Matching Gift Acknowledgement

Paypal Matching Gift Integration with Double the Donation

Does your nonprofit use Paypal to accept and process donations?

Are you looking to incorporate matching gift information into both your website as well as the Paypal donation process?

If so then this guide is for you. Either follow the steps in the below article or download our complete Paypal matching gift integration guide.

Integrate Double the Donation's Matching Gift Service with Paypal

 

Double the Donation’s Relationship with Paypal:

Paypal is one of the leading providers of ecommerce solutions and donation processing services for nonprofits.

Double the Donation is a leading provider of employee matching gift data and services to nonprofits.

This guide was put together to help organizations who use Paypal’s donation forms incorporate Double the Donation’s employee matching gift plugin into their fundraising pages.

Paypal and Double the Donation are two separate and unrelated companies.

 

Steps to Integrate Double the Donation’s Matching Gift Lookup Tool with Paypal:

The below steps and screenshots are applicable to organizations which already have an account with Double the Donation (Tier 2 and above) and Paypal. If you don’t have an account with Double the Donation you can:

In terms of integrating Double the Donation’s matching gift search tools into your nonprofit’s fundraising strategy there are two primary locations:

  1. In Paypal’s donation process on a custom donation confirmation page (modify Paypal settings)
  2. Across your other fundraising channels on a dedicated matching gift page on your own website (use your other systems)

 

Let’s first look at how to incorporate Double the Donation’s matching gift data into Paypal’s donation process:

Add Matching Gifts to Paypal

 

Paypal Integration Overview: There is a five stages of the donor experience for individuals who donate to your organization through Paypal then access company specific matching gift information.

Steps for Donors to Search for Matching Gift Information in the Paypal Donation Process

The five stages consist of:

  1. Donor clicks on the “Donate” button on your website
  2. Donor submits a donation using Paypal’s system
  3. Paypal sends a generic donation confirmation email
  4. Paypal redirects the donor to a custom confirmation page on your site which includes Double the Donation’s tools
  5. Donor accesses his or her employer’s matching gift information using Double the Donation’s service

Add Matching Gift Information to Paypal

Step #1: Modify the donation confirmation page on your website to include Double the Donation’s plugin (or build a new donation confirmation page with Double the Donation’s plugin).

Incorporate Matching Gifts into the Paypal Donation Confirmation Screen

We recommend you think of the donation confirmation page as two different sections:

Section #1 (Say thanks):

  • Thank the donor
  • Let them know their receipt is being sent via email
  • Provide a short overview of how donations help support the great work your organization is doing

Section #2 (Highlight matching gifts):

  • Provide a quick overview of matching gifts
  • Add Double the Donation’s matching gift plugin directly to this page (recommended). Alternatively you can add a graphic taking donors to your dedicated matching gift page

 

Step #2: Log in to your Paypal account and proceed to the section of your account where you can add a Paypal button.

Add a new donation button

 

Step #3: Select the “Create a button” option.

Note: If you already have a Paypal donation button on your website you can modify the existing button rather than adding a new button by following steps #4-5.

Create a New Donation Button

 

Step #4: Change the button type to “Donations”.

Make sure to select the donation option

 

Step #5: Expand the “Customize advanced features” section. Check the box which allows you to direct donors to a custom confirmation page and add the URL of your confirmation page.

Note: The URL you enter should be the URL of the donation confirmation page you set up on your own site which incorporates Double the Donation’s plugin.

Change the URL of the Donation Confirmation Screen

 

Step #6: Copy the Paypal donation button code and embed it in the appropriate locations on your website.

Add Paypal's Generated Button Code to Your Website

 

At this point your Paypal donors will be directed to a donation confirmation page with Double the Donation’s company specific matching gift information

 

Next let’s look at how to incorporate Double the Donation’s matching gift plugin across your broader fundraising:

Integrate Double the Donation into your Website

 

Step #1: Create a dedicated matching gift page on your main website.

Create a dedicated matching gift page on your own website

This is all done by using Double the Donation’s primary matching gift plugin which can be found in your organization’s Double the Donation account management pages. You’ll want to use the following steps:

  1. Log into your Double the Donation account
  2. Access the embed code
  3. Copy the embed code to the dedicated matching gift page on your own site
  4. Our searchable plugin will automatically load

Add Our Matching Gift Search Directly to Your Own Website

Step #2: Direct donors to your dedicated matching gift page across your broader fundraising efforts.

Create a dedicated matching gift page on your own website

This includes in locations such as:

For our complete marketing toolkit which includes suggested marketing locations, downloadable graphics, sample wording, and examples visit https://doublethedonation.com/marketing-matching-gifts/.

 

Have Questions?

Use one of the following methods to learn more about Double the Donation’s service:

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