Organizations Eligible for Matching Gift Programs?

Double the Donation’s team regularly receives questions from churches, synagogues, ministries, and religious groups regarding whether they’re eligible for matching gift program. We strongly believe in only promoting our matching gift service to nonprofits which could benefit from it as an effective component of their overall church fundraising strategy, so hopefully this article provides the clarification that you’re looking for.

In fact, if you’re reading this, there’s a good chance you were directed to the article by Double the Donation’s customer service team or from a search engine where you were looking for this exact information.

 

Standard Wording from Companies with Matching Gift Programs

Standard Wording from Companies with Matching Gift Programs:

While every company’s matching gift guidelines is different, each company normally addresses the matching gift eligibility of religious based organizations. For instance:

American Express

American Express matches donations to most 501(c)(3) organizations. In fact, the company will even match select donations at a 2:1 ratio if an employee also serves on the nonprofit’s board or volunteers for over 50 hours in a year.

Here’s what American Express says about houses of worship in their matching gift guidelines:

Question: Are houses of worship eligible organizations?

Answer: No, gifts to houses of worship (churches, synagogues, etc.) will not be matched. However, the program will match a gift to an ongoing and independently-run program affiliated with a religious organization, if the gift is restricted to a nonsectarian project that provides needed social services to the community at large on a nondiscriminatory basis without any religious teaching, directive or requirements to receive services (e.g. a soup kitchen, a homeless shelter, a food bank, etc.).

Read more about American Express’s employee giving programs >

General Electric

Fun fact, in 1954 GE was the first company to offer an employee matching gift program. At the time GE only matched to higher education but has since expanded their matching to encompass most schools and nonprofits.

Here’s what GE’s guidelines have to say about whether churches, synagogues, mosques, and other houses of worship are eligible for matching gift funds.

Religious organizations (churches, synagogues, mosques and other houses of worship), or other organizations primarily promoting religious purposes. Other faith-based community service organizations or schools may be considered eligible if their programs:

  1. are open to all individuals in the community regardless of religious belief;
  2. serve a secular purpose, such as food pantry, homeless shelter or education;
  3. do not require participation in prayer, worship or other religious activities as a condition of receiving service(s) offered; and
  4. do not use the individual donation or resulting match for religious purposes.

Read more about General Electric’s employee giving programs >

DirecTV Group

DirectTV has one of the most generous employee giving programs! The company matches employee donations up to $20,000 annually as well as provides a grant of $250 after an employee volunteers for 25 hours in a year. Like most companies, DirecTV provides a detailed match policy.

Here’s what DirecTV says about matches to religious organizations:

Gifts made to religious organizations (DIRECTV will match gifts to qualified institutions
affiliated with religious organizations, but will not match gifts made directly to religious
organizations).

DirectTV will not contribute matching funds to churches and religious organizations which fulfill tithes, pledges or other church‐related financial commitments.

DirecTV will not contribute matching funds to institutions that restrict admission or aid due to race or religious beliefs.

Read more about DirecTV’s employee giving programs >

The Pew Charitable Trusts

The Pew Charitiable Trusts program provides a 2:1 match on employee donations up to $10,000 annually (meaning a $20,000 match).

Here’s what The Pew Charitable Trusts says about matches to religious organizations:

Yes. Pew will match contributions made to religious organizations, such as houses of worship, schools, hospitals, shelters, etc., just as it would to any other qualifying organization

Read more about The Pew Charitable Trusts employee giving programs >

Chevron

Chevron matches donations from employees and retirees as well as offers grants to nonprofits when employees and retirees volunteer.

Here’s what Chevron says about matching to faith based organizations:

Parts of churches and private schools. Chevron Humankind will provide matching funds and grants to
programs operated by faith-based organizations if those programs: (a) are open to all individuals in the
community regardless of religious belief; (b) serve a secular purpose, such as a food pantry or a
homeless shelter; and (c) do not require participants to join in religious worship as a condition of receiving
the services that the nonprofit offers.

Read more about Chevron’s employee giving programs >

 

Religious/Faith-Based Organizations Providing Social Services are Matching Gift Eligible

Religious / Faith Based Organizations Providing Social Services are Matching Gift Eligible

In our previous article on standard elements outlined in corporate matching gift guidelines, we addressed some of the basic eligibility criteria for matching gift programs.

In general, companies match to either all 501(c)(3) nonprofits and schools or place certain restrictions on the types of organizations eligible.

When it comes to donations to churches, synagogues, temples, and other religious or faith based organizations, the general rule of thumb is that if an organization provides social services to the greater community or is a K-12 school, those donations are match eligible.

 

Should You Subscribe to Double the Donation's Matching Gift Service?

Should You Subscribe to Double the Donation’s Matching Gift Service?

While we love to grow our business, we only want to accept customers which can benefit from our service. Much of Double the Donation’s team left the for-profit world for an opportunity to better the world by helping nonprofits raise more money. The last thing we want to do is signup and charge nonprofits that won’t benefit from our service.

So how do you know if your organization can benefit from Double the Donation’s service? It’s important to remember many companies exclude religious organizations unless the match goes to support services in the broader community (ex. food banks, homeless shelters, schools, etc.)

The easiest way to determine whether our matching gift service would be beneficial is to look over your donation records. If you’ve received matching gifts from companies in the past, there’s a good chance your organization meets the general eligibility requirements.


Becoming more aware of the what corporations match gifts to religious organization will help you understand if promoting matching gifts would be beneficial to your organization.

Discover more matching gift and fundraising advice with our additional resources:

  • Church Fundraising Ideas. Even if your church isn’t eligible for matching gifts, that’s okay! There are plenty of other fundraising ideas available, and we have a list that covers many events, activities, and strategies you can use to raise money.
  • Corporate Matching Gift Programs. Need to go back to the basics? Our comprehensive guide will give you the rundown on corporate matching gifts.
  • Top Matching Gift Companies. For a list of companies that offer fantastic matching gift programs, check out our list of top matching gift companies.
  • Matching Gift Eligibility. Still have questions about your matching gift eligibility? We break down each type of organization to help you figure out the restrictions surrounding your matching gift eligibility.
Small Companies Matching Gifts

Companies that Match Donations to High Schools

Across the United States, there are more than 26,000 public high schools and 10,000 private high schools all looking to build on their existing fundraising ideas. At Double the Donation, we work with high schools and education foundations across the country to help them increase the amount of money they receive from corporate matching gift programs.

We know it can sometimes be tricky trying to navigate the complex policies surrounding each company’s matching gift program so we’ve created a number of resources to help organizations better understand employee giving programs. These include:

Since Double the Donation is committed to helping all segments of the nonprofit space optimize their fundraising with matching gift programs, we created this post on matching gift companies that match donations to high schools.

Matching Gifts and High Schools

After higher education, the most common matching gift category is K-12 schools.

Included in this grouping is high schools since many companies do not distinguish between elementary, middle, and high schools when it comes to match eligible organizations. Many of these companies will also match to PTA groups, after school organizations, education foundations. Most matching gift companies do not distinguish between public and private high schools, though specific eligibility does vary by company.

For high schools with a large donor base, whether it’s parents, alumni, or community supporters, be sure to market employee matching gifts as an easy way to double existing donations!

List of Companies with Matching Gift Programs for High Schools

To help schools navigate through the matching gift process we created a short list of companies that will match donations made to K-12 schools and educational programs. This list is by no means exhaustive, so if you aren’t seeing a company here, don’t rule it out just yet. And feel free to check out Double the Donation’s services to learn how we can make the matching gift process even easier.

IBMibm-matching-gifts

IBM is known to many schools for its generosity in donating software and computers to school systems.

An employee can have their donation matched on a 2:1 ratio with IBM products. Or a donation can be matched on a 1:1 basis for cash.

Read more about the IBM matching gift program.

Toys “R” Us

Toys”R”Us, Inc. partners with its team members to support causes that reflect their own personal interests and passions. The list of match eligible approved nonprofits includes to those that keep children safe and help them in times of need; organizations that support the research, treatment, prevention and cure of diseases or disorders that impact families and children; and educational institutions.

That means Toys “R” Us will match donations made by team members to high schools. Through the matching gift program, the company matches donations on a 1:1 basis and will double donations up to $1,000 per employee each year.

Read more about the Toys R Us matching gift program.

Wells Fargowells-fargo-matching

As one of the leading banks, it’s no surprise that many communities have a Wells Fargo presence. Employees of Wells Fargo can have their donations to high schools matched up to $6,500 each year.

Volunteer grants are also available for those who volunteer with educational organizations.

Read more about the Wells Fargo matching gift program.

Starbucksstarbucks-match-gifts

Starbucks Corporation will match up to $1,500 in donations made by an employee each year to high schools and many other organizations. All educational institutions are eligible for the program.

And if you have a volunteer opportunity coming up, be sure to mention it to your local barista since Starbucks also provides grants to organizations where employees volunteer.

Read more about the Starbucks matching gift program and volunteer grants.

Want to know more about corporate giving programs and how they can contribute to your high school’s fundraising efforts?

Learn more about best practices for matching girl wording, text, and verbiage!

Matching Gift Wording, Text, & Verbiage: Best Practices

The wording used in various matching gift appeals is an important aspect to consider when revamping your organization’s matching gift strategy. At Double the Donation we try to help our nonprofit clients maximize their fundraising through matching gift programs so we compiled examples of suggested text when marketing matching gifts to donors.

Matching gifts are a great source of additional revenue for nonprofits. Choosing the right message when promoting matching gifts can be the determining factor in whether or not a donor takes a few minutes to lookup their employer’s match program.

Matching Gift Text Best Practices

Matching Gift Text Best Practicesnavigation-bar

A easy way to increase the visibility of your matching gift promotion is to create a dedicated page for matching gifts either on your website or by using a custom match page on Double the Donation’s servers. Across your marketing efforts you can include text links to this page to help inform donors of their employers match programs.

For example, if you want to include matching gift text in your navigation bar, the exact wording your organization uses is vital when a donor is making the decision to click on the link or move on. The image to the right is a good example of matching gift text.

Other recommend matching text options include “Double your Donation” or “Matching Gift Company Search.”

We don’t recommend nonprofits use verbiage such as “Corporate Matching” or “Corporate Giving” since the wording doesn’t resonate with individual donors.

Discover how nonprofits use our tools to increase your matching gift revenue.

Matching Gift Blurb Best Practices

Matching Gift Blurb Best Practices

Don’t worry if you’ve never heard of a blurb before. It’s a short piece of writing, usually accompanying a piece of creative work. An example might be the words you place under an image advertising matching gifts.

If you send out emails or paper inserts to your donors that promote matching gifts or volunteer grants, you should be thinking about the matching gift blurb that accompanies these works. Your matching gift blurb doesn’t have to be complicated. In fact, brevity is important. You want to get the message across before the reader loses interest.

An example of a simple blurb might be, “Does your employer match your donations to organizations like ours? Click here to double your impact by using your employer’s donation matching program.”

The “P.S.” line of a letter or email is also an effective spot to highlight matching gifts. For example, sample text on an acknowledgement letter be “Thanks again for your donation! Click here to see if your company will match your donation so the impact of your gift can be doubled. Then point donors to your matching gift search tool where they can access the forms, guidelines, and instructions that they need to submit matching gifts.

Here are a few examples of the valuable information your donors can receive if you use Double the Donation’s matching gift tools:

Check out hundreds of examples from nonprofits who do a great job of marketing matching gifts

Matching Gift Verbiage Best Practices

Matching Gift Verbiage Best Practices

When making an appeal to donors, or potential donors the wording of your appeal is important. Breaking it down further, your choice of verbs can affect the success of a campaign.

People often need a call to action in order to get involved. The key is to ask your donors to do something, to somehow take action. Matching gift appeals need action verbs.

In an email or webpage, phrases like “click here” or “read more” tell your audience what they need to do in order to help the cause. A button, like the one to the right, that links directly to content can also be useful.

Individuals want to help. Too often they are held back by a lack of information and no clear directions for how they can be of service. Using the right, clear verbiage can help clarify the steps your donors need to take next.

About Double the Donation's Matching Gift Service

About Double the Donation’s Matching Gift Service:

Double the Donation’s service is designed to help nonprofits raise more money from employee matching gift programs. Our tools can help your organization raise donor awareness and make it easier for your donors to submit matching gifts.

We encourage you to check out the following resources:

Promoting Matching Gift Grants at Companies

Corporate Example: Promoting Grant Programs to Employees and Retirees at Texas Instruments

Are you a corporate executive trying to figure out why your well thought out and generous giving programs aren’t being utilized as much you’d like? If so, this article is for you!

Reasons for Low Participation in Employee Giving Programs

Lack of awareness is the most common reason donors and volunteers aren’t submitting grant requests. One of the things we hear from our nonprofit clients’ donors is that they often have no idea their employer offers a matching gift or volunteer grant program until they searched our online database of matching gift companies. Sure, if you’re the HR rep or president of your company’s foundation you’re well aware of the giving programs, but for the average employee, the programs are often very much a mystery.

If you’re one of the companies that offer grants for retirees as well, imagine how unlikely it is that they’re kept in the loop. The key to increasing utilization can be boiled down to increasing awareness and making the submission process easily accessible.

Wide Distribution of Information

Do you want to get a feel for how good (or bad) of a job your company is doing promoting matching gifts? Don’t ask employees “do you know about our matching gift program” because you’ll get very skewed answers, since no one wants to look uninformed. Instead ask a more open ended question such as “what do you know about the corporate giving benefits available to you?”

Texas Instruments is one of the many companies which both matches donations and offers grants for volunteering. While we don’t have a complete picture on how they promote their matching gift and volunteer grant programs, they definitely take a proactive approach!

Below is copy of their alumni / retiree e-Newsletter from last year’s holiday season. Included in it was a section on how retirees can make their charitable gift giving go farther. We’ve also seen similar examples of the company promoting employee giving programs to current employees so it’s clear they’re one of the companies doing a great job of distributing employee giving information.

Newsletter promoting matching gifts and volunteer grants to retirees

We encourage your company to take a look at how you’re communicating matching gift information to employees and retirees.

Easily Accessible Guidelines and Submission Information

While Double the Donation doesn’t administer matching gift programs for corporations, we often hear from confused donors who are trying to submit match requests, but can’t figure out the process. While there are countless examples of companies doing a good job promoting these employee giving programs, let’s stick with Texas Instruments since they make it easy not only for employees, but also retirees.

Accessible Matching Gift and Volunteer Grant Information | Texas Instruments Alumni Website

Through the Texas Instruments Alumni Association, there’s a clear link in the website’s navigation bar to a section called “matching gifts.” Within the page, there are detailed guidelines, a link to submit a match request electronically, and a phone number which retirees can call in case they need assistance. It’s a perfect example of providing employees with the information they need to take advantage of the giving programs they’re eligible for.

General Takeaways:

  • Lack of awareness is the number one reason employees and retirees don’t utilize matching gift and volunteer grant programs.
  • Evaluate where and how you’re promoting matching gifts to determine if you should expand your marketing to employees.
  • Create a page on your company website with guidelines and links to the appropriate matching gift form.

Additional Resources for Corporations

Are you a corporate employee looking for ways to more effectively design and manage your employee giving programs? The following resources and articles may interest you:

Canada Matching Gifts

Canada Matching Gift Companies

Many nonprofits in Canada have asked Double the Donation if there are companies inside Canada that will match donations.

Fortunately Double the Donation tracks both U.S. and Canadian companies that match employee donations.

As expected, many Fortune 500 companies have a global presence, and are found throughout Canada. Many of these large corporations have matching gift programs; however the policies can vary between countries.

List of Canadian Companies that Match Donations

With the 11th largest economy in the world, Canada headquarters many great companies with generous employee giving benefits. Many Canadian companies have a long history of philanthropy and some of the world’s renowned nonprofits call Canada home.

If you’re a Canadian organization trying to increase your fundraising with matching gifts or volunteer grants, be sure to familiarize staff members with the list below. This list is far from exhaustive, so we encourage you to subscribe to a matching gift look-up service (click here for a demo) to make it easy for donors to access and submit matching gifts.

Bank of Montreal

BMO

Bank of Montreal (also known as BMO Financial) matches gifts between $100 and $2,000 per employee every year. They match to a variety of institutions ranging from K-12 schools to arts and cultural organizations to environmental groups.

BMO also provides grants when employees volunteer regularly.

Read more about the BMO Financial Group’s matching gift program.

 

BCE Inc.bce

Bell Canada Enterprises does not offer a matching gift program, but they do have employee volunteer grants. Employees who volunteer throughout the year can earn up to $500 annually for their favorite nonprofits.

Read more about the BCE volunteer grant program.

 

Gildan ActivewearGILdan

Headquartered in Montreal, Gildan will match gifts from both full and part-time employees. The company match to organizations in Canada, the United States, and Honduras.

Read more about the Gildan Activewear matching gift program.

 

Royal Bank of CanadaRBC

RBC or The Royal Bank of Canada will match employee donations. The maximum amount matched is $1,000. A cool perk of RBC’s matching gift program is that retirees are also eligible to participate and have their donations matched.

Read more about RBCs matching gift program.

 

TransCanadaTransCanada Matching Gift and Dollars for Doers Programs

TransCanada offers two main types of employee giving programs.

The first is TransCanada’s matching gift program where the company matches up to $1,000 annually to most nonprofits. The program is open to all employees and many retirees.

The second program is TransCanada’s Dollars for Doers program. Through this program the company matches donations of time with monetary grants. Once a TransCanada employee volunteers for at least 20 hours in a calendar year he or she can request a volunteer grant for the organization.

Read more about TransCanada’s employee giving programs.

 

Additional Companies Which Match Donations by Canadian Employees:

Double the Donation’s database is full of companies that match donations from Canadians to Canadian nonprofits. Here are a few additional companies which match donations made by Canadian employees:

Want to find out how Double the Donation can help your nonprofit increase its fundraising from employee matching gifts and volunteer grants?

Learn more about our matching gift service >

Get the answers to all your corporate matching gift program questions.

8 Corporate Matching Gift Program Questions (and Answers!)

Note

Become a Matching Gift Expert! Grab our Free Ultimate Guide to Matching Gifts.

While Double the Donation is focused on helping nonprofits increase fundraising from employee matching gift programs, we’re regularly contacted by corporations looking to institute matching gift programs.

Here are eight common questions from corporations looking to start a new employee matching gift program:

  1. What percentage of companies offer a corporate matching gift program?
  2. What’s the typical gift matching rate?
  3. How much does a matching gift program cost per employee?
  4. How do corporations benefit from matching gift and volunteer grant programs?
  5. How can we design a best-in-class corporate giving program?
  6. Should we use a matching gift or volunteer grant administrator?
  7. What are the main services provided by software vendors?
  8. Which companies use vendors vs. administer programs internally?

Ready to find out all the answers? Let’s dive in!

What percentage of companies offer a corporate matching gift program?

What percentage of companies offer a corporate matching gift program?

The percentage varies based on the sample you’re interested in. Specifically size of companies and what industries those companies are in play a big role in how prevelant matching gift programs are.

Large companies are far more likely than mom and pop businesses to offer comprehensive benefit programs and thus more likely to offer matching gift programs.

If you look at the Fortune 500 companies about 65% offer to match employee donations to a wide range of nonprofits (Source – Double the Donation’s Database). As you get into small companies the percentage goes down since sole proprietorships (technically companies) and 5-person companies rarely offer them.

The prevalence of matching gift programs also varies by industry. Companies with skilled labor forces (tech, pharmaceuticals, banks, etc.) are more likely to offer matching gift programs than industries with lower wage employees (restaurants, low-cost retailers, agricultural production, etc.)


What is the typical matching rate for a corporate matching gift program?

What’s the typical gift matching rate? (Ex. $1:1 or $.5:1 or $3:1)?

By far the standard is a 1:1 match.

We asked Adam Weinger, Double the Donation’s President, this question and he said:

“The number I throw out casually when on the phone is 90% are 1:1 and then 10% are either greater or less than 1:1. This calculation can get a bit tricky since some companies have different match ratios for certain employee segments (retirees vs. current employees) or different segments of the nonprofit space which they match to (higher ed. vs. arts & cultural) based on their corporate philanthropy goals.”


How much does a corporate matching gift program cost per employee?

How much does a matching gift program cost per employee?

That’s a tough one as there are a ton of variables.

The largest factor is the “maximum annual match per employee”. Whereas you can assume a standard match ratio of 1:1 the maximum amounts matched annually per employee are all over the board. Most companies fall into the $1,000 – $15,000 max per employee per year but it isn’t unusual to see maximums of $250, $500, $20,000, or $30,000.

Another factor is employee participation rates. Just because a company offers a matching gift program doesn’t mean its employees are aware of it.

Employee participation rates are also all over the board. A big factor in this is how well a company promotes employee matching gifts.

At some companies most employees are aware of the benefit (ex. Microsoft is a leader in sharing and promoting matching gift information to its employees) while employees at other companies have never heard of the programs.

A third factor is how much giving potential a company’s average employee has. For instance, think of a hedge fund vs. fast food chain.

Even if both companies have $50,000 maximums for all employees and have the same level of promotion to employees, the average charitable donation being matched is going to vary significantly.


How do corporations benefit from matching gift and volunteer grant programs?

How do corporations benefit from matching gift and volunteer grant programs?

We encourage you to read the following two different articles which our team previously wrote:

  1. The impact of matching gifts on employee engagement
  2. The importance of increasing employee engagement using corporate giving programs

But the short bullet point answer is there are all sorts of benefits including:

  • Develop a reputation for giving back in communities which your corporation is based in
  • Take a bottoms-up approach to corporate philanthropy by directing corporate giving dollars to the organizations which employees are passionate about
  • Encourage employee philanthropy and volunteerism
  • Increase employee morale and retention
  • Receive tax incentives


How can we design a best in class corporate giving program?

How can we design a best-in-class corporate giving program?

We could write a novel on how to design a best-in-call corporate giving program but we think all organizations should start with four elements.

Eligible nonprofits:

Employees are passionate about different causes. Allow them to select from any 501(c)(3) nonprofit or accredited educational institution or K-12 school. Typical categories that companies specify include:

  • Higher education institutions
  • K-12 schools
  • Arts and cultural organizations
  • Environmental groups
  • Health and human service organization
  • Civic and community based nonprofits

It’s important to remember that what’s important to you, the program administrator, isn’t necessarily the same causes that your company’s employees care about.

Types of giving programs:

Employees give back to communities in different ways. Some choose to donate monetarily while others may give their time. Offer a variety of employee giving programs including:

Eligible employees:

It is standard to offer corporate giving programs to full-time employees. But don’t forget to include part-time employees, retirees, and spouses as they’re some of the most active donors and volunteers and can really help raise your company’s reputation within your communities.

Click on the following companies for samples of how they’re leading their respective industries with best-in-class employee matching gift and overall employee giving programs:

Well Run:

Designing well thought out program guidelines isn’t enough. There must be a concentrated effort to promote the employee giving programs both internally to employees as well as externally to the communities your company is supporting.

Measuring your company’s internal success with promoting the matching gift programs and ensuring the process is user-friendly can be done by looking at your company’s employee participation rate on a regular basis. When you launch your corporate match program make sure you have a well designed outreach strategy planned for the entire company throughout the upcoming year.


Should we use a matching gift or volunteer grant program administrator?

Should we use a matching gift or volunteer grant program administrator?

Double the Donation is focused on helping nonprofits maximize donations received from existing matching gift and volunteer grant programs.

We don’t setup or manage corporate programs, but there are a number of companies out there that cater to corporations. 3rd party matching gift and volunteer grant program vendors include:


What are the main services provided by corporate matching gift program software vendors?

What are the main services provided by software vendors? Does Double the Donation offer consulting services?

Each of the major vendors offers a suite of services. They’re designed to help new companies create employee matching gift programs as well as help existing companies improve and refine their matching gift program strategies and goals. These services help companies solve all technical and non-technical aspects of administering match programs including:

  • Program design (What should the guidelines be?)
  • Implementation of an online portal for employees to track volunteer hours and request matching gifts
  • Up-to-date reporting
  • Customer support for a company’s employees
  • Verification of the nonprofit’s status
  • Processing of grants

Yes, Double the Donation does offer consulting services to corporations.

Learn more about our corporate consulting services >


Which companies use vendors vs. administer corporate matching gift programs internally?

Which companies use vendors vs. administer programs internally?

Historically the larger a company is, the more likely they are to use a vendor. For instance, most Fortune 100 companies use a vendor while mom and pop shops almost always manage their programs internally.

Over the past few years we’ve seen smaller companies increasingly choosing to go with one of the newer vendors who offer excellent cloud-based services for a reasonable price.

View a list of many of the vendors who provide corporate philanthropy software to corporations >


There’s a lot to discover about how matching gifts and volunteer grants can enhance your corporate giving program. Are you ready to learn more about this exciting subject?

Check out these helpful resources to get started:

  • Corporate Matching Gifts: The Vital Tool to Double Donations. Still have pressing questions about matching gift programs and how your company can make the most of yours? Visit Goodshop’s blog for another deep-dive into the ins and outs of corporate matching gift programs.
  • Mercy Corps Matching Gift Page. Want to see how philanthropies and other nonprofit organizations incorporate matching gifts into their fundraising model? Try out Mercy Corps’ employee matching gift page to get an idea of how your employees might discover their matching gift eligibility.
  • Top 10 Volunteer Grant Companies for Savvy Nonprofits. Looking for a corporate blueprint of a successful volunteer grant program? Search no further! At 360MatchPro, we’ve got a list of the top 10 companies with volunteer grant programs in place that your business should emulate.