Unique Fundraising Ideas

Penny Wars & Change Wars: The Short-and-Sweet Guide

At Double the Donation we specialize in providing matching gift tools to help nonprofits raise more money from corporate philanthropy programs. Our friends at Causera published this great post on Change Wars [June 2015 update – Link to original article no longer working] that we wanted to share.

Fun Fundraising: Change Wars

Fundraising can be stressful, and let’s face it who wants to put effort into a fundraiser that returns little revenue and requires exorbitant amounts of time. A proven fundraiser that schools and organizations alike have used successfully is the Change Drive.

There are countless variations for this type of fundraisers, but here is the perfect Change Drive Fundraiser to bring your school, church group, sports team, or nonprofit extra dollars without the time burden. Moreover, a change war is fun! This fundraiser draws upon the competitive nature of its participants driving up the revenue for your cause!

Change Wars Fundraising Ideas

Executing a Change War

As with any fundraiser, you should first brainstorm to see if this is the best fundraiser for your cause. If you cannot execute the fundraiser properly to extract the maximum amount of donations, the fundraiser may not be worth your valuable time. Fortunately, the change war is an easy fundraiser that both beginner fundraisers and seasoned veterans can accomplish with relatively little effort. After brainstorming, you should meet with your team of volunteers and plan out the full details of the fundraiser!

  1. Set a time frame: Your change war can run as long or a short as you want it to! Make it a quick competition of 5 days or a month. You can even set your change war to run the course of a season. For schools, try running the change war for the fall until Holiday Break or from the beginning of school until Halloween. For church groups, try matching the fundraiser with your liturgical calendar like the lenten season.
  2. Set a goal: For your Change War you must set a goal. The goal will encourage competition and it will promote donations as you inch closer to the set amount. Moreover, everyone “wins” when the goal is broken!
  3. Create clear and concise rules: Make sure that everyone understands your rules and that they are easy to follow.

Here are sample rules we have set up here for a sample school Change War:

  1. The time frame of this Change War will be one calendar month and the winning class will get a party or special privilege for winning.
  2. Each class will have decorate a water jug for the fundraiser with their class name on it, this jug will be located in the library and will hold the donations.
  3. For the first two weeks of the Change War, classes should donate as much money as they can into their class jug. These donations can be any type of coins – pennies, nickels, dimes, quarters, etc. – and dollars.
    1. Every day, or every few days, an adult will collect the jugs and count the money inside. The money should be placed in an envelope or larger collection bin with designations for each class so the money does not get misplaced.
    2. At the end of each week, announce the total amounts and which class is in the lead.
    3. Below the jugs in the library, a poster will be created to show students the running totals of which class is in the lead – it should be updated weekly following the announcement.
  4. Donating: For the last two weeks of the Change War, the competition will switch to a reverse generosity competition. Classes want as little money in their jugs as possible and should put all donations into other the jugs of other classes.
    1. The amounts totalled in each classes jug will be “deducted” from their total amount raised. Note that the money is still going towards the overall cause!
    2. The reverse generosity encourages more friendly competition and classes will fully immerse themselves in the fundraiser.
    3. The same procedure that follows step C applies to step D.
  5. Count the total amount of change and dollars collected for the entire month and wrap the coins, or have a bank count it for you, and send or deposit the check for cause!

Raise Money with a Change War

Tips for Greater Success

As noted in a previous post, storytelling is an important tool to solicit donations. Tell a story and make it the central theme for this Change War.

  • Why are you raising the money?
  • What will the money be used for?
  • Why should students and parents donate?

If you can answer these questions and create a compelling argument, the donations will follow and you will have a successful fundraiser.

This is a fun fundraiser so keep it that way! Encourage the friendly competition between classes and remind them that they are donating to a great cause. Be sure to keep the price of the prize low so the great majority of the proceeds go towards the initial intent of the fundraiser.

Ask parents if their companies have corporate matching programs as these could double the proceeds raised by your organization!

Add a Twist to your Change Wars

Add a Twist

Here is a great way to get parents involved and take your Change War to the next level. However, this will take extra effort and technology. If your organization is able to accept online donations, this fundraiser has the potential to raise far more money.

Online donations allow parents to participate beyond giving their children change and dollars. Parents will be able to join in on the fun and the competition that their children experience while partaking in the fundraiser. With the ability to process credit and debit cards the potential for donations is endless.

Penny Wars Recap

Recap:

The Change War is a simple and effective fundraiser to engage your organization and get the donation dollars flowing in. Brainstorm your fundraiser in full detail before beginning. Additionally, you should meet frequently with your core team of volunteers to make sure that everything is progressing as detailed in the brainstorming plans. Do not forget to set clear rules for the competition. If you are following our plan, the reverse generosity may confuse some participants so explain that thoroughly.

For greater success, implement the tools of storytelling and corporate matching and for a fundraising surprise integrate online services to greater engage parents. At the end of your Change War, you will have made fond memories, completed a fun fundraiser, and hopefully reached your goal in donations!

Microsoft Matching Gift Figures

Greater Giving Matching Gifts Integration with Double the Donation

Greater Giving and Double the Donation Matching Gift IntegrationAre you a Greater Giving customer looking to integrate Double the Donation’s matching gift search tool into your Greater Giving fundraising page?

Then this article is for you. If you prefer to download and share slides you can do so at https://doublethedonation.com/forms/documents/greater-giving-matching-gifts.pdf.

Double the Donation’s Relationship with Greater Giving:

Greater Giving is a leading provider of technology and credit card processing services to nonprofits and schools to make all their fundraising efforts more successful.

Double the Donation is a leading provider of employee matching gift data and tools to nonprofits.

This guide was put together to help organizations who use Greater Giving’s fundraising platform incorporate Double the Donation’s employee matching gift widget into their fundraising pages. Greater Giving and Double the Donation are two separate and unrelated companies.

Six Steps to Integrate Double the Donation’s Matching Gift Lookup Tool with Greater Giving:

At risk of stating the obvious, the below steps and screenshots are applicable to organizations which already have an account with Double the Donation and Greater Giving. If you don’t have an account with Double the Donation you can:

In terms of integrating Double the Donation’s search tools with Greater Giving’s donation pages, it’s a six step process:

Step #1: Log in to your organization’s Greater Giving account

Log in to Greater Giving's Service to Start the Matching Gift Integration Process

 

Step #2: Choose your organization’s pages where you want to incorporate matching gift information

Greater Giving Matching Gift Page Selections

 

 

Step #3: Within Greater Giving’s Online Payment’s navigation bar select “Edit Page”.

Greater Giving Select Edit Page to Add Matching Gifts

 

 

 

Step #4: Scroll down to the donation content section and click the pencil. Then click “Edit Donation Options”.

Greater Giving Edit Donation Option Section to Include Matching Gifts

 

 

 

Step #5: Select “Advanced Features”

Greater Giving Select Advanced Features to Add Matching Donation Tool

 

Step #6: Add a new section to your form. Then add your Double the Donation iframe URL to your Greater Giving donation page and configure the fields.

Greater Giving Matching Gift Iframe

Sample Wording:

Question Text:

  • Type in what you want to appear on your Greater Giving donation page.
    • Example #1: Name of Employer: (Click box below to see if your company matches donations):
    • Example #2: Will your company match your gift? Click the check box to find out and access forms)

Report Column Name:

  • Type in what you want to name the column in your database.
    • Example #1: Matching Gifts

View Order:

  • Reduce or increase this number to change the position of this question on your form.

Question Type:

  • Select the iFrame (Matching Gifts) option.

Https iFrame URL: 

  • Paste in your Double the Donation iFrame code. This can be found within your Double the Donation account management pages

 

Step #6: Verify your Double the Donation matching gift widget is working (three screenshots)

(Screenshot #1 – Initial Greater Giving Donation Page)

View Your Nonprofit's Actual Greater Giving Donation Page

(Screenshot #2: Check the matching gift box)

Check Greater Giving's Matching Gift Box

 

(Screenshot #3: Test Double the Donation’s Matching Gift Search Functionality by Typing in a Matching Gift Company)

Use the matching gift search functionality

 

Have additional questions or need extra help setting up your matching gift integration with Greater Giving? View all of the ways you can get in contact with our team >

Want to get started with your Double the Donation / Greater Giving integration? Sign up and get started today >

Nonprofit Leadership Traits

Matching Gifts for Gala Tickets and Special Fundraising Events

Does your organization host a fundraising gala or special event? If so have you ever wondered whether the tickets and donations made during that event are eligible for matching gift programs?

We recently received an email from a woman named Sheila wondering whether individuals can apply for matching gifts from their employers for money donated through special fundraising events. Her question was as follows:

One of my organization’s fundraising events involves selling tiles and allowing parents and their children to decorate the tiles. We then affix the tiles to a wall as a way to display the artwork and recognize our donors. Is the purchase price of the tile eligible for corporate matching gift programs?

While this specific question may appear unique, many organizations raise funds in similar ways.

Donations at Annual Fundraising Galas and Special Events:

  • The Greater Los Angeles Zoo Association gives individuals an opportunity to name a Zoo resident. For donations of between $1,000-$50,000, you can name an animal, receive recognition in the zoo publication, receive a photo of you with the animal, and get a VIP tour.
  • The Atlanta Botanical Garden has its Garden of Eden Gala, the Garden’s largest annual fund-raiser. Tickets range in price from a few hundred dollars to $25,000 to be the presenting sponsor. Benefits include tickets to the Ball, a Patron Party, and much more.
  • New York Collaborates for Autism hosts its annual “Night of Too Many Stars”. Celebrities such as Jon Stewart, Katie Perry, Amy Poehler, Tina Fey, Seth Rogan, and many others auction off once-in-a-lifetime opportunities to hang out with a celebrity. For instance, becoming “best friends with Amy Poehler & Tina Fey” for an evening was auctioned for thousands of dollars.

Looking to host your own charity auction? Check out these great platforms.

Are these Donations Match Eligible?

It may surprise you, but many companies with matching gift programs will match these donations!

Why there’s confusion: If you or your donors look at many matching gift forms you may notice a sentence along the lines of “the Corporation will not match tickets or subscriptions.” So if your organization is a symphony selling a concert ticket or a science museum selling an IMAX ticket, companies won’t match the ticket price.

The reason for this is that donors are receiving a tangible benefit that would be charged by other for-profit organizations. For instance, an IMAX movie could be compared to a regular movie ticket and the symphony could be compared to a sporting ticket.

But why are gala tickets and special event tickets often eligible?

If you look at the fine print on many nonprofits’ special event tickets you’ll notice that it mentions a tax deductible amount for each ticket. For example a ticket to the Atlanta Botanical Garden’s Garden of Eden Gala was $475 but amounts exceeding $200.00 per Ball ticket and $50 per Patron Party were eligible for a charitable income tax deduction.

We wrote an entire article on calculating the tax deductible matching gift value but in general at galas you must subtract the cost of a similar meal and any gifts that guests may receive.

Bottom Line on Getting Gala Tickets Matched: A significant percentage of a gala ticket’s purchase price is tax deductible and is often eligible to be matched by an employee’s company but corporate guidelines do vary by company.

Promoting Matching Gift Programs at Galas:

Unfortunately for organizations it’s less common to receive employee matching gifts for galas and special events than regular donations or annual fund contributions. As with all donations, you have to raise awareness and make it easy for donors to submit matching gift requests, but there’s an extra component when it comes to galas and special events.

Even if an individual knows about his or her company’s matching gift program, they rarely realize a portion of the ticket is tax deductible and often match eligible. Thus you need to promote this fact.

Matching Gifts for Fundraising Events:

One big fundraising opportunity is to take advantage of corporate match programs where companies match the fundraising efforts of its employees. Yes you heard that right — some companies have programs in place where if their employees go out and fundraise for your cause then the company will match the entire amount up to a certain limit.

These companies include:

  1. Intuit
  2. McAfee
  3. British Petroleum
  4. State Street

Learn more about fundraising match programs.

Five Easy Ways a Nonprofit can Promote Matching Gifts to Special Event Attendees:

  1. Include the tax deductible amount on the ticket with a line such as “Did you know $XXXX of your ticket is tax deductible? If your employer offers a matching gift program it may be eligible to be matched.”
  2. If you subscribe to Double the Donation’s matching gift service, consider setting up a computer with your organization’s matching gift webpage up and easily accessible by donors.
  3. Does your organization manage a payment station at the Gala where donors go and pay for auction items? Make sure your staff ask if the individual or his or her spouse works for a company with a matching gift program.
  4. Do you provide donors with an acknowledgement letter after they buy a ticket or make an additional donation? If so, this is a great time to encourage donors to see if their employer or their spouse’s employer offers a matching gift program.

And of course make sure to review our list of top ways to promote employee matching gifts year-round.

Nonprofit and Corporate Relationships Matching Gifts

Leverage Matching Gifts to Strengthen Nonprofit-Corporate Relationships

We recently had a reader ask Double the Donation about how to strengthen relationships with corporations that offer generous matching gift contributions to their organization. She said she wished she had more ways to reach out to these companies post-matching gift donation to show them how a strong relationship could provide some great public relations benefits.

This is a great point! When corporations offer matching gift donations to a nonprofit organization, they may not realize how positive of an impact the contributions are having on the work of the nonprofit. It’s important for nonprofits to leverage matching gifts into positive PR for both you and the corporation to ensure future collaboration, and therefore, a stronger nonprofit-corporate relationship.

Suggestions of “Extra Thanks” for Generous Matching Gift Donations

Does your organization have one corporation in particular (or even a few!) that really stands out in the field of matching gift donations? It’s important that this company knows how big of an impact they are having on the work you do, and sometimes a simple, albeit wonderful, acknowledgement letter (that acts as a tax-deductible receipt, too) is not going to emphasize your thanks enough. So, what else can you do?

Press Releases

A simple and highly visible form of extra thanks is a press release to local publications. This could include information about the circumstances of the donation, how big of a matching gift partner they are (if, for example, you have many donors who work for one company that offers matching gifts on a recurring basis), and the kind of programs and nonprofit work the donations help progress.

And don’t forget to highlight the company on your own website. It’s not only positive publicity for the company but also encourages your other donors to see if their employers will match their donations.

The important thing here is that the company or companies providing matching gifts to your nonprofit organization are getting a public, positive recognition for the donations they make. They are more likely to donate in other capacities in the future, as well, when they see the kind of public acknowledgement they can get by donating to your organization.

Social Media

This one is seemingly a no-brainer, but it’s always amazing what kind of far-reaching impacts a Facebook or Twitter post can have on relationships. By thanking a corporation for their generosity with matching gifts and including the positive impact they are having on the community, your nonprofit is taking an extra (and again, simple) step to show the company and the public how thankful you are for their commitment to the cause.

Here’s a sample thank you post from the Children’s Craniofacial Association:

Thanks for the Matching Gifts

In case you can’t read the text on the image it says

It’s #ThankfulThursday & CCA thanks @Corning Inc. for the Foundation Matching Gifts Program, doubling employee donations to CCA!

It was retweeted four times and favorited six times, including from the main Corning account.

Donation Page Acknowledgements

On your website’s donation pages, you could include information about some of the benefits of matching gifts (for your donors), and also mention some of the top-giving companies in the area. This shows many donors the commitment of their employers to the community, which in turn increases the chances an individual will donate to your cause and also ask their company for a matching gift. Increasing the number of eyes that see a corporation’s name in a positive light also increases the likelihood of forming a stronger relationship with a company. Positive PR for a company (by a nonprofit organization) is a huge key for ensuring future collaboration.

Event Recognition

This is another easy way to recognize some of the major community players in the matching gift arena. Even if these companies are not sponsoring your charitable event, just mentioning the impact they are having on the work you do (without outshining the actual corporate sponsors, of course) is going to make a difference. Every company wants a positive image in the community because this increases their like-ability, and therefore their success. When your nonprofit organization is a key factor in increasing their success, the bond between the two will be stronger than ever.

Creating a Stronger Relationship

The above suggestions are just a few extra ways to say thanks to the corporations who have a strong commitment to matching gift donations. When a company sees the effort your nonprofit organization is putting forth to thank them for their generosity, it increases the chances of future giving, whether it’s with more matching gifts, grants, or even some form of sponsorship.

Make sure you’re saying thank you – it really can make all the difference!

Nonprofit Leadership Traits

Volunteer Grants and Matching Gifts from Board Members of Nonprofits

Many nonprofit organizations have a Board of Directors that make annual monetary contributions. Did you know that certain companies offer bonus matches or higher ratios and limits on matching gifts if their employees serve on nonprofit boards?

Here are some of these companies that offer higher limits on matching gifts from board members:

U.S. Companies Corporate Giving Policies

usbanklogoUS Bancorp/US Bank

US Bancorp is the parent company of U.S. Bank National Association (based in Minneapolis, Minnesota), ranked the fifth largest bank in the U.S. based on assets ($364 billion), and fourth largest based on total branches. The company employs over 64,000 people.

US Bancorp/US Bank Matching Gift Policy

US Bank offers a 1:1 matching ratio of gifts up to $1,000 by all employees. When a board member makes a donation, this limit is raised to $3,000 (still a 1:1 match ratio). US Bank matches donations to most nonprofit organizations.

MWV

Learn more about US Bank’s matching gift program.

MeadWestvaco Corporation (MWV)

MWV is an American packaging company based in Richmond, Virginia. It has approximately 23,000 employees.

MWV Matching Gift Policy

MWV matches all employee donations up to $2,500 to education institutions (K-12 included). It also matches donations from employees who serve on the board of directors (or other governing body) of the organization to which the contribution is being made.

Learn more about MWV’s matching gift program.

DominionDominion Resources, Inc.

Dominion Resources, Inc. (aka Dominion), is a power and energy company headquartered in Richmond, Virginia that supplies electricity in parts of Virginia and North Carolina, and supplies natural gas to parts of West Virginia, Ohio, Pennsylvania, and eastern North Carolina. As of 2012, Dominion employed 15,500 people.

Dominion Matching Gift Policy

When Dominion employees or retirees serve on the board of directors for a nonprofit organization, Dominion will make a 2:1 match up to $2,500. So, if the employee donated $2,500, Dominion will make a $5,000 donation, totaling $7,500!

Learn more about Dominion’s matching gift program.

pnm-volunteering

PNM Resources

PNM Resources, headquartered in Albuquerque, New Mexico, serves electricity to 498,000 homes and business in northern New Mexico and parts of west Texas. PNM employs about 2,000 people.

PNM’s Volunteer Grant Program

PNM provides 3 different levels of monetary grants for volunteer service provided by an employee:

  1. For every 12 volunteer hours donated, PNM will provide a $100 donation to an eligible nonprofit organization.
  2. For every 25 volunteer hours, PNM will provide a $300 donation.
  3. If an employee volunteers at least 25 hours AND serves on the nonprofit’s board of directors, PNM will provide a $500 donation.

Learn more about PNM’s volunteer grant program.

BSOCBlue Shield of California

With 4,500 employees, Blue Shield of California is based in San Francisco. It is a nonprofit health plan provider that serves more than 3.4 million health plan members and almost 65,000 physicians across California.

BSOC Volunteer Grant Program

Healthcare Organizations:

When a BSOC employee volunteers at a healthcare organization and makes a monetary donation up to $3,000, BSOC will match the donation at a 2:1 ratio, effectively making the total donation $9,000! When a BSOC employee serves on the nonprofit’s organization governing board and makes a monetary donation up to $5,000, BSOC will also match the donation at a 2:1 ratio, totaling $15,000!

Civic and Community Organizations:

BSOC employee volunteers at civic and community organizations can have donations of $1,500 matched at a 1:1 ratio. BSOC employee volunteers who are on the governing body of these organizations can have donations up to $2,500 matched at a 1:1 ratio.

Learn more about BSOC’s volunteer grant program.

Global Companies Corporate Giving Policies

SchneiderSchneider Electric, Square D NOAD & Subsidiaries

Schneider Electric is a France-based multinational corporation with nearly 10 U.S. business acquisitions that specializes in electricity distribution and automation management. It employs more than 152,000 people as of 2012.

Schneider Electric Matching Gift Policy

Schneider Electric, Square D NOAD & its subsidiaries provide a 1:1 match on all donations up to $10,000! If an employee is also an active member of a nonprofit organization’s board of directors, the match ratio is increased to a 1.5:1 ratio (that would total a $25,000 donation for a board member!)

Learn more about Schneider Electric’s matching gift program.

TakedaTakeda Pharmaceuticals Inc.

Takeda is the largest pharmaceutical company in Japan and Asia, boasting 30,000 employees worldwide. It is focused on metabolic disorders, gastroenterology, neurology, and inflammation. Despite being headquartered in Osaka, Japan, Fortune Magazine ranked the Takeda Oncology Company as one the 100 best companies to work for in the United States in January 2012.

Takeda Volunteer Grant Program

When an employee of Takeda Pharmaceuticals serves on the board of directors for eligible nonprofit organizations, said employee can request a $2,500 volunteer grant for the organization.

Learn more about Takeda’s volunteer grant program.

novartisNovartis International AG

Novartis is a Swiss multinational pharmaceutical company based in Basel, Switzerland. In 2010 it ranked number two among the worldwide pharmaceutical industry in sales ($46.8 billion). Novartis employs nearly 120,000 people.

Novartis Volunteer Grant Program

Novartis offers three types of volunteer grants:

  1. Individual Volunteer Grants: employees who volunteer at least 40 hours with an eligible nonprofit organization can request a $250 volunteer grant.
  2. Board Service Grants: employees who serve on the board of directors of an eligible organization can request a $750 volunteer grant after one year of board service. These grants are renewable every year for up to three years.
  3. Team Volunteer Grants: when five or more employees volunteer as a team on a special project for an eligible nonprofit, Novartis will donate $500 to the organization. (This is exclusive of Community Partnership Day.)

Learn more about Novartis’ volunteer grant program.

Matching Gift Acknowledgement

Sample Job Description for a Matching Gift Coordinator

Is your nonprofit organization missing out on potential funds from matching gift donations?
Does your development department have someone who is knowledgeable about matching gifts and the intricacies of the process?
Would you be interested in having someone on your staff who can bring added value to your annual fund?

If the answers to these questions are yes, no, and yes, then you might want to look into the possibility of extra personnel, specifically a matching gift coordinator.

We’ve put together a sample job description for a matching gift coordinator that you can post on a multitude of great nonprofit job and career sites. Of course, you’ll need to add in the more specific elements that make your organization unique to help you stand out from the crowd. Sell your nonprofit to those job hunters!

Matching Gift Coordinator

Overview

The Matching Gift Coordinator is responsible for the oversight of the matching gift program, a component of fund development. This position entails communicating with individual donors to ensure knowledge about the possibility of matching gifts, as well as maintaining and updating appropriate information on the website and within relevant marketing materials.

The Matching Gift Coordinator reports to and works in collaboration with the Director of Development.

Key Responsibilities

  • Checking all individual donations against the donor’s employer to see if they are eligible for a corporate match.
  • Reaching out to individual donors to inform them of the possibility of a corporate matching gift.
  • Providing donors with appropriate information and guidelines to make the match process as effortless as possible.
  • Maintaining and updating the matching gift information on software such as Double the Donation as necessary.
  • Sending timely acknowledgements to individual donors and matching gift companies.
  • Maintaining the matching gift section on the fundraising pages of the website.
  • Marketing matching gift opportunities via various outlets including social media, email campaigns, and annual fund letters.

Characteristics of a Qualified Candidate

The Matching Gift Coordinator position requires an organized, proactive, and energetic individual who will work effectively with donors and corporations.

A successful candidate will have the following qualities:

  • At least 2 years of experience in fund development in nonprofit organizations.
  • An ability to think independently and communicate effectively.
  • Strong interpersonal skills.
  • Excellent oral and written communication skills.
  • An ability to learn quickly, especially with regard to software management.
Marketing Corporate Philanthropy Programs

Marketing Corporate Philanthropy Programs

Corporate PhilanthropyWhile Double the Donation provides fundraising tools to nonprofits looking to raise more money from employee matching gift programs, we also talk in detail about corporate philanthropy and the importance of companies having solid programs that embrace it.

This article is geared towards the corporate sector and discusses marketing corporate philanthropy programs to maximize not only the benefits to your company by publicizing these programs, but also to maximize the impact your company is having on your local community.

Here’s what we’ll be covering:

  1. Know your audience
  2. Develop a well-rounded corporate philanthropy program
  3. Encourage consumers to become brand advocates

Let’s get started!

1. Know Your Audience

One of the first rules of marketing and advertising is to know your audience. A one-pronged marketing campaign will not resonate with everyone. Think of who your organization is trying to reach by marketing philanthropy programs and how best to engage them.

Consumers

When you market your company’s corporate philanthropy programs to your customers and consumers, you want to ensure they are seeing a broad picture of how your company is helping the local community.

If you are a corporation, show them how many hours your employees have volunteered in the community; show them what causes your company stands behind and how it will help THEM.

For example, are you environmentally conscious? Are you donating equipment or goods to local shelters and nonprofit organizations? Are you contributing to disaster response?

Paint a philanthropic picture.

Employees

Just as your corporation wants consumers to know how great the philanthropic attitude is around the office, an equal amount of emphasis must be placed on ensuring your employees’ enthusiastic participation!

It’s important for your employees to buy in to the programs – why would your consumers participate and advocate on your behalf if your employees don’t?

Plus every individual prefers to work for a philanthropic company so there are many business benefits to corporate philanthropy.

Executives and Board Members

While it’s important for upper management to see the big picture on how these programs are impacting the community, it’s also important to ensure this audience understands how these programs are impacting the company.

In other words, are these programs increasing revenue in any way? You need all groups to engage in and support your philanthropic programs for them to be successful.

2. Develop a Well-Rounded Corporate Philanthropy Program

This is a crucial step for having a successful marketing campaign. Having multiple philanthropic platforms will prove to your consumers that your company is truly dedicated to bettering the community.

Matching Gift Programs and Employee Giving

When your employees donate money to charities and nonprofit organizations, does your company have a matching gift program  that will help them essentially “double their donation?”

Many companies offer matching gifts in various forms to encourage employee giving.

For example, if an individual donates $100 to a local nonprofit organization, they would then apply for a matching gift of $100 from their employer, which may provide a 1:1 match, thereby giving the nonprofit organization a $200 donation. This is one example of a corporate philanthropic program that many corporations pride themselves on.

Check out a few top matching gift companies.

Volunteering and Volunteer Grant Programs

Another great program corporations are embracing is volunteer-based. When employees volunteer at an eligible nonprofit organization, employers offer grants based on the number of hours volunteered.

A common grant program will offer, for example, a grant of $10 per hour volunteered (minimum of 10 hours) to the nonprofit organization at which the employee spends their time. Many corporations often include in marketing materials how many hours its employees have volunteered. It presents a powerful picture of how the company is positively impacting the local community.

Check out our volunteer grant guide for complete details and examples.

Environmental and Disaster Response Initiatives

Does your corporation have a “go green” initiative? Or do your product materials only come from biodegradable substances? Things like this resonate with consumers, and make them more likely to purchase your product over a competitor.

When natural disasters like Hurricanes Katrina and Sandy occur, many corporations get involved immediately by offering up not only cash and product donations to those impacted, but also by encouraging consumers to purchase a product of which some percentage goes directly to local disaster response programs.

Having a program like this and marketing it to the public puts your corporation in the philanthropic spotlight, making consumers more likely to remember you positively.

3. Encourage Consumers to Become Brand Advocates

It’s time to embrace and utilize social media and digital channels the way they were meant to be used. Chances are your organization already has a Facebook or Twitter page, but if it doesn’t, that needs to change.

According to this article, “Digital marketing is a catch-all term for the act of promoting services or products through media across varied digital channels. ”

But guess what? Digital marketing can also be used to market your corporate philanthropy programs!

Fifty-nine percent of social media users say companies appear “accessible and responsive” when they have active social media plans.Matching-Gift-Social-Media

Your consumers are on social media, and that’s where your marketing can have the biggest impact for the lowest cost.

Publicize some of the philanthropic programs your corporation is involved in, with stories and pictures for maximum impact. When followers share and like your content, it enables your material to be spread throughout the social media world with literally just the click of a button.

Social media is one of the quickest and easiest ways to make your followers aware of all the great things your company is doing! Put it to good use!


Your company can’t just sit back and expect consumers and employees to know about your corporate philanthropy programs and efforts. Start marketing your corporate philanthropy programs to the right people through the right channels.

UPS Philanthropy

Does UPS Offer a Matching Gift Program?

At Double the Donation, our core service is to track which companies offer employee matching gift programs and make it easy for nonprofits to share company specific forms, guidelines, and instructions with their donors.

One of the most common questions we receive is whether or not United Parcel Services (UPS) matches employee donations to nonprofits.

Does United Parcel Service (UPS) have a Matching Gift Program?UPS Matching Gift Program

Unfortunately there is a lot of confusion around UPS’s employee giving programs. In short, UPS no longer matches employee donations.

For many years the UPS Foundation matched donations from all active employees who had been with the company for at least 12 months. Each employee (including members of UPS’s Management Committee) was eligible to request up to $3,000 in matching funds per year.

Since many nonprofits received matches in the past it’s no surprise we get more questions from our nonprofit customers about UPS’s matching gift program than nearly any other company. This confusion arises from the fact that UPS is still listed on many of the random lists of matching gift companies circulating the internet.

We can assure you that as of 12/01/13, UPS does NOT offer an employee matching gift program. Any lists of matching gift companies which are found online that list UPS as having a matching gift programs are inaccurate.

Our team previously reached out to the UPS Foundation (and re-confirmed prior to this post) and received the following response by email:

The UPS Foundation formerly offered a gift matching program for educational and cultural organizations.  However, on February 20, 2009, UPS’s Board of Trustees approved the action to suspend the Gift Matching Program due to the economic climate.   At this time, there are no current plans to restart the program.

That being said, we encourage you to check out this list of top companies which offer matching gift programs.

Consiva Matching Gifts

Consiva | The JK Group’s New Corporate Philanthropy Software

Consiva

Great news for nonprofits and corporations! On November 13, 2013 JK Group announced the launch of Consiva. While Double the Donation and JK Group are completely separate and unrelated companies, we’re always excited when one of the leaders in corporate philanthropy software announces upgrades and new products.

While there aren’t any immediate impacts to nonprofits which subscribe to our employee matching gift service, we figured we’d cover this news story as the JK Group powers many of the employee matching gift and volunteer grant programs which we track in our database / nonprofits rely on.

About Consiva:

Consiva is JK Group’s updated suite of philanthropic solutions designed to provide a new way for corporations to drive employee engagement, integrate information and activities, and measure the success of their efforts, both in the United States and internationally.

Built-in functionality includes support for:

  • Employee giving programs
  • Payroll giving
  • Matching gifts
  • Special giving campaigns
  • Disaster relief
  • Employee assistance
  • Individual and team fundraising
  • Individual and team volunteering
  • Volunteering grants
  • Management of sponsorships and events
  • Corporate grants

We spoke with one of our colleagues at JK Group- Hesha Patel, Director of Marketing who confirmed that the software is not only available for new corporate clients but they’re also in the process of migrating over JK Group’s existing corporate customers.

Consiva - JK-Group

(image from http://jk-group.com)

Impact on Nonprofits:

When we heard of the new Consiva launch, our team at Double the Donation was particularly interested in how the new software impacts nonprofits (both our customers as well as all of the other nonprofits that rely on employee giving programs as a source of funding).

We expect an increase in the number of employees submitting matching gifts and volunteer grants as well as a reduction in the administrative effort required from a nonprofit to track and process these grants.

Higher Employee Utilization:

Let’s face it, employee participation rates in corporate giving programs are often low. So we get excited anytime there’s a major enhancement in the software that powers many of the world’s leading corporate philanthropy programs.

Since JK Group’s software is used by more Fortune 500 companies than any of the other corporate vendors, we fully expect that Consiva’s launch will make it easy for CSR professionals to launch, manage, and communicate employee giving programs.

That’s good news for everyone and will ultimately lead to higher employee participation rates (which means more dollars for nonprofits!).

Easier to Manage:

If you’re like many of the nonprofits we work with, managing unique usernames and passwords for each company with a matching gift or Dollars for Doers program is tough. Fortunately it’s about to change.

With the new Consiva OMS (Organization Management System), each nonprofit will have a single username and password to manage its accounts with all of the corporations who use JK Group’s products.

Learn More:

  • Corporations interested in learning more about JK Group’s offerings can either read our overview on the company or visit JK Group’s website.
  • Nonprofits interested in learning about our fundraising tools which help raise more money from employee matching gift and volunteer grant programs should click here.
Matching Gift Acknowledgement

Matching Gift Integration | Three Methods for Nonprofits and Fundraising Platforms

One of the most common questions received by Double the Donation’s sales and customer support teams is around the different ways to integrate matching gift information into a website or platform. We support three different integration options:

  1. Host match pages on Double the Donation’s servers (designed for individual nonprofits)
  2. Embed match information directly on the nonprofit’s website (designed for individual nonprofits)
  3. Use our matching gift API (designed for fundraising platforms and service providers)

 

Host Matching Gift Pages on Double the Donation’s Servers

The easiest way for a nonprofit to share matching gift information with its donors is by building matching gift pages hosted on Double the Donation’s website. This option is included in all pricing tiers and can be done instantly through our online account set up process.

During the online sign up process you’ll choose a URL (ex. https://doublethedonation.com/xyzorganization) which will become your nonprofit’s custom matching gift website. You’ll enter basic information about your organization including:

  1. A description of your nonprofit
  2. Your organization’s contact information
  3. Upload a logo
  4. Choose a background color

That information is then automatically combined with our searchable database of companies which match employee donations or offer grants for volunteering into a site which you can share with your donors and supporters. Here are a few examples:

Example #1: Lafayette Partners in Education Matching Gift Page
(https://doublethedonation.com/lpie)

Create your own matching gift pages on Double the Donation's servers


Example #2: Atlanta Botanical Garden’s Matching Gift Page
(https://doublethedonation.com/abg)

Hosted Matching Donation Pages on Double the Donation's Servers

Sign up and build your own matching gift pages on Double the Donation’s servers.

 

Embed Match Information Directly on a Nonprofit’s Website

For organizations looking to integrate matching gift information directly on their own website, we also provide the ability to embed our matching gift widget.

This involves adding seven lines of code (generated automatically when organizations subscribe to select tiers) to the appropriate pages on the nonprofit’s website.

Insert our matching gift search functionality by using the code we provide

Add Our Matching Gift Search Directly to Your Own Website

Suggested locations to include our matching gift widget include:

  1. Dedicated match pages
  2. Ways to give pages
  3. Donation screens
  4. Confirmation screens

Here are a few examples:

Embedded Example #1: New York Public Media
(http://www.thirteen.org/support/employer-matching-gift/)

Embed matching gift data on a nonprofit's website


Embedded Example #2: National Kidney Foundation
(http://www.kidney.org/matchinggifts)

embedded-matching-gift-info-kidney-foundation

Nonprofits can maintain a fully branded user experience by integrating our matching gift search directly into pages hosted on the nonprofit’s website.

Sign up and embed matching gift information on your own site.

 

Use our Matching Gift API

Matching Donation APIThe previous two options were integration methods for a single nonprofit but Double the Donation also provides a matching gift API for partners such as:

  • Peer-to-peer fundraising platforms
  • Donor management / CRM software
  • Online donation platforms
  • And any other companies interested in providing employee matching gift data to nonprofits and their donors

Our API provides complete access to the raw matching gift data making it easy for you to incorporate matching gift information into your company’s own service.

Visit the Matching Gift API section of our website for complete details.