Does your nonprofit use Blackbaud® NetCommunity™ to accept and process donations?
Are you looking to incorporate matching gift information into both your website as well as the Blackbaud® NetCommunity™ donation process?
If so then this guide is for you. Either follow the steps in the below article or download our complete Blackbaud® NetCommunity™ matching gift integration guide.
Double the Donation’s Relationship with Blackbaud® NetCommunity™:
Blackbaud® is the leading supplier of software and services specifically designed for nonprofit organizations. Its products focus on fundraising, website management, CRM, analytics, financial management, ticketing, and education administration.
Double the Donation is a leading provider of employee matching gift data and services to nonprofits.
This guide was put together to help organizations who use Blackbaud® NetCommunity™ donation forms incorporate Double the Donation’s employee matching gift plugin into their fundraising pages.
Blackbaud® and Double the Donation are two separate and unrelated companies.
Steps to Integrate Double the Donation’s Matching Gift Lookup Tool with Blackbaud® NetCommunity™:
The below steps and screenshots are applicable to organizations which already have an account with Double the Donation (Tier 2 and above) and Blackbaud® NetCommunity™. If you don’t have an account with Double the Donation you can:
- Learn more about our service
- View the different integration options
- View our annual service fees and start a risk-free trial
In terms of integrating Double the Donation’s matching gift search tools into your nonprofit’s fundraising strategy there are three primary locations:
- Within the donation process on the donation confirmation page (modify Blackbaud® NetCommunity™ settings)
- Across your other fundraising channels on a dedicated matching gift page on your own website (use your other systems)
- In the donation confirmation email (modify Blackbaud® NetCommunity™ settings)
Let’s first look at how to incorporate Double the Donation’s matching gift data into the Blackbaud® NetCommunity™ donation process:
Blackbaud® NetCommunity™ Integration Overview: Follow the next six steps to allow your donors to access company specific matching gift information on your Blackbaud® NetCommunity™ donation confirmation screen. Notice in the below sample your donors will be able to access their companies’ matching gift information utilizing Double the Donation’s matching gift plugin.
Step #1: Log in to your Blackbaud® NetCommunity™ account
Step #2: Click on the “View site” button
Step #3: Make sure you’re on the main donation page then click on the “Edit this page” button
Step #4: Click on the icon in the corner of the actual donation form then click “Edit”
Step #5: Scroll down to the confirmation screen options. Make sure you’re using the “custom confirmation screen” then click “View” and then “Code”
Step #6: Add a section about matching gifts which includes Double the Donation’s matching gift search tools
Text to Include:
- Add a header for matching gifts
- Sample text: “Make Your Donation Go Twice as Far”
- Add a few sentences explaining matching gifts
- Sample text: “Did you know that many companies match donations made by their employees to our organization? To see if your company will match your donation and to access the appropriate forms, guidelines, and instructions please use the below search box.
- Add Double the Donation’s matching gift iframe
- HTML code is <iframe height=“300” src=https://doublethedonation.com/api/iframe/insert-your-api-key width=“600”></iframe>
Then click update and save the changes.
Outcome: Donors will now be able to access company specific matching gift information directly on the donation confirmation screen
Next let’s look at how to incorporate Double the Donation’s matching gift plugin across your broader fundraising:
Step #1: Create a dedicated matching gift page on your main website.
This is all done by using Double the Donation’s primary matching gift plugin which can be found in your organization’s Double the Donation account management pages. You’ll want to use the following steps:
- Log into your Double the Donation account
- Access the embed code
- Copy the embed code to the dedicated matching gift page on your own site
- Our searchable plugin will automatically load
Step #2: Direct donors to your dedicated matching gift page across your broader fundraising efforts.
This includes in locations such as:
For our complete marketing toolkit which includes suggested marketing locations, downloadable graphics, sample wording, and examples visit https://doublethedonation.com/marketing-matching-gifts/.
Next let’s look at how to incorporate Double the Donation’s matching gift plugin into your Blackbaud® NetCommunity™ donation confirmation email:
Blackbaud® NetCommunity™ Donation Confirmation Integration Overview: Follow the next three steps to include matching gift links in your Blackbaud® NetCommunity™ donation acknowledgment emails. Here’s a sample of what your donation confirmation email would look like:
Step #1: Navigate to the donation page editor and then click on “Acknowledgement Email”.
Step #2: Highlight matching gifts in the email that gets sent out to donors after donating. To add a link click on “Insert” then “Link”.
“Make Your Donation Go Twice as Far:
Did you know that many companies match donations made by employees to our organization? Click here to see if your company matches donations and to access the appropriate forms, guidelines, and instructions. It only takes five minutes!”
Then insert a matching gift graphic to call attention to matching gifts.
Don’t forget to link both the sentence about matching gifts and the image to your matching gift page.
You can design your own graphic or use one of Double the Donation’s premade graphics from https://doublethedonation.com/marketing-matching-gifts/images/
Step #3: When you open up the “Link” window you’ll want to link to your dedicated matching gift page by clicking on “Create other type of link” and entering your organization’s matching gift URL.
Outcome: Donors will now be directed to your dedicated matching gift page via the Blackbaud® NetCommunity™ donation confirmation email.
Want to Get Started with Double the Donation’s Service?
Use one of the following methods to learn more about Double the Donation’s service: