Nonprofit and Corporate Relationships Matching Gifts

Leverage Matching Gifts to Strengthen Nonprofit-Corporate Relationships

We recently had a reader ask Double the Donation about how to strengthen relationships with corporations that offer generous matching gift contributions to their organization. She said she wished she had more ways to reach out to these companies post-matching gift donation to show them how a strong relationship could provide some great public relations benefits.

This is a great point! When corporations offer matching gift donations to a nonprofit organization, they may not realize how positive of an impact the contributions are having on the work of the nonprofit. It’s important for nonprofits to leverage matching gifts into positive PR for both you and the corporation to ensure future collaboration, and therefore, a stronger nonprofit-corporate relationship.

Suggestions of “Extra Thanks” for Generous Matching Gift Donations

Does your organization have one corporation in particular (or even a few!) that really stands out in the field of matching gift donations? It’s important that this company knows how big of an impact they are having on the work you do, and sometimes a simple, albeit wonderful, acknowledgement letter (that acts as a tax-deductible receipt, too) is not going to emphasize your thanks enough. So, what else can you do?

Press Releases

A simple and highly visible form of extra thanks is a press release to local publications. This could include information about the circumstances of the donation, how big of a matching gift partner they are (if, for example, you have many donors who work for one company that offers matching gifts on a recurring basis), and the kind of programs and nonprofit work the donations help progress.

And don’t forget to highlight the company on your own website. It’s not only positive publicity for the company but also encourages your other donors to see if their employers will match their donations.

The important thing here is that the company or companies providing matching gifts to your nonprofit organization are getting a public, positive recognition for the donations they make. They are more likely to donate in other capacities in the future, as well, when they see the kind of public acknowledgement they can get by donating to your organization.

Social Media

This one is seemingly a no-brainer, but it’s always amazing what kind of far-reaching impacts a Facebook or Twitter post can have on relationships. By thanking a corporation for their generosity with matching gifts and including the positive impact they are having on the community, your nonprofit is taking an extra (and again, simple) step to show the company and the public how thankful you are for their commitment to the cause.

Here’s a sample thank you post from the Children’s Craniofacial Association:

Thanks for the Matching Gifts

In case you can’t read the text on the image it says

It’s #ThankfulThursday & CCA thanks @Corning Inc. for the Foundation Matching Gifts Program, doubling employee donations to CCA!

It was retweeted four times and favorited six times, including from the main Corning account.

Donation Page Acknowledgements

On your website’s donation pages, you could include information about some of the benefits of matching gifts (for your donors), and also mention some of the top-giving companies in the area. This shows many donors the commitment of their employers to the community, which in turn increases the chances an individual will donate to your cause and also ask their company for a matching gift. Increasing the number of eyes that see a corporation’s name in a positive light also increases the likelihood of forming a stronger relationship with a company. Positive PR for a company (by a nonprofit organization) is a huge key for ensuring future collaboration.

Event Recognition

This is another easy way to recognize some of the major community players in the matching gift arena. Even if these companies are not sponsoring your charitable event, just mentioning the impact they are having on the work you do (without outshining the actual corporate sponsors, of course) is going to make a difference. Every company wants a positive image in the community because this increases their like-ability, and therefore their success. When your nonprofit organization is a key factor in increasing their success, the bond between the two will be stronger than ever.

Creating a Stronger Relationship

The above suggestions are just a few extra ways to say thanks to the corporations who have a strong commitment to matching gift donations. When a company sees the effort your nonprofit organization is putting forth to thank them for their generosity, it increases the chances of future giving, whether it’s with more matching gifts, grants, or even some form of sponsorship.

Make sure you’re saying thank you – it really can make all the difference!

Matching Gift Acknowledgement

Sample Job Description for a Matching Gift Coordinator

Is your nonprofit organization missing out on potential funds from matching gift donations?
Does your development department have someone who is knowledgeable about matching gifts and the intricacies of the process?
Would you be interested in having someone on your staff who can bring added value to your annual fund?

If the answers to these questions are yes, no, and yes, then you might want to look into the possibility of extra personnel, specifically a matching gift coordinator.

We’ve put together a sample job description for a matching gift coordinator that you can post on a multitude of great nonprofit job and career sites. Of course, you’ll need to add in the more specific elements that make your organization unique to help you stand out from the crowd. Sell your nonprofit to those job hunters!

Matching Gift Coordinator

Overview

The Matching Gift Coordinator is responsible for the oversight of the matching gift program, a component of fund development. This position entails communicating with individual donors to ensure knowledge about the possibility of matching gifts, as well as maintaining and updating appropriate information on the website and within relevant marketing materials.

The Matching Gift Coordinator reports to and works in collaboration with the Director of Development.

Key Responsibilities

  • Checking all individual donations against the donor’s employer to see if they are eligible for a corporate match.
  • Reaching out to individual donors to inform them of the possibility of a corporate matching gift.
  • Providing donors with appropriate information and guidelines to make the match process as effortless as possible.
  • Maintaining and updating the matching gift information on software such as Double the Donation as necessary.
  • Sending timely acknowledgements to individual donors and matching gift companies.
  • Maintaining the matching gift section on the fundraising pages of the website.
  • Marketing matching gift opportunities via various outlets including social media, email campaigns, and annual fund letters.

Characteristics of a Qualified Candidate

The Matching Gift Coordinator position requires an organized, proactive, and energetic individual who will work effectively with donors and corporations.

A successful candidate will have the following qualities:

  • At least 2 years of experience in fund development in nonprofit organizations.
  • An ability to think independently and communicate effectively.
  • Strong interpersonal skills.
  • Excellent oral and written communication skills.
  • An ability to learn quickly, especially with regard to software management.
Marketing Corporate Philanthropy Programs

Marketing Corporate Philanthropy Programs

Corporate PhilanthropyWhile Double the Donation provides fundraising tools to nonprofits looking to raise more money from employee matching gift programs, we also talk in detail about corporate philanthropy and the importance of companies having solid programs that embrace it.

This article is geared towards the corporate sector and discusses marketing corporate philanthropy programs to maximize not only the benefits to your company by publicizing these programs, but also to maximize the impact your company is having on your local community.

Here’s what we’ll be covering:

  1. Know your audience
  2. Develop a well-rounded corporate philanthropy program
  3. Encourage consumers to become brand advocates

Let’s get started!

1. Know Your Audience

One of the first rules of marketing and advertising is to know your audience. A one-pronged marketing campaign will not resonate with everyone. Think of who your organization is trying to reach by marketing philanthropy programs and how best to engage them.

Consumers

When you market your company’s corporate philanthropy programs to your customers and consumers, you want to ensure they are seeing a broad picture of how your company is helping the local community.

If you are a corporation, show them how many hours your employees have volunteered in the community; show them what causes your company stands behind and how it will help THEM.

For example, are you environmentally conscious? Are you donating equipment or goods to local shelters and nonprofit organizations? Are you contributing to disaster response?

Paint a philanthropic picture.

Employees

Just as your corporation wants consumers to know how great the philanthropic attitude is around the office, an equal amount of emphasis must be placed on ensuring your employees’ enthusiastic participation!

It’s important for your employees to buy in to the programs – why would your consumers participate and advocate on your behalf if your employees don’t?

Plus every individual prefers to work for a philanthropic company so there are many business benefits to corporate philanthropy.

Executives and Board Members

While it’s important for upper management to see the big picture on how these programs are impacting the community, it’s also important to ensure this audience understands how these programs are impacting the company.

In other words, are these programs increasing revenue in any way? You need all groups to engage in and support your philanthropic programs for them to be successful.

2. Develop a Well-Rounded Corporate Philanthropy Program

This is a crucial step for having a successful marketing campaign. Having multiple philanthropic platforms will prove to your consumers that your company is truly dedicated to bettering the community.

Matching Gift Programs and Employee Giving

When your employees donate money to charities and nonprofit organizations, does your company have a matching gift program  that will help them essentially “double their donation?”

Many companies offer matching gifts in various forms to encourage employee giving.

For example, if an individual donates $100 to a local nonprofit organization, they would then apply for a matching gift of $100 from their employer, which may provide a 1:1 match, thereby giving the nonprofit organization a $200 donation. This is one example of a corporate philanthropic program that many corporations pride themselves on.

Check out a few top matching gift companies.

Volunteering and Volunteer Grant Programs

Another great program corporations are embracing is volunteer-based. When employees volunteer at an eligible nonprofit organization, employers offer grants based on the number of hours volunteered.

A common grant program will offer, for example, a grant of $10 per hour volunteered (minimum of 10 hours) to the nonprofit organization at which the employee spends their time. Many corporations often include in marketing materials how many hours its employees have volunteered. It presents a powerful picture of how the company is positively impacting the local community.

Check out our volunteer grant guide for complete details and examples.

Environmental and Disaster Response Initiatives

Does your corporation have a “go green” initiative? Or do your product materials only come from biodegradable substances? Things like this resonate with consumers, and make them more likely to purchase your product over a competitor.

When natural disasters like Hurricanes Katrina and Sandy occur, many corporations get involved immediately by offering up not only cash and product donations to those impacted, but also by encouraging consumers to purchase a product of which some percentage goes directly to local disaster response programs.

Having a program like this and marketing it to the public puts your corporation in the philanthropic spotlight, making consumers more likely to remember you positively.

3. Encourage Consumers to Become Brand Advocates

It’s time to embrace and utilize social media and digital channels the way they were meant to be used. Chances are your organization already has a Facebook or Twitter page, but if it doesn’t, that needs to change.

According to this article, “Digital marketing is a catch-all term for the act of promoting services or products through media across varied digital channels. ”

But guess what? Digital marketing can also be used to market your corporate philanthropy programs!

Fifty-nine percent of social media users say companies appear “accessible and responsive” when they have active social media plans.Matching-Gift-Social-Media

Your consumers are on social media, and that’s where your marketing can have the biggest impact for the lowest cost.

Publicize some of the philanthropic programs your corporation is involved in, with stories and pictures for maximum impact. When followers share and like your content, it enables your material to be spread throughout the social media world with literally just the click of a button.

Social media is one of the quickest and easiest ways to make your followers aware of all the great things your company is doing! Put it to good use!


Your company can’t just sit back and expect consumers and employees to know about your corporate philanthropy programs and efforts. Start marketing your corporate philanthropy programs to the right people through the right channels.

UPS Philanthropy

Does UPS Offer a Matching Gift Program?

At Double the Donation, our core service is to track which companies offer employee matching gift programs and make it easy for nonprofits to share company specific forms, guidelines, and instructions with their donors.

One of the most common questions we receive is whether or not United Parcel Services (UPS) matches employee donations to nonprofits.

Does United Parcel Service (UPS) have a Matching Gift Program?UPS Matching Gift Program

Unfortunately there is a lot of confusion around UPS’s employee giving programs. In short, UPS no longer matches employee donations.

For many years the UPS Foundation matched donations from all active employees who had been with the company for at least 12 months. Each employee (including members of UPS’s Management Committee) was eligible to request up to $3,000 in matching funds per year.

Since many nonprofits received matches in the past it’s no surprise we get more questions from our nonprofit customers about UPS’s matching gift program than nearly any other company. This confusion arises from the fact that UPS is still listed on many of the random lists of matching gift companies circulating the internet.

We can assure you that as of 12/01/13, UPS does NOT offer an employee matching gift program. Any lists of matching gift companies which are found online that list UPS as having a matching gift programs are inaccurate.

Our team previously reached out to the UPS Foundation (and re-confirmed prior to this post) and received the following response by email:

The UPS Foundation formerly offered a gift matching program for educational and cultural organizations.  However, on February 20, 2009, UPS’s Board of Trustees approved the action to suspend the Gift Matching Program due to the economic climate.   At this time, there are no current plans to restart the program.

That being said, we encourage you to check out this list of top companies which offer matching gift programs.

Consiva Matching Gifts

Consiva | The JK Group’s New Corporate Philanthropy Software

Consiva

Great news for nonprofits and corporations! On November 13, 2013 JK Group announced the launch of Consiva. While Double the Donation and JK Group are completely separate and unrelated companies, we’re always excited when one of the leaders in corporate philanthropy software announces upgrades and new products.

While there aren’t any immediate impacts to nonprofits which subscribe to our employee matching gift service, we figured we’d cover this news story as the JK Group powers many of the employee matching gift and volunteer grant programs which we track in our database / nonprofits rely on.

About Consiva:

Consiva is JK Group’s updated suite of philanthropic solutions designed to provide a new way for corporations to drive employee engagement, integrate information and activities, and measure the success of their efforts, both in the United States and internationally.

Built-in functionality includes support for:

  • Employee giving programs
  • Payroll giving
  • Matching gifts
  • Special giving campaigns
  • Disaster relief
  • Employee assistance
  • Individual and team fundraising
  • Individual and team volunteering
  • Volunteering grants
  • Management of sponsorships and events
  • Corporate grants

We spoke with one of our colleagues at JK Group- Hesha Patel, Director of Marketing who confirmed that the software is not only available for new corporate clients but they’re also in the process of migrating over JK Group’s existing corporate customers.

Consiva - JK-Group

(image from http://jk-group.com)

Impact on Nonprofits:

When we heard of the new Consiva launch, our team at Double the Donation was particularly interested in how the new software impacts nonprofits (both our customers as well as all of the other nonprofits that rely on employee giving programs as a source of funding).

We expect an increase in the number of employees submitting matching gifts and volunteer grants as well as a reduction in the administrative effort required from a nonprofit to track and process these grants.

Higher Employee Utilization:

Let’s face it, employee participation rates in corporate giving programs are often low. So we get excited anytime there’s a major enhancement in the software that powers many of the world’s leading corporate philanthropy programs.

Since JK Group’s software is used by more Fortune 500 companies than any of the other corporate vendors, we fully expect that Consiva’s launch will make it easy for CSR professionals to launch, manage, and communicate employee giving programs.

That’s good news for everyone and will ultimately lead to higher employee participation rates (which means more dollars for nonprofits!).

Easier to Manage:

If you’re like many of the nonprofits we work with, managing unique usernames and passwords for each company with a matching gift or Dollars for Doers program is tough. Fortunately it’s about to change.

With the new Consiva OMS (Organization Management System), each nonprofit will have a single username and password to manage its accounts with all of the corporations who use JK Group’s products.

Learn More:

  • Corporations interested in learning more about JK Group’s offerings can either read our overview on the company or visit JK Group’s website.
  • Nonprofits interested in learning about our fundraising tools which help raise more money from employee matching gift and volunteer grant programs should click here.
Matching Gift Acknowledgement

Matching Gift Integration | Three Methods for Nonprofits and Fundraising Platforms

One of the most common questions received by Double the Donation’s sales and customer support teams is around the different ways to integrate matching gift information into a website or platform. We support three different integration options:

  1. Host match pages on Double the Donation’s servers (designed for individual nonprofits)
  2. Embed match information directly on the nonprofit’s website (designed for individual nonprofits)
  3. Use our matching gift API (designed for fundraising platforms and service providers)

 

Host Matching Gift Pages on Double the Donation’s Servers

The easiest way for a nonprofit to share matching gift information with its donors is by building matching gift pages hosted on Double the Donation’s website. This option is included in all pricing tiers and can be done instantly through our online account set up process.

During the online sign up process you’ll choose a URL (ex. https://doublethedonation.com/xyzorganization) which will become your nonprofit’s custom matching gift website. You’ll enter basic information about your organization including:

  1. A description of your nonprofit
  2. Your organization’s contact information
  3. Upload a logo
  4. Choose a background color

That information is then automatically combined with our searchable database of companies which match employee donations or offer grants for volunteering into a site which you can share with your donors and supporters. Here are a few examples:

Example #1: Lafayette Partners in Education Matching Gift Page
(https://doublethedonation.com/lpie)

Create your own matching gift pages on Double the Donation's servers


Example #2: Atlanta Botanical Garden’s Matching Gift Page
(https://doublethedonation.com/abg)

Hosted Matching Donation Pages on Double the Donation's Servers

Sign up and build your own matching gift pages on Double the Donation’s servers.

 

Embed Match Information Directly on a Nonprofit’s Website

For organizations looking to integrate matching gift information directly on their own website, we also provide the ability to embed our matching gift widget.

This involves adding seven lines of code (generated automatically when organizations subscribe to select tiers) to the appropriate pages on the nonprofit’s website.

Insert our matching gift search functionality by using the code we provide

Add Our Matching Gift Search Directly to Your Own Website

Suggested locations to include our matching gift widget include:

  1. Dedicated match pages
  2. Ways to give pages
  3. Donation screens
  4. Confirmation screens

Here are a few examples:

Embedded Example #1: New York Public Media
(http://www.thirteen.org/support/employer-matching-gift/)

Embed matching gift data on a nonprofit's website


Embedded Example #2: National Kidney Foundation
(http://www.kidney.org/matchinggifts)

embedded-matching-gift-info-kidney-foundation

Nonprofits can maintain a fully branded user experience by integrating our matching gift search directly into pages hosted on the nonprofit’s website.

Sign up and embed matching gift information on your own site.

 

Use our Matching Gift API

Matching Donation APIThe previous two options were integration methods for a single nonprofit but Double the Donation also provides a matching gift API for partners such as:

  • Peer-to-peer fundraising platforms
  • Donor management / CRM software
  • Online donation platforms
  • And any other companies interested in providing employee matching gift data to nonprofits and their donors

Our API provides complete access to the raw matching gift data making it easy for you to incorporate matching gift information into your company’s own service.

Visit the Matching Gift API section of our website for complete details.

Benevity Matching Gifts

Benevity: Workplace Giving Tools for Corporations

Looking for information on Benevity or trying to figure out which companies use Benevity’s corporate philanthropy software?

Good news, while Double the Donation is a completely separate and non-related company (we provide employee matching gift tools to nonprofits whereas Benevity provides services to corporations), we can share much of the information which you’re looking for.

Benevity's Workplace Giving Tools

About Benevity:

Almost all major companies have philanthropic giving programs in place. Sometimes they’re managed entirely internally, but many use a vendor for the corporate philanthropy software and administration.

Benevity, one of the corporate philanthropy vendors, was founded in Calgary in 2008 by Bryan de Lottinville. Since then it has become one of the leading providers of CSR software in both the US and Canada.

Benevity offers a full suite of technical solutions to help companies power their corporate philanthropy programs.

These include:

  • Centralized donation management & payroll deductions
  • Custom cause portfolios & disaster response
  • Company & user-generated volunteering opportunities
  • Dynamic news & blog content
  • Charitable rewards & matching incentives
  • Comprehensive reporting capabilities
  • International capabilities

It’s also worth noting that Benevity is a registered BCorp (uses the power of business to solve social and environmental problems) that helps companies to make a difference while achieving greater business impacts from their cause marketing, community investment, workplace giving and volunteering programs.

 

Which Companies Use Benevity?

Benevity provides corporate philanthropy software to many US and Canadian based corporations. A few clients include:

top-matching-gift-companies

Benevity Causes for Nonprofits:

Benevity Causes is a portal which Benevity runs for nonprofits. It offers charities direct access to customize their interactions with companies around the world.

Some of the services Benevity Causes provides include:

  • Gaining exposure & connecting with businesses
  • Updating your cause profile
  • Accessing detailed donor reports
  • Receiving funds faster & more efficiently
  • Adding volunteer opportunities

Since Benevity provides the software that powers many large companies’ corporate philanthropy efforts, we recommend that all nonprofits register with Benevity Causes.

Double the Donation’s Relationship with Benevity:

Benevity and Double the Donation are two completely separate businesses.

While Benevity provides workplace giving tools to companies, Double the Donation helps nonprofits raise more money from the employee matching gift programs offered by companies across the world.

Double the Donation’s database of matching gift companies includes matching gift programs managed either internally at companies or outsourced to one of the many corporate vendors such as:

Click here for additional information on these matching gift vendors.

How Do I Contact Benevity?

If you’re a corporation interested in learning more about Benevity’s software solutions you can contact the company in one of three ways:

  1. By email – Use the company’s contact form
  2. By phone – (403) 237-7875
  3. By mail – Benevity, 300, 805 – 10th Avenue SW. Calgary, AB, T2R 0B4

Check out Benevity’s website to get more information about their services.

 

Double the Donation

It’s important to remember that Benevity and Double the Donation are completely unrelated companies.

Double the Donation sells an easy-to-use tool to nonprofits to help them promote matching gifts to donors (check out our service to see if it can help your organization increase matching gift fundraising). Our database of matching gift companies includes those administered by Benevity as well as those managed by other matching gift vendors.

Double the Donation’s team researches and manages a database of matching gift company guidelines, forms, and contact information which nonprofits and their donors can access. If you’re a nonprofit looking to improve your matching gift fundraising, test out our service.

Nonprofit Leadership Traits

Three Keys for Private Schools to Raise More Money From Employee Matching Gift Programs

Matching Gift OverviewAre you a K-12 private school looking to raise more money from employee matching gift programs? If so, this article is for you!

A significant percentage of the companies that offer to match employee donations will double donations to K-12 private schools. But just because companies offer these programs, doesn’t mean your school’s parents and donors are following through with their match requests.

There are three keys to increasing the amount of money you’re raising from employee grant programs.

#1 – Know Which Companies Match Gifts to Private Schools

At the most basic level, we see some independent schools suggesting that parents “reach out to their HR departments.” But that’s just the beginning. If your private school wants to increase matching gift revenue, make sure you’re aware of the many companies that match employee donations.

In fact, hundreds of companies in nearly every major city match employee donations. While we can’t list out our entire database, here are a few examples to help your independent school’s staff get a better feel for the standard match programs offered by companies,

Heinz

Heinz-matching-donationsThe H. J. Heinz company will match donations made to a variety of nonprofits including private schools, up to $5,000 a year per employee or up to $1,000 a year from retirees.

And don’t forget about your volunteers! Through the Heinz Cares program, the company offers a $250 grant for an employee volunteers for 50 hours or a $500 grant after 100 volunteer hours.

Read more about the Heinz matching gift program.

Pepsi Cola

pepsi-matching-gift-program-nonprofitsPepsiCo offers a matching gift program where the company matches donations to nearly all nonprofit organizations including independent K-12 schools. Each year Pepsi matches eligible contributions of up to $10,000 per employee, sometimes at a rate as high as 2:1 (effectively tripling donations.)

And don’t forget about grandparents! Pepsi’s employee match program is open to current employees as well as retirees or their surviving spouses and domestic partners.

Read more about the Pepsi matching gift program.

For a few additional examples, check out our article on the top matching gift companies.

Matching Gift Companies

#2 – Raise Awareness

Unfortunately donors must be the ones to actually initiate the matching gift process. But that doesn’t mean you shouldn’t play a role in prompting donors to think about and submit matching gifts.

We encourage you to take a few minutes to review your fundraising efforts (ex. check your website, email templates, paper letters, etc.) to see where you’re promoting matching gifts. You’ll surely find a number of places where you should be including matching gifts. For instance:

If you have a few minutes look through our matching gift marketing resources for ideas and examples of how other organizations are effectively promoting match programs to parents and donors.

#3 – Make It Easy:

Let’s face it, parents and donors are busy. While they clearly care about your school, between carpool, coaching their kids’ sports teams, PTA duties, and of course their own jobs, time is their most precious asset. So ensure you’re making it as easy as possible for your donors to submit matching gifts.

Providing parents with company specific matching gift information so they don’t need to go to their HR departments can go a long way. This could include information such as:

  • Forms
  • Guidelines
  • Employee eligibility
  • Instructions
  • And anything else your donors need

Consider reaching out to major employers in your area to obtain the appropriate forms or subscribing to a matching gift service (such as Double the Donation).

Create Matching Gift Program

Resources for Companies Creating New Matching Gift and Volunteer Grant Programs

While Double the Donation is primarily geared around providing matching gift tools for nonprofits, we also consult with corporations interested in creating or overhauling their employee matching gift and volunteer grant programs.

Before we begin any of these engagements, we always encourage corporate representatives to review the resources and articles contained on our site. Below are a few suggested reads for corporate employees.

Corporate Giving Resources

Resources for Companies Creating New Matching Gift Programs:

Matching Gift Basics: While this article is geared towards nonprofits, it includes a good overview of different aspects of matching gift programs.

Standard Elements of Matching Gift Programs: A great read for corporations explaining the different elements of standard corporate match guidelines.

Top Matching Gift Companies: In this article we highlight ten companies with outstanding employee giving programs. Each company has a unique component to their match programs that cause them to stand out among their peers.

Common Questions from Companies Creating New Match Programs: On a daily basis our team speaks with nonprofits and corporations about matching gift programs. Here are a few of the most common questions we receive.

 

Resources for Companies Creating New Volunteer Grant Programs:

Volunteer Grant Basics: While this article is geared towards nonprofits with a large number of volunteers, it includes a good overview of different aspects of volunteer grant programs.

Top Volunteer Grant Companies: We highlight ten companies which provide volunteer grants of greater than $15 per hour.

Three Ways to Make Dollars for Doers Programs a Program Employees Participate In: Realized Worth outlines how companies can design volunteer grant programs that employees actually participate in.

 

Business Reasons to Create Employee Giving Programs:

The Impact of Matching Gift Programs on Employee Engagement: Get a better understanding of the commonalities of great matching gift programs as well as their impact on employee engagement.

The Importance of Improving Employee Engagement: Wondering why improving employee engagement is good for your business? This article is for you.

 

Implementing Employee Giving Programs:

Corporate Example (Texas Instruments) – Promoting Employee Giving: View a few examples of how Texas Instruments promotes matching gifts to employees and retirees.

Corporate Example (Microsoft) – Promoting Employee Giving: View a few examples of how Microsoft promotes employee matching gifts to employees.

Paper Processing vs. Electronic Process: Learn why more and more companies are switching to electronic platforms for handling employee giving.

Corporate Philanthropy Software Vendors: Looking to implement a new employee giving program? Make sure to check out these leading vendors who have worked with countless companies to design their employee giving systems.

Using Facebook to Share Dollars for Doers Information: Check out how CUNA Mutual, CH2M Hill, and CSX are using Facebook to spread the word to both employees and local communities. 

 

Company Spotlights:

Disney: Disney offers volunteer grants that are tiered based upon the different hourly thresholds.

State Street: State Street’s corporate philanthropy programs have evolved over the years to include matching gifts, volunteer grants, and fundraising matches.

Verizon: Verizon is one of the largest employers in the country and employees across the income spectrum. Learn about the company’s employee giving programs and the impact on communities.

GuideStar Articles Matching Gifts

Reader Question: Submitting match requests for non-personal donations

Although Double the Donation doesn’t administer match programs for any corporations, as experts in the space we’re regularly approached with general matching gift questions. Here’s a question we’ve heard from both individual nonprofits as well as individual donors.

Question Regarding Matches on Non-Personal Donations:

Question from nonprofits:
My organization has donors who work at companies with large matching gift limits. Can we funnel donations through these employees to make sure all of the donations are getting matched?

Question from individuals:
I work for a company which doesn’t have a matching gift program. But my friend Sally’s employer matches donations. Can I give her my money and have her make a donation?

Double the Donation’s Answer:

While we understand the desire to maximize donations from matching gift programs, we strongly recommend that donors only take advantage of their own employers’ match programs. A few reasons include:

Stick with the Spirit of Corporate Match Programs:

At Double the Donation, we track and stay in touch with companies with matching gift programs. In almost all cases, company guidelines specifically state something along the lines of “Gifts must be personal contributions paid either in cash or securities.” Although we don’t administer match programs for any companies, the match benefits are usually designed for personal contributions from individuals working at a specific company.

Thus it’s quite clear that from a corporate standpoint, passing donations through a supporter who works for a matching gift company is definitely frowned upon.

We hope the nonprofit community recognizes that matching grant programs are generous benefits offered by companies to support organizations which employees personally give to. They’re also completely optional programs so we hope everyone utilizes them in the spirit for which they were designed.

Avoid Potential Fraud:

Whenever a matching gift request is submitted, the employee has to sign the form indicating that the donation for which a match is being requested adheres to the company’s guidelines. Additionally whenever a nonprofit verifies a donation, the nonprofit employee confirming the donation is also signing that he or she agrees the donation meets the company’s guidelines.

While we certainly aren’t legal experts, there’s a strong chance that both the employee and the nonprofit would be be committing some sort of fraud by submitting or verifying matches which aren’t eligible to be matched. Doing so could put the employee’s job at risk while also jeopardizing the nonprofit’s eligibility for future matches and grants.

Risk Tax Implications:

Again, we aren’t legal experts, but there are certainly tax implications. For instance, who gets to claim the charitable tax deduction on the original donation? Was it the individual who gave his or her money to a friend to donate or was it the actual donor who submitted the match request?

We hope you won’t get to this point of having to figure out the tax implications, but figured we highlight it as a potential pitfall.

General Thoughts:

We always encourage organizations to stick to the spirit of the match programs. If a specific program is designed for an individual employee’s personal use, we recommend that the employee and benefiting nonprofit not try to game the system. While we’re sure the above isn’t the answer that most individuals and nonprofits want to hear, we hope it’s informative.

That being said, there are a number of companies (ex. Intuit, State Street Capital, McAfee, and others) that match the fundraising efforts of employees. These are some of the most generous employee giving programs so organizations should definitely look into them.

Learn more about companies which match fundraising efforts of employees.