Double the Donation and Qgiv Integration Guide

If you’re already using Double the Donation, you can embed their widget directly into the Top or Bottom Content areas of your online receipt page, if desired.

We’ll use the simple embed option that comes with the Tier 2 plan as an example. This plan doesn’t grant access to Double the Donation’s API, so if you want to dig in and customize anything, you may want to look at signing up for the Tier 3 plan, which does give API access.

Once you’ve logged in to your Double the Donation account, select Embed Our Plugin from the menu along the left side of the screen.

Embed Double the Donation's plugin

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Next, click the Let’s Begin button.

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You’ll land on a secondary contact screen. The secondary contact will be used by Double the Donation as a point of contact if they can’t reach you or if you leave your organization. Go ahead and enter one if you haven’t done so already, and then click Continue.

You should now see the Standard Javascript Embedding option. The code in the box is what you’ll be copying and pasting to embed the widget.

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Please note: We’ve only included a portion of the code in this guide for proprietary reasons.
From your Qgiv control panel for the form on which you’d like to embed the widget, click the Form Builder button, located next to View Form.

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Use the toggle in the upper-left corner of the screen to navigate to the online receipt editor. We’ll embed it in the Top Content area for this example.

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Click the Edit Top Content button.

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Click the Source button in the toolbar.

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Copy the code from the Double the Donation site and paste it in the editor in the Top Content area.

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Click Save Top Content and be sure to click the green Save Page button at the bottom of the screen.

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You’re done! The widget should now display properly.

What you’ll see in Form Builder:

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What donors will see on the online receipt:

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Back on Double the Donation’s site, you can click It Worked! Complete Setup to finish up. That’s all you need to do! Donors can now use the service whenever they make a donation.

Dedicated Matching Gift Page

It’s also a great idea to have a dedicated matching gift page on your organization’s website. On the ASPCA’s website, you can see they’ve given donors all the information they need about matching gifts, along with embedding the widget.

ASPCA

 

 

 

 

 

 

 

 

Email Receipts

Another way to promote matching gifts is by directing donors to your dedicated matching gift page in your email receipts.

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You can easily copy the example shown above by editing your standard donation receipt in the Receipts area of your control panel. You’ll need to repeat the process for each receipt in which you’d like to include a link.

Once you’re in the editor, you can upload an image by clicking Insert Media.

In the resulting pop-up, click Upload File, and then select the image file from your computer.

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A preview of your image will appear in the media editor. When you hover over it, a button that says Insert will appear — click it to place the image in your email receipt.

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Next, you’ll want to add a hyperlink to the images so donors can click it and be taken to your dedicated matching gift page. To do so, right-click the image in the receipt body and select Image Properties.

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In the resulting window, click the Link tab.

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You’ll see a URL field. Enter the exact URL of your dedicated matching gift page here, and then click OK.

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Be sure you save the changes to your receipt before navigating away. Now, when a donor receives your email receipt, they can click the icon to be taken to your dedicated matching gift page!

Microsoft Matching Gift Figures

Tracking Usage: Determine How Many of Your Donors are Searching for their Employer

One of  question we receive semi-regularly is how a nonprofit can track the number of people who are using our matching gift tool. Specifically nonprofits often ask if there is a way for the organization to see how many people visit their matching gift page.

While Double the Donation hasn’t built fully automated in-house analytics (it’s on our to-do list) nearly every organization already has the tools in place to measure visitors to their matching gift page.

If you’re already familiar with the different integration options then continue reading this article but if you’re unsure of the difference between embedding our widget and hosting match pages on our servers then we recommend reading this article first.

Tracking Visitors for Organizations Embedding Our Widget:

Did you know that almost all websites already include analytics software? The most common analytics software is Google Analytics and there’s a very high probability that your organization is using it. In fact that’s the same analytics software that Double the Donation uses.

If your organization embeds our matching gift widget on your own site then your own analytics should automatically measure the number of people visiting each page.

For instance if you build a matching gift page and embed our matching gift widget at https://yourwebsite.org/match then through Google Analytics (or other tools) you can see the number of people who go to that page.

Search for Your Organization’s Match Page on Google Analytics

Google Analytics Tracking Matching Gift Hits

In addition to tracking the number of people who arrive at your match page you can see where they’re coming from. Let’s say you added a link to your match page on your ways-to-give page, donation page, and confirmation screen then you can see where your visitors are arriving from.

One thing worth noting is that each time someone searches for a company it does not reload the page. We designed our tool to be as streamlined as possible and thus search results load dynamically without refreshing the entire page.

Tracking Visitors for Organizations Hosting Their Match Pages on our Servers:

If your organization has chosen to host a match page on our servers then you can employ many of the same tracking strategies as those organizations that embedded our widget on their own sites. The difference is that you need to direct people to a page on your own site then automatically redirect visitors to the match page on our site.

For instance if you direct your organization’s donors to a URL on our servers such as https://doublethedonation.com/your-org then the best option is to set up a 301 redirect from a page on your site to the page on our site.

Here’s the standard process:

  1. Create an account on Double the Donation’s website.
  2. Choose your URL on Double the Donation’s site (ex. https://doublethedonation.com/your-org).
  3. Create a page on your website (ex. https://yourwebsite.org/matching).
  4. Set up a 301 redirect (a permanent redirect) from https://yourwebsite.org/matching to https://doublethedonation.com/your-org.
  5. Direct your donors and volunteers to https://yourwebsite.org/matching which will instantly redirect to https://doublethedonation.com/your-org.

By directing your donors to a page on your site most of the visitors will appear within your own analytics. The only time your analytics won’t pick up visitors will be if individuals who arrive at https://doublethedonation.com/your-org then share that URL with their peers or across social media.

What Information Does Double the Donation Collect / Have Available?

Double the Donation’s service is set up to only collect certain pieces of information.

We designed the service to intentionally only require a user to type in a company name to access company specific matching gift and volunteer grant information. At one point we tested our matching gift plugin with the following three different designs:

  1. One plugin with just a company search field
  2. One plugin with a company search field as well as an email address field
  3. One plugin with a company search field as well as a field for an individual’s name

When testing the second and third designs we noticed a drop in the percentage of people that arrived on the matching gift page and then ultimately used the plugin to search for their employer. Given that the matching gift process must be initiated by donors we felt it was important to maximize the number of individuals who are able to access their employers’ matching gift forms, guidelines, and instructions. We also heard a few privacy concerns from nonprofits who wondered how Double the Donation’s team would use the information.

For these reasons our plugin doesn’t have a field for an individual’s name or email address so there is no way to tie usage back to an individual.

One question we occasionally receive is whether Double the Donation’s team can pull specific data on the companies which an organization’s donors are searching for. While Double the Donation’s team is able to see usage and the number of queries for different employers across all of our customers’ accounts, unfortunately at the present moment we aren’t able to break that out by individual organization.

We hope the above tracking suggestions help and let us know if you have any additional questions.