Matching Gift Acknowledgement

Blackbaud® NetCommunity™ Matching Gift Integration with Double the Donation

Does your nonprofit use Blackbaud® NetCommunity™ to accept and process donations?

Are you looking to incorporate matching gift information into both your website as well as the Blackbaud® NetCommunity™ donation process?

If so then this guide is for you. Either follow the steps in the below article or download our complete Blackbaud® NetCommunity™ matching gift integration guide.

 

Blackbaud NetCommunity Matching Gift Integration Guide

 

Double the Donation’s Relationship with Blackbaud® NetCommunity™:

Blackbaud® is the leading supplier of software and services specifically designed for nonprofit organizations. Its products focus on fundraising, website management, CRM, analytics, financial management, ticketing, and education administration.

Double the Donation is a leading provider of employee matching gift data and services to nonprofits.

This guide was put together to help organizations who use Blackbaud® NetCommunity™ donation forms incorporate Double the Donation’s employee matching gift plugin into their fundraising pages.

Blackbaud® and Double the Donation are two separate and unrelated companies.

 

Steps to Integrate Double the Donation’s Matching Gift Lookup Tool with Blackbaud® NetCommunity™:

The below steps and screenshots are applicable to organizations which already have an account with Double the Donation (Tier 2 and above) and Blackbaud® NetCommunity™. If you don’t have an account with Double the Donation you can:

In terms of integrating Double the Donation’s matching gift search tools into your nonprofit’s fundraising strategy there are three primary locations:

  1. Within the donation process on the donation confirmation page (modify Blackbaud® NetCommunity™ settings)
  2. Across your other fundraising channels on a dedicated matching gift page on your own website (use your other systems)
  3. In the donation confirmation email (modify Blackbaud® NetCommunity™ settings)

 

Let’s first look at how to incorporate Double the Donation’s matching gift data into the Blackbaud® NetCommunity™ donation process:

Add Matching Gifts Within Blackbaud NetCommunity's Donation Process

 

Blackbaud® NetCommunity™ Integration Overview: Follow the next six steps to allow your donors to access company specific matching gift information on your Blackbaud® NetCommunity™ donation confirmation screen. Notice in the below sample your donors will be able to access their companies’ matching gift information utilizing Double the Donation’s matching gift plugin.

Blackbaud Netcommunity Matching Gift Search

 

Step #1: Log in to your Blackbaud® NetCommunity™ account

Sign In to Blackbaud NetCommunity to Add Matching Gifts

 

Step #2: Click on the “View site” button

View your Blackbaud NetCommunity donation pages

 

Step #3: Make sure you’re on the main donation page then click on the “Edit this page” button

Modify Your Donation Pages

 

Step #4: Click on the icon in the corner of the actual donation form then click “Edit”

Edit Blackbaud Donation Form

 

Step #5: Scroll down to the confirmation screen options. Make sure you’re using the “custom confirmation screen” then click “View” and then “Code”

Modify NetCommunity Custom Donation Screen

 

Step #6:  Add a section about matching gifts which includes Double the Donation’s matching gift search tools

Use Double the Donation's

Text to Include:

  1. Add a header for matching gifts
    • Sample text: “Make Your Donation Go Twice as Far”
  2. Add a few sentences explaining matching gifts
    • Sample text: “Did you know that many companies match donations made by their employees to our organization? To see if your company will match your donation and to access the appropriate forms, guidelines, and instructions please use the below search box.
  3. Add Double the Donation’s matching gift iframe
    • HTML code is <iframe height=“300” src=https://doublethedonation.com/api/iframe/insert-your-api-key width=“600”></iframe>

Then click update and save the changes.

Outcome: Donors will now be able to access company specific matching gift information directly on the donation confirmation screen

Blackbaud Matching Gift Search

 

Next let’s look at how to incorporate Double the Donation’s matching gift plugin across your broader fundraising:

Incorporate Matching Gifts Everywhere in Your Fundraising

 

Step #1: Create a dedicated matching gift page on your main website.

Create a dedicated matching gift page on your own website

This is all done by using Double the Donation’s primary matching gift plugin which can be found in your organization’s Double the Donation account management pages. You’ll want to use the following steps:

  1. Log into your Double the Donation account
  2. Access the embed code
  3. Copy the embed code to the dedicated matching gift page on your own site
  4. Our searchable plugin will automatically load

Add Our Matching Gift Search Directly to Your Own Website

Step #2: Direct donors to your dedicated matching gift page across your broader fundraising efforts.

Create a dedicated matching gift page on your own website

This includes in locations such as:

For our complete marketing toolkit which includes suggested marketing locations, downloadable graphics, sample wording, and examples visit https://doublethedonation.com/marketing-matching-gifts/.

 

 

Next let’s look at how to incorporate Double the Donation’s matching gift plugin into your Blackbaud® NetCommunity™ donation confirmation email:

Include Matching Gifts in your Blackbaud NetCommunity Confirmation Emails

 

 

Blackbaud® NetCommunity™ Donation Confirmation Integration Overview: Follow the next three steps to include matching gift links in your Blackbaud® NetCommunity™ donation acknowledgment emails. Here’s a sample of what your donation confirmation email would look like:

Send a Matching Gift Thank You Email using Blackbaud NetCommunity

 

Step #1: Navigate to the donation page editor and then click on “Acknowledgement Email”.

Go to the Acknowledgement Emails

 

Step #2: Highlight matching gifts in the email that gets sent out to donors after donating. To add a link click on “Insert” then “Link”.

NetCommunity Matching Donations Thank You Graphics

Suggested Text:
“Make Your Donation Go Twice as Far: 

Did you know that many companies match donations made by employees to our organization? Click here to see if your company matches donations and to access the appropriate forms, guidelines, and instructions. It only takes five minutes!”

Then insert a matching gift graphic to call attention to matching gifts.

Don’t forget to link both the sentence about matching gifts and the image to your matching gift page.

You can design your own graphic or use one of Double the Donation’s premade graphics from https://doublethedonation.com/marketing-matching-gifts/images/

 

Step #3: When you open up the “Link” window  you’ll want to link to your dedicated matching gift page by clicking on “Create other type of link” and entering your organization’s matching gift URL.

Add Matching Gift Link within Blackbaud NetCommunity

 

Outcome: Donors will now be directed to your dedicated matching gift page via the Blackbaud® NetCommunity™ donation confirmation email.

Completed Blackbaud NetCommunity Matching Gift Donation Confirmation Email

 

Want to Get Started with Double the Donation’s Service?

Click here to sign up >

 

Have Questions?

Use one of the following methods to learn more about Double the Donation’s service:

Matching Gift Acknowledgement

Paypal Matching Gift Integration with Double the Donation

Does your nonprofit use Paypal to accept and process donations?

Are you looking to incorporate matching gift information into both your website as well as the Paypal donation process?

If so then this guide is for you. Either follow the steps in the below article or download our complete Paypal matching gift integration guide.

Integrate Double the Donation's Matching Gift Service with Paypal

 

Double the Donation’s Relationship with Paypal:

Paypal is one of the leading providers of ecommerce solutions and donation processing services for nonprofits.

Double the Donation is a leading provider of employee matching gift data and services to nonprofits.

This guide was put together to help organizations who use Paypal’s donation forms incorporate Double the Donation’s employee matching gift plugin into their fundraising pages.

Paypal and Double the Donation are two separate and unrelated companies.

 

Steps to Integrate Double the Donation’s Matching Gift Lookup Tool with Paypal:

The below steps and screenshots are applicable to organizations which already have an account with Double the Donation (Tier 2 and above) and Paypal. If you don’t have an account with Double the Donation you can:

In terms of integrating Double the Donation’s matching gift search tools into your nonprofit’s fundraising strategy there are two primary locations:

  1. In Paypal’s donation process on a custom donation confirmation page (modify Paypal settings)
  2. Across your other fundraising channels on a dedicated matching gift page on your own website (use your other systems)

 

Let’s first look at how to incorporate Double the Donation’s matching gift data into Paypal’s donation process:

Add Matching Gifts to Paypal

 

Paypal Integration Overview: There is a five stages of the donor experience for individuals who donate to your organization through Paypal then access company specific matching gift information.

Steps for Donors to Search for Matching Gift Information in the Paypal Donation Process

The five stages consist of:

  1. Donor clicks on the “Donate” button on your website
  2. Donor submits a donation using Paypal’s system
  3. Paypal sends a generic donation confirmation email
  4. Paypal redirects the donor to a custom confirmation page on your site which includes Double the Donation’s tools
  5. Donor accesses his or her employer’s matching gift information using Double the Donation’s service

Add Matching Gift Information to Paypal

Step #1: Modify the donation confirmation page on your website to include Double the Donation’s plugin (or build a new donation confirmation page with Double the Donation’s plugin).

Incorporate Matching Gifts into the Paypal Donation Confirmation Screen

We recommend you think of the donation confirmation page as two different sections:

Section #1 (Say thanks):

  • Thank the donor
  • Let them know their receipt is being sent via email
  • Provide a short overview of how donations help support the great work your organization is doing

Section #2 (Highlight matching gifts):

  • Provide a quick overview of matching gifts
  • Add Double the Donation’s matching gift plugin directly to this page (recommended). Alternatively you can add a graphic taking donors to your dedicated matching gift page

 

Step #2: Log in to your Paypal account and proceed to the section of your account where you can add a Paypal button.

Add a new donation button

 

Step #3: Select the “Create a button” option.

Note: If you already have a Paypal donation button on your website you can modify the existing button rather than adding a new button by following steps #4-5.

Create a New Donation Button

 

Step #4: Change the button type to “Donations”.

Make sure to select the donation option

 

Step #5: Expand the “Customize advanced features” section. Check the box which allows you to direct donors to a custom confirmation page and add the URL of your confirmation page.

Note: The URL you enter should be the URL of the donation confirmation page you set up on your own site which incorporates Double the Donation’s plugin.

Change the URL of the Donation Confirmation Screen

 

Step #6: Copy the Paypal donation button code and embed it in the appropriate locations on your website.

Add Paypal's Generated Button Code to Your Website

 

At this point your Paypal donors will be directed to a donation confirmation page with Double the Donation’s company specific matching gift information

 

Next let’s look at how to incorporate Double the Donation’s matching gift plugin across your broader fundraising:

Integrate Double the Donation into your Website

 

Step #1: Create a dedicated matching gift page on your main website.

Create a dedicated matching gift page on your own website

This is all done by using Double the Donation’s primary matching gift plugin which can be found in your organization’s Double the Donation account management pages. You’ll want to use the following steps:

  1. Log into your Double the Donation account
  2. Access the embed code
  3. Copy the embed code to the dedicated matching gift page on your own site
  4. Our searchable plugin will automatically load

Add Our Matching Gift Search Directly to Your Own Website

Step #2: Direct donors to your dedicated matching gift page across your broader fundraising efforts.

Create a dedicated matching gift page on your own website

This includes in locations such as:

For our complete marketing toolkit which includes suggested marketing locations, downloadable graphics, sample wording, and examples visit https://doublethedonation.com/marketing-matching-gifts/.

 

Have Questions?

Use one of the following methods to learn more about Double the Donation’s service:

GuideStar Articles Matching Gifts

iModules® Matching Gift Integration with Double the Donation

Does your nonprofit use iModules® and are you looking to integrate Double the Donation’s matching gift plugin into your iModules® donation pages?

If so then this guide is for you.

Incorporate Double the Donation's Matching Gift Service into iModules®

Double the Donation’s Relationship with iModules®:

iModules® and Double the Donation are two separate and unrelated companies. IMODULES is a trademark of IMODULES SOFTWARE, INC.

iModules® is a leading online Constituent Engagement Management provider for educational institutions. iModules® interconnected suite of modules transforms how institutions create relevant constituent experiences and achieve fundraising success through web content management, marketing communications, online giving, event management and ecommerce, and social media integration.

Double the Donation is a leading provider of employee matching gift data and tools to nonprofits.

This guide was put together to help organizations who use iModule’s® donation pages incorporate Double the Donation’s employee matching gift plugin into their fundraising pages.

 

Requirements:

At risk of stating the obvious, the below steps and screenshots are applicable to organizations which already have an account with Double the Donation and iModules®.

If you don’t have an account with Double the Donation you can:

 

Three Ways to Integrate Double the Donation’s Matching Gift Plugin into iModules®:

Method #1: Directly on an iModules® Campaign Donation Form

Add Double the Donation’s matching gift information to your iModules® donation pages can be done in using the following steps:

  1. Log into your iModules® account
  2. Click on “Campaigns” –> “Manage Campaigns”
  3. You should see a list of active campaigns. Click on the desired campaign you’d like to add Double the Donation’s matching gift plugin to.
  4. Scroll over “Manage Category” in the upper right corner of the form and click “Add Rich Text”.
  5. Option #1 – Add a link to your dedicated matching gift page or open a new window with just our matching gift plugin. (Say something like “Click here to see if your company will match this gift” and open up the new window).
  6. Option #2 – Add our matching gift search box directly on the donation page. You can do so by clicking on “<>HTML”  to switch to the HTML editor. Now you can add Double the Donation’s iFrame plugin code which can be accessed through your Double the Donation account.

 

Method #2: On the Donation Confirmation Page

  1. Log into your iModules® account
  2. Click on “Campaigns” –> “Manage Campaigns”
  3. You should see a list of active campaigns. Click on the desired campaign you’d like to add Double the Donation’s matching gift plugin to.
  4. Scroll over “Manage Form” in the upper right corner of the form and click “Review / Header Page”.
  5. Toggle to the “Finish Page” which is show after the donation process is complete.
  6. Option #1 – Add a link to your dedicated matching gift page or open a new window with just our matching gift plugin. (Say something like “Click here to see if your company will match this gift” and open up the new window).
  7. Option #2 – Add our matching gift search box directly on the donation page. You can do so by clicking on “<>HTML”  to switch to the HTML editor. Now you can add Double the Donation’s iFrame plugin code which can be accessed through your Double the Donation account.
  8. Option #3 – Download and use one of Double the Donation’s pre-designed matching gift images and link it to your organization’s dedicated matching gift page.

 

Method #3: Modify the Donation Thank You Emails

  1. Log into your iModules® account
  2. Click on “Campaigns” –> “Manage Campaigns”
  3. You should see a list of active campaigns. Click on the desired campaign you’d like to add Double the Donation’s matching gift plugin to.
  4. Scroll over “Manage Form” in the upper right corner of the form and click “Member Confirmation Email”.
  5. Modify the thank you email that gets sent out to individuals after they make a donation to further emphasize employee matching gift programs and take them to your dedicated matching gift page (either the one you set up on Double the Donation’s servers or the matching gift page on your own servers)

 

Common Questions:

Question: I added the wording “Click here to see if your company will match your donation” and linked it to the new page with Double the Donation’s matching gift information. How do I make the link open a new window rather than opening the matching gift search in the same window?
Answer: Go back to the editor where you typed in “Click here to see if your company will match your donation” and open iModules® hyperlink manager (the icon with the globe / chain). Change the target to “New Window”.

Question: I’m trying to add Double the Donation’s matching gift plugin directly into the donation form but the search box isn’t appearing. Please help.
Answer:
Depending upon the configurations of the rich text editor it may be modifying our plugin code. The easiest option is to use Double the Donation’s matching gift iframe option. If you still have questions or need assistance please contact us and we’ll help you get up and running.

Question: Do you have additional examples of how other organizations promote matching gifts or resources we can use? 
Answer:
Yes, please view our matching gift marketing toolkit.

Question: We are not currently a customer of Double the Donation. What are the costs associated with becoming a Double the Donation customer and how does the setup process work?
Answer: Double the Donation is a subscription service. Click here to view Double the Donation’s pricing table. The setup process can be done entirely online and all new accounts come with a two-week risk-free trial period.

Question: Can Double the Donation’s matching gift plugin be embedded in multiple locations? For example, can we add it to both our iModules donation pages as well as on a dedicated matching gift page on our organization’s website?
Answer: Yes, we want you to raise as much money as possible from matching gifts and encourage you to add our plugin in multiple locations.

Question: What if I have additional questions or need extra help with incorporating Double the Donation into our organization’s iModules® donation pages?
Answer: View all of the ways you can get in contact with Double the Donation’s team >

DonorPerfect and Double the Donation - Matching Gift Integration

DonorPerfect Matching Gift Integration Guide

Does your nonprofit use DonorPerfect for your donor management software and to accept / process donations? Are you looking to incorporate matching gift information into both your DonorPerfect donation pages as well as across your organization’s broader fundraising?

If so then this guide is for you.

Double the Donation’s Relationship with DonorPerfect:

DonorPerfect is a leading provider of donor management software which helps nonprofits cultivate donor relationships and achieve fantastic fundraising results.

Double the Donation is a leading provider of employee matching gift data and tools to nonprofits.

This guide was put together to help organizations who use DonorPerfect’s fundraising platform incorporate Double the Donation’s employee matching gift plugin into their fundraising pages and into their primary websites.

Please note that DonorPerfect and Double the Donation are two separate companies which have a strong partnership.

Steps to Integrate Double the Donation’s Matching Gift Lookup Tool with DonorPerfect:

At risk of stating the obvious, the below steps and screenshots are applicable to organizations which already have an account with Double the Donation (Premium Plan) and DonorPerfect.

If you don’t have an account with Double the Donation you can learn more about our serviceview the different integration options, or view our annual service fees and start a risk-free trial.

In terms of integrating Double the Donation’s matching gift search tools into your nonprofit’s fundraising strategy there are three primary options.

  1. In the Donation Process – (Use DonorPerfect’s system)
  2. Across Your Other Fundraising Channels – (Use your other systems)
  3. In Donation Confirmation Emails – (Use DonorPerfect’s system)

Let’s start by looking at how to incorporate Double the Donation’s plugin into DonorPerfect’s donation process

DonorPerfect Matching Gifts in Donation Process

 

Step #1: Log into your organization’s DonorPerfect account. Then select “Weblink” under the “App Links” drop down.

DonorPerfect Matching Gifts - Select Weblink

 

Step #2: Choose the donation form you’d like to add Double the Donation’s matching gift plugin to and click on the edit pencil.

DonorPerfect Select Form to Add Matching Gift Search Tool

 

Step #3: If you use the Single Page donation form, we recommend including matching gifts on the “Receipt Page”. You can find the dropdown by clicking “Edit Header / Footer” and then choosing the “Receipt Page”.

DonorPerfect - Add Matching Gifts to Receipt Page

If you’re not using the Single Page form, we recommend that you:

  1. Switch your donation form to a Single Page form and add the plugin on the Receipt Page
  2. Put a link in the Confirmation Email as outlined in the integration guide
  3. Put the plugin alongside the Click to Donate button on the giving page on your website

Step #4: Switch to the HTML editing option by clicking on the “< >” button

DonorPerfect Switch to HTML Editing Option

 

Step #5: Add Double the Donation’s iFrame code.

DonorPerfect Add Matching Gift iFrame Code to Receipt Page

Notes:

  • Access your nonprofit’s matching gift iFrame code by logging into your Double the Donation account at https://doublethedonation.com/members/.
  • Copy the iFrame code from your Double the Donation account and paste it into the weblink receipt page.
  • The code will look similar to the following:
    <iframe src=“https://doublethedonation.com/api/iframe/yourdoublethedonationiframeurl” width=“100%” height=“300”></iframe>
    (Don’t forget to that you need to copy the iframe code from your Double the Donation account)
  • Feel free to add an additional sentence or two saying “Thanks for donating” and describing matching gifts before you add our plugin.

 

Step #6: Switch back to the “Normal” view by clicking on the pencil to ensure the iframe is showing up. Then click “Save” to finalize the setup. You can also click the “Preview” button if you’d like.

DonorPerfect - Switch to Normal Editing View

 

And voila!

Your donation receipt confirmation page now incorporates Double the Donation’s searchable matching gift database so donors can easily access company specific matching gift forms, guidelines, and instructions.

We recommend going through the donation process once on your website to confirm everything is working correctly.

Matching Gift Search Appears

 

 

Next let’s look at how to incorporate Double the Donation’s matching gift plugin across your broader fundraising

Incorporate Matching Gifts Across Your Other Fundraising Channels

 

Step #1: Create a dedicated matching gift page on your main website.

Create a dedicated matching gift page on your own website

This is all done by using Double the Donation’s primary matching gift plugin which can be found in your organization’s Double the Donation account management pages. You’ll want to use the following steps:

  1. Log into your Double the Donation account
  2. Access the embed code
  3. Copy the embed code to the dedicated matching gift page on your own site
  4. Our searchable plugin will automatically load

Add Our Matching Gift Search Directly to Your Own Website

Step #2: Direct donors to your dedicated matching gift page across your broader fundraising efforts.

Create a dedicated matching gift page on your own website

This includes in locations such as:

For our complete marketing toolkit which includes suggested marketing locations, downloadable graphics, sample wording, and examples visit https://doublethedonation.com/marketing-matching-gifts/.

 

Next let’s look at how to modify the donation confirmation email that gets sent out using DonorPerfect to promote matching gifts

Include Matching Gifts in Your DonorPerfect Confirmation Emails

 

Step #1: Select “Set Email Options” from the left hand navigation and then click “Email Header”

DonorPerfect - Navigate to Email Options to Feature Matching Gifts

 

Step #2: Highlight matching gifts in the email that gets sent out to donors after donating

DonorPerfect - Feature Matching Gifts in Emails

Suggested Text:

“Make Your Donation Go Twice as Far:

Did you know that many companies match donations made by employees to our organization? It only takes five minutes and we’ve made it easy for you to access the forms, guidelines, and instructions you need.

Click here to see if your company matches donation >

Then insert a matching gift graphic to call attention to matching gifts.

Don’t forget to link both the sentence about matching gifts and the image to your matching gift page.

Choose a Graphic:

You can design your own graphic or use one of Double the Donation’s pre-made graphics from https://doublethedonation.com/marketing-matching-gifts/images/.

 

And Voila!

Your confirmation emails will now feature a graphic and a clickable link which will take donors to your organization’s dedicated matching gift page where they can learn more about matching gifts.

DonorPerfect - Test That Emails Include Matching Gifts

 

Have Questions?

Use one of the following ways to learn more about Double the Donation’s service:

Donor Awareness Matching Gifts

Nonprofits: How to Increase Donor Awareness about Matching Gift Programs

Modify your DonorPerfect donation confirmation emails to include matching gifts

Here at Double the Donation, we often write about the benefits of corporate giving programs, but we also touch upon marketing these programs to your donors. Informing individuals about the possibility of literally doubling donations via matching gift opportunities is step one to extra financial support, but step two is ensuring that these marketing efforts are working!

We’ll touch upon some common marketing efforts to get your donors ramped up to submit that matching gift request form to their employer, but also how to tell if your strategy is working.

 

Marketing Matching Gift Programs

Getting your donors aware about matching gift opportunities is the biggest obstacle your organization will have to overcome in order to receive more funds through these programs. There are billions (yes, billions!) of unclaimed dollars from corporate giving programs because donors are just simply not aware that they can ask their employers to match donations to eligible nonprofit organizations.

Here are three easy and effective marketing strategies to raise donor awareness about matching gift programs.

Include Matching Gift Information in Acknowledgement Letters

If your nonprofit organization is not already including information about matching gift opportunities in donor acknowledgement letters, then it’s a super easy way to start your marketing campaign. When an individual donates money to your organization, the hard part is done. Now you just need to get them to submit a matching gift request form to their employer – but how do you get them to do that?

Include a blurb about matching gifts in your acknowledgement letter. You’ve already got a committed audience, and since the acknowledgement letter doubles as a tax receipt, you can almost guarantee that the donor will read the letter to skim over key points. Make sure you emphasize that requesting a matching gift from their employer is easy and effective. Direct them to your Double the Donation webpage to allow them to check in just a couple of quick steps if their employer offers a matching gift program, and the steps they need to follow to do so.

It can be as simple as this: “Did you know that many corporations offer employee giving programs where they match donations to [your organization’s name]? The tax deductible component of your membership is normally eligible to be matched as well. Check with your employer today to see if they provide matching gifts!”

Make sure to mention that many companies now offer the opportunity to submit these forms online, so that makes the request that much easier. Your odds that a donor requests a matching gift from their employer are so much better if they’ve made a gift recently, so make sure your acknowledgement letters are timely!

 

Strategically Place Matching Gift Information on Donation Web Pages 

As with the above method, you want to make sure to include matching gift information in places that your donors (actual and potential) can see and process quickly. If an individual is on your organization’s donation page, then chances are that they didn’t end up there by accident. This is a great place to let them know that once they commit to the donation, then asking for a match from their employer will only take a few extra minutes. Donors are more likely to pull the trigger when they know it won’t be a long and arduous process, especially once they’ve already made a gift.

Put blurbs about matching gift opportunities on your donation pages, including on the “Donate Now” pages, and especially on the “Thank you for donating!” pages. It would be great as a “Next Steps” option.

 

Engage Your Donors on Social Media

Does your organization have a Facebook page? Twitter? YouTube? All of these are great places to let your donors know how grateful you are for their commitment to your organization’s mission, and a great place to let them know that they can literally double their donation by simply requesting a matching gift from employers. First and foremost, say thank you! This is a crucial part to ensure that they keep reading and engaging with your organization.

Post stories about how the money raised for your organization is helping grow your mission. Include asides about how matching gifts can doubly impact the cause! Facebook is a great place for short posts about matching gifts; Twitter is great for quick and succinct blurbs with links; and YouTube is a great place to submit a video thanking your donors for their contributions and extra efforts in matching gifts!

With social media, the marketing possibilities are endless.

 

Measuring the Impact of Marketing Efforts

The best advice we have on measuring your marketing impact is to create a chart. Create a graph of some kind (whatever your boss prefers, whether it’s a bar graph, a pie chart, or a nifty line chart in Excel) with the total amount of matching gifts received last year versus this year. Or last month versus this month. Use any time span that can really show you a difference between your pre- and post-marketing efforts. Can you see a discernible difference in the number of matching gifts being sent in?

Of course you can download our free Microsoft Excel Matching Gift Tracker and Dashboard >

You can also create a survey (there are many free online software tools) that allow you to send a thank you email to a donor who had submitted a matching gift request. Ask them how they learned about matching gifts, and include all of your marketing efforts, as well as an “Other” box with a free response option. This will help you realize which efforts are worth investing more time in (or at least focusing more on in the future), and which may be fruitless.

Your organization will also be able to identify if a majority of matching gifts are coming from one company in particular, or from a wide array of employers. This is notable because if your matching gifts seem to be coming from one employer, then it’d be a good idea to publicly recognize it as a valuable donor and partner to your organization.

There are a variety of ways to market matching gifts to your donors, and several other ways to measure the impact of these marketing efforts. Too much money goes unclaimed by nonprofit organizations due to a lack of awareness on the part of the donors about corporate giving programs. This shouldn’t be the case! Make sure you’re educating your constituents on a consistent and appropriate basis, and you could be well on your way to a high increase in the number of matching gift requests submit.

GuideStar Articles Matching Gifts

JotForm Matching Gift Integration with Double the Donation

Does your nonprofit use JotForm to accept and process donations? Are you looking to incorporate Double the Donation’s matching gift plugin into your JotForm donation form?

If so then this guide is for you. Either view the below steps in this article or download our complete JotForm matching gift integration guide.

JotForm Matching Gifts

 

Double the Donation’s Relationship with JotForm:

JotForm’s form builder helps nonprofits create & publish online forms anywhere, anytime without writing a single line of code. Jotform integrates with a number of payment tools (ex. Paypal & Stripe) making it one of the easiest ways for nonprofits to create personalized donation forms.

Double the Donation is a leading provider of employee matching gift data and tools to nonprofits.

This guide was put together to help organizations who use JotForm donation forms incorporate Double the Donation’s employee matching gift plugin into their fundraising pages. JotForm and Double the Donation are two separate and unrelated companies.

Eight Steps to Integrate Double the Donation’s Matching Gift Lookup Tool with JotForm:

At risk of stating the obvious, the below steps and screenshots are applicable to organizations which already have an account with Double the Donation and JotForm. If you don’t have an account with Double the Donation you can:

In terms of integrating Double the Donation’s search tools with JotForm’s donation forms, it’s an eight step process:

Step #1: Log into your organization’s JotForm account

Start JotForm Matching Donation Process

 

Step #2: Choose the appropriate JotForm where you want to add Double the Donation’s plugin and click “Edit Form”

Choose the JotForm you want to modify

 

Step #3: Add an expandable section of the form by dragging a “Form Collapse” element (found under “Survey Tools” on the left side) to the desired location on your form. Rename the field (ex. “Click here for matching gift information”).

Decide where on your form to put the matching gift information by adding a collapsible field

 

Step #4: Add an iframe by searching for “iframe” under the widgets section. Drag the “Iframe Embed” element under the matching gift collapsible element.

Add a matching gift iframe

 

Step #5: Add a matching gift question, select the IFrame option, insert your Double the Donation IFrame URL, and click “Save & Exit”. Also make sure to change the height and width.

Add the Iframe URL (Provided by Double the Donation) and choose the width / height

Suggested Text to Enter as the Iframe Embed Settings:

  • URL: Use Your Double the Donation Matching Gift Iframe URL
  • Height: 350 (though you can adjust it based on your form’s height)
  • Width: 475 (though you can adjust it based on your form’s width)

Note: You’ll use the Iframe URL provided as part of your Double the Donation subscription.

 

Step #6: Make a few additional formatting changes by clicking on the gear in the upper right corner of the element then clicking ”Show Properties”.

Format the matching gift element

 

Step #7: Disable the Label and then click “Close Settings”

Disable Field Title

 

 

Step #8: Double the Donation’s matching gift plugin should be up and running. Either click “Preview” or “Save”

Preview Installed Jotform Matching Gift Plugin

 

Trouble Shooting Double the Donation’s Matching Gift Integration with JotForm:

The above steps are the typical steps an organization should take to integrate Double the Donation’s plugin into JotForm.

Question: One common question Double the Donation’s team receives when helping nonprofits integrate our plugin is “Additional fields after the matching gift plugin are being included in the collapsible area. How do I prevent that?”

Answer: Add an additional “Form Collapse” element after the matching gift plugin and before other fields. Then click on the new “Form Collapse” element and change its “Visibility” to “Hidden”.

JotForm Matching Gift Plugin - Extra Fields in Collapsible Area

 

Have Questions About Double the Donation or JotForm?

Double the Donation:

Jotform:

increasing donor retention through matching gifts

DonorDrive Matching Gift Integration with Double the Donation

Does your nonprofit use DonorDrive and are you looking to integrate Double the Donation’s matching gift plugin into your DonorDrive donation pages?

If so then this guide is for you.

DonorDrive Matching-Gifts Integration With Double the Donation

 

Double the Donation’s Relationship with DonorDrive:

DonorDrive is a leading provider of technology and credit card processing services to nonprofits and schools to make all their fundraising efforts more successful.

Double the Donation is a leading provider of employee matching gift data and tools to nonprofits.

This guide was put together to help organizations who use DonorDrive’s fundraising platform incorporate Double the Donation’s employee matching gift plugin into their fundraising pages. DonorDrive and Double the Donation are two separate and unrelated companies.

Requirements:

At risk of stating the obvious, the below steps and screenshots are applicable to organizations which already have an account with Double the Donation and DonorDrive.

If you don’t have an account with Double the Donation you can:

 

Three Ways to Integrate Double the Donation’s Matching Gift Plugin into DonorDrive:

DonorDrive Matching Donation Integration Options

Method #1: Create a Separate Dedicated Matching Gift Page

If you’re hosting some of your nonprofit’s pages on DonorDrive’s platform you can add a separate matching gift page.

To do so it’s an eight step process (click here to download our DonorDrive matching gift integration guide which includes screenshots):

  1. When logged into your nonprofit’s primary admin account in DonorDrive scroll over “Content Mgmt” and select “Add Page”
  2. Fill out the fields to add a new page which will include Double the Donation’s matching gift plugin
  3. Now that a new page has been created you’ll select the page and click “Edit Content”
  4. You’re now in the page editor. Select “Edit”
  5. Select “Source” and then copy and paste Double the Donation’s matching gift plugin code into the editor. Then click “Save Changes”
  6. Verify Double the Donation’s matching gift plugin is working and click “Save Changes”
  7. Publish your new matching gift page
  8. Verify Double the Donation’s matching gift plugin is up and running by visiting your main DonorDrive pages

 

DonorDrive Dedicated Matching Gift Page

 

Download our DonorDrive matching gift integration guide for complete details >

 

Method #2: Incorporate Double the Donation’s matching gift plugin into all thank you screens:

After an individual makes a donation is a perfect time to promote and make it easy for donors to submit matching gifts.

Double the Donation’s matching gift plugin can be added to all of your donation thank pages by following these seven steps (click here to download our DonorDrive matching gift integration guide which includes screenshots):

  1. Navigate to the list of each of your donation pages on DonorDrive’s platform
  2. Select a “Thank You” page and then click “Edit”
  3. Click “Source”, add an introduction using HTML code (optional), add the Double the Donation plugin code, and click “Save Changes”
  4. Navigate back to the list of each of your donation pages on DonorDrive’s platform
  5. Select the page you just edited, and click “View”
  6. Verify Double the Donation’s matching gift search functionality is working
  7. Return back to the list of “Default Content”, and edit the other “Thank You” pages using the same steps

DonorDrive Thank You Screen With Double the Donation's Matching Gift Search Functionality

 

Download our DonorDrive matching gift integration guide for complete details >

 

Method #3: Add a Matching Gift Resource for your Peer-to-Peer Fundraisers

Matching gifts must be initiated by the donor but most donors have either never heard of these programs or don’t know how to submit a matching gift.

If your organization is lucky enough to have supporters who are actively involved in peer-to-peer fundraising you should provide them with a matching gift guide. This provides them with a quick introductory lesson and encourages them to check if any of their friends or family members work for a company with a matching gift program.

It’s a four step process to upload a matching gift resource to DonorDrive’s platform (click here to download our DonorDrive matching gift integration guide which includes screenshots):

  1. Download Double the Donation’s matching gift guide for organizations to share with their fundraisers
  2. Access the section of DonorDrive’s site where you can upload resources for peer-to-peer fundraisers
  3. Upload the Double the Donation matching gift guide and add a description
  4. Log in to one of your test peer-to-peer fundraiser accounts and verify the resource guide is available by clicking on “Resources”

Download the matching gift resource guide PDF from the following URL:
https://doublethedonation.com/forms/documents/peer-to-peer-fundraisers-guide-to-matching-gifts.pdf

Upload Double the Donation's Peer-to-Peer Matching Gift Guide to DonorDrive

 

Download our DonorDrive matching gift integration guide for complete details >

 

Have additional questions or need extra help setting up your matching gift integration with DonorDrive?

View all of the ways you can get in contact with Double the Donation’s team >

Nonprofit Leadership Traits

Are Gifts In-Kind Eligible to be Matched Through Matching Gift Programs?

Are In-Kind Donations able to be Matched?At Double the Donation we receive a wide range of questions from both nonprofits who subscribe to our matching gift service as well as general readers of our blog. One question that comes up on occasion is whether in-kind donations are eligible to be matched through corporate matching gift programs.

 

Common Question from Nonprofits and Individual Donors

Question from nonprofits:
We’re reviewing our list of donors from the past few months and noticed that some individuals who made in-kind donations work for companies with matching gift programs. Are these donations eligible to be matched?

Question from individual donors:
I work for a company with a matching gift program and want to donate food and supplies to a nonprofit to assist with a recent natural disaster. Do most companies match these in-kind donations?

If you’re looking for the quick explanation then assume the answer is “no, in-kind donations are not match eligible.” Here are excerpts from a few companies’ matching gift program guidelines.

 

Google:

Google is well known for offering a variety of employee giving programs. With matching gifts on personal donations, a fundraising match, and a dollars for doers program, Google supports organizations which employees are passionate about in a number of ways.

In terms of in-kind donations the following is an excerpt from Google’s matching gift guidelines.

“Your gift must be in the form of check, credit card or marketable securities with a quoted market value. Gifts of securities will be matched with cash. The value of the stock will be calculated using the price at the close of the market on the day of transfer of the security. We don’t match any other forms of personal or real property, including in-kind gifts.”

Learn more about Google’s matching gift program >

 

John Deere:

John Deere offers a matching gift program for employees where each employee is able to request matching funds on up to $1,000 of personal contributions each year. The John Deere matches donations to nearly all 501(c)(3) organizations.

In terms of in-kind donations the following is an excerpt from John Deere’s matching gift guidelines.

To qualify for a Program match, employee gifts must:

1. Be paid before a match is paid – pledges do not qualify

2. Be paid in cash, by check or credit card

3. Qualify as a deductible charitable contribution by the U. S. Internal Revenue Service;

4. Be personal contributions by employees only – funds cannot be collected from others and pooled for Program match purposes

Learn more about John Deere’s matching gift program >

 

General Electric:

Did you know that General Electric was the first company to institute a matching gift program? Yes it’s true. Back in 1954, General Electric created the Corporate Alumni Program to support its employees in their personal philanthropy and charitable giving. Since then, it has become a model for countless other employee matching gift programs.

In terms of in-kind donations the following is an excerpt from General Electric’s matching gift guidelines.

Gifts may be made via cash, check, credit card or stock.  Gifts may also be made by current payment from an entity such as a personal foundation or donor advised fund if that entity has been funded solely by the eligible GE participant (note that gifts made to such an entity cannot be matched). The GE Foundation will not match real estate, in-kind, or non-monetary contributions (e.g. services, materials, supplies, etc.).

Learn more about General Electric’s matching gift program >

 

Beam Inc:

Beam Inc. matches donations from employees to a wide range of organizations which fall under the following three general categories:

  1. Education (K-12 and higher education included)
  2. Arts and cultural organizations
  3. Youth based organizations

In terms of in-kind donations the following is an excerpt from Beam Inc.’s matching gift guidelines.

Examples of donations which are not eligible for a matching gift are those involving:

1. Dues, payments, subscriptions and contributions which accrue significant personal benefits to the donor. (e.g., gifts, which cover the cost of services, tuition, fees, subscriptions, tickets, or other considerations).

2. In-kind donations

Learn more about Beam Inc’s matching gift program >

 

Aspect Software:

Aspect Software offers both an employee matching gift program as well as a volunteer grant program. Through Aspect Software’s matching gift program, Aspect matches up to $1,000 annually per employee per year. Through Aspect’s Dollars for Doers program, the company provides $10 per every hour an employee volunteers (max $250 annually).

In terms of in-kind donations the following is an excerpt from Aspect Software’s matching gift guidelines.

What Gifts are Ineligible?

1. Gifts which result in a benefit to the employee.  Examples include:  dues, subscriptions, fees, loan repayments, bequests, insurance premiums, tuition, tickets and dinners.

2. Gifts or payments for primarily political or religious purposes, unless specified for a community outreach program, such as a soup kitchen or homeless shelter.

3. In-kind gifts or gifts of real estate.

4. And a number of other common restrictions.

Learn more about Aspect Software’s matching gift program >

Microsoft Matching Gift Figures

Greater Giving Matching Gifts Integration with Double the Donation

Greater Giving and Double the Donation Matching Gift IntegrationAre you a Greater Giving customer looking to integrate Double the Donation’s matching gift search tool into your Greater Giving fundraising page?

Then this article is for you. If you prefer to download and share slides you can do so at https://doublethedonation.com/forms/documents/greater-giving-matching-gifts.pdf.

Double the Donation’s Relationship with Greater Giving:

Greater Giving is a leading provider of technology and credit card processing services to nonprofits and schools to make all their fundraising efforts more successful.

Double the Donation is a leading provider of employee matching gift data and tools to nonprofits.

This guide was put together to help organizations who use Greater Giving’s fundraising platform incorporate Double the Donation’s employee matching gift widget into their fundraising pages. Greater Giving and Double the Donation are two separate and unrelated companies.

Six Steps to Integrate Double the Donation’s Matching Gift Lookup Tool with Greater Giving:

At risk of stating the obvious, the below steps and screenshots are applicable to organizations which already have an account with Double the Donation and Greater Giving. If you don’t have an account with Double the Donation you can:

In terms of integrating Double the Donation’s search tools with Greater Giving’s donation pages, it’s a six step process:

Step #1: Log in to your organization’s Greater Giving account

Log in to Greater Giving's Service to Start the Matching Gift Integration Process

 

Step #2: Choose your organization’s pages where you want to incorporate matching gift information

Greater Giving Matching Gift Page Selections

 

 

Step #3: Within Greater Giving’s Online Payment’s navigation bar select “Edit Page”.

Greater Giving Select Edit Page to Add Matching Gifts

 

 

 

Step #4: Scroll down to the donation content section and click the pencil. Then click “Edit Donation Options”.

Greater Giving Edit Donation Option Section to Include Matching Gifts

 

 

 

Step #5: Select “Advanced Features”

Greater Giving Select Advanced Features to Add Matching Donation Tool

 

Step #6: Add a new section to your form. Then add your Double the Donation iframe URL to your Greater Giving donation page and configure the fields.

Greater Giving Matching Gift Iframe

Sample Wording:

Question Text:

  • Type in what you want to appear on your Greater Giving donation page.
    • Example #1: Name of Employer: (Click box below to see if your company matches donations):
    • Example #2: Will your company match your gift? Click the check box to find out and access forms)

Report Column Name:

  • Type in what you want to name the column in your database.
    • Example #1: Matching Gifts

View Order:

  • Reduce or increase this number to change the position of this question on your form.

Question Type:

  • Select the iFrame (Matching Gifts) option.

Https iFrame URL: 

  • Paste in your Double the Donation iFrame code. This can be found within your Double the Donation account management pages

 

Step #6: Verify your Double the Donation matching gift widget is working (three screenshots)

(Screenshot #1 – Initial Greater Giving Donation Page)

View Your Nonprofit's Actual Greater Giving Donation Page

(Screenshot #2: Check the matching gift box)

Check Greater Giving's Matching Gift Box

 

(Screenshot #3: Test Double the Donation’s Matching Gift Search Functionality by Typing in a Matching Gift Company)

Use the matching gift search functionality

 

Have additional questions or need extra help setting up your matching gift integration with Greater Giving? View all of the ways you can get in contact with our team >

Want to get started with your Double the Donation / Greater Giving integration? Sign up and get started today >

Nonprofit Leadership Traits

Matching Gifts for Gala Tickets and Special Fundraising Events

Does your organization host a fundraising gala or special event? If so have you ever wondered whether the tickets and donations made during that event are eligible for matching gift programs?

We recently received an email from a woman named Sheila wondering whether individuals can apply for matching gifts from their employers for money donated through special fundraising events. Her question was as follows:

One of my organization’s fundraising events involves selling tiles and allowing parents and their children to decorate the tiles. We then affix the tiles to a wall as a way to display the artwork and recognize our donors. Is the purchase price of the tile eligible for corporate matching gift programs?

While this specific question may appear unique, many organizations raise funds in similar ways.

Donations at Annual Fundraising Galas and Special Events:

  • The Greater Los Angeles Zoo Association gives individuals an opportunity to name a Zoo resident. For donations of between $1,000-$50,000, you can name an animal, receive recognition in the zoo publication, receive a photo of you with the animal, and get a VIP tour.
  • The Atlanta Botanical Garden has its Garden of Eden Gala, the Garden’s largest annual fund-raiser. Tickets range in price from a few hundred dollars to $25,000 to be the presenting sponsor. Benefits include tickets to the Ball, a Patron Party, and much more.
  • New York Collaborates for Autism hosts its annual “Night of Too Many Stars”. Celebrities such as Jon Stewart, Katie Perry, Amy Poehler, Tina Fey, Seth Rogan, and many others auction off once-in-a-lifetime opportunities to hang out with a celebrity. For instance, becoming “best friends with Amy Poehler & Tina Fey” for an evening was auctioned for thousands of dollars.

Looking to host your own charity auction? Check out these great platforms.

Are these Donations Match Eligible?

It may surprise you, but many companies with matching gift programs will match these donations!

Why there’s confusion: If you or your donors look at many matching gift forms you may notice a sentence along the lines of “the Corporation will not match tickets or subscriptions.” So if your organization is a symphony selling a concert ticket or a science museum selling an IMAX ticket, companies won’t match the ticket price.

The reason for this is that donors are receiving a tangible benefit that would be charged by other for-profit organizations. For instance, an IMAX movie could be compared to a regular movie ticket and the symphony could be compared to a sporting ticket.

But why are gala tickets and special event tickets often eligible?

If you look at the fine print on many nonprofits’ special event tickets you’ll notice that it mentions a tax deductible amount for each ticket. For example a ticket to the Atlanta Botanical Garden’s Garden of Eden Gala was $475 but amounts exceeding $200.00 per Ball ticket and $50 per Patron Party were eligible for a charitable income tax deduction.

We wrote an entire article on calculating the tax deductible matching gift value but in general at galas you must subtract the cost of a similar meal and any gifts that guests may receive.

Bottom Line on Getting Gala Tickets Matched: A significant percentage of a gala ticket’s purchase price is tax deductible and is often eligible to be matched by an employee’s company but corporate guidelines do vary by company.

Promoting Matching Gift Programs at Galas:

Unfortunately for organizations it’s less common to receive employee matching gifts for galas and special events than regular donations or annual fund contributions. As with all donations, you have to raise awareness and make it easy for donors to submit matching gift requests, but there’s an extra component when it comes to galas and special events.

Even if an individual knows about his or her company’s matching gift program, they rarely realize a portion of the ticket is tax deductible and often match eligible. Thus you need to promote this fact.

Matching Gifts for Fundraising Events:

One big fundraising opportunity is to take advantage of corporate match programs where companies match the fundraising efforts of its employees. Yes you heard that right — some companies have programs in place where if their employees go out and fundraise for your cause then the company will match the entire amount up to a certain limit.

These companies include:

  1. Intuit
  2. McAfee
  3. British Petroleum
  4. State Street

Learn more about fundraising match programs.

Five Easy Ways a Nonprofit can Promote Matching Gifts to Special Event Attendees:

  1. Include the tax deductible amount on the ticket with a line such as “Did you know $XXXX of your ticket is tax deductible? If your employer offers a matching gift program it may be eligible to be matched.”
  2. If you subscribe to Double the Donation’s matching gift service, consider setting up a computer with your organization’s matching gift webpage up and easily accessible by donors.
  3. Does your organization manage a payment station at the Gala where donors go and pay for auction items? Make sure your staff ask if the individual or his or her spouse works for a company with a matching gift program.
  4. Do you provide donors with an acknowledgement letter after they buy a ticket or make an additional donation? If so, this is a great time to encourage donors to see if their employer or their spouse’s employer offers a matching gift program.

And of course make sure to review our list of top ways to promote employee matching gifts year-round.